Pepsi made headlines in 2008 when it decided to spend over $1 million redesigning its logo. This was a fresh reminder to businesses all over the world just how important a good logo really is.
Strangely, many online businesses don’t seem to have gotten the memo. Many digital marketers don’t have any logo at all. Others hacked something together that doesn’t communicate the core essence of their brand.
Your logo plays a very important role in your brand positioning. It is also one of the most visible parts of your website and other web properties. UX experiments show that 36% of website visitors will click the company logo to visit the homepage, because is the most prominent part of the site.
Why is a logo important for your online business?
Here are some things that you need to understand about logos and digital marketing.
Every online business needs a logo
Yes, every single business needs a logo. Too many online businesses think they are the exception.
Bloggers and affiliate marketers are particularly likely to think that they don’t need a logo. Since they aren’t actively selling their own products and services, they believe that they can get by without it. This is a big mistake.
When you have any type of online business model, your reputation is going to make or break your success. You may not be selling your own products as an affiliate marketer, but you still need to earn the trust of your website visitors before you can convert them by promoting another brand’s. Having a professional logo helps establish trust by showing that you are a serious entrepreneur that intends to stick around for the long term.
When hiring an outside logo design agency, it’s important to make sure you know what type of logo and design work you want to have done. Not only should you have a concept and idea in mind, you should also be aware of the services out there, and the associated costs with each. DesignBro.com recommends the following, and actually provides all of these services and design requirements within each logo job they take on:
- Up to 10 suggested designs from professional logo designers. Only see the best designs – forget about clutter.
- A closed competition: Designers cannot see the other designs. This stimulates more unique & creative content while avoiding simple variations and blatant copies.
- Own your design with full legal copyright.
- Receive files in relevant formats; suitable for online & print purposes (.ai, pdf, jpg, and png)
No matter if your business or brand is completely online or offline, you should have your logo and design files available in all formats and sizes. You never know when you might want to print out business brochures, business cards, or place your new logo design on your site or within social media.
A strong logo helps create a more seamless marketing funnel
Have you ever clicked an online ad on Facebook, Google or another site, only to be disappointed with the landing page that you saw? The problem is often that the advertiser didn’t provide a consistent funnel. The initial ad needs to set the expectations for visitors before they see your landing page. If you are getting users to subscribe to an email list, your ad and landing page need to make sure that your subscribers know what to expect when they start receiving emails from you.
A perfect example of this can be seen in the ad placements above. While the logos aren’t actually shown on Google, they will be displayed on the landing pages after the ads are clicked. Having a well-known and recognized brand identity only further improves the chances of higher conversions and gaining the trust of your audience. You can see more examples of how this can be done across multiple platforms and social media, in this article.
Keeping your message is consistent is essential. However, explicit, written statements aren’t the only part of the message that you need to pay attention to. Other visual cues can subconsciously convey messages that you may not even be aware of. It is important to make sure that these visual elements are as consistent as possible between every stage of your funnel. Using your logo in your ads, landing pages and email newsletters helps establish that consistency.
A good logo will convey the emotions that you want your brand to resonate
Every brand is unique. Every brand wants to build a different type of emotional connection with its customers. Creating a logo that matches the emotions you want your customers to feel is important part of the process.
Don’t settle on a logo just because it looks nice or would work well for another brand. It must match the connection you want your customers to have with your company.
Developing the perfect logo for your digital brand
As a digital marketer, you can’t afford to use a poor logo for your website, social media profiles or marketing creatives. Offline businesses can often make up for having a poor logo with their charismatic personality, community involvement and recommendations from trusted colleagues. That is a luxury that online marketers simply do not have.
Unfortunately, many potential customers are not going to give you a second chance if you don’t make a good first impression. Many website visitors will click the back button and never return.
This means that you need to use a great logo from the very beginning. Here are some things to keep in mind.
1 – Know who your customers actually are
Digital marketers don’t have the same face-to-face connection with their customers that local businesses do. This means that they don’t know as much about them. They may even make erroneous assumptions about their demographics.
Don’t make uninformed assumptions about your target demographic. Do your research and make sure your logo conforms to their standards.
2 – Don’t use low quality logo design services
I can’t stress this enough – you do not want to hire a low-quality expert to come up with a logo for you. They will usually hack something together that doesn’t look very professional. They may even plagiarize another brand’s logo, which is going to be even worse.
