How to Create Redirects and Landing Pages for Facebook Ads
After releasing my 253% ROI Facebook Ads Case Study article went live a few days ago I’ve been getting a decent amount of emails and questions about how to setup redirects and landing pages when promoting offers through Facebook Ads. This post should clear up some of the confusion and help those out who are just starting out.
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Before we jump into how to create redirects and landing pages, let’s first go over why we would want to create them in the first place. Here are just a few of the most frequently used reasons.
- Improve conversions with a landing page
- Offers does not allow direct linking
- Facebook does not approve of the link
- Redirect to track conversions and stats
There are plenty of solutions to choose from when it comes to redirecting an offer.
Sometimes an affiliate link can be redirected and approved through Facebook Ads with something as simple as a bit.ly redirect, but then you don’t have any control over the future use of the link or full stats/lead tracking.
I recommend setting up a domain name of your own and installing a tracking solution such as Prosper202/Tracking202 or CPVLab. There are plenty of them out there, ranging heavily in pricing and in features they offer. The purpose of these tracking solutions is so you can monitor clicks, leads, conversions and split test where your traffic is going to.
A dead simple way to redirect affiliate offers is to throw a domain up on a server and use a simple HTML redirect.
All you need to do is create a new HTML file and copy/paste the code below and replace the URL with your affiliate link or url of choice.
You can copy the code below and save it as an .html file, then upload to your server.
<iframe src=”http://www.siteurl.com” width=”100%” height=”100%” frameborder=”0″ marginheight=”0″ marginwidth=”0″>
<p>Click <a href=”http://www.siteurl.com”>here</a>! (Your browser does not support iframes)</p>
Ultimate the last and sometimes best solution is to simply build out a landing page for your offer.
The good thing about creating landing pages for Facebook Ads is that they don’t need to be anything special. You don’t need to worry about Google Quality Scores, keywords and making a real fancy page. Facebook will sometimes not approve ads just because of the urls they are linking to (peerfly.com for example), and you can build a quick landing page and get that same offer approved immediately.
Here is a dead simple example of a landing page that could be use in the redirect script above or thrown onto a domain or HTML page.
All I did was create a simple HTML page, added an affiliate link text on top and bottom and used the banner creatives from the actual offer. This can be done in a few minutes with any graphic editor and HTML/TXT program.
I’ll be sure to write some posts in the coming weeks about more advanced landing pages, redirects and tracking methods but this should be enough for you to start building out any ad campaigns on Facebook Ads that you were having problems getting approvals on.
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