Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website that not only shows off what a business or agency does but also blows away the competition in the process.
The legal industry is growing rapidly, which means it is important that your law firm stands out from the pack. Your website should be the place where your prospective clients can get a sense of your knowledge and skills in law practice. Hence, they can trust you to win their cases.
In order to make your website stand out, you should call on a professional web design firm that knows how to highlight your strengths. So, let’s see how a great law firm web design should look.
Use Your Firm’s Logo and Name
Use your unique logo to build brand recognition on your website. This will allow clients to identify you immediately and follow you both online and offline. In the same respect, use your law firm’s name in the URL and in the header of the website so that it can be easier for customers to find you.
If you don’t currently have a logo design for your legal firm, this is something you should immediately invest. The good news is that this can be accomplished for a fraction of the cost a traditional design team or agency would charge. Through the power of the internet and artificial intelligence, you can use this design tool to create a legal company brand logo like the one below in a matter of seconds.
Highlight Your Law Firm’s Strengths
Your strengths set you apart from the rest. So, try to stress your practice in a particular area of practice. We can actually point out a perfect example of this from a Seattle-based personal injury lawsuit team below. By highlighting these numbers and success rates, it not only shows off your firm’s legitimacy and success rate but will also keep your clients feel safe and secure in the process. When using this type of content on your site, ensure that this piece of information stands out in the firm’s web design. This is also called the unique selling point and will make your prospective clients want to work with you.
List All the Legal Services You Offer
Make sure that the website lists all the services that you provide and how you can help your clients. Also, mention your skills and your experience and try to place these details on your homepage. Make sure they are informative and helpful.
If you aren’t sure how to best set this up, just take a few minutes to search “top legal firms” on Google, and see the many different site designs and navigation menus being used. The most important thing is to provide your audience with what they are looking for, while also not overloading them with options and distractions in the process.
Use the Firm’s Chosen Colors
Make your website design and company brand stand out by adopting a color combination that is perfectly tailored to convey your message. Use the colors as backgrounds, in the links, in the visual separators, and for the icons. Make sure that these colors are the same as those in your logo so that you can be easily recognizable.
When it comes to building a trustworthy brand and relating to your audience, take a look at the different ways businesses and brand use colors to accomplish this. A perfect example would be the color “Grey”, and how companies like Apple, Wikipedia, Puma and others implement this into their logo design and branding to better relate with their audience and show off their professionalism in the process.
Share Your Work
Share your best case studies and their results on your website. They will show that you have the necessary knowledge and expertise and they also demonstrate that you have had exceptional results in your previous practice. Moreover, link your website to platforms such as Facebook, Twitter, and LinkedIn. This way, people can interact with you and this can also be a window to harvest new clients and convert your client base into a great following.
This is something I often discuss when talking about blogging and building out About Me pages. While most people just throw these types of pages together, they are actually going to be one of the most read pages on your site, and definitely a great place to showcase any case studies, testimonials, or customer success stories.
Register Your Firm with Google My Business
This is not a web design feature per say, but it will be of great help to you. List your law firm with Google My Business. It is free and easy to register. All that it requires is your basic information such as the firm’s name, the website information, and the location of your company. Then, you can verify your business with the firm’s code.
After that, you can enter more information such as the hours of operation, your description, and services. You can optimize your presence so that your firm can be identified through Google searches by clients around you. Incorporate a link to the firm’s site and build a great and lasting reputation.
Optimization through SEO
Optimize your website for the search engines so that you can get in the top rankings. It might sound like rocket science, but it’s not difficult at all. For example, WordPress has amazing SEO features built within their themes and plugins.
Also, as far as SEO is concerned, you can keep the following tips in mind:
- Use proper names for the images on your site as this enhances the results from the search engines and improves the content of the site.
- Do not choke or stuff your site with too many pages and posts that are not related to your practice. This will have an opposite result and it will be harder for the search engines to find you. Moreover, your website may suffer a penalty as a result of irrelevance.
- Format your texts properly to make sure that they are easy to read and comprehend. This will make the prospective clients want to return to your website.
- Contextualize your links as this makes it easier for clients to get the bigger picture and understand the information on your website. Customers can relate when you link to relevant sources and materials.
Share your Results and Testimonials
Share the most important testimonials from past clients. This helps build great confidence, trust, and credibility in your prospective customers. Clients will be more inclined to seek your legal services if they can tell that you’ve been winning related cases.
