Connect with us

Entrepreneurship

Logo Design Tips for Digital Marketers, Businesses, and Brands

Published

on

Pepsi made headlines in 2008 when it decided to spend over $1 million redesigning its logo. This was a fresh reminder to businesses all over the world just how important a good logo really is.

Strangely, many online businesses don’t seem to have gotten the memo. Many digital marketers don’t have any logo at all. Others hacked something together that doesn’t communicate the core essence of their brand.

Your logo plays a very important role in your brand positioning. It is also one of the most visible parts of your website and other web properties. UX experiments show that 36% of website visitors will click the company logo to visit the homepage, because is the most prominent part of the site.

Why is a logo important for your online business?

Here are some things that you need to understand about logos and digital marketing.

Every online business needs a logo

Yes, every single business needs a logo. Too many online businesses think they are the exception.

Bloggers and affiliate marketers are particularly likely to think that they don’t need a logo. Since they aren’t actively selling their own products and services, they believe that they can get by without it. This is a big mistake.

When you have any type of online business model, your reputation is going to make or break your success. You may not be selling your own products as an affiliate marketer, but you still need to earn the trust of your website visitors before you can convert them by promoting another brand’s. Having a professional logo helps establish trust by showing that you are a serious entrepreneur that intends to stick around for the long term.

When hiring an outside logo design agency, it’s important to make sure you know what type of logo and design work you want to have done. Not only should you have a concept and idea in mind, you should also be aware of the services out there, and the associated costs with each. DesignBro.com recommends the following, and actually provides all of these services and design requirements within each logo job they take on:

  • Up to 10 suggested designs from professional logo designers. Only see the best designs – forget about clutter.
  • A closed competition: Designers cannot see the other designs. This stimulates more unique & creative content while avoiding simple variations and blatant copies.
  • Own your design with full legal copyright.
  • Receive files in relevant formats; suitable for online & print purposes (.ai, pdf, jpg, and png)

No matter if your business or brand is completely online or offline, you should have your logo and design files available in all formats and sizes. You never know when you might want to print out business brochures, business cards, or place your new logo design on your site or within social media.

A strong logo helps create a more seamless marketing funnel

Have you ever clicked an online ad on Facebook, Google or another site, only to be disappointed with the landing page that you saw? The problem is often that the advertiser didn’t provide a consistent funnel. The initial ad needs to set the expectations for visitors before they see your landing page. If you are getting users to subscribe to an email list, your ad and landing page need to make sure that your subscribers know what to expect when they start receiving emails from you.

A perfect example of this can be seen in the ad placements above. While the logos aren’t actually shown on Google, they will be displayed on the landing pages after the ads are clicked. Having a well-known and recognized brand identity only further improves the chances of higher conversions and gaining the trust of your audience. You can see more examples of how this can be done across multiple platforms and social media, in this article.

Keeping your message is consistent is essential. However, explicit, written statements aren’t the only part of the message that you need to pay attention to. Other visual cues can subconsciously convey messages that you may not even be aware of. It is important to make sure that these visual elements are as consistent as possible between every stage of your funnel. Using your logo in your ads, landing pages and email newsletters helps establish that consistency.

A good logo will convey the emotions that you want your brand to resonate

Every brand is unique. Every brand wants to build a different type of emotional connection with its customers. Creating a logo that matches the emotions you want your customers to feel is important part of the process.

Don’t settle on a logo just because it looks nice or would work well for another brand. It must match the connection you want your customers to have with your company.

Developing the perfect logo for your digital brand

As a digital marketer, you can’t afford to use a poor logo for your website, social media profiles or marketing creatives. Offline businesses can often make up for having a poor logo with their charismatic personality, community involvement and recommendations from trusted colleagues. That is a luxury that online marketers simply do not have.

Unfortunately, many potential customers are not going to give you a second chance if you don’t make a good first impression. Many website visitors will click the back button and never return.

