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Send Bulk Emails, SMS and Web Push with SendPulse

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In the movie Field of Dreams, whispers through the field told us that if we build it, they will come. If you’ve spent any time at all trying to attract an audience and make money online, you assuredly know that reality is hardly so simple. Even if the thing you build is the greatest thing ever, no one is going to know about it unless you have powerful channels to tell them about it. So, how do you get there?

More often than not, this all starts with the concept of creating content and showing off your expertise. At the same time, you also need to be providing value to your audience and making sure you are doing it better than the competition. While all of this is going on, you also need to be actively building your mailing and ways to connect with readers after they leave your site.

Helping you overcome many of the common obstacles associated with Internet marketing and staying connected with your audience in this new world of mobile engagement, SendPulse offers multiple solutions to ensure your message gets heard loud and clear by just the right prospects at just the right time.

Marketing Made Simple

The SendPulse suite of products actually consists of multiple solutions meant to help you reach your audience, but they all boil down to the same fundamental objective: to make marketing as simple and as effective for you as possible.

Part of this has to do not only with the basic technology for delivering your message across the Internet, but making sure that your message actually gets read by real people. This is accomplished through a combination of artificial intelligence, hyper-personalization and predictive analysis.

And while there are other components to this package, which we will discuss in just a moment, the heart of the solution here focuses on email marketing. Yes, despite the persistent rise of social media and other communication channels, email marketing has survived the test of time and is still one of the most robust marketing methods available online. You just have to know how to use it effectively.

It Starts with Email Marketing

Two of the greatest challenges you will face with email marketing today is with delivery rates and with open rates. Using some other email marketing providers, you may struggle to have your email newsletter and email messages actually sent to the intended recipients. This is because spam and other filters can be increasingly stringent on what can get through, especially when these messages are inherently sent in bulk.

But even if you get your email into the inboxes of the people who you want to reach, the next challenge is encouraging these people to actually open and read your messages. SendPulse leverages its advanced technology to overcome both of these obstacles, offering the highest delivery rates worldwide with open rates to match.

They say that open rates increase by over 30% for hundreds of their users, including a new feature to resend if the original message is left unopened. This has resulted in a 30-80% increase in open rate too. Expect a high speed service you can rely on with no limits.

Templates and Drag-and-Drop Editor

So, your email got delivered. And the recipient actually opened it. But then they see an ugly plain text email and they quickly unsubscribe from your list. That’s the worst thing that could happen! Thankfully, SendPulse arms you with a growing library of free templates to use for creating your own custom email campaigns.

The professionally-designed templates are easy enough for you to personalize with your own messaging, approaching a broad range of industries and seasonal events. Want to send out a special promo for Valentine’s Day or Christmas? You can do that.

And useful as these ready-made templates may be, you may want to have a more custom solution. That’s where the drag-and-drop email editor comes into play. You can use it to create your own templates that can then be customized again and again.

The interface is straightforward enough that even a beginner can use it, since all you do is insert, move, resize and delete the blocks that you wish to include in your template. Just click and drag. Type in the text and insert your own images at will. Supported elements include pictures, buttons, video, social networks and more, all with the ability to change colors, sizes, fonts, line heights and so on.

Once you think it’s ready to go, you can preview the message by sending a free test message. All emails created using this builder are responsive in design, so they’ll look good on any screen. More advanced users can just as easily utilize a regular HTML editor or import a template from a file (or URL) to create their own email templates too.

SMS, SMTP and Web Push Too

In addition to the email marketing suite, SendPulse also includes a number of other marketing tools for reaching your customers and subscribers in other ways.

The SMS service lets you send text messages all over the world, regardless of where you are physically located. Delivery is fast (up to 500 messages a second to over 200 countries around the world) and you can automate the process by scheduling it in advance.

One of the fastest growing trends in Internet marketing is with web push notifications, which are also included with SendPulse. Better still, it’s completely free to use. The web push notifications pop up in the user’s web browser no matter where they are online and they act in a similar fashion to notifications on a mobile device. This is perfect for news, sales announcements, or order status updates. SendPulse has found that push notification visibility is around 90% and personalization is tremendous.

