Instant Customer Feedback with KissInsights

Written by Zac Johnson
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The success of your business is all about user and customer interaction. One of the best ways to ask your site visitors or customers about ways to improve your services, or their experience, is to ask while they are taking action. However, you have to be very careful when doing this. Don’t ask too many questions, try not to ask for personal info and most importantly don’t annoy your visitors.

Over the past few days I’ve been playing around with KissInsights, a quick and easy solution for generating surveys for your web site visitors. Instead of having a separate page or process for collecting info, you simply add a line of code to your site and a little hover form will appear in the bottom right. You may have already seen this when you first visited this site, if not just take a look at the screen shot below.

KissInsights is a product from KissMetrics, which is run by a team of designers, developers and entrepreneurs… including Neil Patel. I’ve been friends with Neil for a while and knew that he’s been working with KissMetrics, but this is the first time I tried out the KissInsights surveys. The site was previously invite only, but it looks like they are opening up the survey site for everyone to try. I actually first came across KissInsights when they purchase an ad spot over on, which lead to me using their survey, which led me to sharing it with others in this review.

What can you do with KissInsight’s surveys? As mentioned, your business is all about catering to your visitors, so why not ask how you can make their experience better. For the past week I’ve been asking readers what they would like to see more of. Neil ran his survey for a few month’s and asked if his visitors would be sad if they couldn’t use his blog any more. Here are the responses, and how results look on the KissInsights user area.

It’s completely free to join, and you can setup an unlimited amount of surveys. As the site grows I’m sure we will see new improvements and options for creating surveys and customization. It only takes a few minutes to join and have your survey up and running… so why not survey your visitors on how you can improve their experience?

Join KissInsights

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13 Replies to “Instant Customer Feedback with KissInsights”

  1. Hey Zac,

    I had noticed these over the last couple of days on quite a few blogs. Not so 'in your face' like others. Definitely going to give it a try.



  2. I've been seeing this pop up on a few other websites, I think it's a fantastic idea.

    I really like it because it's non intrusive. Your not getting a popup that asks for a survey or have to go to another page.

    Further question: Can you track to see what page people were looking at when they filled it out? Or better yet, can you make specific pages for each one?

    Going to check it out now.

  3. Good post about telling the methods to increase the sales.It will so many affiliates to make profit with their product by the tips and trick suggested by you.Getting a feed back is always help to grow your business.

  4. As usual another reliable source for a new tool that we can all benefit from.


  5. Nice post Zac. I also see this to some other blogs and websites. i think it's a great way to know the customer's response, and also a good way for your subscribers to be more responsive. Will definitely give this a try.


  6. Indeed it's all about interaction and feedback… treat each of your customers in a special way, like he/she were the center of your attention … and you will most certainly be rewarded!

  7. This sounds like an awesome service to make a site more interactive and connect with your visitors more. By asking an unobtrusive question or two you get valuable feedback and show your visitors that you care about their user experience.

  8. I’ve seen this widget on a number of websites – It looks a little more intrusive than GetSatisfaction, although it would most likely add more responses to a question you asked your visitors. I suppose its all a matter of how badly you want the information.

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