The world of online marketing and business consists of many different components — advertisers, brands, websites, media outlets, and affiliates. While each of them are unique in their own way, there is definitely a surplus in the industry of each, so when it does come time to pick where you are buying traffic from, what ad networks you are working with and which affiliate offers you are promoting, it’s always best to do the necessary research and make sure you are working with the best. If this was something everyone spent a little more time on, we would all benefit from better traffic, leads and ROI.
Speaking of leads and ROI, one of the best ways to increase revenue and reach is through the use of native advertising. Not only is it a growing advertising medium, it’s also being used on many of the most visited and trusted websites and blogs on the internet today. The revenue being generated from such campaigns is through the roof, as the user engagement on these ad placements is usually multiples higher than that of traditional banner or contextual advertising.
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One network that is focusing heavily in this space is MediaVenus. The native advertising network has been running campaigns for advertisers, while also providing site owners with a consistent flow of monetization solutions since 2014. With over 110,000 publishers and advertisers now on their network, they are definitely a name you should be keeping an eye on. As for reach, they have that covered as well — which includes access to nearly all of the world’s countries and ad placements available in more than 50 different languages.
Let’s take a look at what MediaVenus has to offer and how they can start generating money for your site or online business.
MediaVenus Native Advertising Network
MediaVenus is a native advertising network that is based out of London, but they are also actually part of the Leadbit family — which already has a large history and coverage in the online marketing space. Through this native advertising platform, users can gain access to a wide range of ad placements, advertising widgets, traditional banner ads and mobile optimized ads. In short, no matter what industry or audience you might be looking to target, MediaVenus has the platform and partners in place to get the job done.
What makes MediaVenus different from other advertising platforms is that they have their own widgets for serving ad placements on nearly any area of a website or blog. As you’ve likely seen on other websites like Forbes, Huffington Post and Inc, the best area for native advertising is often right after the article ends. This is a great way to increase revenue, as you are then giving the user a call to action after they are done with this articles — thus the high click through rates and higher CPMs which have been seen through native advertising as a monetization source. Another advertising method on MediaVenus that has been proven to work well is pop-up advertising. Just like with ads at the end of an article, any type of “in your face” marketing is going to increase user engagement, clicks, and revenue.
With all of this in mind, MediaVenus has access to traffic from all around the world and instead of going into specific niche markets or geographic regions, they have the platform and proven business model in place to look at advertising on a global scale. This means site partners will have access to campaigns for 200+ countries, which will target audiences from a wide range of verticals, such as including beauty and health-related goods, accessories, dating, mobile services, electronics, online earning and gambling (where legally permitted).
Depending on your traffic and audience, there is also a selection of adult-oriented (18+) advertisers on the network as well. The option is always there to opt out of ad campaigns and advertisements that might not be right for your audience, but it’s also good to know the option is there for anyone already in this space.
How Publisher Benefit from MediaVenus
Traffic volume and quality are always going to be key to the success of an ad network, however, it’s also important to increase site partners, while not limiting too many. Some of the highest quality content sites on the internet might only get a few thousand visits per month, so why limit them access to a premium ad network? This is exactly what MediaVenus had in mind when deciding on their publisher selection process.
To qualify for a publisher account with MediaVenus, a website must attract a minimum of 500 unique visitors per day. The option is also there to provide third-party access to Google Analytics should you want to prove the actual amount of traffic flowing through your site. This is not a requirement, but it will speed up the approval process if you decide to provide it.
After applying for an account with MediaVenus, you will then have access to the member’s login area. Like most networks, this is pretty self-explanatory. All navigation and account settings can be found at the top of the page, which will provide you access your websites, statistics, news, tickets, balance, and profile. I should also note that MediaVenus does have a 5% referral program, which can be accessed and promoted in the “Referrals” section in the top header as well.
What you will also notice is that there isn’t a link to view offers or advertisers on the network. There also isn’t a location to generate ad codes or affiliate links. Instead, MediaVenus uses their widget platform to provide each partner site with its own unique code. Once your site is approved, you will then have the opportunity to generate your which, which can be customized to serve CPC or CPM based advertising.
In addition to CPC and CPM based advertising, pop-under advertising is also available through the network. Inter-content videos with autoplay will also soon be available through MediaVenus as well.
Depending on the monetization method you choose, publishers will then have the option to configure their ad widgets based on banner size and page position. Site targeting options also appear within this section as well — which includes the ability to show ads for audiences of 18+ in age, or if you’d like to display the logo of an advertiser — which has also been proven to increase site revenue.
Another benefit of working with MediaVenus is that they have weekly payments sent out to their publishers, and their minimum payment threshold is only $15. This is much lower than nearly all other ad networks, especially when paying out on a weekly basis. Publishers will receive a revenue share of 90% and payments can be issued via PayPal, wire transfer, Paxum, e-Payments, Capitalist or WebMoney.
Every publisher will also receive a specific account manager to help with any questions you might have, or how to improve optimization of ad placements on your site. Another benefit of MediaVenus having a global reach and audience is that their support team is also multilingual.