With SendPulse, you also gain access to a reliable SMTP server and API integration for further flexibility. On the analytics and optimization side, enjoy robust A/B split testing and advanced reporting too.

Pricing Plans and Options

Rather than force you into a pricing structure that doesn’t fit with your needs, SendPulse offers a broad range of flexible pricing options so you can choose what works best for you.

For the core email service, you can send up to 15,000 emails per month to up to 2,500 subscribers for free. Beyond that, you can opt either for a monthly subscription based on the number of subscribers you have (starting at $9.95 for 2500 subscribers) or a pay-as-you-go plan for the number of messages you wish to send (starting at $32 for 10,000 messages). It’s entirely up to you, as the service can grow alongside your business.

A similar paradigm is provided for the SMTP service. The first 12,000 emails are free. Beyond that, the monthly subscription starts at $8.85 for 25,000 messages and the pay-as-you-go plan starts at $15 for 10,000 messages. As mentioned, web push notifications are free. SMS prices vary based on destination.

If you are looking for a comprehensive platform to handle several of your online marketing channels — including email, SMS and web push — SendPulse could be the solution for you. With third-party integration, subscription forms, a powerful email editor, AI to boost open rates and more, it’s robust and expansive at an affordable price.

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5 Ways to Generate High Quality Leads for Your Business in 2019

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Generating leads for your business is important. After all, more leads means more chances for conversion, which leads to a boost in sales for your business. In fact, according to Hubspot, 69% of marketers say converting leads is their top priority. But are the leads you’re generating converting?

If the answer is no, it might be because you’re not generating high quality leads. You want to focus on attracting high quality leads because they’re the people most likely to become paying customers. But how do you do it? You can’t spend all of your time interviewing each visitor to your website to see if they’re serious about spending. Luckily there are a number of tactics you can use to generate high quality leads and some of these tactics can even do the work for you —  24/7 — with little effort on your part.

Get ready to generate more leads that are interested in buying, check out these 5 ways to generate high quality leads.

1. Use an Exit-Intent Popup

Did you know that over 70% of people who leave your website will never return? That’s a ton of potential high-quality leads you could be missing out on. So, how do you prevent your website visitors from abandoning you without giving you their information? The answer is to use an Exit-Intent popup on your website.

An Exit-Intent popup tracks when a user is about to leave your website and sends them a targeted message at exactly the right time that convinces them to sign up for your email list. That way, instead of losing that visitor forever, they’re now one of your email subscribers that you can directly message any time you want to promote new content, introduce a new product, or announce a sale for instance.

It’s not difficult to add an Exit-Intent popup to your site. You can use a tool like OptinMonster to create an eye-catching popup in minutes with their drag and drop builder. OptinMonster also integrates with all of your favorite email marketing services like Constant Contact and Mailchimp so you can easily create an email list that’s full of engaged high-quality leads for your business.

2. Offer Content Upgrades

It’s safe to assume you’re already creating content like blog posts to attract users on the web to your site, but not all of those readers are high quality leads. In order to separate your blog readers who just want to consume your free content anonymously from the ones who’ll be more likely to become paying customers, you need to offer content upgrades.

A content upgrade is simply a freebie that you offer to your visitors in exchange for their email address. When a user says yes to your content upgrade, you know that they’re interested in what you have to say and they value your expertise, this makes it easier to turn them into paying customers in the future.

See more examples like the one above, in this content upgrades resource guide.

You can use a free tool like Canva to easily create checklists, mini ebooks, calendars, templates, and more that your site visitors will be dying to get their hands on. Just make sure your content upgrade is relevant to your business. You can also offer a few different types of content upgrades so that you can get customers to segment themselves. For example, if you offer training for aspiring bloggers and virtual assistants, create a content upgrade for each. Then you’ll be able to tell which products/services each of your visitors are interested in.

3. Guest Post on High Quality Publications

Want to broaden your reach and attract leads that have never even heard of you before? Another easy — and free — way to generate more high quality leads is to guest post on high quality publications. By guest posting on other popular blogs and publications, you’ll be able to introduce your business to a ton of new potential leads. The fact alone that you’ve landed a spot on a blog that that new audience loves and trusts is enough to convince them that you’re a thought leader in the industry too. You’ll get a link back to your website and a whole new audience that you can convert into leads and eventually paying customers.

