If you take a look at the Top All-Time Viewed Videos on YouTube, you’ll see some of them have over 60 MILLION views, which is quite insane. The number #1 video is "Evolution of Dance", with nearly 68 million views, and the #2 video is "Avril Lavigne – Girlfriend" with 64 million views. The difference between the two? One is making money themselves and Google and the other isn’t. YouTube can only make money (or place advertisements) on videos that are officially licensed or uploaded by one of their agencies/partners, which is why you will see ad banners on the "Avril Lavigne – Girlfriend", which is owned/uploaded by RCA Records. However if you look back at the "Evolution of Dance" video, you will not see any ads. The screenshot below is showing the Microsoft Zune being advertised on the "Avril Levigne – Girlfriend" video, which of course is earning both YouTube and the content provider revenue.
So what does this mean for you? Up until now, YouTube has only had 100 "YouTube Partners" which they have been testing advertising methods on and actually sharing this revenue with the video creators. YouTube is now opening their "YouTube Partners" program to everyone! To cash in on your creativity, you can visit their YouTube Partners site and fill out their application on why your videos should be earning revenue on YouTube. Right now YouTube is accepting applications from anyone located within the United States and Canada. A few video contributors have already been earning money off their videos in the YouTube beta program, you can view their videos and posted advertisements through their personal YouTube pages, which are tayzonday, hotforwords, apauledtv, and peteandbrian. You can also view all of YouTube current content partners here.
As everyone already knows, video is HOT right now… and as more people are pouring money and ad dollars into it, it will only get HOTTER. If you are not in video, you will miss out on the next big revenue stream. Producing quality video is not that hard, Jim Kural has been preaching this for over a year now and will start producing his own daily show using the FlipVideo camera, which only costs around $189. You do not need to focus on spending a lot of money for a high quality camera or a production studio, you just need to offer quality content. Take a look at some of the Top All-Time Viewed Videos on YouTube, before the recording artists got in, almost all of them were fun amateur videos… and everyone loved them!
YouTube Partners has not released any information on how much the "content partner" will earn on videos, but I’m sure it will definitely be worth the time spent to make them. Just think back to when Google Adsense started, and how much people are still relying off those ad dollars today. YouTube Video is huge and it will stay that way, with ad dollars starting to pour in at every corner, it will only continue to grow. Are you going to cash in on the next big money maker, or watch as everyone else gets rich?!