Advertisers Benefit with MediaVenus Too
We already covered the benefits of working with MediaVenus as a site owner and publisher, but what if you are an advertiser and looking to reach new audiences? Of course, MediaVenus has premium services on that side of the business as well. While the traffic and platform are best suited for advertisers in the verticals of health and beauty products, mobile apps, weight loss and diet products and programs, e-commerce, dating, and adult content, there are still opportunities to explore other options as well.
The first step in this process is to simply visit the MediaVenus site and sign up as an advertiser. You will then be able to connect with their team to make sure your targeting and ad campaigns are set up as effectively as possible.
The real power of MediaVenus can be seen in their advertising backend that allows for very detailed audience targeting. With more than 110,000 publishers on the network, this is a must have for advertisers, as quality control and split testing of different verticals and traffic is key.
MediaVenus also allows for the targeting of audiences based on their browser, operating system, and mobile devices. With mobile usage on the rise like never before, knowing where your audience is coming from and how they are engaging with your content and landing pages is key. Not all traffic sources at the same, so it’s recommended to set up different campaigns for both desktop and mobile traffic.
For advertisers, traffic and lead quality are always going to be key. MediaVenus and the Leadbit team always have the highest of standards when it comes to the partners they accept into their network, while also having their own internal blacklists to ensure all campaigns are properly optimized and tracked at all times.
How to Make the Most with MediaVenus
As with all money making and advertising opportunities online, it’s all about taking action and seeing how a platform might work for you. The good news is that MediaVenus is working with both advertisers and site owners, so no matter what medium you fall into, there is a good chance for you to find success with their network.
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3 Ways to Increase Webinar Engagement and ROI with ClickMeeting
Webinars remain among the most effective ways to learn about, nurture and pitch to an audience. You can use webinars to establish your expertise, to deliver useful tips, to harvest data about your leads, to convey the value of your product to them, and to suggest next steps to your audience.
While the concept of using webinars is nothing new for online marketers and brands, the way you should be using webinars and advanced technology is changing all of the time.
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For example, it wasn’t long ago that all leading webinar platforms required audience members to install apps. Not only did this add friction to the webinar attendance experience, making it less likely that people would have the ability to join webinars, but it also caused some cybersecurity vulnerabilities – even webinar platforms with the best reputations have experienced snafus with their client apps, as recently as last week.
What’s more, many of the top solutions out there still simply provide you with a screen and a way to talk or chat with your audience. Not that you need bells and whistles for the sake of getting fancy. It’s just that if you want to make the most of the opportunity that your webinars represent – where dozens if not hundreds of people have blocked in an hour to pay attention to what you’re sharing – then you’d do well to keep these people engaged. And interaction is the best way to do that.
If you are still using one of these confusing, outdated solutions, then not only are you leaving money on the table, you’ll also come off as archaic to your leads.
There must be a better way.
Introduction to ClickMeeting Online Webinars
A more advanced and better webinar solution is ClickMeeting, which not only has zero software or plugins to install, but is also loaded with in-webinar interaction features, as well as being extremely easy to use.
In short, it’s one of the best ways to engage with you audience through live webinars, without needing to hire an expensive tech team or programmer to have all the functionality and features one would want to have to run a successful lead generation and webinar campaign.
Best of all, in comparison to other webinar solutions out there, ClickMeeting is quite competitively priced, and also allows for individuals, businesses, and brands to get started with memberships as low as $25 per month, for up to 25 attendees.
ClickMeeting also has quite the history and volume behind them as well. Over 604,000 webinars were hosted on the platform last year, an average of nearly 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ worth of video content.
With all of this in mind, let’s take a look at five unique and creative ways ClickMeeting is changing the world and business of online webinars.
Three Ways ClickMeeting is Dominating the Webinar Space
Now that you have a good understanding of what ClickMeeting is and how it can help improve your business and ROI, let’s take a look at some of the latest features added to their webinar platform to help you reach your goals.
1. Paid Webinars
For most situations, the concept of a live webinar is to get people to join for free, and then to pitch them with a paid product or service at the end of the webinar.
This model works great, but there are other winning methods out there as well — such as running that same webinar promotion, but attaching a price to it and pre-selling your audience before you even get started.
This is beneficial for many reasons, such as knowing that all of your attendees are invested, they have money to spend, and they are serious about whatever it is you have to offer.
ClickMeeting has a new system in place that makes it easy for clients to run paid webinars without needing to set up different mailing lists, payment platforms, and up-selling systems.
You can view the short video below to see how simple and fast it is to set up a paid webinar through the platform.
This can all be done in four simple benefits and features in mind:
- Easily charge for any of your selected paid webinars
- Set the fee for each event
- Manage all the payments from one place (integration with Paypal)
- Easily access your paid events’ statistics to see which webinars bring you the most profit
If you aren’t keep on the idea of selling paid webinars to your audience, no worries, the free option is always there — however, I would definitely recommend you try it sometime, as you might see a huge uptick in converts, attendance and sign ups.
