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Kicking Affs and Taking Names… with Luke Kling!

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I’m really excited with how well these weekly interviews are playing out. It’s really great to be able to contact so many different people in the industry and get them to dig into what they are doing online and how others can learn from their experiences.

This week we have a really great interview with Luke Kling, who is better known as LukePeerFly from his blog. Luke is an affiliate manager with PeerFly, a blogger and also an affiliate marketer himself. It’s always great to talk with people who truly see the internet marketing world from multiple angles.

Let’s get started!

1.) We’ve been “online” friends for a while and have met up several times at conferences, but for everyone else please tell us a bit about yourself and what you do in the world of online marketing?

Luke Kling BioI first started in the online marketing space about 9 years ago. I was 15 years old and I was making pretty good money building and selling websites. I had taught myself to program and design websites, which lead to me trying to monetize them. One thing lead to another and I soon found myself working as an Affiliate Manager for an affiliate network based in Las Vegas. I worked remotely from my mom’s house in high school and my apartment in college. Over time I have grown to really love affiliate management and just the overall business behind an affiliate network. I now work full-time as an Affiliate Manager for PeerFly, Inc. (including affiliate networks PeerFly.com and incent.ly). I also still develop websites and blog on the side.

2.) Everyone loves a good blog syndication web site, especially when it’s focused on the affiliate marketing industry. You just recently launched AffPosts.com and I love it! Can you tell us a bit about what made you come up with the site idea and how long it took you to put it all together?

I have been using two different affiliate marketing blog aggregates for awhile now to keep up with industry news and the reason I was using two is because they both had big flaws and I did not like. The developer in me knew I could take their original concept and improve on it. So, one afternoon I sat down and started carving out the code. Once I started I could not stop and I spent all of my spare time (literally ALL of my spare time) for about a week and hammered out the entire site.

Since it’s launch at the end of January, I have been working on affposts pretty consistently to make sure it is exactly what I envisioned. I have already done a complete design overhaul and added quite a few new features. There is so much great information available on the blogs in our industry and having all that information literally staring you in the face is just what I needed and from the feedback I’ve received from all the great people using affposts it’s just what everyone else needed too.

3.) What are some of the coolest ways you’ve seen people building ad campaigns lately?

I work with thousands of online publishers and it is so humbling to see some of their creative genius. I think I have a great idea for how something could be promoted and one of my publishers will mention something that will completely blow my mind.

I can’t really give any specifics, but I’ve been seeing an impressive shift towards mobile optimized campaigns and campaigns targeted towards social media. For awhile there no one knew what to do with the massive amount of mobile traffic available and now not only are consumers getting more comfortable doing things besides posting on their Facebook from their phone, but marketers are getting more creative in how they can get those eyes and fingers engaged in their marketing campaigns.

I’m also seeing a lot of publishers truly seeing the potential in social media engagement. For a while there many people were simply taking advantage of gaps in the Facebook/Twitter infrastructures (not really recommended), but now I am seeing more and more creative marketing on Facebook and Twitter that consumers actually like and they are eating it up!

4.) A few years ago internet conferences were flooded with ad networks that were started up by anyone who thought they were good at making money online… we are seeing the same thing again, along with a lot of networks dying in the process. What are your thoughts on all of the fly by night ad networks?

Through my experience working for PeerFly since just a few months after it’s launch and the struggle we had building it up, I can understand why so many of these fly by night networks are failing. Everyone thinks all you need to build a successful affiliate network is a HasOffers license, domain with the word “CPA” in it, and a few remote workers you can call employees. To build a successful business you need much much more. Over the past 4 years PeerFly has grown to a company with 10 employees all working out of our office in Alachua, Florida. It’s taken a lot of patience and good business planning to get to this point. Our focus is building a business. A lot of these new networks popping up just see the dollar signs and are not thinking about long term success.

5.) I’ve been in the industry for over 15 years now and I have seen thousands of companies come and go… only a few actually survive, especially in the ad network space. What makes PeerFly better than the other networks out there and has allowed them to stand the test of time in this brutal industry?

PeerFly is unique. Before I even started working for PeerFly I thought it was awesome because it really stood out in the crowd. The name, design, user experience, and people behind PeerFly are what makes it better than the rest. More networks are moving towards a custom platform now, but PeerFly has been custom since the beginning. We have features that most other networks haven’t even thought about yet.

