How to Promote a Web Site or Product without an Affiliate Program
What if you have a product that you really like and want to tell others about it, or even create a web site around it and attempt to try and earn a few dollars in the process. The first thing you would do, would be to visit their web site and see if they have an affiliate program. Let’s use Myoplex (energy / protein drink) for example. Before or after going to basketball everyday, I make sure to grab a Myoplex. I love the drink, so I don’t mind giving them some promotion… but when I visit their web site, I see that they don’t have an affiliate program…. what’s a blogger/site owner to do? Here are a few choices you have.
1.) Find another Site with an Affiliate Program
Myoplex is growing in popularity fast, and one of the most popular places to buy the high protein drink is through GNC stores. Let’s head over to GNC.com and see what they have available. As expected, they have over 35 different products for sale on Myoplex. They have the product, but now we need an affiliate program to make it work. Yes, they have one! Now you can earn a nice 11% commission on every referred sale. Now, instead of that free promotion you were just going to give to Myoplex, (or any other desired product), you can now be earning a nice commission on all referred sales. (and not just on myoplex)
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2.) Contextual Advertisers
Myoplex was a great example and luckily for this case study, the largest provider (GNC.com), had an affiliate program. What if you can’t find any sites with your product that have their own affiliate program? Visit Google.com and do a search for your desired product. When you search on “myoplex” you will see a ton of advertisers on the page. Instead of promoting an affiliate program directly, you can run Adsense or Yahoo Publisher Network. Based off your heavy content site, Adsense or YPN should trigger exact or related ads. (If you search “myoplex” on Google, you will see both GNC.com and the parent company, EAS.com, both advertising through Adwords. You may not be able to promote EAS.com directly through an affiliate program, however through adsense you can promote them on a per click basis.)
There are many retailers advertising on Google Adwords for “Myoplex”
3.) Direct Contact
If all else fails and the product or company you are looking to promote, doesn’t have an affiliate program and there are no relevant advertisers on Adsense… try contacting the company directly. The only thing you have to lose by contacting the company, is that they don’t reply back or they say “not interested”… and you are back where you started anyway. On the other hand, if they are interested, you can sell them advertising on your site, possibly work out a deal for any referred sales, or at the least, ask them to send you samples or some freebies for your time and promotion.
There is nothing better than a web site that offers a true testimonial. I have no problem telling others about the Myoplex protein shake because I actually use it and would recommend it to others. With the combination of a real testimonial site and information to back it up, the ability to push traffic and sales to the related advertisers should not be a problem at all. Not only is there a high demand for Myoplex out there, but since they don’t have a “direct” affiliate program, it may make it that much easier for you to succeed with promotion. Now think about what other type of products and programs are out there that you can take this same method to and apply it.
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