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How to Rank Higher in Google by Running a Site Audit

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We all want to rank higher in the search results, but not all of us are willing to put in the time, work or effort to make things happens. This can both be a pro and a con… pro if you are willing to put the work in, and con if you aren’t. A good rule of thumb here is that there are over a billion active websites on the internet today. With most site owners neglecting simple SEO tips and best practices, it means that anyone who is willing to invest some time and money into their site structure and SEO efforts could see big improvements in the search results.

I previously wrote about how important it is to have a fast loading website — both for on-site experience, conversions and also for SEO and rankings. However, another extremely effective way to rank higher in the search results is to simply run an audit on your site and let Google and other search tools simply tell what quick improvements can be made to your site.

Not only does Google want to see fast web sites with great content, they also want to rank healthy websites in the process.

There are plenty of tools and services out there for running an SEO audit, but in this example, we will be using Mondovo.com — an all-in-one solution for everything relating to site management and improving your rankings in the search results. The reason why I like this site and wanted to use them as an example is because they are extremely cost effective and you will only need to pay for the tools or reports you run through their site.

site_audit

Using Mondovo to Run a Quick Site Audit

Before running an audit on your site, you are first going to need to create a free account with Mondovo. Don’t worry, it’s fast, free and easy to get started. Once you are logged in, you will see a wide range of options to choose from on the left side menu. In this example, we are going to select the SEO Website Audit Tool.

mondovo_website_audit

Once you’ve clicked on the “Website Audit” menu box, you will then be sent over to a few form fields to register your site within your account, then also run a full site audit. These fields include:

  • Domain – The site you want to run an audit on.
  • Pages to Crawl – How many pages you want the report to analyze.
  • Optional Add-ons – Social Metrics, Google Page Speed and Broken Link checks.

Depending on the size of your site and how many posts/pages you have, a full site audit can take a lot of time, resources, and investment. Mondovo offers the option to audit all content within your site or just a small test sample.

For this example, I went with 100 pages to be crawled. Other reports include social metrics, Google Page Speed and the checking of HTTP Status and Broken Links… which are all very important to the overall health of your site.

Below you will see a screenshot of everything mentioned, and that it only cost well under a dollar to actually run and create this report. Even if you had thousands of pages to crawl, it will still just be a few dollars for such valuable information.

mondovo_website_audit_crawl

With all of your site details filled out, you can then proceed by clicking the “Crawl” button. As mentioned earlier, depending on the size of your site and how many pages you are going to crawl, this report can be generated within just a few minutes, or in the 30-45 minute range for much larger reports.

Once completed, you will be given a full report like the one below. All report data can be accessed from right within your account and is easily accessible through tabs, which break the report down into the following categories: meta issues, linking details, content, HTML optimization, internal links, external links and social metrics. Clicking on any of these tabs will provide a detailed report of issues, which need to be fixed and how to fix them.

mondovo_website_audit_report

Crawl reports can also be downloaded or exported, and will also remain within your account. This is great as you will then have the ability to make updates to your site, then run new reports and can see how the updated improved the overall score and performance of your site.

You can also dive deeper into each of these reports by clicking any of the menu tabs. Below you can see an example of the ‘Content’ section and how it shows where your content might not be up to par — thus lacking in having a target keyword, a poor optimization score, link to text ratio, duplicate content and more.

mondovo_website_audit_report_details

To get more detailed information on each area of your site audit, simply click on any of these gray boxes and you will see the specific site URLs for each report/notification. Make note of which changes you’ve made to your site, then run a new report to get your new score.

Don’t Forget to Run a SEO On-Page Analysis Report

Full site audits are great, but they can also be quite overwhelming if you have a large website. If you already have a few pages on your site that you know are ranking well, or were built specifically to rank to certain terms, Mondovo also has tools for this as well.

The On-Page SEO Tool allows you to easily analyze individual pages within your site. This tool is perfect for improving your ranking when going after individual keywords and trying to move past the competition when every Page Score number counts.

Just like the site audit tool, you will find the on-page SEO tool in the Mondovo sidebar menu as well. Fill in your site details and requested report types, and you will then be provided with a detailed report like the one below.

mondovo_onpage_analysis

Quick notes to highlight for this report are:

  • Page Speed – You definitely want this to be 70+ range
  • Word Count – Anything over 800-1000 is usually great
  • SEO Factors – Try to fix any failed issues

Once you’ve run your report, be sure to make any necessary changes to your site, then run the report again. Keep doing this until you’ve met the highest page score possible.

Individual Site Reports are Perfect for Site Owners

Running a website and creating quality content is hard enough. You shouldn’t have to go crazy and spend a lot of money to keep your site optimized as well. Creating and running reports through Mondovo is not only very simple and fast — it’s also very competitively priced.

Through their pay-as-you-go platform, customers can pick and choose the services, reports and tracking they want to use with their sites. This model in itself can save site owners hundreds of dollars per year, as there is no wasted money on high monthly fees for unused reports and features.

You can see a preview of some Mondovo reports, tracking tools and features below, along with their estimated prices per report.

mondovo_pricing

With no monthly billing in place or long term contracts to sign, there is simply no reason for anyone to not be properly managing, tracking and improving your site optimization at all times. Even just one big site audit every month will only set you back a few dollars, but could mean a huge difference in the overall ranking and success of your sites.

Implement Today. Rank Higher Tomorrow.

We all know the power of SEO and ranking higher in the search results, yet so many of us continue to focus our efforts elsewhere. Just because we can’t physically see site speed, scores or failed issues within our sites, it doesn’t mean they should be ignored.

Put in the time and effort to continually fix and improve your site, and you might just be surprised with how well it starts to rank in the coming weeks and month. Get started right now by running a quick site audit of your own.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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