That being said, what has allowed us to stand the test of time is creating win-win relationships for our publishers and advertisers. Both sides have expectations and we do our best to ensure that everyone is meeting or exceeding those expectations so we can all make money.

6.) I’m always telling my blog readers that you need to focus on creating your own brand and not relying solely on being a middle man for other ad networks and affiliate programs. You’ve created quite the brand for yourself over the years with your very well known and successful blog at LukePeerFly.com. Do you ever wish your named it Luke(SomethingElse).com, so you it wasn’t completely tied to the PeerFly name?

The growth of my blog and the LukePeerFly brand has been pretty crazy. I think I first realized how big it had gotten when I started getting approached at Affiliate Summit by people I had never met saying something along the lines of, “Oh, LukePeerFly, I read your blog!” Honestly, I’m not even sure if they know my last name 🙂

I’m definitely tied to the PeerFly brand, but I’m proud of it. I love PeerFly.

Luke PeerFly Blog

7.) Every day people are getting started in online marketing for the first time, yet they have no idea where to start. As an affiliate manager at a great network, what would you recommend for someone who is just starting out and only has a budget of $100?

The first thing people who are starting in online marketing need to understand is that they are going to lose money. The forums, gurus, and blogs in our industry give the illusion that affiliate marketing is easy. For the most part I don’t really think this is intentional, but people are much more likely to be open about their successes than failures. It’s also a lot more fun to talk about how you made $1,000 profit yesterday than how you lost $1,200 last week.

So, once you are prepared to lose invest money (consider it a learning expense), your next objective should be to learn the basics of choosing, setting up, tracking, optimizing, and scaling a campaign. That will seem like a very overwhelming list to someone brand new and it is. But, those 5 things are what it takes to build and squeeze as much money as possible out of an affiliate marketing campaign. Invest as much time and money as you can to master those things and you will be successful. Here is where I recommend you get started: http://www.lukepeerfly.com/traffic-sources-based-experience

8.) What’s new and exciting for PeerFly, LukePeerFly and AffPosts in the coming months?

Everyday is new and exciting at PeerFly. We launched an incentive network, incent.ly, last month and we are hoping to launch our custom content locker soon that will completely change how affiliates do content locking. We are also working on a secret project called Adzur 🙂

I have been working on my first product I’m hoping to launch late next month on LukePeerFly.com. It’s a game changer for how people monetize fan pages so I will be publishing some articles on my blog over the next month on how I have successfully built several large fan pages, including one that reached over a million Facebook users in a single day earlier this week.

The response I’ve received from the people using affposts has been tremendously positive. Some of the biggest names in the affiliate marketing industry are subscribed to the newspaper (daily newsletter of the top stories from the day before) and it’s subscriber base is growing every hour. My goal for the next few months is to keep getting new daily visitors through various marketing channels and to release a feature that would allow you to customize affposts.

It is exciting to be featured in an interview on your blog Zac. I have been following this blog since 2007 and like many of your readers, I really look up to you. I appreciate the opportunity and look forward to seeing what the future holds for both of us!

A special thanks to Luke for taking the time to answer our affiliate marketing questions and sharing his expertise. If you’d like to get in touch with Luke, you can do so through his Facebook and TwitterDon’t forget to also check out our previous weekly interviews.

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Niche Review Websites: 5 Key Metrics to Starting a Successful Business

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In reference to making money and potentially starting a business, niche review sites are one of the most sought after methods for starting with.

Why niche sites you ask?

Simple… in most cases they are going after a small niche market, with less competition, and it’s much easier to provide the end user with exactly what they are looking for.

In recent years, there has been explosive growth in the online services, software, and electronics/technology niche, as many of the affiliate programs associated with these markets can pay up to 70% in commissions.

Even with these great payments in place, and millions of dollars in new leads and sales being generated daily, there is a good amount of time, work, and effort that goes into creating a successful niche site.

Today we are going to be looking at five of these data points and factors.

1. Position Your Site for Success!

If you want to find success with a review site, you not only need to prepare and analyze a bunch of other sites within your niche market, you also need to plan for success. Once you have a solid foundation in place, it will be that much easier for you to go live with a site, provide content of value to your audience, and then promote it in a way that creates real traffic, leads, and revenue for both you and your advertisers.

