How to Monetize 80 Million Farmville Users
How dumb is Farmville? If the concept of building a fake farm, planting seeds every few hours and trying to collect enough tools to build a horse stable sounds like a fun or silly idea, you are not along. Over 80 million users are now playing Farmville on Facebook, and nearly 30 million users are logging in daily. Zynga, the creators of Farmville are cashing in and making millions. While Farmville may seem like a dumb idea, it’s a massive cash cow and it’s no where near slowing down.
As reported by Mashable, “FarmVilleâ€™s daily active user count is currently 29.7 million â€” thatâ€™s almost 30 million people using FarmVille every day.” Even more amazing, is that FarmVilleâ€™s parent company, Zynga, was valued at 1 billion dollars late last year.
Zynga / Farmville makes their money from users completing offers to receive bonus cash for their in game play. To explain this best, it’s what affiliate marketing is all about. Farmville is simply pushing affiliate offers, and rewarding their users with game currency (no real physical product).
This is great for Zynga, but how can everyone else jump on the bandwagon and make some extra money. With over 80 million users, and growing by an expected 10 million every month, “Farmville” has become a brand you can piggy back off of. Here are just a few ideas on how you can start making money off the Farmville craze.
Farmville Facebook Targetting
It’s no secret that Facebook offers one of the best demographic targetting ad systems around. Targetting towards applications and games is no different. If you can find a products, game or sites that current Farmville users are interested, simply target this demographic and be seen.
Creating an Ebook
Gamers are hardcore about their success, and Farmville is no exception. I’ve seen a lot of “Farmville Advancement” ebooks and guides over the past several months, just like guides for getting gold and leveling on World of WarCraft have been around for years. With 80 million users, there isn’t much of a saturation point. See what’s currently out there, make it better and cheaper and compete.
Web Site with Information
Just like an ebook or guide, you can do the same process for creating a web site. Through a web site you can build up a mailing list, fans, push other Farmville ebook products and more. I have seen a fair amount of Farmville ebooks and sites for sale on Flippa, and have also heard of Zynga sending out C&Ds to sites using the Farmville name in their products and domain names. Be careful if you are choosing this path.
A Completely New Idea
Don’t be discouraged that you may be behind the Farmville trend, it’s still growing strong. Someone is going to come up with the next great Farmville idea and cash in big time. Whether it’s a replica app/game, or ebook/training site… there is plenty of room for competition and earnings.
In the end, there are a lot of different ang;e for you to tap the Farmville market place. Don’t forget, Farmville is the largest game on Facebook, but there are several others with millions of users. Take what’s working with Farmville and target it to a smaller crowed. Remember, you only need a very small percentage of 80 million users to take action or use your product to find success.
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