Every few years, the internet advertising industry switches gears and a new advertising method becomes hot. First it was pay per click advertising, email marketing, social network advertising and recently PPV has been a hot trend and used by many affiliate markers.
What is PPV Advertising & Why Does It Work?
PPV advertising stands for “Pay Per View” and may also be considered pop under advertising on a CPM (cost per impression) basis. However, PPV advertising on a CPM basis is lot different from banner advertising on a CPM basis, because people are actually visiting your web site or landing page.
The difference between banner advertising and PPV, is that someone has to click on a banner ad to visit your web site, while with PPV advertising, your landing page will pop under the browser. The user will then see your landing page when they leave a web site or close out the browser window.
A better questions than “what is PPV advertising“, is “how does it work“? The success behind any ad campaign lies within it’s targeting, landing page and cost basis. Using all three of these factors, you can create a winning ad campaign. When creating a PPV ad campaign, you would select web sites or general target audience that you want your landing page to pop under, kind of like how you select related keywords with search engine advertising. With PPV advertising, you can sort and select related web sites to your landing page based on geographic location, interest/topics, specific urls and by price.
Creating Your First PPV Campaign
In the past, I’ve written posts about walking users through the process of building a PPC campaign and starting a Facebook Ads campaign. These have gone over very well, so I’m going to walk you through the process of how to setup your own PPV campaign using Adoori. They have quite an advanced system and it’s very easy to use.
If you haven’t already, sign up for a free account with Adoori so you can walk through the simple process.
The first steps are quite simple. In this example I’m going to create a campaign like I was going to promote this blog. Create a campaign title, then select the traffic source that you would like to receive traffic from. Depending on the country traffic source you select, minimum prices range from $2 cpm to $4.90. There are also “summer packages” available, which bundle traffic and lower prices.
The last step is to add in the url that you want to promote. Usually this would be a landing page, and not a home page of a web site.
Next is your traffic settings. You can choose from standard traffic, premium or a mixture of both. This area is where you can place how much you are willing to pay per 1,000 views (CPM). The advertisers with the higher CPM will get the most volume.
The premium traffic will cost you more, but it will probably convert better for you at the same time. You can create a separate url for standard and premium traffic and compare your results. The unique traffic from Adoori is based on a frequency cap of 1/24 hours, so you won’t have to worry about daily repeat impressions being wasted.
Click on the “Advanced Settings” area and you can select the type of traffic you would like to target towards. Being that this blog is on marketing, I selected business. If you were going to promote a weight loss and skin related offer, you would want to select “Health” as your target audience. Some PPV sources will allow you to buy advertising on a direct url or keyword/topic basis. On Adoori you select a general audience. Depending on the direct audience of your offer, the results on targeting will vary.
The next step in the advanced settings, is the budget. If you don’t set a budget, you can quickly blow through your balance and a lot of traffic fast. Check off “Daily Budget” and “Traffic Limit”, then enter your desired numbers and you will be given estimates on your daily and hourly impressions based off your CPM cost and daily ad spend.
Lastly, you will be sent to the stats tracking area of Adoori, where you can review your ad campaign and full stats. Click on your Campaign and you can edit any settings or increase/decrease your CPM and daily spend rates.
What Works Best for PPV Advertising
Now that you know how to setup an ad campaign, you can start playing around with a few offers and get an idea of what works. Offers such as dating and free trial/rebill offers do extremely well. Dating converts very well but has a lower payout, while free trial/rebill offers have a very high payout and low conversion. In the end, it’s all about creating a winning landing page that gets people to click.
When it comes to building a PPV landing page, you only have a second or two to grab the attention of the viewer. Landing pages built for PPV purposes should be simple and draw immediate call to action. There are many sites out there that offer “PPV Templates” that you can work with, and you can also perform a Google Images search for “ppv landing pages”, which will show you a ton of results like the ones below.
I will follow up in the coming weeks with a full case study on a PPV campaign that I setup with Adoori and more tips on how to create winning PPV landing pages.
In the mean time, be sure to take a look at Adoori. Use promotional code “sp0811” and save on premium pop under traffic from English, European, East Asia and Latin America countries.