This means that you need to use a great logo from the very beginning. Here are some things to keep in mind.

1 – Know who your customers actually are

Digital marketers don’t have the same face-to-face connection with their customers that local businesses do. This means that they don’t know as much about them. They may even make erroneous assumptions about their demographics.

Don’t make uninformed assumptions about your target demographic. Do your research and make sure your logo conforms to their standards.

2 – Don’t use low quality logo design services

I can’t stress this enough – you do not want to hire a low-quality expert to come up with a logo for you. They will usually hack something together that doesn’t look very professional. They may even plagiarize another brand’s logo, which is going to be even worse.

If you don’t have a large budget, you may want to look into using a free browser-based logo creator, which in many cases are free to play around and will give you a good idea on how you might want to map out your professional logo design. You will need to be a little more involved in the design process, but it will definitely be worth it in the long run.

3 – Consider using a focus group to look at your final logo design

You may fall in love with your new logo. That doesn’t mean that your customers are going to like it though.

It is a good idea to have people that match your target demographic take a look at it. You may even want to organize a focus group for them to give their input.

4 – Don’t make your logo too fancy

A lot of marketers try making the fanciest logo they possibly can. They cram as many contours and colors into it as they can. Their goal is to impress their customers, which is usually counterproductive.

Instead, you should try to make your logo as simple as possible. Your goal is to make sure customers remember it easily and understand your core message. Having a slick logo with few design elements is usually the best way to do this.

Your online business begins with your logo

Take a look at each of the logo designs above. What do they have in common?

Besides being well-known and recognized by almost everyone… they also don’t have any words or names on their logos. This is something every brand in the world wishes they could accomplish!

While your brand on business might never reach this level, your logo is the centerpiece of your brand. It quickly communicates the central message behind your entire company. Dedicate the time and resources to develop a logo that aligns with your branding goals. It will be one of the best investments that you ever make.

When looking to create a logo design or identity for your brand, be sure to consider all of the points we mentioned in this article.

Continue Reading

Entrepreneurship

Business Investment Strategy 101: How To Fund Your Small Business?

Published

on

You don’t need to be a financial expert to realize that there’s something wrong with the economy, and traditional solutions aren’t working anymore. Things keep getting more expensive, and wages are steadier than ever. More and more people are starting to realize that the answer isn’t a 9 to 5 job, and if they want a more secure future, they’ll have to do more. Investments are becoming more popular among the middle class, and people are starting their own businesses everywhere to secure a better future for themselves and their families. Yet, it’s not that easy, and to start a business, there’s much that needs to happen. The first problem most encounter at first is how to fund their small business, because you are going to need some form of capital to do that. It’s not easy, but it’s definitely doable, and this is how you do it.

Do it yourself

Might seem like a no brainer, but your first approach to funding your project should always be doing it yourself.  This can keep you going for a while until a more extensive source of funding comes along, but it can definitely be done. You can do so by going through your assets, if you have any, and selling whatever you can of it to get that initial boost needed to get the business going. This is why saving from an early age is always a great thing to do. That can include a savings account, some gold you have stored, an apartment somewhere or a piece of real estate that can get you some money, and so on. You could also resort to zero interest credit cards; it’s definitely not the easy way out, but it’s your own project and you’ll need to invest in it one way or another at some point.

Crowdfunding

Crowdfunding has been quite the popular approach to starting businesses over the past few years, and plenty of companies are doing it and are killing it through crowdfunding campaigns. If the project is creative enough, and has enough promise to it, you’ll find that plenty of people are willing to help you. Sites like Kickstarter.com can help you get to your end goal of a starting capital, and they’ve funded hundreds of projects since they first came to life. It isn’t exactly a long term solution though, and it’ll only get you started, but you’ll have to make your own way after that.