Wondering how you land a spot guest posting? First, search the internet for blogs that are related to your niche. Make sure the blogs and publications you choose get lots of traffic and seem to have an engaged online community. Study their blog posts and come up with some topic ideas you think their readers would be interested in. Then it’s as simple as sending an email or filling out their guest posting application. Don’t forget to read the site’s guest posting guidelines too so you craft a perfect post that gets accepted every time.

4. Add a Contact Form

A simple contact form on your website isn’t actually as simple as it seems, it’s actually a powerful website element that can generate high quality leads for your business. Just adding your email address or phone number to your website requires users go through an extra step in order to get in touch with you. So, instead of contacting you, they’ll pass and move on to another site.

Instead, the visitors to your site need a quick and convenient way to contact you, which is where a contact form comes in. Users who contact you through your form will identify themselves as higher-quality leads; they’re interested enough to reach out.

You can use a tool like WPForms to easily build a great-looking contact form for your website. You can create an awesome contact form in no time using their drag and drop builder and you have the ability to fully customize the form to your needs. For instance, you can add fields to your contact form that ask visitors to state their budget for a project or the yearly revenue of their company to help you further qualify leads.

5. Add a Live Chat Option

Want to generate high quality leads on your website even when you’re not around? You can do that if you add a live chat option to your website. Having a live chat system that’s available 24/7 will allow your website visitors to get answers to their questions immediately, and the faster they get answers to their questions, the faster you can turn them into customers. In fact, according to Invesp, 77% of customers won’t make a purchase if there’s no live chat support.

Adding a live chat feature to your site is simple when you use a tool like Olark. With Olark, you can easily identify and engage with qualified leads using their features like automated messaging that can send messages based on customer behavior for instance, custom pre-chat surveys, and in-depth reporting.

Start Getting More High Quality Leads Now

What are you waiting for? With these easy-to-implement strategies that you can incorporate today, you can start to drastically increase the quality of your leads. Higher quality leads mean that you can stop wasting your time on users who’ll never convert and instead enjoy more sales for your business and stronger relationships with your customers.

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Become a Lead Generating Machine: Creative Ideas to Generate Lucrative Real Estate Leads

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65% of business owners state that their biggest challenge is generated leads. If your real estate company belongs to this 65%, you might not know how to fix the issue.

Generating leads for a real estate company is often confusing. Should you fixate on cold calling? Or should you make use of social media instead?

Below you’ll find some proven strategies that’ll help you generate more real estate leads. With the help of these tactics, you should be able to fix your current lead generation problems, before it’s too late.

Let’s begin!

Reach Active Buyers Using AdWords

You can use AdWords to reach people that are actively looking to buy a home. For instance, if someone types in ‘buy homes in Seattle,’ you can use AdWords to market to this individual.

To succeed with AdWords, you’ll need to consider the kinds of keywords your target market will type into Google, when looking to buy a home. You can either come up with a list of keywords yourself, or you can use a tool like the Google Keyword Planner to help you.

When you target a particular keyword, AdWords will only charge you if someone clicks on your ad. But, the amount you pay per click, is going to depend on how much competition there is for the keyword in question. If a lot of other advertisers are also targeting the keyword, your costs will likely be higher.

Setting up AdWords campaigns isn’t easy, and you might want to bring some experts onboard. Ideally, you’ll want to work with a company that has experience on how to approach PPC for real estate pros. Such a company will know how to overcome some of the common hurdles that affect real estate pros that are looking to set up a PPC campaign.

Use Facebook Ads to Reach Certain Demographics

With Facebook Ads, you can target certain demographics that might be interested in buying a home.

Take a moment to think about your past clients and try to identify any common demographic traits they had. Did they belong to a certain age range? Did they have a certain kind of job? Had they experienced certain life event?

Once you have a list of common demographic traits, create a Facebook Ad campaign that targets individuals with these traits.

Keep a close eye on the response that’s your ads are generating. If you find that results are poor, you may need to adjust your targeting settings. You might also want to consider split-testing the images you use in your ads.

