How to Increase Your Facebook Ads CTR
There will always be fun and new exciting ways to make money online and promote offers, but if you take the time to master one platform then you can continually make money for years to come. One of the best platforms out the for managing your own ads and accessing over a billion different users is through Facebook Ads. While some people say Facebook Ads is terrible and is just a waste of money, other people are generating five and six figures from it every day!
In this post I’m going to give you some quick tips to help improve your click through rates, which further helps lower your cost per click rates. The higher your CTR, the lower the costs you will have to pay for your ads. This means you should focus your efforts on creating winning ads. Always remember, Facebook serves their ads based on the backend CPM it makes for their company… even if you are advertising on a CPC basis.
Ask Questions in Your Ad Copy
It’s always important to remember that you are working with an audience that is already engaged and just browsing through Facebook. An excellent way to grab their interest is by asking them a question and getting them to take action.
Use Faces Looking in Different Directions
Faces are one of the biggest tips for getting people to click on Facebook Ads. This has always been the best way to make money with online dating offers. Try using different faces and focus on using people with difference expressions and where they are looking with their eyes.
Relate with Your Target Audience
Facebook Ads has always been one of the best ad platforms because they have such amazing targeting. If you aren’t breaking down your ad campaigns to a specific audience, it’s going to kill your click through rates, costs and conversion. ALWAYS use the “interests” option when possible. A good example of this is in the ad below that would be targeted towards users interested in a specific game.
Create a Lot of Ads with Low Daily Budgets
Creating successful ad campaigns on Facebook is all about finding which ads work and pull in the best click through rates and conversions. This means you will want to create as many ad copies as possible, then weed out the ones that don’t work so well. Split testing is one of the most important factors to finding success on Facebook. If you see that Facebook isn’t delivering traffic to all of your ads, start creating them in new groups of their own. Also be sure to set low daily budgets of $5-$10 so you don’t blow through your budget while testing.
These are some very simple and effective tips that can help you increase profits and lower your costs. Be sure to look through Google for “facebook ads” as there are thousands of ad copies that have been posted from various web sites and blogs over the years. Try not to copy the ads, but instead use them for ideas to improve your existing ads on Facebook.
Also be sure to check out some of the previous Facebook Ads related posts I’ve written in the past.
– Breakdown of a Profitable Facebook Ads Campaign
– Facebook Ads and Banner Blindness
– Facebook Ads versus Google AdWords
– Tips for Making More Money with Facebook Ads
– The Future of Advertising on Facebook
– Facebook Advertising Just Got Better
– Split Testing with Facebook Ads
– Facebook Users are Spending Millions on Virtual Gifts
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