This is something Russel Ruffino has been preaching for a while now. When he’s not building out his own companies and brands, he’s helping others go through the same process. Time and time again, it’s all about the preparation and pre-planning that goes into a business or website, that will lead to it’s eventual success.

A clear example of this can be seen in the various articles and case studies that Russel releases about his webinar strategies. It seems like everyone is already doing them, but only a select few are able to generate six-figures a month with them.

Even with all of his useful tips and guidance in place, there are still thousands of people who jump forward to start their own business or blog without any product and marketing research. More often than nothing, this is because most people aren’t patient enough to put in the time, work, and effort, and just want to see immediate results. As most of us have personally discovered… it’s one of the many common business mistakes new entrepreneurs and business owners make.

Positioning your site in the middle between buyers and sellers is the first guide. A good review site should be neutral. If not, any review that is made is not very valuable and is nothing more than a promotional tool. Your visitors certainly do not want to be immediately directed to buy products as they need to be given the opportunity to think to decide whether a product really fits their expectations or not. This is the basic law of every quality review blog. Forgetting this means giving a bad basic foundation for your blog, especially when you decide to review various electronic products that are almost the same as each other. You can’t just promote a particular brand if you want to appear with quality reviews.

2. Understand Market Interest and Providing a Service

It doesn’t matter if you are going to start a local business or an online business, it’s so important to understand not only your business model, but also the metrics of your audience, who they are, how you will reach them and what it will cost to generate new business. This is one of the most crucial aspects of creating a successful niche site, but also one that most site owners and bloggers will never put in enough time on.

All of this preparation work should be done before you even go live with your site or pick a new domain name. You MUST understand the core of your business and how it will provide a service to your audience, in order for it to find success.

These points and more are actually covered in this ten-point data list from Constant Contact:

  1. Develop a powerful message
  2. Focus on the customer and fully understand the market
  3. Start small and grow
  4. Understand your own strengths, skills, and time available
  5. Surround yourself with advisors and mentors
  6. Get a SCORE mentor
  7. Write a business plan
  8. Know your numbers
  9. Understand there are no entitlements
  10. Have a passion for what you are doing

If you have all of these data points and metrics in place, there is no reason why you shouldn’t find success with your online business, or even just a niche site.

3. Become Unique and Provide More Value

Did you know that there are currently over a billion active sites on the internet today? It’s true!

With so many sites online, there is really no need to create a new site or web content just for the sake of putting it out there. If you do, you aren’t just wasting your audience’s time, but also your own.

To win on the internet, you need to provide a better experience (or content), over your competition.

When it comes to making money with affiliate marketing or with niche review sites, it’s all about going as niche specific as possible — then also grinding down on all relevant searches and products as well.

As perfect example of this can be seen when searching for an office headset review. Sure, this super generic and not a very sexy topic to write about, but it’s a service and product that people need. When visiting the review site mentioned above, not only will you be able to find product information on office headsets, you will also see how they provide articles and reviews on other relevant products and services as well.

This is perfect for the site owner and their audience for a wide range of reasons, such as:

  • Giving the site visitor a bunch of options to choose from
  • Making it easy for Google to see a specific niche topic on the site
  • Finding relevant site partners for link building and content creation
  • Always knowing when to write new reviews on the latest products

With so much competition on the internet these days, go niche — then be the best source for information out there.

4. Review Something You Understand and Value

As with any type of business, if you aren’t interested in it… then it’s just another job.

This is one of the many benefits to running an online business and being an affiliate marketer. Not only can you possibly turn your expertise and passion into an online business, there might also be a wide range of affiliate programs and opportunities out there just waiting for you.

Just like how we gave an example of office headsets above, we can do the same thing with a specific mobile device adapter or headphone. Again, not the most exciting topic in the world, but if you are already working with mobile devices and electronics, this could be something you have a lot of knowledge about… and maybe even a passion for.

If that’s the case, you will also know that there are different wires, adapters, headsets and plugs for different models and products out there. When it comes to searching for such products online, many people will plug in the product or serial number into their Google search as well.