Loans

You knew eventually this one would come up. Nobody likes taking loans from banks, but sometimes they’re the only option you’re going to get. Fortunately enough, lending restrictions are not that tight for all banks. Some offer easier rules and procedures, but you never know what comes with that. Bank loans aren’t your only option though, you can get an inheritance advance on that money that’s taking months, maybe even years, to get processed in the courtrooms. Probate is the legal process in which assets are transferred from a deceased person to their heirs, but this happens through legal proceedings through a court which decides if all things are in order and who should get what. The option of an inheritance loan can come in handy, and after you finally get your inheritance, you can pay it back.

While some people don’t like bank loans for their high-interest rates, they might not also have any impending inheritance. But there’s another option of title loans, which is basically when you give up ownership of your car or vehicle title, temporarily, and you get an amount of money for it. Title loans have a lot of pros and cons, but one of the most important pros is the fact that the lenders don’t put too much weight on credit history. You might have to pay higher interest rates in that case if you have a bad history.

Friends and family

There’s always the option of borrowing money from friends and family, and it’s probably one of your easier outs. Unless your family consists of some seriously bad people, it’s highly doubtful that they’ll charge you for interest rates, or put you away if you’re behind on payments.

Angel investors and accelerators

This is probably how most startups get their money these days, and it’s one of the most eloquent paths you could take to raise money for your startup. You need some really good connections and a powerful, scalable model to reach out to either, though. An angel investor is a person, or a company, that will basically give you the money in exchange for owning a piece of your business. So, they need to see that your business has potential and can actually grow into something big that will make their investment worthwhile. The same goes for accelerators, as they also own shares in the company in exchange for initial funds. This is why the process of planning out your business and having a solid plan for the future will come in handy when you do need the money.

Competitions

Startup contests are also another excellent way to go about getting that initial funding your business needs. Some competitions only need an idea for an entry, but it has to be something really special. Others require a scalable and clear picture of how your business will unfold in the future. Whatever the case may be, if you do all the right things and get all the necessary details in order, you can get your initial funding without having to pay anyone back.

Plan ahead, work hard

The truth is, everybody wants to start their own business and make it as an independent entrepreneur, but very few actually make it. It’s a lot of hard work and sleepless nights of planning ahead to what might be your key to financial security. It won’t come to life overnight, and even if you somehow managed to secure the initial funding, you have to know what you’re doing. If you’re just winging it and hoping for the best, you’ll have very little chance of success.

Continue Reading

Entrepreneurship

A Look at the World of Influencer Marketing through the Mind of Tal Melenboim

Published

on

Entrepreneurs are facing growing challenges to succeed. They have had a much more difficult time raising capital in the aftermath of the great recession. As a result, they need to operate on leaner budgets while starting a new business. This means investing in marketing strategies that yield the best possible ROI.

Influencer marketing is one of the most valuable ways to grow a brand. Tal Melenboim created a new influencer marketing project called Zoe Dvir, which helps promising entrepreneurs on shoestring budgets grow their customer base.

Tal Melenboim created Zoe Dvir to help entrepreneurs with their influencer marketing strategies

Businesses in every vertical have discovered the benefits of influencer marketing. According to one study, nearly 40% of marketing managers intend to invest more heavily in influencer marketing in the coming year. This figure is eight times higher than the number of marketers that plan to decrease their influencer marketing budgets.

However, many marketers have struggled to gauge the effectiveness of their influencer marketing strategies. There are a couple of reasons that traditional influencer campaigns have failed to pay reasonable dividends for marketers:

  • They often need to pay substantial fees to promote their campaigns with well-known influencers. These costs can you eat into their bottom line.
  • Some influencers aren’t interested in partnering with many companies. They may refuse to help promote specific brands for any number of arbitrary reasons.
  • Some influencers might have a lot of reach with the wrong audience. Their followers might be the wrong demographic, which means that the fees you pay to them could be totally wasted.

These factors complicate things for influencer marketers. Tal Melenboim recognized the obstacles with traditional influencer marketing, which inspired him to create the Zoe Dvir project.

