How to Study, Break Down and Promote an Affiliate Offer

Gone are the days when you simply throw up a bunch of affiliate offer banners and hope for the best. Well, you still can do that, but you are destined for failure, and why would you want to anyway? With all of the information and targeting that you now have right in your hands, how can you pass up on the extra due diligence to make sure your ad campaign succeeds.

A new pet affiliate network that I’m working with has a wide variety of affiliate offers that any pet lover, pet blog or resource web site would love. While looking through their selection of offers, I thought it would be a great idea to take one of these offers, then show how you can study what you know about the offer, then start promoting it through different sources.

One of the well branded offers on the network is PetCareRX, which is a discount pet supplies and medication web site. The offer pays $30 per signup and is only for email promotion, but there are plenty of other offers on the network which allow other methods such as banners, social and web site advertising. Since PetCareRX is a well known brand, let’s go through some of the different ways we can research the company/offer, then build a campaign around their site.

Quantcast User Demographics

First let’s run over to and pull a demographics report on the type of visitors that are going to Right away we can see some key figure in the chart below. The ones with blue have the majority of percentage for each demographic. At a quick glance it looks like we have mostly females, who are 35-50+, caucasian, have no kids and a mid range income. While the information may not be 100% accurate, it’s a great way to get a quick feel on the type of demographics that might perform best with your offers.

Plenty of Fish = Plenty of Pet Owners

Next let’s head over to and create some ad campaigns to promote PetCareRX. We aren’t going to focus on ad copy right now, but instead how easy is it for you to take what you learned from Quantcast, then put it into action at POF.

Check out the screenshot below from within the POF ads manager. How cool is that? I just targeted all of the demographics that were pointed out above, but I was also able to go even a step further and target only pet owners!

Facebook Ads = 1 Million Pet Lovers

While Plenty of Fish doesn’t tell you exactly how many pet owners they have on the network, the next best thing is to head over to Facebook Ads and create a campaign targeted to people that already have an interest in “Dogs” and “Cats”… and by the way, just targeting those two terms in the US brings in over 1 MILLION users! You can even target “PetcareRX” on Facebook interests, and reach 6,000+ die hard fans. Think about all of the other popular pet web sites and interests that could be targeted.

Google Keyword / Site Search

Wouldn’t it be great if you knew what keywords and search terms PetCareRX were bidding on to bring people to their site, or what long tail keywords people are coming across in the search engines, and getting to their site? Sure enough, we can do that! Head over to the Google Keyword tool and run a report, but not under the keyword section, but instead for the web site. Google will then pull up a massive report of relevant keywords that you can use to advertising your landing pages and search engine marketing.

Help, I Need More Banners & Ad Copy!

It’s a growing trend that affiliate networks are not providing as many banners and ad copies as they used to. For such a scenario, you can usually head over to Moat or MixRank and pull up a ton of banners and creatives that are running through out the web. Unfortunately neither of these sites had any banners or creatives for PetCareRX… what to do? Get old school and head over to Google Images and perform a search for the domain name / site you want to advertise, then use the “Exact Size” feature and you will probably find some banners that you were looking for, like the screenshot below.

Putting Everything You Know into Action

Woah, we just covered a mega ton of information on how to promote an offer. Best of all, this same process can be used to break down any affiliate offer or web site out there. In this example, PetCareRX was only available for email promotion, but imagine of how many other campaigns are out there for social networking, cpv, search and banner advertising… a ton! Never before has it been so easy to break down WHO is buying WHAT, and how you can TARGET their exact DEMOGRAPHICS in an ad campaign.

Since I’ve already laid out everything for you on how to make money with pet affiliate offers, why not head over to and check out what other offers they have on the network.

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  1. I also work with ads on Facebook and it`s amazing how many people you can target with those simple words, like pets or cats. But sometimes you have to be careful on what you target. Anyway, it`s very difficult for me to know if my ad is going to be succesful or not.

  2. Zac,

    As always your insight hits the nail right on the head; however, as a deadhead newbie it still just doesn't click. What I feel most of us need is a step by step tutorial that leads you yeah 'by the nose." Is this info available anywhere?

    My recent post How to Play Better Golf- Improve Your Shots From Uneven Lies

  3. Good tips Zac. Anything that has to do with pets especially a well known brand like petcarerx will sell well as far as an affiliate promotion goes. I like your idea about promoting this offer with Facebook. Great post!
    My recent post 4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online

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