How Will You Stand Out from the Crowd?
I’m always getting emails from my blog readers asking how they can take their blog to the next level, or even at the point where they are simply getting noticed. The bottom line is that you need to offer something different that the other millions of blogs out there don’t already do. Also, having advanced knowledge of blogging, marketing or even a ton of money to spend on advertising isn’t the answer.
StÃ©phane Kerwer from Dukeo.com went through this same thought process, then came up with a brilliant idea on how to make his blog quickly circulate through the top blogs in the internet marketing niche. While StÃ©phane’s blog focuses a bit on affiliate marketing and his goals to make money online, it wouldn’t be the content offered on his site that would drive traffic to his, but how he would create content for the most well known bloggers instead.
Top Blogger Caricatures
In introduce to you, StÃ©phane’s caricature collection! What started out as a few simple caricatures of top bloggers like ShoeMoney, John Chow and myself, ended up turning into a monsoon of viral traffic for StÃ©phane and Dukeo.com. StÃ©phane has designs created by a friend of his, then also follows up with a custom tshirt with the caricature on it, and mails it out to it’s respective blogger. When you find success… rinse and repeat! That is exactly what StÃ©phane has continued to do. Some of his latest caricatures are of Ryan Eagle, Shawn Collins, Jonathan Volk, Tyler Cruz and many more… many of which who went on to blog about the caricature and blog.
The True Value of Being Creative
StÃ©phane has now been mentioned on many blogs now, including ShoeMoney.com, JohnChow.com, JonathanVolk.com and now ZacJohnson.com. If StÃ©phane was to buy advertising across these sites to try and get people to his blog, he would have had to spend several thousands of dollars… not to mentioned the review posts probably would have generated a lot less attention. Instead, StÃ©phane’s only investment was creativity and time.
Just take a look at the massive jump in exposure and traffic to Dukeo.com in the past six months. It’s a bit obvious when the caricatures started spreading around. While the traffic may have peaked, the residual traffic is consistently higher than where it originally started.
So how will your new blog, web site or service stand out from the crowd? Before planning on dishing out a few thousand dollars on an ad campaign, or even giving up on growing your blog all together, just look around at how other blogs have made the leap. The Dukeo blog has been around since late 2010, but with massive growth in just the past couple months, it’s a great real life example of how being creative and dedicated can get you anywhere!
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