Here are some of the benefits of this influencer marketing approach.

Entrepreneurs will get their brand in front of a much more appropriate audience than many other influencers can offer

A lot of influencers are overhyped. Despite charging substantial amounts of money, they don’t have a tremendous pull with many business owners’ target demographic. Some of the most widely followed users on Instagram have drawn a following from a very heterogenous audience. Business owners that work with these influencers will have to pay a premium, even though many of those followers have zero interest.

Tal Melenboim is a leading expert in digital marketing. In fact, over the years he’s even had eight different patents under his name in relation to various internet marketing and content creation methods.

When Tal Melenboim developed Zoe Dvir, he focused on creating niche Instagram accounts. He develops computer generated images and caters the content to certain industries. As a result, the followers are going to be highly interested in the content companies in the respective industry is promoting.

Tal Melenboim created a much more cost-effective approach with Zoe Dvir

Traditional influencer marketing campaigns involve forging relationships with major third-party influencers. The biggest downside to this approach is that they have little control over the fees those influencers will charge. They might be able to negotiate more favorable agreements if they can promise long-term Partnerships, but particularly notable influencers still tend to have more bargaining power. This means that marketing agencies need to pass those costs along to their clients.

The system that Tal Melenboim created is more conducive to the budgets of startups. Zoe Dvir uses computer generated images to create influencer accounts. This approach is much cheaper than getting a real-life model to create content to build an account from scratch. Of course, even that approach would have been a lot cheaper than depending on established influencers.

Since Tal Melenboim can quickly build Instagram accounts with virtual models, he can essentially cut out the middleman. He doesn’t need to pay the significant overhead associated with working with prominent Instagrammers. Therefore, brands using Zoe Dvir find it is much cheaper than other agencies.

Engagement with virtual Instagram model accounts can be excellent

Many people are skeptical that using computer generated images from Zoe Dvir can help their brand. Their skepticism is understandable because previous studies have shown that people prefer engaging with images of real people.

However, that bias does not seem to extend to virtual Instagram model accounts very much. Instagram accounts that use virtual models are actually surprisingly engaging. According to Tal Melenboim, research shows that they can actually be even more engaging under the right circumstances. The most influential virtual Instagram model has 29% higher engagement rates than similar looking models.

This means that companies using Zoe Dvir to get their brand name out can expect great reception. Followers will appreciate the message about as much as they would with any other Instagram influencer. They just won’t have to pay an arm and a leg for it.

 

The Instagram accounts that Tal Melenboim has created aren’t region specific

One of the biggest challenges with many online influencers is that they cater to followers in a specific part of the world. This can create a quandary for brands that want to engage with them. Those influencers might be ideal for brands trying to build a presence in a specific new market. However, it can be a waste of their budget if the majority of their followers are located outside their own target market sphere.

This is an underappreciated benefit of the system that Tal Melenboim created. He was able to build Instagram influencers that are not tied to a very specific region. This opens a lot of doors for brands that are looking to expand their reach with Zoe Dvir.

And this is also something to heavily put weight on, as the numbers over at Instagram continue to rise month over month.

Entrepreneurs that use these Instagram influencer marketing strategies can expect more stability with their promotional campaigns

Prominent Instagram influencers can be charismatic, persuasive and engaging. Unfortunately, they also bring a number of quirks to the equation, which can be detrimental to the brands that are trying to work with them.

They might have truly bizarre reasons for refusing to collaborate with certain brands. They might also postpone certain promotional campaigns because they have other priorities that take precedence.

The diva mindset many influencers bring to the table can be very stressful. Tal Melenboim made this observation, which is one of the reasons he started building accounts with virtual Instagram users instead.

Tal Melenboim maintains complete control of the accounts. Marketers working with Zoe Dvir are not at the mercy of third-party influencers that call the shots. This provides a lot more stability to entrepreneurs that want assurance their promotional campaigns will go along as scheduled.

