How to Find Hidden Niche Markets
You must be wondering how some internet entrepreneurs become so successful at earning money online. Sure, they must have a good affiliate program that pays well, and they must have an effective landing page that persuades customers to buy. But you’re forgetting something. Traffic is perhaps the most important factor in keeping your online business alive. And to gain traffic, you must have a niche market. But sometimes having a niche market is not enough. To be successful in marketing, you have to tap into hidden niche markets.
What is a hidden niche market?
Well, first you have to understand the difference between niche and market. Market is the broad subject, for example, cars. A niche market is the more focused subject, for example, sports car parts.
If you like cars, you might want to start a site about cars. But the subject of cars is too broad, and you want to be more specific. So you use the free WordTracker tool to look for keyword suggestions. You enter cars, and you decide on sports cars. But a lot of sites are already catering to sports car enthusiasts, and you don’t want competition. So what do you do?
Using Google AdWords tool we can type in sports cars. The term sports cars generates about 246,000 search results per month, so you decide to be more specific. What about top sports cars? It only generates 33,100 search results. As long as the results are below 20-30,000, that means you will have few competition. So you decide to stick with the term top sports cars and see if you can use the term for monetization. To break down this niche even more, you would focus on car model or brands.
Now, lets use Google AdWords tool again, but this time to show you if a term has enough commercial potential. According to Google AdWords, the term “top sports cars” has decent advertiser competition, which means that there are many bidders. However, if this niche this down even deeper to something like “moto x3m“, you will find even less competition and more relevant results.
Thus, you can earn money using this breakdown process for any niche you might be working in. This report will also greatly help you by giving you new and relevant keywords and topics to build content around your site or ad campaign.
Now that you have your keyword or term, you can then start building your site. Post relevant content and become affiliated with programs that pay well. It’s normal not to earn that much in the first month since you’re still starting. Depending on your content, link building and article marketing, in about five to six months, you will notice that you are generating traffic and money to your site.
Once you have discovered a keyword or a term that has high search volume, few competition, and lots of bidders, you have discovered a hidden niche market. It’s not so hard to discover a hidden niche; all you need to do is just keep focusing on the specific type of product, and make sure that you use the tools mentioned. It will also help if you start on your interests. Narrow down your interests to one specific aspect of your interest, and then see if you can profit from it.
Wait... before you leave, consider these top resources: