Grow, Nurture and Engage Your Email List & Customers with MailOptin

Written by Zac Johnson
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It happens to all new bloggers and site owners at some stage in their career. They work very hard to build a steady stream of traffic to their website. Then they get incredibly frustrated that 70% of their visitors will leave and never return. It is even harder knowing that many of their visitors will convert.

With this in mind, it’s important to realize that you only have one shot to make a great first impression, while also grabbing the email address of your site visitors in the process. This is simply one of the most effective ways to increase repeat traffic to your site, while also building a powerful mailing list in the process.

There are several tools and solutions out there for accomplishing this, but some are clearly better than others. Gone are the days when you simply have a pop-up or subscription form on your site, now it’s all about customization, split-testing and being able to improve your results over time. One such solution that is focusing their efforts on exactly this, is MailOptin, which is a powerful WordPress plugin that allows site owners and bloggers to build a subscriber list and start boosting your email conversions.

With so many different tools and methods for growing a mailing list on the internet today, let’s take a look at what makes MailOptin stand out from the crowd.

Use MailOptin to Grow Your List

MailOptin can be managed directly through your WordPress dashboard. You can create your own custom optin page to build your subscriber list.

One great thing about MailOptin is that it has plenty of premade sign-up forms. You can easily tweak them to your liking. Some features that you can modify include:

  • Popup lightboxes
  • Sidebar widgets
  • Call-to-action buttons

You can alter the colors and sizes to maximize conversions. It is a good idea to run a split-test to see which styles have the best conversion rates.

In addition to using a carefully optimized email opt-in form, you must also make sure your landing page copy matches what your visitors are looking for. If you are offering a free e-book to entice visitors to join your email list, your landing page needs to clearly outline the benefits, as well as any long-term benefits of signing up to your list.

When you are testing different landing page styles and forms, it is a good idea to use this split testing tool. It will tell you when a specific MailOptin landing page outperforms another to varying degrees of statistical significance. It is a good idea to start with two entirely different landing pages before testing less important elements, such as different colors for your call to action buttons.

Integrate MailOptin with your favorite email marketing automation tool

MailOptin isn’t a standalone email marketing automation platform. You are going to need to use it in conjunction with another email automation service.

This tool will sync with your marketing automation platform whenever a predefined event is triggered. You can also use it to automatically send an email message. One of the most common uses of MailOptin Is to email your subscriber list each time a new post is published.

Create beautifully designed custom emails

You can build a list of thousands of subscribers. It won’t do any good if your emails suck. You need a well-designed layout that will appeal to your readers.

MailOptin has a number of email templates to choose from. You can choose different styles for newsletter emails, sales emails or any other conversion goal.

Excellent analytics features

Other marketing automation tools lack decent analytics features. Fortunately, MailOptin has you covered.

The dashboard keeps detailed data on your visitors and conversions. You can easily figure out which forms and landing pages convert the best. You won’t have any trouble optimizing your campaign with MailOptin. All of this data can be accessed directly from your WordPress browser, unlike most other email marketing optimization tools.

Setting up MailOptin

Setting up MailOptin is a quick and easy process. You simply need to take the following steps:

  1. Download MailOptin and install it on your WordPress plug-in page. From there, you can easily activate it to start using it.
  2. You will see a new menu item for MailOptin in the sidebar of your WordPress dashboard. If you hover over it, you will see links to the settings and features for the plug-in.
  3. Click the Connections tab and enter your API to sync with your email marketing automation service.
  4. Click “New Optin” on the Optin Campaigns tab. You will see a number of different types of forms that you can use for your subscriber page. You just need to click the desired form to get started.
  5. Browse the form features and optimize form however you please.
  6. Activate the form to start using it on your landing pages.

It is as simple as that.

Choosing the right subscription plan for MailOptin

There are three different subscriber plans that you can choose from:

  • The lite plan, which is currently free.
  • The standard plan, which is available for $69 a year.
  • The pro plan, which is available for $199 a year.

Which plan is ideal for you? If you run a small blog with a single, unsegmented email list, then you may find that the free plan is the best. You can run up to three campaigns at a time and register up to 100 conversions every month. You can take advantage of most of the form features, such as lightbox pop-ups and sidebar forms. You will also have access to a free support service and email branding options.

As your blog grows, you may need to upgrade to the standard plan. It will allow you to manage an unlimited number of campaigns and record an unlimited number of conversions. You will also have access to a few extra form features, such as notification bars and slide-in boxes. You also have an advanced lead segmentation option. This is a great feature if you are generating subscribers from a variety of different landing pages with different angles.

The pro plan is great for power bloggers that run a lot of different websites. It has a few additional features that aren’t available on the free or standard plans. You can also take advantage of third-party app and WooCommerce integrations.

Get Started With MailOptin Today!

When it comes to turning site visitors into subscribers, it’s all about aggressive call to actions. Since roughly 70% of the visitors to your site are going to leave after their first visit, you might as well give them something to act upon.

MailOptin is one of the best email marketing optimization tools for accomplishing this. You can download the plugin, install it on your WordPress site and create your first form in less than ten minutes. Once you get started, you can start testing and creating some great forms that will grow your optins faster than you ever expected.

Be sure to try it out and see the many different lead generation and call to actions available through the software.

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