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How to Create a Blog – 9 Steps to Success

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Blogging this… Blogging that… everyone is talking about blogging and there is good reason for it — it works!

Before we jump into the 9 step process of how to successfully create a blog that you can actually turn into a legitimate business or even just a side-hobby that generates income on the side, I want you to first forget about everything you’ve even heard about blogging. Scratch that… forget about everything you’ve also learned about blogging as well.

Right now you need to think with a clean slate and apply these lessons as we cover them. Blogging isn’t just about writing about what your passionate about and having your own little space on the internet. No, it’s about WordPress being your content management solution (CMS). Every web site needs content and WordPress is simply the best way to create, manage and grow your content over time.

So forget about what you’ve heard about “blogging” or what you might even think it is. The key takeaway here is that blogging and WordPress are one in the same and that’s what this “How to Create a Blog – 9 Steps to Success” guide is all about.

How to Create a Blog with Purpose

There are over 300 million blogs in the world today and that means you are going to need to stand out from the crowd and have a purpose if you plan to compete. This is where most bloggers go wrong. Instead of planning ahead before they even start, they simply register a domain name, setup hosting and start creating content… only to find themselves right back where they started six months down the road.

So why do some blogs succeed? Simple… they serve a purpose!

For instance… why are you still reading this blog?

Most people only have an attention span of 3-6 seconds. If you are still ready thing, then you are clearly interested in how to start a blog of your own and maybe even make some money from it in the process.

Enough chit-chat… the rest of what we are going to cover is all about building the foundation for your blog, creating content that provides value and not wasting your time with creating another blog on the internet that serves little to no purpose.

9 Steps to Creating a Successful Blog

Starting a blog is not as simple as “starting a blog”. If you want to create a blog of any real value, you are going to need to treat it like a legitimate business — which means you are going to have plan out your success, what methods you are going to focus on, who your audience is and how you will monetize your content and traffic.

To make this process easier and more seamless, I’ve put together this 9 point checklist to get you on the right path for blogging success.

Researching a Topic

Ideas are a dime a dozen. Everyone has one, but only a select few will actually take their idea and put it into action.

The topic and focus of your blog is everything. It’s why you wanted to start a blog in the first place, it’s why people are going to find your site and it’s likely something you will be working on for the next 12-24 months.

With all of that said, you need to spend a serious amount of time one choose your niche before actually going live with your site — especially if you are creating a blog to make money.

To kick things off, let’s first get a few questions out of of the way to set you off in the right direction.

– Are you blogging for fun, business or passion?
– Do you plan on making money with your site?
– How often will you blog and do you have enough to write about?

These three simple questions play a huge impact on the direction of your site, before you even choose a niche.

Now I have few more questions for anyone who said they are interesting in starting a blog for profit?

– What type of content can I create around my possible niche topic that people would pay for?
– Who are the top sites and resources already within this industry?
– How can I create a better resource, experience and purpose to my audience?
– What are the best methods of monetization that go with my site?
– Who is currently advertising in Google in this niche market?

All of these questions are important for you to answer right now, because the last thing you want to do is invest your time and money into a project that has no legs, or even worse… feels like another job!

Niching Down

After finding a topic for your blog, now it’s time to niche that topic down so you can focus on the exact type of content your audience is looking for. At the same time this may allow you to potentially become the authority in that space — which is what many of us are aiming for.

The reason why it’s so important to find a clear and cut niche focus for your site, is that you want your content and audience to be exact. Give your audience what they are looking for, and they will love your content. At the same time it will allow you to focus on premium content instead of trying to push out junk articles everyday for the same of putting something new out.

So what do we mean when we say “niche down”? Simply taking your existing niche and getting a clear and narrow focus.

You want to become the authority within your space, so it’s important not to select a niche or topic that is too generic or wide range.

Niching Down Example:

A perfect example of choosing a niche and breaking it down level by level would be “Basketball” to “Jump Training”. Basketball is extremely generic and when most people are searching for basketball online, they are only looking for scores, news and highlights. This is the exact reason why you see advertisements all over ESPN.com, and not them trying to sell tickets, products or services. With that being said… you much “niche down”.

