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Affiliate Marketing

How LeadsMarket is Building a Pay Per Lead Empire

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The affiliate marketing industry is continually changing and if you are going to find long-term success in this industry, you are going to have to continually change with it.

As an affiliate, this means you will need to focus on new traffic sources, ad campaigns and work with high-quality advertising networks to make sure you are getting paid on all of your valuable leads. Surviving in this industry means keeping a good reputation, building long-lasting relationships with your affiliate partners and distinguishing yourself from the crowd by offering exclusive campaigns or services you won’t be able to find anywhere else.

LeadsMarket.com (or LeadsMarket) is the number one marketplace for affiliate marketers and lenders in the small dollar consumer loan space. The founders behind the company started their direct marketing journey over a decade ago and have built the company into the powerhouse player it is today. In keeping with the theme of what it takes to grow a successful business as an affiliate, I sat down with LeadsMarket CEO, Morgan Gethers, to get his expertise on how his business has grown and adopted with changes in the industry and much more.

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When did LeadsMarket.com start and what industry does it focus on?

Morgan: We’ve been around since 2011. Currently, our focus has been on leads for financial based products such as installment, payday, auto, and small business loans.

Now let’s talk about affiliate marketing and the types of partners you are looking for the LeadsMarket.com network?

Morgan: Because we have a vast array of products, we get affiliates from all walks of life. We have affiliates specializing in search engine optimization (SEO), pay-per-click (PPC), and more. Depending on the type of traffic we receive, we have different ways to monetize the traffic while also making sure that this traffic is monetized in the best possible way.

Basically, any good affiliate willing to play by the rules can join our network and we can help them figure out how to best grow their portfolio. We pay affiliates in their desired manner, either via check, ACH, Webmoney, PayPal, wire, and more. For revenues over one hundred dollars, payouts are generally distributed weekly. Many of our affiliates are generating over one hundred dollars weekly. This means most of our affiliates get their cash flows in a fast and efficient manner, which allows for faster and further growth in their business.

Affiliate support is something I feel so many networks lack in. Most of them will let you sign up to their network and you never hear from them again. How is LeadsMarket.com different from the competition and what has worked best to increase affiliate earnings?

Morgan:  Great question. LeadsMarket does a few different things.

Firstly, we supply our affiliates with helpful materials to improve their PPC, SEO, and overall marketing strategies.

Secondly, we provide (1) JavaScript forms (iframes) (2) HTML templates (3) landing pages and (4) host and post sites that utilizes our robust hundred lender ping tree.

Thirdly, we have reporting that allows affiliates to break down EPL from wherever they’re trying to target and that allows them to see what kind of consumers they’re sending through, per ad, for example, and per sub IDs. So that they can always figure out the best ways to improve their profitable traffic while decreasing their less profitable traffic.

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The loan market seems like a massive industry and one that is loaded with competition. Two questions; First, why should affiliates get into the loan lead generation space, and second, why is LeadsMarket their best option?

Morgan:  I agree, the loan market is massively huge and there are always going to be huge players with millions of dollars in advertising to pay their way to the top of the search results, or simply to be seen everywhere. However, at the same time, there is always going to be a market for financial services and more importantly, affiliates can still enter this space and take advantage of everything we have in place to help them succeed.

As a lead generation business we’ve grown very quickly throughout the years and now we do over two hundred thousand leads a day. And we do that through a few different methods.

First, our EPLs (earnings per lead) are by far the highest as we consistently go 20 and 30 percent higher than our next largest competitor which is why we have so much traffic.

Second, we pay out 90 percent of the revenue to the affiliate. So we make sure that the affiliate is completely and fully compensated. If they don’t have the capability, we can even help them put exit pages on their traffic, help them monetize their data, and we also don’t charge the affiliate any fees.

As for the why LeadsMarket is the best option, there are few different ways that I look at that. Obviously, we have an incredibly large lender network over one hundred fifty lenders in our system and that allows us to have the most coverage possible. Moreover, being an affiliate with us also means you get the advantages of all of our own internal traffic we do as we spend millions on radio and TV. That always assists both the lenders and the affiliates. On top of that there is our technology, our proprietary system, which is truly one of a kind. It is not only self-learning but it’s something that we’ve really never seen in our space before and that also helped us go even further than our competition.