If you run an affiliate site for anything that has a specific model or serial number, this could be a huge benefit to your audience and also help with improved SEO and search rankings as well.

Many of the top niche product review sites are using ‘ugly’ and simple tables to lay out their product information. It might not be the most attractive design, but it works wonders for getting your audience to click. Especially when using simple blue hyperlink text.

Another great example of this is Amazon.com. Search for any mobile phone devices, and they are not only going to provide you with results, they will also make it easy for users to filter results based on their actual device, model and brand as well.

When creating any type of review site, the easier you can make it for your audience to find what they are looking for, the easier it will be for them to take action — which means more leads, sales, and affiliate commissions for your site.

5. Focus on the End User’s Value and Your Call to Action

Yes, content is King, and it’s extremely important — but even more so, is your call to action.

In many of the examples mentioned throughout this post, it’s all about giving your audience exactly what they are looking for and also making it as simple and easy as possible.

We covered the importance of having:

  • detailed reviews for your audience
  • highlighting product and model names/numbers
  • knowing your audience and what they want
  • creating better content than the competition

However, even with all of this in place… you still need to have a great call to action!

If you ever needed to see what millions of dollars in split testing and CTA analyzing looks like, just take a look at any of these examples. The biggest and best sites in the world all have great home pages with immediate call to actions. This might not be the case with niche review sites, but they are still great for research and getting new ideas.

Of the many different things you need to consider when building out a successful site, this is the most important, but also extremely simple. Also, don’t over-complicate the process. KISS (keep it simple stupid) often works best.

CLICK HERE” and “ORDER NOW” are still the call to action and trigger words that people know and look for.

Keeping them in large text and in blue is also a good idea to start with.

If you are advanced in site design, HTML, analytics tracking or what to get more fancy, feel free to run split tests with different call to actions, colors and images. If you have enough traffic and can monitor this closely enough, it could make a big difference in overall engagement and sales.

How to Get Started with Your Affiliate Niche Review Site

Getting started with a new website or blog is extremely easy. In fact, you can follow my step by step process here, and be live with a site of your own in the next few minutes.

However, as mentioned throughout this article — there is a lot of time, work, and effort that needs to go into the preparation process to make sure you are providing value to an audience, and also entering a market that you can compete it.

Just because you’ve chosen a niche market, doesn’t mean you will find immediate or eventual success. Even niche markets come in big and small sizes.

Factor in everything we outlined in this article and also make sure your content creation, promotion efforts, and business model makes sense.

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How to Make Money with RunCPA Crypto Affiliate Network

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There are two critical lessons you need to learn if you want to find success as an Internet marketer. First, you have to stay on top of the latest trends and be willing to strike while the pan is hot. The Internet continues to change and evolve at an ever-increasing pace, so you have to be prepared to jump on opportunities when they arise.

Second, you must understand that as appealing as a “get rich quick” idea might be, you really need to be positioning yourself for long-term success and profitability. It’s better to make a dollar today and every day for the next five years than it is to make $20 today and that’s the end of it.

And really, it is at the intersection of these two deceptively simple insights that we arrive at RunCPA. This network “started the entire Crypto Affiliate Marketing gig in 2015” and hasn’t look back since. Are you into cryptocurrencies?

The Apex of Crypto Affiliate Marketing

Affiliate marketing has proven to be a wildly successful model for affiliates and advertisers alike for a number of years, but never before has the paradigm been focused so specifically on crypto traffic in particular. That changes with RunCPA.

As you might recall, many people viewed the rise of the blockchain and cryptocurrencies with a healthy dose of skepticism a few years ago. Other people saw it as the second coming of the gold rush, investing heavily in Bitcoin mining as a rags-to-riches opportunity. Other people simply bought the cryptocurrencies with fiat currency (“normal money”) in hopes of seeing the value rise so they can cash in.

Regardless of how you may have felt at the time, it’s undeniable now that cryptocurrency has earned significant legitimacy among the general public. It’s gone mainstream and while it is certainly subject to volatility, it also means that a lot of “regular” people are getting into cryptocurrency in some form if they haven’t already. And as an affiliate marketer, this presents a potentially lucrative opportunity as these offers can appeal to an increasingly larger audience.