Research supports the fact that testimonials work to attract customers. It is a marketing tool and you can display it on the lawyer’s profiles.
When adding testimonials to your site, it’s important to make sure you are using ones that are real and authentic. Also, if you have the opportunity to showcase someone famous or well-known within your niche, do that as well. You can see some great examples of testimonial usage on my Blogging University course page. Not only are testimonials and reviews important for legal firms and online courses, they are crucial in the acceptance and usage of local businesses, stores, and resturants as well.
Highlight Your Attorneys’ Successes and use Social Profiles
You may have many lawyers dealing with different law areas. List all their awards and achievements and include a testimonial from each of them. This will make them more approachable. Also, it is a sure-fire way of enhancing and promoting their skills and building the firm’s credibility. It is also a way of winning new clients.
Also, don’t forget to take advantage of social media and profile pages have to offer. To see a perfect example of how to build a personal brand, while showing off your expertise, user reviews, and awards are to check out Michelle Hubbard’s Instagram profile. Not only is this helping her build a personal brand and following, it’s also showing she is the real deal and knows what she is doing when it comes to fighting for animal rights.
List the Areas of Practice
It is a must to list all the practice areas and the contact for each lawyer in your firm. It will be easier for future customers to search for the right specialist for their case. It also helps them reach the attorney directly without going through a lot of hassle with the customer support, toll-free numbers, etc.
Again, this goes back to the practice of making sure you provide your audience with as much information and value as possible, but not overloading them with options in the process. Highlight your expertise and areas of practice through bullet points or visuals to get the most impact.
Make Your Website Fast and Responsive
Many of the clients work online with their desktops, laptops, and smartphones. Make sure that your website is responsive and works perfectly on every device and does not frustrate your customers with various delays. Your site should not take ages to load and display the information. You can always check the site’s speed with Google’s PageSpeed Insights. Also, make the content easy to read because most visitors don’t have the time to go through large blocks of text.
These are the main aspects that will make your law firm’s web design attractive for prospective customers. Also, make sure that you always take your client’s grievances into consideration and implement their recommendations. They are the users and they know best what they are looking for.
Need help making your legal page even better?
Don’t worry if all of these seems too time-consuming and overwhelming… we’ve got you covered! Having been in the industry for well over 20 years now, I’ve been able to work alongside some of the best agencies, freelancers, and designers in the world today. Take a look at our web services page and see how we can help launch your brand or business to that next level.
5 Ways to Generate High Quality Leads for Your Business in 2019
Generating leads for your business is important. After all, more leads means more chances for conversion, which leads to a boost in sales for your business. In fact, according to Hubspot, 69% of marketers say converting leads is their top priority. But are the leads you’re generating converting?
If the answer is no, it might be because you’re not generating high quality leads. You want to focus on attracting high quality leads because they’re the people most likely to become paying customers. But how do you do it? You can’t spend all of your time interviewing each visitor to your website to see if they’re serious about spending. Luckily there are a number of tactics you can use to generate high quality leads and some of these tactics can even do the work for you — 24/7 — with little effort on your part.
Get ready to generate more leads that are interested in buying, check out these 5 ways to generate high quality leads.
1. Use an Exit-Intent Popup
Did you know that over 70% of people who leave your website will never return? That’s a ton of potential high-quality leads you could be missing out on. So, how do you prevent your website visitors from abandoning you without giving you their information? The answer is to use an Exit-Intent popup on your website.
An Exit-Intent popup tracks when a user is about to leave your website and sends them a targeted message at exactly the right time that convinces them to sign up for your email list. That way, instead of losing that visitor forever, they’re now one of your email subscribers that you can directly message any time you want to promote new content, introduce a new product, or announce a sale for instance.
It’s not difficult to add an Exit-Intent popup to your site. You can use a tool like OptinMonster to create an eye-catching popup in minutes with their drag and drop builder. OptinMonster also integrates with all of your favorite email marketing services like Constant Contact and Mailchimp so you can easily create an email list that’s full of engaged high-quality leads for your business.
2. Offer Content Upgrades
It’s safe to assume you’re already creating content like blog posts to attract users on the web to your site, but not all of those readers are high quality leads. In order to separate your blog readers who just want to consume your free content anonymously from the ones who’ll be more likely to become paying customers, you need to offer content upgrades.
A content upgrade is simply a freebie that you offer to your visitors in exchange for their email address. When a user says yes to your content upgrade, you know that they’re interested in what you have to say and they value your expertise, this makes it easier to turn them into paying customers in the future.