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It seems like when an affiliate starts to find success in one space, they tend to try and bring the offer in-house or want to cut out the middle man. What is the advantage for an affiliate to work with LeadsMarket rather than directly selling leads to an online lender?

Morgan:  There are two major reasons for working with LeadsMarket versus directly selling leads to an online lender.

First, building a large lender network like ours (100+) requires heavy resources, possibly twenty to thirty people to build the infrastructure and lender pool. From an affiliate’s perspective, the overhead expense combined with only making the 10 percent that our company takes is going to cost you a heck of a lot more than that 90 percent that you would be gaining.

Secondly, when you work with us because we are so large we’re going to be able to get looser filters and higher payouts from the lender than a single affiliate is ever going to be able to get.

Is there any selection process for new affiliates?

Morgan:  Of course. While we allow everyone to sign up, we’re very selective on who we work with because compliance with state and federal regulations and quality of leads are important to us. Therefore, we try our best to make sure the traffic generated by the affiliate is compliant for regulators, lenders, etc.

How can my audience learn more about LeadsMarket.com or connect with your affiliate management team?

Morgan:  If you come to our website you can sign up and an affiliate manager will reach out to you directly. You may contact us through LinkedIn, email and phone. We’re also extremely active at tradeshows, serving as top sponsors for several national conferences. We are very viewable for our affiliates.

Final question… what is LeadsMarket’s industry outlook for 2016?

Morgan:  The outlook to me is very strong. We have products and services that our clients on all sides love. It really allows our philosophy to shine through, which is “win win win” in regards to consumers, lenders, and affiliates. Everyone benefits through our process.

Company website: http://leadsmarket.com

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Thanks again to Morgan Gethers for taking the time to share his story and insights on what it takes to grow a successful lead generation business on the internet today. If you would like to share your story, please contact us today.

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Affiliate Marketing

How to Make Money with RunCPA Crypto Affiliate Network

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There are two critical lessons you need to learn if you want to find success as an Internet marketer. First, you have to stay on top of the latest trends and be willing to strike while the pan is hot. The Internet continues to change and evolve at an ever-increasing pace, so you have to be prepared to jump on opportunities when they arise.

Second, you must understand that as appealing as a “get rich quick” idea might be, you really need to be positioning yourself for long-term success and profitability. It’s better to make a dollar today and every day for the next five years than it is to make $20 today and that’s the end of it.

And really, it is at the intersection of these two deceptively simple insights that we arrive at RunCPA. This network “started the entire Crypto Affiliate Marketing gig in 2015” and hasn’t look back since. Are you into cryptocurrencies?

The Apex of Crypto Affiliate Marketing

Affiliate marketing has proven to be a wildly successful model for affiliates and advertisers alike for a number of years, but never before has the paradigm been focused so specifically on crypto traffic in particular. That changes with RunCPA.

As you might recall, many people viewed the rise of the blockchain and cryptocurrencies with a healthy dose of skepticism a few years ago. Other people saw it as the second coming of the gold rush, investing heavily in Bitcoin mining as a rags-to-riches opportunity. Other people simply bought the cryptocurrencies with fiat currency (“normal money”) in hopes of seeing the value rise so they can cash in.

Regardless of how you may have felt at the time, it’s undeniable now that cryptocurrency has earned significant legitimacy among the general public. It’s gone mainstream and while it is certainly subject to volatility, it also means that a lot of “regular” people are getting into cryptocurrency in some form if they haven’t already. And as an affiliate marketer, this presents a potentially lucrative opportunity as these offers can appeal to an increasingly larger audience.

The Crypto Offer Vault

Even before you sign up for an account with RunCPA (more on that in a moment), you can browse through the available offers on the affiliate network. This screenshot is from within the affiliate dashboard, but it largely displays the same information as the publicly-accessible database.

In browsing through the available offers — there are over 30 as of this writing, but RunCPA has indicated that they have over 40 of them, the most in the crypto vertical — I noticed a couple of notable features. First, just about all the offers are open globally. Some say “world” for the region, whereas others list off over 200 countries, which is basically the whole world.

This is a big appeal of working with crypto, as it removes so many of the geographic limitations that you might face with more traditional marketing. If the user can get online and use crypto, they can convert on these offers, and you can earn your commission.