The Crypto Offer Vault

Even before you sign up for an account with RunCPA (more on that in a moment), you can browse through the available offers on the affiliate network. This screenshot is from within the affiliate dashboard, but it largely displays the same information as the publicly-accessible database.

In browsing through the available offers — there are over 30 as of this writing, but RunCPA has indicated that they have over 40 of them, the most in the crypto vertical — I noticed a couple of notable features. First, just about all the offers are open globally. Some say “world” for the region, whereas others list off over 200 countries, which is basically the whole world.

This is a big appeal of working with crypto, as it removes so many of the geographic limitations that you might face with more traditional marketing. If the user can get online and use crypto, they can convert on these offers, and you can earn your commission.

Secondly, a good number of the offers are based on a revenue share model, going as high as a 50% revenue share. That’s lifetime. That goes back to the previous point about setting yourself up for success now and into the future. Revenue sharing is an excellent source of passive income. There are also some offers that operate on a CPL or CPA basis, including commissions of up to $700! Offers include crypto casinos, ICOs, games, and exchanges, among others.

An Anonymous Network

A big part of why cryptocurrency has gotten as big as it has not only has to do with its incredible security and instant validation, but also the anonymity that it is able to afford. RunCPA respects that people who are interested in crypto likely place a higher value on their privacy as well.

To this end, you can work with RunCPA on a mostly anonymous basis. All you need to sign up is an email address is a password. Verify the email by clicking the link in the registration message and you’re ready to roll. That being said, if you prefer, can also sign up and log in using your Facebook, Google, or Vkontakte account.

After signing in for the first time, RunCPA re-asserts that it is an anonymous CPA network, but “it would be easier to help you if you state one of the following ways to contact you.” That’s entirely up to you, of course.

The Affiliate Experience

The affiliate dashboard is kept simple and straightforward, giving you everything that you need and nothing that you don’t.

You get access to the full suite of statistics, of course, as well as the ability to browse and search through the list of available offers. You can look through your conversions, adjust your account settings, and so on.

Something that is very important to note here is that unlike other affiliate networks that typically have a holding period for payouts, like net-30 or net-45, RunCPA operates on a net-0 basis. That’s right. You get payouts in Bitcoin (BTC) instantly when you request a withdraw through your affiliate dashboard. This allows for a swift, secure, and transparent process for all parties involved, plus the security and anonymity of the crypto industry.

One feature that RunCPA provides to help you maximize your earnings is the ad rotator. This allows you to select multiple offers and run them in rotation using a single set of ad code. The ad rotator supports over a dozen ad sizes, including 120×240, 300×250, 468×60, 728×90, 250×250, and 160×600, plus more.

Once you’ve selected the size and offers, you can actually go through each one and hand pick which image you’d like to use with each corresponding offer too. Then, just paste the JS code on your website where you’d like the ad to appear.

In addition to everything else mentioned in this review, RunCPA also has the following measures in play to help affiliate marketers grow their revenue and traffic to that next level.

  • they have a private CPL only for trusted affiliates, that makes their catalogue of offers even bigger.
  • they have personal managers for the affiliates, which help choose best offers for the particular traffic type and open “private” offers.
  • they have the tools and resources in place to help educate affiliates their both personal manager and the content on their blog.

To learn more about each of these options, be sure to join their affiliate network and get in touch with your affiliate manager right away.

A Growing Industry

Whether you’re a crypto evangelist who has worked and traded in cryptocurrencies for years, or you’re brand new to the industry and you want to get a foothold as a marketer, RunCPA is a potent option for affiliate marketers with crypto traffic. The instant payouts are tremendously appealing and the laser focus on crypto means you’ll always know what to expect. Go ahead and sign up today and start making some serious coin.

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8 Affiliate Marketing Niches to Start Making Serious Money With

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So, if you’re looking to make money online, now is the time to get started.

There are a virtually unlimited number of internet money-making methods. You could create videos, blog, sell crafts… the list is endless.

In my opinion though, given its ease and proven record, few online moneymaking methods are better than affiliate marketing. This is especially true with 10% of all purchases made in the United States happening online. That number is growing every year.

With affiliate marketing, you get to market other people’s products, help them generate sales, and collect a commission on those sales you facilitated. The best part is, you get to sell stuff without having to deal with any inventory!