As you can see in the illustration below, we go from Basketball to Basketball Skills to Basketball Jump Training. “Basketball Skills” was more niche specific, but it was still too wide range. For anyone who is looking for “jump training” online, it’s pretty safe to say they want to learn how to jump higher.

Niching-Down-Your-Topic

With “Jump Training” as your niche and blog focus, you can then cover all aspects of jump training, such as how to jump higher videos, exercises to jump higher, reviews of jump training shoes and much more. The end result if all of your content being based around “jump training” — which is exactly what your audience is going to be looking for.

Creating an Editorial Calendar

As we continue to mention the importance of your niche and content, it’s also important to plan ahead and make sure you will actually have enough content to write about as well.

The best blogs in the world have a great supply of new content going live everyday. While this isn’t completely necessary, it is important to have an idea of where your blog might be 6, 9, 12 months from now.

With that being said, the last thing you want to do is select a niche and start a blog, only to find yourself without anything to write about after a few weeks.

This is where an editorial calendar can come into play.

You editorial calendar can be a list that you jot down on a piece of paper or even a built in WordPress plugin that can help you organize and plan out your blog content for the coming weeks. No matter what method you choose, knowing where you are headed is the best way to plan for success.

Besides any content topics and ideas that you might already have off the top of your head, you can also do a simple Google Search for your blog topic as well. Scroll to the bottom of the search results and you’ll see a “Searches related to…” which shows even more ideas and relevant searches based on your niche.

Searches-Relating-to-Basketball-Jump-Training

From this simple, yet effective data from Google, we can come up with a few more content ideas:

– Best Jump Training Equipment
– Reviews on Different Jump Training Manual
– 
How to Use Resistance Bands to Jump Higher

Just based off Google Related Searches we could easily come up with many different post ideas. You can also click on each of the recommended searches and go in different directions to get more ideas.

Choosing a Domain Name & Web Host

Once you get through the frustrations of choosing your niche, breaking it down and then seeing if you have enough to content to scale out your blog, then it’s time to get ready for the fun stuff! — which is securing your own domain name and web hosting!

In most cases, a domain name will cost around $10-$20 per year (depending where you register it). Web hosting will run anywhere from a few dollars to $30+ a month as well. If you are starting your first site, there is no need to go crazy with hosting, so I have laid out the best options for you below.

Picking the Best Domain Name

When choosing a domain name for your blog, be sure to follow these key points:

– Always choose a .com, .net or .org domain TLD
– Stay away from numbers and dashes
– Pick something relating to the niche of your site
– Don’t get creative with words (skate vs. sk8 / 4 vs. for)
– Use generic words and not trademarks or brand names
– Make it easy for people to remember and spell

By following these guidelines, you will make it much easier for people to remember your name and find your site online

Setting Up Your Web Hosting

Thinking up a good domain name for your site might actually take you more time than anything else. When it comes time to setup your web hosting and blog, it’s actually quite easy.

I’ve been hosting a bunch of my sites with HostGator for many years now. It’s extremely easy to setup and as a ZacJohnson.com reader, you will also receive 30% off your first month of web hosting. In addition to hosting various sites of mine, HostGator powers of 10 million different sites on the internet.

Web_Hosting_with_HostGator

To get started, simply click on the image above and it will send you to the HostGator site. Once you are there, click “Start Your Site Now” and go with the “Baby Package” and your site will be live in just a few minutes.

Installing WordPress

As mentioned earlier, WordPress is the CMS (content management system) of choice for nearly all blogs on the internet. Another great advantage to using HostGator for web hosting, is that they offer a one-click installation process for all of their users.

Wordpress-Installation-300x75

You can also view a complete walkthrough of the wordpress installation process here.

Once Wordpres is installed, you can start creating content for your site, while also customizing how it looks by using WordPress Themes and Plugins.

