Increase Site Revenue with 100% Fill Rates from PropellerAds

Written by Zac Johnson
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To make money online the internet, you need to be aware of the many different monetization methods available. If you focus on just one of them, you are not only leaving a lot of money on the table, but you are also potentially stunting your growth and conversions in the process.

A perfect example of this could be seen when I created a million dollar site that was monetized through several different methods, such as Google Adsense, affiliate marketing, display advertising and popups. However, it’s not just about using as many different advertising methods as you can, but instead using the best ads that relate with your audience while also not interfering too much with their site experience.

PropellerAds is an advertising network for site owners and bloggers that want to get the most revenue out of their site audiences, through the use of internal split testing and ad serving based off your existing audience’s interest and geographic location.

PropellerAds Media

When choosing an advertising or affiliate network to go with, you want one that will provide you with a wide range of options to choose from. Everything from the different types of advertisers you can work with, the ability to target your audience based off demographics or geo-graphic targeting and also whether you want to deliver leads on a CPA, CPL or CPS basis.

All of these benefits and options are available through PropellerAds.

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With so much competition out there in the world of online marketing, PropellerAds knew they would need to offer superior support, services and monetization to stay above the competition. For this reason, they currently work alongside many big name brands, while also offering their own internal ad testing and 100% inventory monetization — which means you are always making money off your audience, no matter where they are from or the volume.

The benefits to using a network like PropellerAds versus running your own advertising, is that they can easily rotate and split test offers on their backend since they also have a unique platform and advertiser database in place. In short, you are gaining access to a powerful advertising network, while also having the premium backend tools and reporting of a full service agency.

Increase Revenue with The Onclick Popunders

Different sites earn money in different ways. If you have your own site and brand, you may make the most of your money by pushing online courses or personal training. If you are a review site, you might get the most money by sending traffic off to advertisers and sites with relevant products and services.

No matter what type of site you have, if you are using popup or popunder advertising, you will already know how effective they are. PropellerAds has their own ‘onlick popunders’ available for their site partners, which are the “perfect solution for publishers wanting to get paid for every ad impression.”

You can see a quick example of the concept in the screenshot below.

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In today’s world of online marketing and technology, there are lots of ways to serve popup advertising to your audience. However, PropellerAds’ onclick popunders might be one of the most effective methods yet.

In most scenerios, when someone comes to your site, you may serve them with a popup right away or wait a few seconds. Either way, a popup is served but you don’t really know if the end user is engaged or not. With the onclick popunders, the ad is only served after the end user makes an actual click on a site. This way it knows you audience is looking directly at the screen and fully engaged.

Depending on your browser, this popunder may appear as a new popunder window or appear within a new tab — however, the experience is still the same in that it get’s the user’s attention. With so much attention being focused on the popunder, you can assume they are going to get more click and conversion activity than traditional advertising, which is why PropellerAds partner sites are highest very high eCPM averages across the board.

Another advantage to serving such advertising through PropellerAds is that the campaigns are guaranteed to be malware-free, which is very important when focusing on the end user experience. Speaking of which — as a partner of PropellerAds, you will also have full setting functionality on how often these ads should be displayed while also having access to full analytics to better understand how well the ads are performing with their audience.

Improved Site Monetization to Your Mobile Audience

Monetizing your desktop browser based audience is easy, but what about mobile advertising? This is something many site owners are still struggling with, as popups and traditional advertising might not be displayed in the same way on mobile devices — and sometimes not at all.

PropellersAds also has their own mobile advertising solutions in place, called dialog ads. These ads are a lot like popup or popunder advertising as mentioned earlier, but strictly for mobile based users. You can see an example of one of these in the screenshot below.

PropellerAds Dialog Mobile Ads

Again, when it comes to site monetization it’s all about choosing what methods are best for your wallet, but also for your audience at the same time. If you have a high authority and trusted brand where each visitor to your site is potentially worth a lot of money, it’s probably not in your best interest to serve such advertising to your mobile audience. However, if you have a lot of generic traffic or entertainment based sites, this could be a perfect method for increasing your site revenue by thousands of dollars per month.

In addition to the popup mobile advertising, PropellerAds also have mobile interstitial ads which are extremely effective for any site with an existing app and smartphone/tablet users. Many game developers are currently using these solutions to generate massive earnings by offering their games completely free.

PropellerAds Partners are Earning Up to $7 CPM

The success and earnings of a web site isn’t entirely on the basis of volume. Instead it’s all about the focus and niche of a site. Some very targeted sites may have an average site visitor value of $1, while other’s might have a value of .0001 per visitor. In the end it’s all about split testing different advertisers and methods to see what works best.

As mentioned at the beginning of this article, this is something PropellerAds offers for each of their site partners. Instead of simply guessing which ads will convert the best, PropellerAds has billions of impressioned server and a wide range of advertisers across many different niches. This way they can place the best ads that convert most effectively with your audience.

In addition to serving the highest converting advertisers, their network also promises a near 100% fill rate. This is a huge benefit for anyone with a site that don’t know how to monetize, or has a lot of traffic outside the US market. With all of these factors in place, ProperllerAds has site partners seeing eCPM rates as high as $7 — with some CPM rates going as high at $10 depending on the geographic location.

In the screenshots below you can see some of the data reports for their site partners and how geo-graphic targeting can result in higher eCPM averages.

Geo-graphic targeted traffic:

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Mixed geo-graphic targeted traffic:

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When using monetization on your site, be sure to follow these recommended tips to see the highest earnings from PropellerAds and their wide range of advertiser creatives.

How to Increase Revenue with PropellerAds

When trying to make money with a web site or blog, there are simply two ways to do it.

  1. Increase traffic to your site
  2. Increase revenue per user

While both are extremely important, figuring out how to earn more money per user to your site should be priority. When you know how much your audience is worth, you can spend money to get more of it. Then it’s just a numbers game on scaling your revenue to the max.

To learn more about increasing revenue on your site and to start implementing any of the monetization methods mentioned above fill out the very short registration form to join PropellerAds today.

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