If you don’t have a large budget, you may want to look into using a free browser-based logo creator, which in many cases are free to play around and will give you a good idea on how you might want to map out your professional logo design. You will need to be a little more involved in the design process, but it will definitely be worth it in the long run.
3 – Consider using a focus group to look at your final logo design
You may fall in love with your new logo. That doesn’t mean that your customers are going to like it though.
It is a good idea to have people that match your target demographic take a look at it. You may even want to organize a focus group for them to give their input.
4 – Don’t make your logo too fancy
A lot of marketers try making the fanciest logo they possibly can. They cram as many contours and colors into it as they can. Their goal is to impress their customers, which is usually counterproductive.
Instead, you should try to make your logo as simple as possible. Your goal is to make sure customers remember it easily and understand your core message. Having a slick logo with few design elements is usually the best way to do this.
Your online business begins with your logo
Take a look at each of the logo designs above. What do they have in common?
Besides being well-known and recognized by almost everyone… they also don’t have any words or names on their logos. This is something every brand in the world wishes they could accomplish!
While your brand on business might never reach this level, your logo is the centerpiece of your brand. It quickly communicates the central message behind your entire company. Dedicate the time and resources to develop a logo that aligns with your branding goals. It will be one of the best investments that you ever make.
When looking to create a logo design or identity for your brand, be sure to consider all of the points we mentioned in this article.
Analyzing the Many Benefits of Starting a Home Business in 2019
There are many people these days that would love to run their own business but many have no idea where they should start. Most are put off right away but the thought of raising enough money to start a business. However, what many people fail to realize is that in today’s digital era it has become far easier and cheaper to start a business because you can start it from home.
Whether you want to provide a freelance accountancy or writing service, set up an online retail business, or even start your own drop shipping business, working from home is an ideal solution. You can enjoy many benefits when you set up your business from home and this includes keeping costs down to a minimum. In fact, more and more people have been able to start their own business these days thanks to modern technology and the online revolution, which is why has become so viable for many people.
Some of the Key Benefits You Can Look Forward To
There are many fabulous benefits that you can look forward to when you set up your own business from home. As mentioned earlier, one of the key benefits is that it is far cheaper to run a business from home than to worry about paying for business premises, business rates, bills, building maintenance and other unnecessary costs. All you have to do is set up a home office, which can be done very cheaply by investing in high quality used furniture and equipment. This immediately makes it more financially viable to set up your own business.
A second benefits is that you won’t have to worry about traveling to and from work every day, which will not only save you a lot of time and hassle but also a lot of money in gas or public transport fares. You can simply have breakfast at home and then stroll to your home office, settle down, and begin work for the day. This is a great way to enjoy working for yourself and improving your work life balance.
The sheer number and types of jobs you can do from home is yet another benefit you can look forward to. Many people these days set up as freelancers working from their own home office or set up a small business from home. You can consider all sorts of options ranging from online sales through to freelance writing, web design, accountancy services, and more. All you need to do is consider your skills and interest so you can better determine the type of home career that will suit you.
If you want to enjoy the benefits of being your own boss and working from home, setting up your home business has never been easier. Thanks to high speed internet technology and the online revolution, there are all sorts of jobs you can do when you set up a home office. What’s more, you have a far better chance of making a great income if you put in the work.
The Financial Benefits of Starting Your Own Business from Home
You must also bear in mind the many financial benefits that come with setting up your own business from home. You can benefit from minimal upfront costs because you don’t have to worry about things such as paying for business premises and associated costs. You can also benefit from big savings when it comes to travel, as you won’t have to go back and forth from the office each day.
In addition to the many savings you can make by working from home, you also have to consider the boost in income that you can look forward to. When you work for yourself, you have the ability to boost your income dramatically by putting in the hard work and commitment necessary. This means that you can look forward to a far better quality of life for you and your loved ones as well as being able to enjoy far more financial freedom. Many people spend years working for someone else and still find themselves on a low salary at the end of it all. However, when you work for yourself you have the ability to more or less set your own income based on the amount of work you are prepared and able to put in.
Improving Your Future by Setting Up Your Own Home Business
With so many benefits to look forward to, it is very easy to see how working for yourself from home could help to improve your future. You can then look forward to not only the flexibility and freedom of being your own boss but the chance to enjoy a brighter and more exciting future doing something that you actually have an interest in.
