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How to Rank Higher in Google by Running a Site Audit

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We all want to rank higher in the search results, but not all of us are willing to put in the time, work or effort to make things happens. This can both be a pro and a con… pro if you are willing to put the work in, and con if you aren’t. A good rule of thumb here is that there are over a billion active websites on the internet today. With most site owners neglecting simple SEO tips and best practices, it means that anyone who is willing to invest some time and money into their site structure and SEO efforts could see big improvements in the search results.

I previously wrote about how important it is to have a fast loading website — both for on-site experience, conversions and also for SEO and rankings. However, another extremely effective way to rank higher in the search results is to simply run an audit on your site and let Google and other search tools simply tell what quick improvements can be made to your site.

Not only does Google want to see fast web sites with great content, they also want to rank healthy websites in the process.

There are plenty of tools and services out there for running an SEO audit, but in this example, we will be using Mondovo.com — an all-in-one solution for everything relating to site management and improving your rankings in the search results. The reason why I like this site and wanted to use them as an example is because they are extremely cost effective and you will only need to pay for the tools or reports you run through their site.

site_audit

Using Mondovo to Run a Quick Site Audit

Before running an audit on your site, you are first going to need to create a free account with Mondovo. Don’t worry, it’s fast, free and easy to get started. Once you are logged in, you will see a wide range of options to choose from on the left side menu. In this example, we are going to select the SEO Website Audit Tool.

mondovo_website_audit

Once you’ve clicked on the “Website Audit” menu box, you will then be sent over to a few form fields to register your site within your account, then also run a full site audit. These fields include:

  • Domain – The site you want to run an audit on.
  • Pages to Crawl – How many pages you want the report to analyze.
  • Optional Add-ons – Social Metrics, Google Page Speed and Broken Link checks.

Depending on the size of your site and how many posts/pages you have, a full site audit can take a lot of time, resources, and investment. Mondovo offers the option to audit all content within your site or just a small test sample.

For this example, I went with 100 pages to be crawled. Other reports include social metrics, Google Page Speed and the checking of HTTP Status and Broken Links… which are all very important to the overall health of your site.

Below you will see a screenshot of everything mentioned, and that it only cost well under a dollar to actually run and create this report. Even if you had thousands of pages to crawl, it will still just be a few dollars for such valuable information.

mondovo_website_audit_crawl

With all of your site details filled out, you can then proceed by clicking the “Crawl” button. As mentioned earlier, depending on the size of your site and how many pages you are going to crawl, this report can be generated within just a few minutes, or in the 30-45 minute range for much larger reports.

Once completed, you will be given a full report like the one below. All report data can be accessed from right within your account and is easily accessible through tabs, which break the report down into the following categories: meta issues, linking details, content, HTML optimization, internal links, external links and social metrics. Clicking on any of these tabs will provide a detailed report of issues, which need to be fixed and how to fix them.

mondovo_website_audit_report

Crawl reports can also be downloaded or exported, and will also remain within your account. This is great as you will then have the ability to make updates to your site, then run new reports and can see how the updated improved the overall score and performance of your site.

You can also dive deeper into each of these reports by clicking any of the menu tabs. Below you can see an example of the ‘Content’ section and how it shows where your content might not be up to par — thus lacking in having a target keyword, a poor optimization score, link to text ratio, duplicate content and more.

mondovo_website_audit_report_details

To get more detailed information on each area of your site audit, simply click on any of these gray boxes and you will see the specific site URLs for each report/notification. Make note of which changes you’ve made to your site, then run a new report to get your new score.

Don’t Forget to Run a SEO On-Page Analysis Report

Full site audits are great, but they can also be quite overwhelming if you have a large website. If you already have a few pages on your site that you know are ranking well, or were built specifically to rank to certain terms, Mondovo also has tools for this as well.

The On-Page SEO Tool allows you to easily analyze individual pages within your site. This tool is perfect for improving your ranking when going after individual keywords and trying to move past the competition when every Page Score number counts.

Just like the site audit tool, you will find the on-page SEO tool in the Mondovo sidebar menu as well. Fill in your site details and requested report types, and you will then be provided with a detailed report like the one below.

mondovo_onpage_analysis

Quick notes to highlight for this report are:

  • Page Speed – You definitely want this to be 70+ range
  • Word Count – Anything over 800-1000 is usually great
  • SEO Factors – Try to fix any failed issues

Once you’ve run your report, be sure to make any necessary changes to your site, then run the report again. Keep doing this until you’ve met the highest page score possible.

Individual Site Reports are Perfect for Site Owners

Running a website and creating quality content is hard enough. You shouldn’t have to go crazy and spend a lot of money to keep your site optimized as well. Creating and running reports through Mondovo is not only very simple and fast — it’s also very competitively priced.

Through their pay-as-you-go platform, customers can pick and choose the services, reports and tracking they want to use with their sites. This model in itself can save site owners hundreds of dollars per year, as there is no wasted money on high monthly fees for unused reports and features.

You can see a preview of some Mondovo reports, tracking tools and features below, along with their estimated prices per report.

mondovo_pricing

With no monthly billing in place or long term contracts to sign, there is simply no reason for anyone to not be properly managing, tracking and improving your site optimization at all times. Even just one big site audit every month will only set you back a few dollars, but could mean a huge difference in the overall ranking and success of your sites.

Implement Today. Rank Higher Tomorrow.

We all know the power of SEO and ranking higher in the search results, yet so many of us continue to focus our efforts elsewhere. Just because we can’t physically see site speed, scores or failed issues within our sites, it doesn’t mean they should be ignored.

Put in the time and effort to continually fix and improve your site, and you might just be surprised with how well it starts to rank in the coming weeks and month. Get started right now by running a quick site audit of your own.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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