Start a Blog to Rank for Local Long-tail Keywords

There are many different ways to attract audiences online, but one of the most consistent and valuable have been through organic search results.

The problem with this method, is that it can take a lot of time and work to achieve the rankings and traffic you are looking for.

However, take a look at any of the top real estate blogs and you will see the massive content and search traffic that now have in place.

Another benefit to starting a website or blog for your real estate business, is that it’s a lot easier to rank for local audiences and keywords than you might think.

The more specific and niche targeted your content, the more likely you are to rank at the top of Google in smaller localized and niche markets.

Use YouTube to Promote Video Tours

People that are interested in buying a home will enjoy watching a video tour of a house that is in their desired area. Thus, if you can create video content based on the homes you have in your portfolio, you’ll be able to appeal to this kind of audience.

Pay close attention to how you title and describe your videos. Make sure you provide an accurate account of the location and specifications of the home. This’ll help your videos rank for the kinds of terms your target market will type into YouTube.

Once you begin to see some initial results, you may even want to use YouTube Ads to improve the visibility of your videos.

Ready to Generate Some Real Estate Leads?

If you’re currently struggling to generate real estate leads, the tips in this post should help you turn things around.

The modern marketing landscape provides a wide range of lead generation opportunities. This can make it hard to choose a specific marketing method, and it’s hard to say ahead of time, what is and isn’t going to work.

Thus, the only thing you can do is experiment with everything that’s on offer. In doing so, you should eventually hit upon a tactic that delivers results.

Interested in how you can drive more traffic to your real estate website? Check out this post to get some tips on what you can do!

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Offline Marketing: Why It’s Still Important and How to Use It In 2019

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The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising.

That may seem like a lot. But consider the many different advertising options out there. That money goes fast.

That, along with the popularity of the internet, may be why so many businesses are beginning to overlook offline marketing. Instead, they are investing only in online tactics like SEO, content marketing, and social media ads.

The internet continues to become more integrated into our daily lives. Yet, offline marketing is still essential for businesses of any size and in any industry.

Keep reading to learn why offline marketing is still so important and how you can use it alongside digital strategies to strengthen your brand and increase sales.

Why Offline Marketing Is Still So Important

Online marketing strategies are certainly important. But offline continues to perform for local and national businesses for a reason: clients still need it.

Maybe these clients don’t use the internet. Or they need something more concrete to hold onto. Either way, they look for offline marketing pieces as a way to connect with businesses.

Here are a few of the reasons why you should still be using offline marketing as a part of your marketing plan.

You Still Meet Clients Face-to-Face

The internet has made it possible to connect with people around the world and around the clock. But for most industries, that doesn’t eliminate face-to-face meetings with clients and customers.

Meeting face-to-face is a chance to connect with clients on a more intimate level. If you do it right, you’ll leave a lasting impression. This is essential to building a lasting relationship with that customer.

The chance of selling to an existing customer falling somewhere between 60 and 70 percent. In comparison, the chance of selling to a new customer is 5 to 20 percent. When viewed in this way, those old, loyal clients are important.

You could send those clients an email after your meeting. But the delay between the meeting and when they read this email could be extensive.

This gives clients time to change their mind, forget about you, or even find a new company. It also requires your client to be at a computer often, which may not be the case.

Offline marketing is a great alternative in this situation. While business cards may seem old-school, they are as important now as they ever were.

They give customers something they can hold onto and remember you by. They can place it wherever they choose, and every time they see it, they’ll think of you and your services.

Read more about the many reasons why business cards are still so important here.

You’ll Target the Rest of Your Clients

Mobile devices that connect to the web are more prevalent and cheaper ever before. Yet, 11 percent of Americans still aren’t using the web.

Some of these non-internet users are older and never learned to use the web. Others have no interest in using it.

Still more blame the high costs of WIFI, laptops, smartphones, and tablets. It’s cheaper to stay disconnected.

If you’ve given up offline advertising completely, you’ll be missing out on these clients. Depending on the nature of your product or services, this could be a big loss.

Even if it isn’t a big loss, targeting these customers can only increase your potential pool.

You’ll Strengthen Your Local Following

With the onslaught of online businesses in recent years, it can be easy to get lost on the web.