Choosing-a-Wordpress-Theme

BONUS: For all new bloggers who sign up through the HostGator link above, I’d love to set you up with a premium theme for your site at no extra cost. This will make your site instantly stand out from the crowd and give it a professional look and feel, without the high costs of paying a designer. This is a $67 value in itself. To get started, sign up for hosting then click here to send me a direct message.

Creating Quality Content

With the pre-planning and technical details out of the way, you can now focus on your content creation.

The success of your blog will be solely reliant on the quality of the content you put out. In short, you need to provide value to the end user and give them exactly what they want (usually based off the search terms you are going after and what they searched for when hitting your site).

Going back to our original concept of creating a site that focused on “jump training”, the content is simple — give people the best details and information on how to jump higher. It’s not just about providing them with the right information, but also how you deliver it as well.

Look at the top ranking sites for search terms you are trying to rank for. If they are only using text, then you should be using text and video. Create even more value by adding video or even designing your own infographics.

Creating content will only get you so far. You will also need to build backlinks and get people to share your content.

In reference to creating great content, here are some tips you should always follow:

– Longer content is usually better. Stick with a minimum of 800-1200 words per article
– Include high quality images to break up content and bring content to life
– Use proper formatting, such as H1, H2 tags, descriptions and shortcodes
– Always include a “call to action” at the end of each post

Follow these key points to not only see much faster results for ranking in the search results, but also for seeing user interaction as well.

As mentioned, getting backlinks to your site is also key. Depending on your niche, guest blogging is still one of the best ways to do this. It’s cost effective, provides real value and also builds your personal brand and authority in the process. It’s still one of my most used marketing and backlink building tactics I use today.

Social Network Coverage

Blogging and WordPress isn’t just great for content creation, it’s also great for interaction and engagement as well.

Not only can people leave comments on your blog and provide you with valuable feedback, they can also share your content with their social followers as well.

The largest blogs in the world today are all using social media to dramatically increase the number of people that are accessing their sites. No longer do you have to wait for the search engines to find and rank your content… there are over 2 billion users across the top social networks just waiting to share your content.

WordPress has thousands of free plugins that you can use for pretty much anything — social sharing being one of them.

When you make it easy for people to share your content, you will see more engagement and social activity.

The floating social bar plugin is a perfect example of how you can add social sharing buttons to the top and bottom of your content posts and increase social sharing instantly. All a user needs to do is click one of these buttons, and your content will then be shared with all of their friends or followers.

Floating-Social-Bar-Plugin

In addition to setting up social sharing buttons on your site, you should also create new social profiles for your site on Twitter, LinkedIn, Pinterest, Instagram and Facebook. This will allow you to build up a loyal following for your blog, while also ranking for your blog name multiple times on the first page of the search results.

Setting Up a Mailing List

The content of site your is extremely important and crucial to the longterm success of your site, however… most people that come to your site are never going to come back.

In fact, 70% of the people that visit your site for the first time will never return. It’s nothing personal or even based on your content… it’s simply a numbers game and that there is just way too many distractions, sites and content out there to choose from.

So how can you keep a much higher percentage of people coming back to your site time and time again? The answer is through a mailing list!

Just like how we setup a domain name and hosting for your blog, we can easily do the same thing with a mailing list.

I’ve been using Aweber as my personal mailing list service for many years now and currently have tens of thousands of emails on my lists with them. If you would like to try them out, it’s only $1 for your first month and you can start adding mailing list subscribe forms to your site in just a few minutes.

Aweber-Mailing-Solutions-1024x403

After setting up your account, you can walk through the Wizard setup and create your own mailing list form. You can also use Aweber to build your mailing list through powerful popup plugins like OptinMonster.

To see how other top bloggers are giving away free ebooks and resource guides to increase their mailing lists, be sure to check out my mailing list secrets revealed article.

Product & Service Creation

Probably the most exciting of all, is learning how to monetize your site and audience as your blog continues to grow. There are many different ways to monetize a blog, such as on site advertising, affiliate marketing and even creating your own products or online courses.

