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Case Study: How To Get More Facebook Shares On Your Blog Posts

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Facebook is the largest social media on the internet. And shares is the currency of the internet. According to Jeff Bullas, “47% of all Internet users are on Facebook.” (source)

With more facebook influence, you can build a loyal audience and increase engagement with your target audience.

Many bloggers and content marketers are creating more content with the hope of reaching their ideal audience on social media platforms – especially facebook.

They want to get more traffic for their blog to build an audience that’s going to buy their products or services. More Facebook shares would mean more traffic to your site, which can lead to more clients or customers to your services or products. And of course, all of these would increase how much money you get at the end of the day.

After all, that’s why you started your business online. But how do you get more  Facebook shares?

Lay a Solid Foundation: Research Your Audience

The first step to getting more social media shares is to know your audience well. You need to know which posts resonate with them most. What are they always looking for? What are they sharing with their friends on Facebook?

Find out the popular blog posts in your topic and dig into them. Find out the elements that made these posts successful.

Here are a few tools that could help you with this step:

i).   Ahrefs Content Explorer: This is an awesome tool to find the popular content in your topic. Just enter the topic you want and you’ll see the top posts related to your topic sorted by the number of shares.

You could also sort them by Facebook shares if you are targeting Facebook.

Ahrefs_Report

ii).   Buzzsumo: It works the same way as Ahrefs content explorer. Just enter the main keywords to find the most shared content:

BuzzSumo

Now you have a better understanding of what works best for your audience.

2.   Use a Number in Your Headline

List posts are always proven to go viral.

Henneke’s post, 37 Tips for Writing Emails that Get Opened, Read, and Clicked was the most popular post on Copyblogger.

Aside from the fact that this kind of post is useful, list posts always get more shares than average blog posts.

When Coschedule did a research with Okdork on the most used phrases in popular headlines, they found that list post was the first one.

Most_Popular_Words

According to a research done by Conductor, Buzzfeed, one of the fastest growing blogs on the internet, published more list posts than any other content type including how-to posts.

Headline_Preferences

The reason why people love list posts is because it’s perfect for scanners, and most of internet readers scan through the posts, before reading it.

It also provides value for readers. Everyone would prefer reading an article titled 10 ways to get traffic than reading get traffic for your blog.

Even if they have the same content, but when you mention the number of ways, people already know what they are looking for in your posts.

That’s why whenever you can, try to use numbers in your headline. It’d motivate more people to share your posts on Facebook.

3).   Leverage visual assets

Being in the technology era, our brains respond better to visuals.

According to the next web, “the human brain processes and transmits visual information (infographics, videos, memes, charts, and more) 60,000 faster using plain text (such as blog posts, article etc).”

Brain_Processing_Visuals

Posts which has at least one image get an average of 64.9 shares, compared to posts that has no images, which gets an average of 28 shares. A huge difference just because you don’t use relevant and professionally-looking images for your blog posts.

Average_Shares_for_Articles

Infographics is by far the most shared content on the internet. A lot of blogs saw a huge boost in their traffic when they started to add infographics to their blogs.

Shares_By_Content_Type

One of these blogs which used infographics to get more visitors to its blog is KISSmetrics. In 2010, infographics helped Neil Patel generate over 2.5 million visitors and and build close to 42,000 quality links.

Neil Patel has also reported that when he started to use infographics on his blog, his brand popularity started to increase dramatically.

More people are emailing and telling him that they found his blog everywhere now that he’s consistent with infographics marketing.

When people embed Patel’s infographics on their blog, they’re also promoting the Quicksprout brand.

So it’s totally worth spending extra time creating more visuals to support your text and help you get more social shares on Facebook.

4).    Place Social Share Button at Vantage Location

In a recent post, Michael Stelzner said that where you place your social share buttons will definitely affect how many shares you’ll get.

When your share buttons are well placed, it’s easier for people to share your post. Instead of logging in and sharing from their facebook profile, they could do all this with just 2 clicks.

Most bloggers prefer to have their share buttons scrolling at the left side of their posts, but Upworthy uses a different approach – they placed their share buttons beneath the description of their posts. And they’ve over 7.6 million shares on their recent content.

UpWorthy_Share_Buttons

Since readers can easily locate the wide buttons, it also acts as a reminder for them to click it more often.

Another important thing that makes social share buttons work is social proof. People are encouraged to share things that others are already sharing.

When people see that your post has already been shared by others, they’re encouraged to share it.

QuickSprout_Interest_Over_Time

Actually, the opposite could also happen. When your posts don’t get any shares, it could affect your site negatively.

Social proof can make a big impact on people sharing your posts or not. The reality is that social proof plays a big role in the use of social sharing and can make a big impact on the success of your blog posts.

Here is an A/B test done by Visual Website Optimizer that proves this. When they removed the social sharing buttons from product pages of Taloon.com, they increased add to carts by 11.9%.