See more examples like the one above, in this content upgrades resource guide.
You can use a free tool like Canva to easily create checklists, mini ebooks, calendars, templates, and more that your site visitors will be dying to get their hands on. Just make sure your content upgrade is relevant to your business. You can also offer a few different types of content upgrades so that you can get customers to segment themselves. For example, if you offer training for aspiring bloggers and virtual assistants, create a content upgrade for each. Then you’ll be able to tell which products/services each of your visitors are interested in.
3. Guest Post on High Quality Publications
Want to broaden your reach and attract leads that have never even heard of you before? Another easy — and free — way to generate more high quality leads is to guest post on high quality publications. By guest posting on other popular blogs and publications, you’ll be able to introduce your business to a ton of new potential leads. The fact alone that you’ve landed a spot on a blog that that new audience loves and trusts is enough to convince them that you’re a thought leader in the industry too. You’ll get a link back to your website and a whole new audience that you can convert into leads and eventually paying customers.
Wondering how you land a spot guest posting? First, search the internet for blogs that are related to your niche. Make sure the blogs and publications you choose get lots of traffic and seem to have an engaged online community. Study their blog posts and come up with some topic ideas you think their readers would be interested in. Then it’s as simple as sending an email or filling out their guest posting application. Don’t forget to read the site’s guest posting guidelines too so you craft a perfect post that gets accepted every time.
4. Add a Contact Form
A simple contact form on your website isn’t actually as simple as it seems, it’s actually a powerful website element that can generate high quality leads for your business. Just adding your email address or phone number to your website requires users go through an extra step in order to get in touch with you. So, instead of contacting you, they’ll pass and move on to another site.
Instead, the visitors to your site need a quick and convenient way to contact you, which is where a contact form comes in. Users who contact you through your form will identify themselves as higher-quality leads; they’re interested enough to reach out.
You can use a tool like WPForms to easily build a great-looking contact form for your website. You can create an awesome contact form in no time using their drag and drop builder and you have the ability to fully customize the form to your needs. For instance, you can add fields to your contact form that ask visitors to state their budget for a project or the yearly revenue of their company to help you further qualify leads.
5. Add a Live Chat Option
Want to generate high quality leads on your website even when you’re not around? You can do that if you add a live chat option to your website. Having a live chat system that’s available 24/7 will allow your website visitors to get answers to their questions immediately, and the faster they get answers to their questions, the faster you can turn them into customers. In fact, according to Invesp, 77% of customers won’t make a purchase if there’s no live chat support.
Adding a live chat feature to your site is simple when you use a tool like Olark. With Olark, you can easily identify and engage with qualified leads using their features like automated messaging that can send messages based on customer behavior for instance, custom pre-chat surveys, and in-depth reporting.
Start Getting More High Quality Leads Now
What are you waiting for? With these easy-to-implement strategies that you can incorporate today, you can start to drastically increase the quality of your leads. Higher quality leads mean that you can stop wasting your time on users who’ll never convert and instead enjoy more sales for your business and stronger relationships with your customers.
Become a Lead Generating Machine: Creative Ideas to Generate Lucrative Real Estate Leads
65% of business owners state that their biggest challenge is generated leads. If your real estate company belongs to this 65%, you might not know how to fix the issue.
Generating leads for a real estate company is often confusing. Should you fixate on cold calling? Or should you make use of social media instead?
Below you’ll find some proven strategies that’ll help you generate more real estate leads. With the help of these tactics, you should be able to fix your current lead generation problems, before it’s too late.
Reach Active Buyers Using AdWords
You can use AdWords to reach people that are actively looking to buy a home. For instance, if someone types in ‘buy homes in Seattle,’ you can use AdWords to market to this individual.
To succeed with AdWords, you’ll need to consider the kinds of keywords your target market will type into Google, when looking to buy a home. You can either come up with a list of keywords yourself, or you can use a tool like the Google Keyword Planner to help you.
When you target a particular keyword, AdWords will only charge you if someone clicks on your ad. But, the amount you pay per click, is going to depend on how much competition there is for the keyword in question. If a lot of other advertisers are also targeting the keyword, your costs will likely be higher.
Setting up AdWords campaigns isn’t easy, and you might want to bring some experts onboard. Ideally, you’ll want to work with a company that has experience on how to approach PPC for real estate pros. Such a company will know how to overcome some of the common hurdles that affect real estate pros that are looking to set up a PPC campaign.