Over the past 20 years, I’ve had a lot of experience with online advertising and figuring out the best monetization methods for my exact audience. Here are some of my recommendation monetization methods:

– Google Adsense – Google Adsense is simply the easiest way to make money with a web site or blog. Google makes billions of dollars every year by selling advertising space within the search results (on a keyword and pay per click basis). Google Adsense is based off this same concept, except all advertising is done on your site. To get started, all you need to do is apply for Google Adsense, place a line of code on your site and then Google does the rest! (ad serving, tracking and sending out payments)

– Direct Ad Placements – Google Adsense is great for new site owners that aren’t sure how to sell their own ad space, or for bloggers that simply don’t want to deal with selling ad space. One of the best ways to increase your sites’ revenue is through the use of direct ad placements, which means you can sell banner advertising on a flat monthly basis instead of on a per click basis. With direct ad placements you also earn 100% of the revenue instead of a small percentage.

– Affiliate Marketing – Affiliate marketing has always been one of my favorite ways to generate money online. In short, you will earn a commission by referring users or customers to other web sites when they take an action. For instance, if you mentioned a product on your site and linked with Amazon.com with your affiliate link, you would earn a commission on anyone who went to Amazon as a result of the link on your site and made a purchase. Affiliate marketing is great because there are 1,000s of affiliate programs to choose from and you never have to hold any inventory, deal with customers of process any orders.

– Product Creation – Many people start a blog and end up with a powerful resource that helps thousands of people throughout the course of the year. As more people find this content, their site becomes a well trusted resource for information. Instead of just relying on affiliate programs or Google Adsense to make money, the site can create a product of it’s own and earn a much higher percentage (if not all) per sale.

– Services – Much like product creation, creating your own services is another big step for any successful blogger or brand. Since many bloggers become experts at their blog topic and authorities within their niche, it’s common to see consulting and other services being offered.

No matter what monetization methods you decide to use, always be sure to put their visitor experience and value first. In many cases, it’s best to first focus on gaining a loyal audience and following before implementing any monetization methods on your site. However, every blog should grow their mailing list from day one!

Ready to Start a Profitable Blog Right Now? Let Us Help!

An insane 3,500+ words later and we’ve finally made it to the end of the post — there is simply no better time to start a blog!

It was a lot of content, but it was actually necessary to give every would-be blogger, entrepreneur and site owner a thorough look at the detailed process of creating a blog that will stand the test of time and potentially turn into a full time business.

Unfortunately many of you are going to ready this article and say “Wow, that was great information and told me everything I needed to know!” — only to still sit on the sidelines and not take immediate action! 🙁

As mentioned earlier, I want to make this as easy for you as possible. If you would like to get started with your own WordPress powered blog today, all you need to do is sign up through our HostGator link, and we’ll do the rest!

After your account is setup, simply send us an email and we’ll quickly follow up with you to see which premium WordPress theme would be a great fit for your site, and we’ll also setup the best WordPress plugins for you as well.

Web_Hosting_with_HostGator

How to Make Money Blogging [Infographic]

In addition to the insanely detailed guide provided above, I also wanted to give you a visual summary, which can be seen in the “How to Make Money Blogging: From Start to Business…” infographic below — courtesy of Blogging.org.

How to Make Money Blogging Infographic

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Blogging

7 Ways to Compliment Your Written Text Content with Online Video

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Creating articles and blog entries is essential to your website. It engages people and gets them to want to know more about your brand. If done well, you are offering quality content that makes people want to come back for more. But, let’s face it. Text alone can be boring sometimes.

We are visual by nature, so adding a beautiful picture or graphic to your text can help bring out the essential aspects of a post and help create hype for your brand.

Better yet, use video. Video is the most engaging format of media available today as evidenced by statistics on video marketing. Users respond to it 66 times more often than text because it adds a visual element to your content. It is also more shareable because you can add social media share buttons or have people share it on YouTube.

  • Video marketers get 66% more qualified leads per year.
  • Video marketers achieve a 54% increase in brand awareness.