5 Office Decor Must-Haves to Make Your Home Office or Workspace Pop
When you work from home, you need to have a nice place in your house that is yours, which is also secluded from other noise and distractions. At the same time, you also want to make this an area where you can work and enjoy your atmosphere.
The same holds true for employees and professionals that have their own cubicle or workspace as well.
If you are looking to spruce things up and make your workspace more enjoyable, then you my friend, have come to the right place. Let’s jump straight to it. Below you’ll find the best recommendations to turn your office from drab to fab with four office must haves.
To kick things off, let’s take a look at what my home office looks like today! For more pictures and guidance on how I set up my home office, be sure to check out the full article here.
Now, let’s move on to five helpful decor tips that you can start using to improve your own workspace!
Office Must Haves #1: Natural Light
The modern trend is shifting toward spaces flooded with natural light. The effects of natural light both energizes and inspires your employees. It’ll increase their productivity and happiness. We’re talking large, clear windows with the curtains drawn back.
Evaluate your present sources of light. Open your curtains or shutters. Do they allow enough light to come through? If not, and if you can’t replace the windows, consider changing to full-spectrum light-bulbs.
Full-spectrum bulbs offer up the same spectrum of light as our sun. You can choose wavelengths that imitate morning, afternoon, or evening sunlight to create an awesome office space.
#2 Plants and Flowers
In addition to natural light, plants and flowers will lend your industrial office an organic quality. Don’t settle for fake flowers. Regardless of what you’ve been told, they won’t give your office an organic feel.
Stick with the real stuff. Potted plants work wonders. If you water them every few days, you’ll have them for years.
Bouquets of flowers are far better, but they can be expensive. You can always compromise. Buy fresh flowers during the summer at farmers markets. They’re much less expensive than florists.
For the rest of the year, keep a few potted flowers around. Lilies are our recommendation.
#3 Interactive Whiteboard
Whiteboards are paramount in today’s communal workplaces. They offer your staff a place to throw around ideas and think through strategies. If you leave your written work on the board between sessions, your staff will unconsciously continue developing ideas.
It’s also a simple way to keep all your business’s ideas in one place. It’s much easier and less time consuming than dozens of back-and-forth email chain letters. With whiteboards, you can take in the entire scope of your strategy in one glance.
Don’t worry, they’re not hard to find. Here are a few suggested online stores for office goodies (outside of Amazon):
Next, let’s talk about your furniture choices.
#4 Comfortable Chairs
No, we’re not talking Barcaloungers. We’re talking office chairs, seats, and stools. The only reason to furnish your office with uncomfortable chairs is that you want to push people to leave. That works fine in cafeterias and coffee shops.
For everything else, think ergonomically. When your visitors or your staff sit in a comfortable chair, their stress levels decrease. This leads to an increase in their productivity.
Comfortable chairs are also a sign of prestige. They work the same as a stylish desk or a gorgeous bouquet of flowers. They signal people that you care about more than the function of your space.
You also care about the people in it.
#5 Add Some Minimalist Art and Photos
Have you ever been to a home of office where there are pictures and photos all over the place? Sometimes it can get quite overwhelming.
There is nothing wrong with having motivational messages or pictures of your loved ones around you, but there are nice ways to set this up as well.
Try to stick with only a few art frames or photos on your desk, and make sure they have a nice frame and compliment the area around you.
It also couldn’t hurt to add some motivational posters to your walls for those days that you need an extra work ethic pick-me-up.
Now that you’ve discovered our office must haves, it’s time to start shopping. But, before you do, evaluate your present office style. Look at your color schemes and overall style. Then you can match your new goodies and your old.
Was this information helpful? Then come to pick through our library full of other helpful articles.
So long and good luck!
Pros & Cons of Offering Small Business Benefits Packages to Employees
If you are planning to expand your business from a one man company, to a multi-person organization, you will likely need to start thinking about employee benefits and how you might be spreading the best packages across your employees and staff. As much as I love the concept of being a sole-entrepreneur, if you want to grow and scale your business in size, this is just another process that is required to have in place.
Wondering if you should go the extra mile for your employees?
79% of employees would choose a benefits package over a salary increase. But a small business may have as much to lose as it has to gain by offering a benefits package.
Below, we’re taking a look at the pros and cons of offering a small business benefits package to employees.
Pro: Attracting Quality Employees
The most obvious advantage of offering employee benefits lies in the quality of candidates it helps attract.
