3 Ways to Increase Webinar Engagement and ROI with ClickMeeting
Webinars remain among the most effective ways to learn about, nurture and pitch to an audience. You can use webinars to establish your expertise, to deliver useful tips, to harvest data about your leads, to convey the value of your product to them, and to suggest next steps to your audience.
While the concept of using webinars is nothing new for online marketers and brands, the way you should be using webinars and advanced technology is changing all of the time.
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For example, it wasn’t long ago that all leading webinar platforms required audience members to install apps. Not only did this add friction to the webinar attendance experience, making it less likely that people would have the ability to join webinars, but it also caused some cybersecurity vulnerabilities – even webinar platforms with the best reputations have experienced snafus with their client apps, as recently as last week.
What’s more, many of the top solutions out there still simply provide you with a screen and a way to talk or chat with your audience. Not that you need bells and whistles for the sake of getting fancy. It’s just that if you want to make the most of the opportunity that your webinars represent – where dozens if not hundreds of people have blocked in an hour to pay attention to what you’re sharing – then you’d do well to keep these people engaged. And interaction is the best way to do that.
If you are still using one of these confusing, outdated solutions, then not only are you leaving money on the table, you’ll also come off as archaic to your leads.
There must be a better way.
Introduction to ClickMeeting Online Webinars
A more advanced and better webinar solution is ClickMeeting, which not only has zero software or plugins to install, but is also loaded with in-webinar interaction features, as well as being extremely easy to use.
In short, it’s one of the best ways to engage with you audience through live webinars, without needing to hire an expensive tech team or programmer to have all the functionality and features one would want to have to run a successful lead generation and webinar campaign.
Best of all, in comparison to other webinar solutions out there, ClickMeeting is quite competitively priced, and also allows for individuals, businesses, and brands to get started with memberships as low as $25 per month, for up to 25 attendees.
ClickMeeting also has quite the history and volume behind them as well. Over 604,000 webinars were hosted on the platform last year, an average of nearly 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ worth of video content.
With all of this in mind, let’s take a look at five unique and creative ways ClickMeeting is changing the world and business of online webinars.
Three Ways ClickMeeting is Dominating the Webinar Space
Now that you have a good understanding of what ClickMeeting is and how it can help improve your business and ROI, let’s take a look at some of the latest features added to their webinar platform to help you reach your goals.
1. Paid Webinars
For most situations, the concept of a live webinar is to get people to join for free, and then to pitch them with a paid product or service at the end of the webinar.
This model works great, but there are other winning methods out there as well — such as running that same webinar promotion, but attaching a price to it and pre-selling your audience before you even get started.
This is beneficial for many reasons, such as knowing that all of your attendees are invested, they have money to spend, and they are serious about whatever it is you have to offer.
ClickMeeting has a new system in place that makes it easy for clients to run paid webinars without needing to set up different mailing lists, payment platforms, and up-selling systems.
You can view the short video below to see how simple and fast it is to set up a paid webinar through the platform.
This can all be done in four simple benefits and features in mind:
- Easily charge for any of your selected paid webinars
- Set the fee for each event
- Manage all the payments from one place (integration with Paypal)
- Easily access your paid events’ statistics to see which webinars bring you the most profit
If you aren’t keep on the idea of selling paid webinars to your audience, no worries, the free option is always there — however, I would definitely recommend you try it sometime, as you might see a huge uptick in converts, attendance and sign ups.
2. Facebook and YouTube Live
There is no doubt about it… audiences love being on social media, and advertisers love reaching audiences through social as well.
However, with Facebook and YouTube already having live video stream offers, how can you take advantage of a webinar through their platforms as well.
This is something new that ClickMeeting has put a lot of time and effort into as well. It’s not just about hosting video on these platforms because you read somewhere that it’s a good idea – it’s also about expanding your webinar reach and social engagement in the process.
Through ClickMeeting, users can stream their content live and build your audience like never before. When profiles go live, followers who happen to be browsing on Facebook or YouTube will see prominent promotions recommending that they click through and view, so ClickMeeting’s live simulcast functionality is a great way to get the people who follow you on these channels to tune in for your presentation.
3. Call to Action within Webinars
As someone who has run plenty of webinars, one of the most important (and awkward) parts of the process is when you are ready to make a pitch and sell to your audience.
This is one area when many webinar solutions are lacking, which often leaves hosts with their PowerPoint slides on the screen and simply telling their audience to type in a specific URL, or to use a coupon code on a site. As marketers, we know that every complicated step along the way greatly reduces conversions in the long run.
ClickMeeting understands this as well, and they have a very nice call-to-action (CTA) system built right into their live webinars. You can see a preview of how this might appear in your own webinar through the screenshot below.
No more needing to tell your audience to type in some long discount offer URL you created. Instead, provide your audience with a quick and easy popup window, while giving your attendees immediate access to your offer while they are still engaged and in buying mode.
Another quick and useful tip for using such a feature, is to have your audience share your webinar on social media or enter a contest for attending the event. This can all take place during the first few minutes of your event. Having your audience engaged right from the beginning is a great way to keep them watching until the end of the webinar.
When It Comes to Webinars… ClickMeeting is the Way to Go!
If you were to head over to Google and search for “best webinar solutions,” you would likely find a bunch of paid placement ads and review articles on the first page. This in itself is enough to cause a headache and would definitely take up a lot of your time to go through.
With ClickMeeting, you already know about some of the best tools and features they have to offer. Sign up now for your free account, which gives you full access for 30 days.
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