After you leave a conference or meet with anyone that might lead to future business, your business card is the gateway for future contact and how you will be remembered. It’s important to have an exciting, professional and creative business card. The majority of business cards that are collected after a conference are thrown into a box and never looked at again. However, if you make a killer business card, you and your business are that much more likely to be remembered. Here are a few ideas and notes to remember for your next business card design.
1.) Use Your Real Picture or Memorable Logo
Personally, I have the big Zac Johnson cartoon guy on all of my business cards. It’s actually become quite a recognizable logo/symbol over the years. For anyone that doesn’t have a memorable mascot or logo, I would highly recommend adding your picture to your business card. I know when I come back from a conference and look over my business cards, I will see a few and remember the name, but not the face to go with it. Having your face on your business card makes it impossible for anyone to forget who you are!
2.) Add Social Networking Links
No longer is it about adding your full company mailing address, but instead what your social networking links and tags are. It’s becoming a must to your Twitter, Facebook and LinkedIn urls. My favorite method of online contact is through AIM and EMAIL, so don’t forget those as well.
3.) What’s On Your Back?
Having a solid white background on your business card is just plain and lazy. Why pass up on the opportunity to grab even more attention and creativity to your business. Over the years I’ve used the back of my business cards to show different site properties that I own. I’ve also seen other business cards have calendars, fun designs, funny athlete stats and note pad lines. Add anything you like, and don’t be scared to get creative… do something original and get even more attention for yourself and your brand.
4.) Size Matters
When you are collecting business cards at a conference, you may find that your little stack of business cards aren’t stacking so perfectly. This is because people are getting more creative with their business cards and making them in a wide variation of sizes. Sure, it’s plenty annoying when you are trying to stack all of your collected cards, but they definitely stand out from the rest and grab your attention.
5.) Paper, Plastic… Metal!
You can simple, creative or very plan with your card design, but one of the best ways to get noticed is to have high quality business cards made out of metal or plastic. These cards can run a few dollars each, but will leave a lasting impression that will make others want to show your cards to their friends. If cost is an issue for you, only hand out these premium type of cards to your best potential contacts, and hand out your regular cards to everyone else.
Whether you are designing your next business cards, brochures, company flyers or anything, make sure that you take the time to make your work stand out and be more than just another business card tossed into a box after an event.
Feel free to share your business card design in the comments section, or talk about some of the coolest business card designs you’ve received over the years.