Use Facebook Ads to Reach Certain Demographics
With Facebook Ads, you can target certain demographics that might be interested in buying a home.
Take a moment to think about your past clients and try to identify any common demographic traits they had. Did they belong to a certain age range? Did they have a certain kind of job? Had they experienced certain life event?
Once you have a list of common demographic traits, create a Facebook Ad campaign that targets individuals with these traits.
Keep a close eye on the response that’s your ads are generating. If you find that results are poor, you may need to adjust your targeting settings. You might also want to consider split-testing the images you use in your ads.
Start a Blog to Rank for Local Long-tail Keywords
There are many different ways to attract audiences online, but one of the most consistent and valuable have been through organic search results.
The problem with this method, is that it can take a lot of time and work to achieve the rankings and traffic you are looking for.
However, take a look at any of the top real estate blogs and you will see the massive content and search traffic that now have in place.
Another benefit to starting a website or blog for your real estate business, is that it’s a lot easier to rank for local audiences and keywords than you might think.
The more specific and niche targeted your content, the more likely you are to rank at the top of Google in smaller localized and niche markets.
Use YouTube to Promote Video Tours
People that are interested in buying a home will enjoy watching a video tour of a house that is in their desired area. Thus, if you can create video content based on the homes you have in your portfolio, you’ll be able to appeal to this kind of audience.
Pay close attention to how you title and describe your videos. Make sure you provide an accurate account of the location and specifications of the home. This’ll help your videos rank for the kinds of terms your target market will type into YouTube.
Once you begin to see some initial results, you may even want to use YouTube Ads to improve the visibility of your videos.
Ready to Generate Some Real Estate Leads?
If you’re currently struggling to generate real estate leads, the tips in this post should help you turn things around.
The modern marketing landscape provides a wide range of lead generation opportunities. This can make it hard to choose a specific marketing method, and it’s hard to say ahead of time, what is and isn’t going to work.
Thus, the only thing you can do is experiment with everything that’s on offer. In doing so, you should eventually hit upon a tactic that delivers results.
Interested in how you can drive more traffic to your real estate website? Check out this post to get some tips on what you can do!
Offline Marketing: Why It’s Still Important and How to Use It In 2019
The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising.
That may seem like a lot. But consider the many different advertising options out there. That money goes fast.
That, along with the popularity of the internet, may be why so many businesses are beginning to overlook offline marketing. Instead, they are investing only in online tactics like SEO, content marketing, and social media ads.
The internet continues to become more integrated into our daily lives. Yet, offline marketing is still essential for businesses of any size and in any industry.
Keep reading to learn why offline marketing is still so important and how you can use it alongside digital strategies to strengthen your brand and increase sales.
Why Offline Marketing Is Still So Important
Online marketing strategies are certainly important. But offline continues to perform for local and national businesses for a reason: clients still need it.
Maybe these clients don’t use the internet. Or they need something more concrete to hold onto. Either way, they look for offline marketing pieces as a way to connect with businesses.
Here are a few of the reasons why you should still be using offline marketing as a part of your marketing plan.
You Still Meet Clients Face-to-Face
The internet has made it possible to connect with people around the world and around the clock. But for most industries, that doesn’t eliminate face-to-face meetings with clients and customers.
Meeting face-to-face is a chance to connect with clients on a more intimate level. If you do it right, you’ll leave a lasting impression. This is essential to building a lasting relationship with that customer.
The chance of selling to an existing customer falling somewhere between 60 and 70 percent. In comparison, the chance of selling to a new customer is 5 to 20 percent. When viewed in this way, those old, loyal clients are important.
You could send those clients an email after your meeting. But the delay between the meeting and when they read this email could be extensive.
This gives clients time to change their mind, forget about you, or even find a new company. It also requires your client to be at a computer often, which may not be the case.
Offline marketing is a great alternative in this situation. While business cards may seem old-school, they are as important now as they ever were.
They give customers something they can hold onto and remember you by. They can place it wherever they choose, and every time they see it, they’ll think of you and your services.
Read more about the many reasons why business cards are still so important here.
You’ll Target the Rest of Your Clients
Mobile devices that connect to the web are more prevalent and cheaper ever before. Yet, 11 percent of Americans still aren’t using the web.
Some of these non-internet users are older and never learned to use the web. Others have no interest in using it.
Still more blame the high costs of WIFI, laptops, smartphones, and tablets. It’s cheaper to stay disconnected.
