All the buzz lately on Chat Roulette has a lot of people talking… and viewing! Over 20,000 users are accessing the peer to peer video site daily. If you’ve never been to the site before, think Instant Messaging, but with live video… and who you will meet next is completely random. For anyone who has used the site, it’s easy to get turned off, scared, paranoid or completely addicted. Like everything else… once something grabs hold, goes viral like crazy and has the whole world talking… the entrepreneur mindset says “How can I make money with this?“.
First there was MySpace… early monetization was by users who could create image resource sites, mass message users and eventually MySpaceAds came along. Then there was Facebook. Facebook was very professional in the beginning and limited users on customization, which also lacked revenue generating monetization efforts. It wasn’t til Facebook enabled their own apps, which sell virtual currently, reward users or simply allow advertising. Just like MySpace, Facebook came out with their own ad management system. Now there is Chat Roulette!
Just like MySpace and Facebook, Chat Roulette went from a small project created by a kid and exploded over night. You can read the full story on how Andrey Ternovskiy,Â 17-year-old high school student in Moscow created Chat Roulette and where it’s potentially going.
More importantly… how can such a site be monetized. Right now the site is completely bare bones, and just shows two videos and a chat screen. If you look at the bottom of the site, you will see a link for “Dating Service”, which rotates affiliate links to various dating sites. This may be a test and pave the way for more on site advertising???
I came across an excellent video from guy named Casey Neistat. Casey did a quick case study (but complex video) on what demographics are using Chat Roulette and how who they see popping up on the video screen, greatly effects if you will be “nexted“, or have a long/short conversion.
Here are some take aways from Casey Neistat’s video.
Demographic Users: (from rotation of 90 users)
83%Â Young People
17%Â Older People
(Perverts!?… wonder why this is here? Just watch the video or try Chat Roulette and you will understand)
Yes, it’s a small case study… but the video does stir up some other user responses and can get ideas flowing. It will be interesting to see how the Chat Roulette site changes with time as it will cost more to keep running, investors get involved and the possibilities of someone acquiring the site.
Watch the video below and let me know what you think.