Below are some practical ways that you can incorporate video within your text to complement what you’re saying while not interrupting your main message.

1. Use humor.

Using humor in videos is one of the best ways to captivate your audience through video. Whether you were using talking head and interviewing people on the street about what they think about your products or creating hand-drawn animations through a whiteboard presentation, using humor is one of the best ways you can attract an audience.

People love to laugh, and they want relief from the stress that they face every day. Studies show that people come to the internet through mobile devices many times looking for funny videos. Use this to your advantage by adding funny videos to your page to accent your text.

2. Create an engaging thumbnail.

Remembering that people are visual, make sure that you create an engaging video

That emphasizes what your video is about. Having bright colors or a logo that attracts their interest will help but always make sure to capture one of the most interesting aspects of the video. If you use actual video footage for the still shot, take a little extra time at this point to think about how to create an interesting thumbnail. The thumbnail will get indexed as an image in Google and also on YouTube when people look for content.

3. Try whiteboard animations.

One of the best things about using whiteboard animation is that you can tell an entire story of your brand or explain how to use your products or services. Through this systematic and detailed approach, users will see a hand drawing out the information that you want to show them, and you can build a whole city by showing the hand what to draw when you create your whiteboard animations.

People love whiteboard because perhaps it reminds them of their early days in school when teachers drew out things on the chalkboard. It may also be reminiscent of some of the old cartoons that were built on simple frames. Whatever the case or the motivation people love whiteboard animations and you should love them too if you’re a business owner. They allow you to take the viewer from start to finish all the way to your call to action. Also, studies show it keeps their attention longer than other kinds of video and may, therefore, make them stay until your call to action.

3. Create infographics.

Infographics were developed about 10 years ago, and they combined some of the best elements of informational text with graphics that appeal to someone’s visual interest. What’s more, you can make an infographic into a video using some simple technology and software such as you might find on the simpleshow website. Check out some of the video examples here and see what you might want to do to bring your content alive through whiteboard video for infographics.

5. Place the video at the top of the blog or website entry and describe the information in the video below it.

Some of the psychology involved in sharing videos that work is the placement as to where you put them on the page. If you put the video at the top of the page, it is going to be the first thing they see when they enter your website and therefore they will assume that it is one of the most important aspects of your site. Put it in your blog as well to draw more attention and make sure and use keywords in your video description so that you will pull in people from both YouTube as well as general search engine traffic.

6. Try a cartoon with frames and text written below.

Have you ever thought about creating a frame by frame cartoon the way they used to do it? You can do this through whiteboard animation. Take a look at some samples of whiteboard animations and decide for yourself which one might be the most effective with your branding. You’re entertaining people when you use white boarding, and that is the key to keeping their attention. People want information, but they also want it given to them on an interesting platform and format. You can communicate anything you need to communicate attractively and dynamically that will keep them coming back for more.

To learn more about the many different ways individuals and brands are creating hand drawn cartoons and using them within whiteboard videos, click here.

7. Use video testimonials and use captions to illustrate what people said.

Create character animations of people talking and recommending your brand. You can use dialogue from customer service emails or from the feedback you’ve received on social media so that it will be authentic. Then use characters to deliver the dialogue.

Remember you want to increase the visual interaction and draw more customers to your website, so whiteboard animation is a great way to do this while keeping their attention and staying on focus. Customer testimonials should talk about the positive aspects and why the people liked your brand so that they will want to share this with others.

There are many ways that you can build your brand by adding video as a main component to your content. This keeps the material interesting instead of just putting out text, which can be boring to people over the long-term. You can use these techniques on your blogs or websites and other sites by cross-advertising across your platforms using the same keywords throughout.

This is a part of building your brand and integrating your marketing strategy so that video becomes a focus of what you do. This will greatly increase your impact and this is backed up by research.

Think Visual!

Whatever you do, think video and think visual, because the future is about handheld devices looking for videos that tell them what they want to know fast. If you can meet this need you will be on the top of the heap in the near future as we move toward an AI dependent and video mobile-focused world.

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Blogging

3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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