If you’ve given up offline advertising completely, you’ll be missing out on these clients. Depending on the nature of your product or services, this could be a big loss.
Even if it isn’t a big loss, targeting these customers can only increase your potential pool.
You’ll Strengthen Your Local Following
With the onslaught of online businesses in recent years, it can be easy to get lost on the web.
If you’re new to a popular niche, it can be almost impossible to grow a following on the web alone. Consider just how many online clothing boutiques exist. Trying to market your new brick-and-mortar boutique alongside multi-billion dollar online stores will feel impossible.
That’s where offline marketing comes in. Use it to target local customers as you begin to build brand awareness. You won’t have to worry about getting lost in the competition because local competition will be far less prevalent that web competition.
Flyers, mailers, and billboards are still incredibly important to market yourself locally. These tactics have yet to surpass even the best online local marketing strategies for increasing traffic to brick-and-mortar locations.
You’ll Get a High ROI
Many offline marketing strategies still offer a very high ROI (return on investment) compared to online tactics. This is due to a combination of lower costs for print media and their success. Many online marketing tactics are more expensive, harder to track, and even more difficult to target customers with.
For instance, direct mailers are offline marketing techniques sometimes overlooked by new businesses. Yet, they continue to have an incredibly high ROI.
A successful direct mailing campaign can provide a 1,300 percent return on your investment. That’s $1,300 in sales for every $1 that you spend on printed direct mailers.
How to Use Offline Marketing
While the same offline marketing strategies that have been in use for decades remain popular today, they have changed quite a bit in that time.
New ways of implementing offline strategies allow you to integrate them with online strategies, keep them relevant, and increase your ROI.
Blend Digital with Offline Media
Your offline marketing strategy doesn’t have to exist entirely on its own.
One great way to upgrade traditional offline marketing tactics is by blending them with modern approaches. This allows you to create a seamless marketing plan. Do it right, and it will go from the internet to the real world and back, keeping clients connected to your brand at all times.
For instance, if you are a retailer selling products direct to customers, you likely list products on your website. You may even have a mobile app that allows your customers to shop while they are on the go.
If you also have a brick-and-mortar retail location, you can integrate QR code scanners. Simply add them to your printed in-store signage. Customers can scan them to see other products related to the ones they’re shopping for that may not be in store.
You can also integrate codes into catalogs or other mailers your business sends out. These are great for letting local customers who already love you know that they can also shop online.
Update Your Online Strategies to Keep Up with Offline Ones
Offline marketing tactics that blend seamlessly with online ones are great. Some offline strategies stand alone, like billboards or other signage. But you’ll still need to update your online strategies to keep them relevant.
For example, you need to make sure that your business’ address and contact info are correct online. This includes listings on Google, Yahoo Business, and similar platforms.
If a customer sees your billboard and Googles your business, they’ll get the address. They’ll be able to visit your store right away.
This also shortens the amount of content that goes on your offline marketing pieces. You won’t need to stuff your signs with your address or phone number. This leaves more room for other important information or eye-catching images.
You’ll also want to put effort into improving your local SEO strategies. In conjunction with signs and mailers, this is great for reinforcing your brand. It also helps you to stay connected with your clients both online and off.
Nail the Details
Larger offline strategies, like billboards, are well-known. But it’s the smaller details that set the best businesses apart.
From custom stationery to holiday cards sent to loyal customers, these smaller offline strategies won’t necessarily win you new customers. But they will help improve your relationship with existing ones and help you continue to build a winning reputation.
When choosing which smaller print marketing tactics to utilize, you’ll want to consider your audience.
Younger clients may move often, making mailers tough to use. But all age groups love to save money, making print coupons or deals a winner with any demographic.
Other old-school offline tactics, like newspaper ads, radio advertisements, and television commercials all remain popular with certain demographics as well.
Some offline marketing strategies will cost you just about nothing but can leave a big impression. You and your employees’ body language can have an effect on sales, as can your knowledge of your products, and your friendliness to customers.
Putting Online and Offline Marketing Strategies to Work
You want to do everything you can to make sure that your business gets noticed. That’s why you need to be investing in both online and offline marketing strategies.
Designing a billboard or business cards might not be too complicated. But if you don’t have experience with digital marketing, your online strategies will take more work.
Whether you need help setting up your website, implementing SEO, or need help branding yourself on social media, I can help.
Check out my services today to see how I can help your business grow on the web.
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