A flat salary actually has limited use to the modern worker. It may help pay for basic living costs, but it leaves many of the big stresses of life up in the air. A single look at life insurance quotes will be enough to show you what your employees are up against when they’re trying to cover everything with only a salary.
Add the medley of other life expenses, and it’s clear to see why employees are getting pickier about who they work for. By offering a benefits package, you can attract employees who are more serious and selective about their careers.
Pro: Giving Something Back
“But I already pay a salary!” we hear you cry.
Think of it this way: is a salary enough compensation for the many long hours of their life an employee spends at your company? After all, we only live once. A salary represents the minimum possible compensation for the raw labor an employee provides.
In truth, most employees provide a lot more than that.
Offering benefits can give something back to the people who spend that time bringing success to your company. It also shows them that you value them as individuals with personal lives and circumstances.
Pro: Driving Motivation and Retention
Extra incentives are a great tool to add that extra spark of motivation. Employees with access to benefits feel they’re there for more than the “daily grind”. Not only are they less stressed, but they’re also more positive about the company they work for.
Over time, that means more productivity and less attrition through employees moving on to better opportunities.
One of the benefits of offering company health benefits to employees should be clear: fewer sick days. Your staff might take more days off for smaller problems, but the upshot is that those smaller problems won’t progress into more serious conditions.
Pro: Creating Brand Ambassadors
Even for megacorps that have achieved the status of a household name, marketing makes up a huge percentage of their business spend. For small businesses, it can bleed them dry.
So, the value of free marketing is clear. But free promotion doesn’t begin and end with social media. Have you considered the value your employees have as brand ambassadors?
People expect employees to be a little cynical about the company they work for. It’s a real achievement to turn that cynicism into positivity. A benefits package could lead to your employees singing the praises of your company.
Positive word-of-mouth about your company then starts with your employees – and ripples out through their social circles and online presence.
This is also something Sarah Lahav, CEO of SysAid, had to think about. Founded in 2002, the company has grown their customer base to over 10,000 companies, while also serving locations in more than 140 countries around the world. This simply wouldn’t have been possible as a single-person company, but being a brand ambassador and an image for her company, Sarah continues to see daily improvements and growth within the company.
Con: The Visible Cost
The additional cost of offering benefits isn’t always welcome for a small business.
On top of that, a small business also won’t have a lot of buying power to negotiate cheaper rates. For a small business, benefits might turn out to be a luxury you can’t afford.
Benefits can also obscure your cash flow. The price of insurance can fluctuate over time. Any benefits you offer based on reimbursement are unpredictable.
It’s vital for a small business to control its cash flow. Providing benefits is often undesirable for small businesses, as it introduces uncertainty.
Con: The Hidden Cost
The full cost of offering benefits isn’t obvious at first glance. We’ve outlined the obvious costs, but what about the hidden costs of a benefits package?
Offering benefits sucks up a wealth of administration time. You might even need new hires capable of delivering the details of your benefits scheme. That heaps extra costs on top of the obvious cost of offering benefits.
As you offer more benefits, your administrative time increases. For a small company, those costs can run out of control. This isn’t an option for some small businesses that struggle to control their cash flow.
Con: Legal Pitfalls
When you enter the insurance game, you’re also entering a legal minefield.
Making a misstep along the way could leave you subject to legal action. That could be a deathblow for a business operating on thin margins.
Legal action against your company will soak up time and money. It’ll also drag your reputation through the dirt, making it harder to attract quality employees in the future. It could even damage your brand.
You could take extra care to make sure this doesn’t happen, but that’s yet another expense on top of the cost of providing benefits.
Con: Finding the Benchmark
Information is one of the most powerful weapons you can have against your competition. But it can be hard to figure out what sort of benefits package your competition has on offer.
In contrast to offering a flat salary, that makes it tough to decide where your benefits package should stop. You’ll need to put some serious work into finding out what candidates in your industry are searching for.
If you lowball your benefits package, the accompanying reduction in salary will drive candidates away. Overextend, and you risk bankrupting your business. You need to find the balance that keeps you competitive.
The Small Business Benefits Package: Yea or Nay?
The exact situation of every business is different, so we can’t tell you whether a small business benefits package is right for you. But we’ve given you enough info that you’re now equipped to decide whether it’s the way to go for your business.
Looking for more business advice? Check out our top podcast episodes.
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