Landing Page Converions: Before and After

Written by Zac Johnson
social social social

Here we are. After reviewing our original landing page, and making a ton of changes and tweaking to best target our customers and create a winning call to action, it’s time to compare the before and after landing page results.

Conversion Rate of Old Page

Conversion Rate of New Page — on our first revision we took 1.73% increase in conversion. Not bad !

Summary: With some redesign and sprucing up of ad copy, we lowered our cost per conversion $3.29 which resulted in a 25% reduction in lead cost!

I am pretty optimistic that we can take it even further. Right now I am going to request the client secure a BBB rating and come up with a warranty guarantee seal that will deliver solid product backing in an effort to shoot the conversion rate even higher. A seal of Made in the USA is also another good addition.

Lets go over your checklist for your redesign

  1. Headline — are you conveying the right sales message in 5 seconds or less?
  2. Supporting Bullet Points — support the headline
  3. Call to Action — arrow or emphasis on the Big Button
  4. BIG Button – Mini Call to Action on Button — SUBMIT – FREE ACCESS
  5. Testimonials — always make sure above the fold
  6. Supporting Body Copy — keep pushing the conversion moment
  7. Product Shot — yes you are legit !
  8. Trust Building – you can be trusted
  9. Additional Body Copy – last chance to push your product
  10. Secondary Call to Action — sometimes you can use this tactic to save the reader from scrolling back up — remember avoid that IADD!

This post is part of a 4 day series of posts all about creating winning landing pages. This guest post series was written by Michael Salvaggio of SEO Brand.

(Visited 13 times, 1 visits today)

11 Replies to “Landing Page Converions: Before and After”

  1. Great 10 points to leave good impact on visitors.
    My recent post Goa Carnival Date 2011 (5th to 8th March)

  2. thanks for this mate, headline and testimonails are crucial for a good landing page that will convert
    My recent post Managing Your Personal and Career Identities Online

  3. Hello Michael. Do you mind sharing the link to the landing page. Usually there's so much going on above the fold; like a video, large header etc. You mentioned in point 5 that testimonials should be above the fold. I'd like to see how that is done.

  4. Michael – great guest post, thanks! Glad to see headline as #1 on the checklist, I think that's one of the most important things to remember, if not THE most! 😀

  5. That's full points for the checklist. I am trying to tweak my landing page for last couple of days and results are not something that I was expecting. Still working hard and its very encouraging to see your progress.
    My recent post da Bhang Cafe

  6. What is the best way/tools to create a powerful Landing page?
    Thank you
    My recent post Jailbreak iphone 3GS running on ios 5 for Mac users

Comments are closed.