To get started with affiliate marketing, all you need is an internet connection and a solid niche. Below, I break down what affiliate marketing niches are and which ones you should focus your efforts on!

What Is an Affiliate Marketing Niche?

When you market other people’s products online, it’s recommended that you build your marketing funnels around particular niches.

Niches in marketing are like categories. For example, if you marketed products in the organic dog food space, your niche would be organic dog food. If you market products in the plus-sized fashion space, your niche would be plus-sized fashion.

Now that you have an idea of what a niche is, let’s dig into some of the most evergreen affiliate marketing niches that people like you have found the most success with.

1. Love

Love is a broad category that encompasses a lot of extremely lucrative affiliate marketing niches.

Why?

Because love never goes out of style.

Falling in love, dating, sex and everything in between is baked into humanity’s DNA. That means there will never be a shortage of customers around products that make people’s love lives better.

When you’re thinking about what kinds of things to market within the love niche, start with products and services around dating. You can then branch out to things having to do with sex and reconciliation (winning a loved one back).

2. Fitness

Fitness products sell like hotcakes online. That’s due largely to the fact that the media, for better or for worst, has embedded in most people’s minds an optimal look. Being “beautiful” has consequently become the quest of men and women alike and they’re willing to spend a lot of money to meet their goals.

That’s where your marketing efforts come in.

Exploring affiliate marketing niches like weight loss products, hair growth, gym memberships, “get fit quick” products, and more can be extremely lucrative.

3. Dog and Cat Products

An overwhelming amount of Americans own dogs and cats. Of those people, many spend a lot of their income ensuring that their pets are healthy and comfortable.

Given that reality, selling high-quality toys and pet foods online can mean a steady income stream for your affiliate marketing efforts almost immediately.

I would recommend having separate marketing channels for your dog and cat products. Mixing the two could cause distrust among enthusiasts.

4. Money and Wealth

Everyone wants to get rich and people are willing to spend a lot of money to figure out how to do it.

Selling products that revolve around making money online, investing strategies, and lucrative career advice can all garner you a fast following. Also, consider offering products that are aimed at building businesses.

5. Legal

Everybody needs a lawyer for something. Giving people the legal advice they need on your marketing channels and then connecting them with firms like Bond & Taylor Injury Lawyers for compensation is a way that tons of affiliate marketers build their fortunes.

If you have a knack for law, promoting and selling legal products and services can be one of the highest ROI affiliate marketing niches you can explore given that legal services are typically costly.

6. Technology

Tech is getting more popular among the global community which means more people are looking for advice, tips, and tricks revolving around the latest and greatest products. If you can provide that information through your marketing channels and push readers to buy high-end phones, computers, and other things, you’ll make a pretty penny.

The only downside to leaning on technology as one of your affiliate marketing niches is that competition in this space can be fierce.

7. Smoking Products

It’s funny that both health and smoking products have both made it onto this top affiliate marketing niches list. That just goes to show you how polarized people’s tastes are.

With the resurgence of smoking through vapes and e-cigarettes, more people than ever are buying smoking-related paraphernalia online.

An affiliate marketer who starts targeting vapers and e-cigarette enthusiasts can experience a tremendous amount of success in today’s market, fast.

8. Subscription Boxes

Last but not least on our affiliate marketing niches list are subscription boxes.

Subscription boxes are a type of business that has really picked up traction over the last decade. Basically, people subscribe to boxes across a variety of niches and every month they get a mystery box of items having to do with their niche of choice.

For example, if someone subscribed to a monthly beauty box, they’d receive a box of cosmetics in the mail every month.

As an affiliate marketer, you can curate subscription boxes on your marketing channels and promote ones to your readers that you feel are the best. Whenever one of your readers buys into your box recommendations, you’ll receive a commission!

Ready to Brainstorm Affiliate Marketing Niches?

From subscription boxes to health to smoking, there is no shortage of lucrative affiliate marketing niches to get into today.

Remember, people are buying more online every day. That means that opportunity abounds and that the sooner you start selling, the sooner you can start making a lot of money!

Want more advice on how to make money online? If so, check out my content and entrepreneur start-up services on ZacJohnson.com. Doing so could change your financial life!

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Hi, I’m Zac Johnson

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