If you’re new to a popular niche, it can be almost impossible to grow a following on the web alone. Consider just how many online clothing boutiques exist. Trying to market your new brick-and-mortar boutique alongside multi-billion dollar online stores will feel impossible.

That’s where offline marketing comes in. Use it to target local customers as you begin to build brand awareness. You won’t have to worry about getting lost in the competition because local competition will be far less prevalent that web competition.

Flyers, mailers, and billboards are still incredibly important to market yourself locally. These tactics have yet to surpass even the best online local marketing strategies for increasing traffic to brick-and-mortar locations.

You’ll Get a High ROI

Many offline marketing strategies still offer a very high ROI (return on investment) compared to online tactics. This is due to a combination of lower costs for print media and their success. Many online marketing tactics are more expensive, harder to track, and even more difficult to target customers with.

For instance, direct mailers are offline marketing techniques sometimes overlooked by new businesses. Yet, they continue to have an incredibly high ROI.

A successful direct mailing campaign can provide a 1,300 percent return on your investment. That’s $1,300 in sales for every $1 that you spend on printed direct mailers.

How to Use Offline Marketing

While the same offline marketing strategies that have been in use for decades remain popular today, they have changed quite a bit in that time.

New ways of implementing offline strategies allow you to integrate them with online strategies, keep them relevant, and increase your ROI.

Blend Digital with Offline Media

Your offline marketing strategy doesn’t have to exist entirely on its own.

One great way to upgrade traditional offline marketing tactics is by blending them with modern approaches. This allows you to create a seamless marketing plan. Do it right, and it will go from the internet to the real world and back, keeping clients connected to your brand at all times.

For instance, if you are a retailer selling products direct to customers, you likely list products on your website. You may even have a mobile app that allows your customers to shop while they are on the go.

If you also have a brick-and-mortar retail location, you can integrate QR code scanners. Simply add them to your printed in-store signage. Customers can scan them to see other products related to the ones they’re shopping for that may not be in store.

You can also integrate codes into catalogs or other mailers your business sends out. These are great for letting local customers who already love you know that they can also shop online.

Update Your Online Strategies to Keep Up with Offline Ones

Offline marketing tactics that blend seamlessly with online ones are great. Some offline strategies stand alone, like billboards or other signage. But you’ll still need to update your online strategies to keep them relevant.

For example, you need to make sure that your business’ address and contact info are correct online. This includes listings on Google, Yahoo Business, and similar platforms.

If a customer sees your billboard and Googles your business, they’ll get the address. They’ll be able to visit your store right away.

This also shortens the amount of content that goes on your offline marketing pieces. You won’t need to stuff your signs with your address or phone number. This leaves more room for other important information or eye-catching images.

You’ll also want to put effort into improving your local SEO strategies. In conjunction with signs and mailers, this is great for reinforcing your brand. It also helps you to stay connected with your clients both online and off.

Nail the Details

Larger offline strategies, like billboards, are well-known. But it’s the smaller details that set the best businesses apart.

From custom stationery to holiday cards sent to loyal customers, these smaller offline strategies won’t necessarily win you new customers. But they will help improve your relationship with existing ones and help you continue to build a winning reputation.

When choosing which smaller print marketing tactics to utilize, you’ll want to consider your audience.

Younger clients may move often, making mailers tough to use. But all age groups love to save money, making print coupons or deals a winner with any demographic.

Other old-school offline tactics, like newspaper ads, radio advertisements, and television commercials all remain popular with certain demographics as well.

Some offline marketing strategies will cost you just about nothing but can leave a big impression. You and your employees’ body language can have an effect on sales, as can your knowledge of your products, and your friendliness to customers.

Putting Online and Offline Marketing Strategies to Work

You want to do everything you can to make sure that your business gets noticed. That’s why you need to be investing in both online and offline marketing strategies.

Designing a billboard or business cards might not be too complicated. But if you don’t have experience with digital marketing, your online strategies will take more work.

Whether you need help setting up your website, implementing SEO, or need help branding yourself on social media, I can help.

Check out my services today to see how I can help your business grow on the web.

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Hi, I’m Zac Johnson

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