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How to Increase Backlinks and Traffic with Whitehat Influencer Marketing Tactics

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Let’s face it, getting low-cost traffic is difficult today. Paid ads are getting more expensive, and manipulating your way to #1 Google rankings with backlinks doesn’t really work either.

We all know the value in creating “high-quality content“… but if you are only focusing on content, you are never going to rank or get the importance backlinks you need to compete. No matter what industry, business or niche market you are in, it’s important to remember that there are over a billion active sites on the internet. Without the necessary backlinks, social promotions and outreach in place… it’s a black hole that you will never find you way out of.

The good news is that there are plenty of ethical and white-hat methods to help your site stand out from the crowd and rank higher month after month. The bad news is that these methods usually take a lot of time and effort.

However, there are some tools out there that make this process a lot easier and more manageable. Remember… at the end of the day, it’s not about the content you create, but instead the outreach your focus on afterward.

The Process of Creating Great Content and Promoting It Effectively

For many site owners and bloggers, way too much time is spent on creating content, guides, ebooks, software and what not. While these are all necessities for online marketing and content, too often we think “great content will promote itself”. This simply isn’t the case — especially with more websites, blogs and social media profiles going live every day.

This is something Brian Dean preaches through his blog all the time.

If you want to find success in the world of online content and marketing, follow these three simple steps:

  1. Create high-quality content your users find value in
  2. Promote that content to your audience and social networks
  3. Focus on manual outreach to big players within your niche

As you can guess, it’s a timely process, but one that also yields huge results. In terms of ROI, it can be in the 1000% range as this is usually more focused on your time and the valuable links and mentions you can get in return could be valued in the hundreds of even thousands of dollars range.

Ben Murray and Abhi Dwivedi are the co-creators of TrafficFresh, a software that was created to make the process of content outreach and promotion much easier and manageable. Through the case study and detailed walkthrough below, I’m going to show you how they are able to create killer content for their site, then focus their efforts on reaching out to the biggest players within their niche. All while build high-quality backlinks to their site (many of which are for free!)

Ben has a site he just started in the health and fitness niche and he just went live with a new article on his site. After some outreach and social promotion he was able to receive 2,000+ pageviews to hit site — all at no cost.

trafficproofcrossfit

In addition to getting traffic to his site, he was also able to rack up a few hundred social shares as well.

proofofshares2wcomments(edited)

To make this case study even more interesting, Ben’s Paleo Diet Desserts article was the only post on the blog!

proofofonlypost(edited)

So how did he get all that traffic so fast without SEO or ads?

It’s as easy as these three simple steps.

1.) Discover what content top influencers are already sharing and deem valuable.

If you want to get other top influencers within your niche to start sharing your content, then you are going to need to kno what they are already sharing. Not only will this make your content that much more relevant to their audience, but it will also grealt increase your chances of them picking it up as well.

From within the TrafficFresh platform Ben was able to look up other influencers and people within the CrossFit niche and who might be interested in linking or referencing to his Paleo Diet article.

paleopopularwcrossfit

Upon deeper investigation, Ben found that top influencers specifically liked to share articles about paleo diet desserts.

paleodessertmichelletam(edited)

paleodessertpopularglutenfree(edited)

Once you’ve seen what other sites are interested in sharing, you can then put together a nice amount of content and outreach to get an idea how well this might actually work.

Step 2. Build a better article than what the top influencers were already sharing

After researching his niche and competitor sites, Ben saw there was a big interest in articles related to “The Top 5 Paleo Diet Desserts” so he then went on to create an article titled “The Top 30 Paleo Diet Desserts”. If big influencers shared the article with the massive following about 5 dessert recipes, then they’d REALLY want to share his new article.

What was even better, was he outsourced much of the content for that post by contacting the influencers and asking if they’d like to contribute a recipe in return for me linking to their website which many did.

You can see an email of his outreach email below.

bossemail2

Once this is done, it’s then time to keep track of how many sites are promoting your content, who responded/ignored your message and how you can follow up to further increase conversions.

Step 3. Have influencers share your content and profit.

It’s easy to find a handful of sites that would be relevant to your content, but if you want to outrank your competition, you are going to need a lot more links from high quality and relevant sites. Ben was able to find more influencers who would be interested in sharing my content using the Influencer Search tab within Traffic Fresh.

crossfit into paleo2(edited)

Following the same method before, Ben simply reached out to these audiences to see if any of them would be interested in sharing. Some were interested, some were not.

bossemail1

The content was great and provided a lot of value. Here are just some of the sites and social outlets that went on to share his content.

PaleoWired: A Paleo Facebook group with over 24,000 followers.

paleowiredgroup(edited)

(and here’s proof that they shared it)

paleowired

Paleo Italian Cooking: Another social group with over 14,000 followers

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(and she was happy to share it as well)

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Ben also got traffic from Twitter influencers as well…

melissafollowers(edited)

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and many more…

It’s all about adding value today, but also saving time!

As mentioned at the beginning of the article, high-quality content is great — but outreach is key!

If Ben created his article and just put it out there, it would still be sitting there and waiting to eventually rank in the search results. With just a little bit of outreach he was able to tap into over 50,000 users on social media and also gain a few backlinks to the site in the process.

The best part is you can replicate this process in any niche and save hours of time while using a software like Traffic Fresh to find these opportunities and store them for you.

Create your content. Focus on outreach. Dominate your industry!

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

Click the link below to enroll today.

 

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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