When I first started making money online back in the mid-90s, everything was such a simple and drawn out process. For example, if you wanted to start a new website you would have to register a domain name, set up web hosting, have a web design and graphics program, then individually upload everything through FTP. In short, it was a pain in the butt and quite a complicated task. Now anyone can get online with a WordPress site in just a few clicks of a button and usually in less than 10 minutes.
Over the years, the business of “getting online” has grown by hundreds of multiples. Making such tedious tasks quick and simple for the average person or retail business, has not only generated trillions of dollars for the brands creating such services, but also for those who are using them as well.
A perfect example of this transition and technology can be seen with the new Kajabi. It’s a name you are probably familiar (in the world of online marketing), but they are back with vengeance and now have an even more powerful platform than ever before — all with the concept of making content creation and business online that much easier.
What Is Kajabi?
As mentioned earlier, getting started with a business online can be quite overwhelming. You need to know what you are selling, create a site, set up payment, customer management and a whole lot more. Even more confusing, annoying and costly, is trying to figure out which network or platform you are going to use for each of these solutions. If only there was a way to sign up for one platform and just get live — well, that is exactly what Kajabi has created for you.
Instead of needing to join multiple tools and solutions, Kajabi has created an all-in-one platform to help you get your business and start selling as soon as possible. While Kajabi offers you everything you need to get up and running fast, there are no limitations on outside software, tools and marketing solutions you can also throw into the mix. Kajabi features include a site builder, management over customers/subscriptions/products, landing page designers and even email marketing.
On a side note, it’s also important to point out that Kajabi isn’t just for individuals or brands looking to sell just digital courses or ebooks. The platform also allows for complete set up and management of online coaching groups or masterminds as well. One time ebook and video courses are great, but scaled out training programs and masterminds are even better… and all possible through Kajabi.
A Publishing Platform that’s Easy for Anyone
For most experts or brands that want to sell something online, they are already good at what they do — selling, marketing or creating products. The last thing they want to worry about, is figuring out how to start a website from scratch, learn to code and mess around with site design. Kajabi had all of this in mind when creating their platform, making it easy for anyone to use, while also not frustrating them in the process.
In addition to offering different site themes, mobile responsive designs and an easy to use interface, Kajabi also makes the concept of video quite easy as well. Online video is now more important than ever before, and it’s also one of the most effective ways to launch and sell your course. However… which is the right video option for you? You could upload videos to YouTube and set them as private, or even create a premium account with Vimeo — but then again, these will either cost you some extra money or complicate the process with yet another outside solutions.
Kajabi simplifies this process by allowing it’s users to upload video right into their backend members area. This means your videos won’t be hosted on another platform, are always loading at the fastest speeds possible and fully customized and managed through your main Kajabi account. There is also no need to worry about extra bandwidth costs, as it’s all part of the monthly package.
Everything You Need to Get Started
I keep going back to it, but it is one of the most important part of any online business — your website!
Kajabi allows you to focus on what you are good at (selling and product creation), while also not trying to turn you into a site designer or developer in the process. Through their easy to use drag and drop site builder, anyone can go live with a professional looking site in just minutes. Choose any of the beautiful templates within your account, then customize them to your liking — again, all without the need to touch any code (but the option is there if you need it).
From within the design editor, you can work on your main page, video value pages, webinar registration pages, sales pages, thank you pages and more.
If you were to look around at the most successful membership-based sites online, you would likely notice they were built with the end user in mind. At the same time, they are also designed in a way that stresses the importance of taking action, benefits of the group and also highlighting course material or the person behind it.
On the back end, the real value in such membership sites comes through the engagement and interaction between students and teachers. This is something Kajabi also has custom built into their platform. This allows for not only a premium experience for the customer, but also a way for the course and instructor to continually improve and update over time.
While the look and feel of your site is important, it’s the backend tools, tracking and management of Kajabi that really allows you to scale and grow a business online. As a member of the platform, you would have access to many key features and benefits, including the ones shown below.
Kajabi was also built for existing online businesses and brands as well. While the solution offers the ability to power an online business by itself, it also offers the option to integrate with outside partners and tools as well. For example, if you were already accepting payments through your existing site with PayPal or Stripe, no problem — Kajabi can integrate with that. Same thing with email… ConvertKit, MailChimp, Aweber — it’s all good!
Kajabi also offers their own premium tracking solutions for members as well. We are talking about everything from tracking your sales, member sign ups, opt-ins, user activity and more. After all, the better you understand your audience and customers, the better you can improve ROI and marketing efforts down the road.
How Much Does Kajabi Cost?
Should you take a look at Kajabi and the many different features it offers, you could quickly find yourself spending hundreds of dollars per month if you were to try and replicate the process with various outside solutions — but why bother? Kajabi has packaged everything up for you and make it quite affordable to get your business online, while also offering the option to scale your membership and features, along with the growth of your business.
Another added bonus is access to Kajabi University, which just launched this past summer. Members of Kajabi will have access to a series of online courses that walk you through the process of how to “create, market, and sell your digital content online.” like their million dollar success stories already do. Access to Kajabi University is included within all membership packages — which are shown below.
To get started with Kajabi, all you need to do is choose from one of their three membership plans. Should you sign up for a year in advance, you will instantly save 20% off their monthly rates.
The basic plan is $103 per month (when billed annually) and allows for 5 products, 1,000 marketing emails and 1 admin user. This is perfect for anyone just getting started or only has a few courses or digital products to sell. The most popular package is the “Pro”, which is $311/month and offers up to 100 products. Should you have more products and members than what the “Pro” account offer, then “Premium” is your best bet… as you will have no limit on how many products you can sell and also up to 100,000 marketing emails per month.
To make this decision process even easier, Kajabi is offering a free 14-day trial so you can kick the tires around and see how everything works. This will give you more than enough time to see if their all-in-one solution is perfect for what you are trying to build and accomplish online.