Continue Reading

Entrepreneurship

7 Female Entrepreneurs and Women in Business to Follow Throughout 2019

Published

on

Women in business are now gaining more attention than ever before. It’s not just about a movement, it’s about women taking the opportunity to branch away from the standard, and also create business and financial decisions of their own.

What that in mind, what’s new in 2019? Who is making a scene or create waves among women entrepreneurs?

We scoured the web to see who’s hot and who’s not. We came up with these 7 top female entrepreneurs and business women.

Be sure to check out their sites and social media pages to learn more about why they’re considered “hot stuff” in 2019.

1. Isabel dos Santos

Isabel dos Santos is a world-famous entrepreneur, who gained attention for her business expertise and history in Angola.

In addition to various business and financial success, like many successful entrepreneurs, Isabel is also now focused on the better well-being and improvement of those around the world. Not limited to just equal pay and women’s rights in the workplace, but also heavily focused on Angola humanitarian efforts as well.

View this post on Instagram

Todos temos um sentido de missão com quem nos rodeia. Os nossos colegas, vizinhos, comunidade… este é espírito que eu defendo não só como mulher e angolana mas como empresária, e que transmito às minhas equipas. Na Sodiba estamos perto da Zona 3 do Bairro do Bom Jesus. Uma comunidade que nos dá tanto em alegria. Desde os pequeninos até ao Soba. E nós apoiamos o Bairro e estamos dedicados a estas famílias, desde que aqui chegámos. Temos feito actividades com os meninos, demos presentes, entregamos cabazes, ouvimos as suas histórias e sabedoria e queremos fazer ainda mais. Dar um pouco de nós todos os dias e assim fazer a diferença #SharingbyIsabeldosSantos #Sodiba #ResponsabilidadeSocial #Angola We all have a sense of mission with those around us. Our colleagues, neighbors, community … this is spirit that I believe in not only as a woman and Angolan but as a businesswoman, and that I pass it on to my teams. At Sodiba we are close to Zone 3 of Bairro do Bom Jesus. A community that gives us so much joy. From the little ones to their Soba. And we support the neighborhood, we are dedicated to these families, since the day we arrived here. We have had activities with the children, gave them presents, basic goods for their day to day life, we listen to their stories and wisdom and we want to do even more. We give a little of us every day and thus make a difference

A post shared by Isabel Dos Santos (@isabel_dos_santos.me) on

Today, Isabel dos Santos is the board member of a number of companies in Portugal and Angola. She also owns stakes in affluent businesses, which include ZAP, (a digital satellite television company), Candando (over 1,500 employees), Sodiba and also EFACEC — which is the largest Portuguese corporation in the field of energy, engineering and mobility, with many subsidiaries of strong presence in different international markets. In addition to all of this, Isabel dos Santos also shifted her focus on women empowerment and growing such opportunities through one of her businesses at Zap, which has been a major focus as of lately.

View this post on Instagram

Hoje é o último dia do Março Mulher, um mês de muita importância para mim. Lembro para todas as mulheres que se devem destacar, fazer mais e melhor, nas nossas empresas, nossas famílias e comunidades. Poder ver as nossas pessoas crescer como a Maria é um motivo de orgulho para nós na Zap. A Maria começou como assistente de loja e hoje é chefe do Departamentro de Contact Center. Nós acreditamos nas mulheres angolanas, investimos nelas através da formação. Queremos dar as melhores oportunidades para que um dia também possam dizer como a Maria: “o que eu faço é sempre com orgulho, é com amor. Eu digo que eu não sou a Maria Antónia, a Maria Sebastião. Eu sou a Maria da Zap”. Veja a história dela. #SharingbyIsabeldosSantos #Zap #Formação #FuturosLíderes #WomenEmpowerment Today is the last day of March Women, a month of great importance to me. I call every woman to stand out for themselves, to do more and better, within our companies, our families, our communities. Being able to see our people grow as Maria makes us so proud at Zap. Maria started as a shop assistant and today she is head of the Contact Center Department. We believe in our Angolan women; we invest in them through training. We want to give the best opportunities so that one day they can also say like Maria: "What I do is always with pride, it's with love. I say I'm not Maria Antónia, Maria Sebastião. I'm Maria Zap”. Watch her story.