Secondly, a good number of the offers are based on a revenue share model, going as high as a 50% revenue share. That’s lifetime. That goes back to the previous point about setting yourself up for success now and into the future. Revenue sharing is an excellent source of passive income. There are also some offers that operate on a CPL or CPA basis, including commissions of up to $700! Offers include crypto casinos, ICOs, games, and exchanges, among others.

An Anonymous Network

A big part of why cryptocurrency has gotten as big as it has not only has to do with its incredible security and instant validation, but also the anonymity that it is able to afford. RunCPA respects that people who are interested in crypto likely place a higher value on their privacy as well.

To this end, you can work with RunCPA on a mostly anonymous basis. All you need to sign up is an email address is a password. Verify the email by clicking the link in the registration message and you’re ready to roll. That being said, if you prefer, can also sign up and log in using your Facebook, Google, or Vkontakte account.

After signing in for the first time, RunCPA re-asserts that it is an anonymous CPA network, but “it would be easier to help you if you state one of the following ways to contact you.” That’s entirely up to you, of course.

The Affiliate Experience

The affiliate dashboard is kept simple and straightforward, giving you everything that you need and nothing that you don’t.

You get access to the full suite of statistics, of course, as well as the ability to browse and search through the list of available offers. You can look through your conversions, adjust your account settings, and so on.

Something that is very important to note here is that unlike other affiliate networks that typically have a holding period for payouts, like net-30 or net-45, RunCPA operates on a net-0 basis. That’s right. You get payouts in Bitcoin (BTC) instantly when you request a withdraw through your affiliate dashboard. This allows for a swift, secure, and transparent process for all parties involved, plus the security and anonymity of the crypto industry.

One feature that RunCPA provides to help you maximize your earnings is the ad rotator. This allows you to select multiple offers and run them in rotation using a single set of ad code. The ad rotator supports over a dozen ad sizes, including 120×240, 300×250, 468×60, 728×90, 250×250, and 160×600, plus more.

Once you’ve selected the size and offers, you can actually go through each one and hand pick which image you’d like to use with each corresponding offer too. Then, just paste the JS code on your website where you’d like the ad to appear.

In addition to everything else mentioned in this review, RunCPA also has the following measures in play to help affiliate marketers grow their revenue and traffic to that next level.

  • they have a private CPL only for trusted affiliates, that makes their catalogue of offers even bigger.
  • they have personal managers for the affiliates, which help choose best offers for the particular traffic type and open “private” offers.
  • they have the tools and resources in place to help educate affiliates their both personal manager and the content on their blog.

To learn more about each of these options, be sure to join their affiliate network and get in touch with your affiliate manager right away.

A Growing Industry

Whether you’re a crypto evangelist who has worked and traded in cryptocurrencies for years, or you’re brand new to the industry and you want to get a foothold as a marketer, RunCPA is a potent option for affiliate marketers with crypto traffic. The instant payouts are tremendously appealing and the laser focus on crypto means you’ll always know what to expect. Go ahead and sign up today and start making some serious coin.

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Affiliate Marketing

8 Affiliate Marketing Niches to Start Making Serious Money With

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So, if you’re looking to make money online, now is the time to get started.

There are a virtually unlimited number of internet money-making methods. You could create videos, blog, sell crafts… the list is endless.

In my opinion though, given its ease and proven record, few online moneymaking methods are better than affiliate marketing. This is especially true with 10% of all purchases made in the United States happening online. That number is growing every year.

With affiliate marketing, you get to market other people’s products, help them generate sales, and collect a commission on those sales you facilitated. The best part is, you get to sell stuff without having to deal with any inventory!

To get started with affiliate marketing, all you need is an internet connection and a solid niche. Below, I break down what affiliate marketing niches are and which ones you should focus your efforts on!

What Is an Affiliate Marketing Niche?

When you market other people’s products online, it’s recommended that you build your marketing funnels around particular niches.

Niches in marketing are like categories. For example, if you marketed products in the organic dog food space, your niche would be organic dog food. If you market products in the plus-sized fashion space, your niche would be plus-sized fashion.

Now that you have an idea of what a niche is, let’s dig into some of the most evergreen affiliate marketing niches that people like you have found the most success with.