Taloon_Sharing_Buttons

So where exactly exactly should you place your social sharing buttons?

The place that gets most shares is top left. It’s because of the way site users navigate the web page – from left to right.

A recent study conducted by Jacob Nielsen in 2006 on eye-tracking found that,

“online users often read Web pages in an F-shaped pattern.”

Heatmap_Example

The cloudy-yellowish region is the most seen portion. That’s why the top and the left are among the best places to put social share buttons. Jerry Low from WHSR also has his share buttons at the top right side on single post pages.

WebHosting_Secret_Revealed

More important, Garrett Moon of CoSchedule shares the six best places to position social media buttons on your blog. Here’s an excerpt from his post:

Popular_Placement_for_Social_Sharing_Buttons

In all, there is really no right or wrong location to place your social buttons. You’ve to test this yourself and be sure. But remember that prominence is what truly matters.

In other words, make your buttons visible and your post valuable. You’ll definitely inspire more people to share your post.

5).   Don’t use many social share buttons

Another important thing to keep in mind to get more Facebook shares from your post is to offer less alternatives.

Giving people a lot of choices will make confused. Copyhackers, one of the leading CRO blogs allow 3 buttons (Twitter, Facebook and Google+) only:

Having examined several authority blogs, I discovered that giving your readers the opportunity to share on 3 social media networks (Twitter, facebook and Google+) will give you much traction.

Side_Bar_Social_Shares

Although some blogs use more than 3 share buttons, but you’ll notice that only 3 out of the 5 gets the most shares. Here’s an example from Copyblogger.

CopyBlogger_Social_Shares

The truth is that having more than the required social share buttons on your site will disrupt your site load time. Decreasing the speed means less people are going to stay on your site and that could result in a noticeable decrease in SEO rankings.

That’s why Doug Antkowiak of Search Engine Journal says that adding many social media sharing buttons makes your site less social. Most of the authority blogs out there don’t have more than 4 share buttons.

6).   Encourage people to share

Become the Oliver Twist of bloggingask for more. Don’t just let people devour your awesome post, ask them to share it with others. They’ll like to reciprocate.

If you want more people to share your articles, ask them at the end of your posts to share it. Seriously, it will increase your social traffic.

Persuasive content needs a clearly stated call to action. Yes, your readers know how to share your content, but sometimes, they can forget or don’t just feel like doing it at a particular time. Remind them.

To prove it, tweets which has ‘please retweet get 4x more retweets’ than normal tweets. Imagine getting 4x your shares by just asking more people to share it.

Please_Retweet_for_Social_Shares

So the next time you want more shares for your post, tell your readers to share your post.

7.   Evoke Emotions in Your Post

According to Jonah Berger, an expert in studying viral content and the author of the New York Times best-selling book Contagious: Why Things Catch On, there are 6 elements that make your post go viral.

One of these is emotions. Your content has to have an emotional effect on your readers to be able to get more shares. When you evoke emotions, people will respond better because they’re first and foremost ‘emotional beings.’

Popular_Emotions

According to Jon Morrow, to be unforgettable, you need to treat your readers like walking deads, and wake them by charging your emotions and letting it flow into your writing.

Jon Morrow’s post On Dying, Mothers, and Fighting for Your Ideas is the most popular post on Copyblogger. Till date. One of the reasons why is because he intended to make people cry, and he did it really well.

Which is better, positive or negative emotions?

As stated by Jonah Berger, posts with positive emotions perform better than negative emotions.

Noah Kagan also proved this. He analyzed the top 10,000 shared posts on the internet and mapped each one to an emotion. Here is the breakdown of the emotions:

Social_Sharing_and_Emotions

Notice that awe (25%), laughter (17%) and amusement (15%) did better than sadness and anger, which made up 7%.

But Jon Morrow proved the opposite?

Yes, his post on Copyblogger was the most shared post, but he created another post on Problogger titled How to Quit Your Job, Move to Paradise and Get Paid to Change the World.

The post attracted over 70,000 visits in the first 24 hours and it’s on track to getting nearly 1 million visits.

This post generated much more traction than the Copyblogger post. The main reason is because he wants to inspire people which is a positive emotion.

So when you write your next post, try to inject positive emotions into it. Trust me, your grandma will be excited when you show her your social analytics.

It’s Your Turn to Get More Facebook Shares

Now, you know the characteristics of posts that get more Facebook. What are you waiting for? Apply the above steps in your next post and see what happens. Just rinse and repeat and you’ll start to see huge results from Facebook.

You just need to take action. Nothing is going to change if you just read this article and don’t do anything.

Remember that the more facebook shares your post receives, the more traction you’ll gain online and your referral traffic will increase as well. As long as you’re producing high-quality content with a well-placed social share buttons, you shouldn’t worry about getting more socials signals.

As usual, we’d appreciate your feedback. How do you get more facebook shares on your blog posts?

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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