A post shared by Isabel Dos Santos (@isabel_dos_santos.me) on

In November 2015, the BBC named Isabel dos Santos as one of the 100 most influential women in the world.

Be sure to keep an eye on Isabel be throughout 2019. And if you are interested, you can also learn more about her here.

2. Sheryl Sandberg

Sheryl Sandberg cut her entrepreneurial teeth by working with Facebook as the #2 in charge in 2008. No one knew whether Facebook would be successful or not back then. But, with her at the second to the top, the company’s user base increased more than 10 times the size.

With such success under her belt, today Sandberg is also looked up to as an influential female entrepreneur for other women around the world as well.

View this post on Instagram

It’s #EqualPayDay. Let’s review the facts. ??? ??? Women in the United States had to work all of 2018 and this far into 2019 to earn what men did in 2018 alone. The pay gap exists across income and education levels – it’s largest for women with bachelor’s and advanced degrees. And it exists across industries, hours, and ages. Even when women get degrees, enter high-paying fields, and put in long hours on the job for years, that still doesn’t erase the gap. No matter how you slice it, women as a whole are paid less than men. And for Black women, Native American women, and Latinas, the pay gap is even wider.??? ??? If ever there was a cold, hard fact about our economy, this is it. And it must change. ??? ??? Equal pay is an economic issue: the pay gap can have a profound impact on a worker’s income, especially when compounded over a lifetime. For families looking to buy a house, send kids to college, save for retirement, or just have a little financial breathing room, the pay gap makes that harder. For single moms raising families on their own – and there are millions across the country – it cuts even deeper. ??? ??? And equal pay is a moral issue. It’s just plain wrong that one gender is consistently paid less than another. For anyone looking to reduce inequality, closing the pay gap would be a major step forward.??? ??? Year after year, we mark Equal Pay Day. And year after year, the pay gap persists. Still, there are signs of progress. Leaders here and abroad are making equal pay a priority. It’s more important than ever that we increase awareness. Join me in sharing the facts about the pay gap. Let’s bring more people into this fight. We can’t get to equality without equal pay.

A post shared by Sheryl Sandberg (@sherylsandberg) on

Now, because of her efforts and others, Facebook is considered one of the most wealthy and powerful companies in the world.

Today in 2019, Sheryl Sandburg is estimated to have a net worth of over 2 billion dollars and has written best-selling books for women entrepreneurs such as Lean In: Women, Work, and the Will to Lead.

You can find out more about Sandburg by following her Instagram account.

3. Tory Burch

Tory Burch is considered one of the top 10 female entrepreneurs of 2019 by the publication, “10xfactory.com.” There is a good reason for this. She is an American fashion designer as well as a businesswoman and philanthropist. She has her own company known as Tory Burch, LLC which features some of the best fashion styles she’s created that reflect different cultures of the world.

She was listed as the 73rd most powerful female in the globe by Forbes in 2015 and she continues to create inventive items that get the attention of the fashion world.

Find out more about Tory Burch on the Tory Burch Social Media site and follow her on Facebook and other media outlets.

4. Cher Wang

Cher Wang comes from Taiwan and is the co-founder of the HTC Corporation. HTC worked with the Microsoft Corporation over the past decade to develop the Windows phone with the HTC operating system on it, as well as the integrated chipset with VIA Technologies.

She graduated from the University of Berkeley in California and Forbes Magazine estimates her income, along with her husband, Wenchi Chen’s income, at around $850 million dollars.

Follow Cher on Twitter and find out how she made a monstrous deal with Google in 2017 that changed the way both companies operated in a big way.