1. Love

Love is a broad category that encompasses a lot of extremely lucrative affiliate marketing niches.

Why?

Because love never goes out of style.

Falling in love, dating, sex and everything in between is baked into humanity’s DNA. That means there will never be a shortage of customers around products that make people’s love lives better.

When you’re thinking about what kinds of things to market within the love niche, start with products and services around dating. You can then branch out to things having to do with sex and reconciliation (winning a loved one back).

2. Fitness

Fitness products sell like hotcakes online. That’s due largely to the fact that the media, for better or for worst, has embedded in most people’s minds an optimal look. Being “beautiful” has consequently become the quest of men and women alike and they’re willing to spend a lot of money to meet their goals.

That’s where your marketing efforts come in.

Exploring affiliate marketing niches like weight loss products, hair growth, gym memberships, “get fit quick” products, and more can be extremely lucrative.

3. Dog and Cat Products

An overwhelming amount of Americans own dogs and cats. Of those people, many spend a lot of their income ensuring that their pets are healthy and comfortable.

Given that reality, selling high-quality toys and pet foods online can mean a steady income stream for your affiliate marketing efforts almost immediately.

I would recommend having separate marketing channels for your dog and cat products. Mixing the two could cause distrust among enthusiasts.

4. Money and Wealth

Everyone wants to get rich and people are willing to spend a lot of money to figure out how to do it.

Selling products that revolve around making money online, investing strategies, and lucrative career advice can all garner you a fast following. Also, consider offering products that are aimed at building businesses.

5. Legal

Everybody needs a lawyer for something. Giving people the legal advice they need on your marketing channels and then connecting them with firms like Bond & Taylor Injury Lawyers for compensation is a way that tons of affiliate marketers build their fortunes.

If you have a knack for law, promoting and selling legal products and services can be one of the highest ROI affiliate marketing niches you can explore given that legal services are typically costly.

6. Technology

Tech is getting more popular among the global community which means more people are looking for advice, tips, and tricks revolving around the latest and greatest products. If you can provide that information through your marketing channels and push readers to buy high-end phones, computers, and other things, you’ll make a pretty penny.

The only downside to leaning on technology as one of your affiliate marketing niches is that competition in this space can be fierce.

7. Smoking Products

It’s funny that both health and smoking products have both made it onto this top affiliate marketing niches list. That just goes to show you how polarized people’s tastes are.

With the resurgence of smoking through vapes and e-cigarettes, more people than ever are buying smoking-related paraphernalia online.

An affiliate marketer who starts targeting vapers and e-cigarette enthusiasts can experience a tremendous amount of success in today’s market, fast.

8. Subscription Boxes

Last but not least on our affiliate marketing niches list are subscription boxes.

Subscription boxes are a type of business that has really picked up traction over the last decade. Basically, people subscribe to boxes across a variety of niches and every month they get a mystery box of items having to do with their niche of choice.

For example, if someone subscribed to a monthly beauty box, they’d receive a box of cosmetics in the mail every month.

As an affiliate marketer, you can curate subscription boxes on your marketing channels and promote ones to your readers that you feel are the best. Whenever one of your readers buys into your box recommendations, you’ll receive a commission!

Ready to Brainstorm Affiliate Marketing Niches?

From subscription boxes to health to smoking, there is no shortage of lucrative affiliate marketing niches to get into today.

Remember, people are buying more online every day. That means that opportunity abounds and that the sooner you start selling, the sooner you can start making a lot of money!

Want more advice on how to make money online? If so, check out my content and entrepreneur start-up services on ZacJohnson.com. Doing so could change your financial life!

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Affiliate Marketing

Save Time and Increase Earnings with Binom Pro Tracking Solution

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For entrepreneurs, business and brands, and of course affiliate marketers — time is money. As a performance marketing professional, you don’t want to be wasting your time working on campaigns that aren’t contributing in a meaningful way to your bottom line. You also don’t want to be wasting your time looking for the right kind of data on which you can base those kinds of decisions. The more time you’re able to save, the more money you’ll be able to make.

Designed as a tracker for professionals, Binom puts speed first and foremost. From the speed of click processing to the speed of report generation, Binom strives to save your time and increase your efficiency.

Pro Tracking Excellence with Binom

A self-hosted tracking platform, Binom offers an incredible bounty of data and functionality. Everything is just a couple of mouse clicks away.