5. Angie Hicks

Angie Hicks’s name may not be familiar by itself, but she is better knows as “Angie” of Angie’s Home Services.” People who are looking for help around the house to tackle big jobs or looking for specific types of help, always look to Angi for suggestions.

Celebrity Net Worth states that Angie is worth around $190 million. Not bad for a small town lady who started out as a simple business person.

You can find out more about Angie and follow her on Facebook to keep up with Angie’s work and achievements.

6. Oprah Winfrey

Oprah Winfrey (better known to her fans only as “Oprah” has maintained her status of one of the top women executives and businesswomen of the world for over 2 decades. She has an estimated net worth of over 2.5 billion dollars, and she held the status of the richest woman in the world for a while. She still holds her OWN (no pun intended) and finds time for philanthropy work as well.

Oprah started out as an actress in “The Color Purple,” one of the early films of famous and well-acclaimed directors, Stephen Spielberg, and she quickly rose to fame as a talk show host, TV producer, and executive following this.

The original Oprah show no longer runs on the ABC network. But in its place on her own network and time slot is a new network run exclusively by Oprah called “Own.”

You can find out more about Oprah by following her Twitter feed.

7. Sara Blakely

Sara Blakely is the founder of the Spanx company who has appeared on the “Shark Tank” show to display her idea for form-fitting undergarments that help women look shapely and slim underneath everything they wear.

This idea emerged from Blakely when she confessed to having spent over $5,000 trying to find something flattering to wear under white pants.

View this post on Instagram

Sometimes it's not about what you know but what you have to give. When I started @spanx I had $5,000 set aside in savings and I'd never taken a business class. I started as a frustrated consumer who was looking for better undergarment options under my clothes. But after standing on manufacturer’s floors and learning more about the industry (I grew up on a beach and knew nothing about the industry) I realized the people making our undergarments didn’t seem to care about how we felt, at all. I went from frustrated consumer to passionate women’s advocate. I really cared about how women felt in their clothes. I cared about giving women better options that allowed them to wear any color, fabric and style clothes with confidence. Did current undergarment options make us feel confident in our clothes? Were thongs really the best answer to visible panty lines under white pants? To me, the answer was "no." And I wanted to do something about it. @Spanx was really one of the first brands that talked TO the consumer rather than AT the consumer. I wanted it to feel personal, because it was personal. If you're starting a business or inventing a product, it's not about how many investors you have or even how much experience you might have.. it really all starts with how much you care. ??#Entrepreneur #MondayMotivation #Inspiration #Motivation #ICaredTheMost #SPANX

A post shared by Sara Blakely (@sarablakely) on

Today, Spanx boasts a whole line of shapewear and it can be seen in stores across the U.S. including the exclusive Neiman Marcus stores. But she didn’t stop there. To date in 2019, Spanx is being sold in 65 countries around the world!

She now serves as a guest investor on ABC’s “Shark Tank” where she began “on the other side,” and she sometimes invests in startups with other female founders. She is estimated to have a net worth of $1.1 billion.

Follow Blakely on her Facebook page to see what she’ll do next.

Summary

We hope you’ve enjoyed this rundown of seven great female entrepreneurs and businesswomen to follow in 2019. We could have picked many others, as women seem to be taking the business world by storm lately. But this will do as a great sampling of what women are doing in the business world today.

If you are a woman and have big goals for the future, don’t despair. There are still plenty of opportunities and industries that are clamoring to find the next Oprah or Cher Wang.

All of these women started with something simple, but they grew their business idea until they made it their own and rose above the crowd to show the world that they were special.

What makes these women unique? As one female entrepreneur said recently, “We’ve got to stop apologizing.” She was referring to the way women tend to feel as though they’ll never catch up to the men who have traditionally help more CEO and entrepreneurial roles than their female counterparts.

The reality is that women and men alike who have strong leadership qualities, a marketable idea, and the desire to pursue it, will likely make it to the top in time.

Continue Reading

Trending