And even though you are presented with such a wealth of information, it doesn’t have to be overwhelming. The core metrics and data are broadly organized across intuitive tabs, so you can easily sift through your campaigns, landing pages, affiliate networks, offers, traffic sources, trends, conversions, clicklog and users.

This may sound overwhelming at first, especially for beginners, but Binom has been designed such that even novices can use it. Tracker-related errors are minimized if not eliminated altogether. You’ll also find detailed documentation and an extensive FAQ to help you get a better sense of how best to use the product. And then support is always there to help when you need it too.

What’s Better?

Binom is certainly not the only tracking platform on the block, but it confidently boasts that it is better than the competing software. Whereas some other solutions charge you based on click volume, Binom offers one low monthly price for unlimited traffic, handling millions of clicks per day.

But again, it really comes down to speed and this really is something that Binom prioritizes in its solution. Whereas other trackers can suffer from long redirect times, performance drops under high load, and click loss, Binom promises a click processing time of just 5 ms under any server load. You don’t want to lose clicks just because the server can’t handle it. Processing speed does not depend on volume and Binom guarantees zero losses.

Look at this stuff. Isn’t it neat? It really does look like Binom is complete. The sheer size of this feature list is remarkably impressive, handling just about anything and everything that you would need with click tracking, traffic redistribution, detailed analytics, and even a full API for more advanced functionality.

Traffic Distribution

At the most basic level, you look for an appealing offer on an affiliate network, you grab your affiliate link, and then you start to promote that offer using your link. However, this can be far too simplistic of a model if you really want to maximize your earnings.

That’s why it is so valuable that in addition to all the tracking and reports, Binom also offers a robust traffic distribution solution. You can work with simple A/B split-testing if you want, but the system can also handle multivariate testing for more complex combinations.

You’ll also find a great rotation system, multiple paths, multiple landings, redirecting of proxy traffic, distribution rules based on 20+ metrics, and the list goes on and on. By setting these rules, you can redirect traffic based on a wealth of parameters, like country, browser, language, part of day, lander, connection, device and more.

It’s when you leverage more powerful implementations like this, coupled with the incredible depth of data analysis, that you can really elevate your earnings. Look for where you’re getting the most clicks and if those clicks are actually converting into revenue. How much is this traffic costing you? What is your ROI?

Dig Into That Data

If you’re only running a small handful of campaigns with a couple of landing pages, getting a handle on the data can be pretty easy. When you’ve got hundreds or even thousands of campaigns at scale, you’re playing in a different league and that’s when you’d need something like Binom.

Remember that Binom is a tracking solution that is geared toward professionals, so this means that is geared toward handling just about any volume you can throw at it. With those super fast click processing times, the traffic you generate will reach where they need to go more quickly and this provides a much more positive user experience.

The next step, of course, is to dive deep into the wealth of data at your fingertips. Everything that you need is here, and it’s all easily filtered, sorted, and searched through. Look for parameters that are offering the best CTR or look how you’re doing with EPC or CPC. This can reveal new opportunities for growth, as well as what campaigns you should probably drop.

Visually, it can feel like a lot, to be sure, but that’s kind of the point. Binom has done a great job is presenting this data in such a way that is more easily digestible, including convenient color coding and sorting. Filter by network, time frame and more, looking for where you’re getting the best ROI (and where you’re not).

One of the best ways you can get a good handle on how Binom works is to have a look at the product tour. You’ll learn more not only about speed, but also about how the group system will help you organize your information, how the traffic distribution can offer smart rotation, how the deep analytics can offer incredible detail, and how just powerful the tracking solution can be.

The live demo is worth checking out too.

Monthly Subscription Price

Tired of complex pricing schemes where you’re not really sure what plan is right for you? Binom has kept things very simple. You can choose to pay $99 monthly or, if you prepay for a year at a time, the monthly cost for the license is cut down to $69. In both cases, you get one server, unlimited clicks and domains, and lifetime updates, as well as a 14-day free trial.

Binom will install the tracker on your server for free. Updates are pushed out as single clicks, so you don’t have to replace files manually. Support is always available via Skype and the web with responses in five minutes or less. If you need additional licenses, they’re $49 each.

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