2. Facebook and YouTube Live
There is no doubt about it… audiences love being on social media, and advertisers love reaching audiences through social as well.
However, with Facebook and YouTube already having live video stream offers, how can you take advantage of a webinar through their platforms as well.
This is something new that ClickMeeting has put a lot of time and effort into as well. It’s not just about hosting video on these platforms because you read somewhere that it’s a good idea – it’s also about expanding your webinar reach and social engagement in the process.
Through ClickMeeting, users can stream their content live and build your audience like never before. When profiles go live, followers who happen to be browsing on Facebook or YouTube will see prominent promotions recommending that they click through and view, so ClickMeeting’s live simulcast functionality is a great way to get the people who follow you on these channels to tune in for your presentation.
3. Call to Action within Webinars
As someone who has run plenty of webinars, one of the most important (and awkward) parts of the process is when you are ready to make a pitch and sell to your audience.
This is one area when many webinar solutions are lacking, which often leaves hosts with their PowerPoint slides on the screen and simply telling their audience to type in a specific URL, or to use a coupon code on a site. As marketers, we know that every complicated step along the way greatly reduces conversions in the long run.
ClickMeeting understands this as well, and they have a very nice call-to-action (CTA) system built right into their live webinars. You can see a preview of how this might appear in your own webinar through the screenshot below.
No more needing to tell your audience to type in some long discount offer URL you created. Instead, provide your audience with a quick and easy popup window, while giving your attendees immediate access to your offer while they are still engaged and in buying mode.
Another quick and useful tip for using such a feature, is to have your audience share your webinar on social media or enter a contest for attending the event. This can all take place during the first few minutes of your event. Having your audience engaged right from the beginning is a great way to keep them watching until the end of the webinar.
When It Comes to Webinars… ClickMeeting is the Way to Go!
If you were to head over to Google and search for “best webinar solutions,” you would likely find a bunch of paid placement ads and review articles on the first page. This in itself is enough to cause a headache and would definitely take up a lot of your time to go through.
With ClickMeeting, you already know about some of the best tools and features they have to offer. Sign up now for your free account, which gives you full access for 30 days.
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How to Stop Annoying Mystery Robo Callers and Business Spam Calls
We all have mobile devices and most of us are glued to the daily… so it’s pretty much the best way to contact millions of people around the world. However, it’s gotten quite out of control lately with all of the spam and robo calls that are just coming in non-stop!
For offshore business and scammy operations, it’s a fraudulent haven for making money off the unsuspecting and even for businesses looking to simply push their legitimate services call after call after call. Just like there are spam emails, spam blog comments, and spam forum and social media postings… this wave of spam phone calls is just the latest way for unethical businesses and startups to make money.
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Unfortunately, more often then not, most of these call are routed from other countries, and may even show up as a local number on your mobile device. This makes it even more annoying to find and report them, let alone stop them.
The good news is there are some ways to not only block, look up and avoid these numbers… but there are some fun ways to mess around with the robo callers and India call centers as well.
Here are some fun and useful resources to help out in the process.
Start With a Reverse Phone Number Lookup
Your phone should be a helpful part of your life. When you receive multiple calls from people you do not know, it becomes a nuisance. If you notice that your phone is ringing more than normal you need to start looking up the numbers with reverse phone lookup. Several numbers from strange area codes may be from telemarketers or bill collectors. You may even be getting calls from people trying to reach someone else. Enter the number on the reverse lookup site to receive information about the person or company that is calling you. Make a list of all the questionable numbers you receive and get started quickly
The option is also there to check out the FTC site and add your name to the do not call list, but as most of us already now — it usually doesn’t make a difference. It’s kind of like trying to unsubscribe to as many emails and newsletters in your inbox, but you just keep getting more and more.
Learn How to Individual or Bulk Block Numbers By Mobile Device
Once the number is listed on the site, you are given information about the person calling. Sometimes you get a name of a person or company. If you are familiar with the caller, you can return the call and find out what is needed to stop excessive calls. If you are given a spam warning or do not know the caller, it is best to block the call.
There are several reverse phone number lookup sites out there and plenty of them provide useful information for free. When someone gets a spam call, they often get pissed off and want to report the numbers online, so there is a good bet the number that just called you is already listed as a spammy number somewhere online.
Either way, one of the best ways to stop unwanted calls is to understand how to bulk remove, ignore, or report numbers based on the mobile device you have.
Working Methods to Block and Protect Your Number from Spam Calls
Your goal is probably to reduce the amount of mystery calls coming to your phone. Look up all the numbers you are unfamiliar with and block the ones that are not relevant. If you are receiving a lot of telemarketer calls, find out how to get off the call lists. When you block a telemarketing call, they often try again with a different phone number.
It is important to be clear about ending the calls if you talk to a telemarketer. You must be firm with your demands and keep blocking the numbers. Bill collection calls can be stopped by communicating with companies when you are late on bills. They can often decide with you and lessen the calls. Blocking these calls is also an option, as you can call the companies yourself when you are ready to resolve payments.
Get Revenge By Wasting the Time of a Live Call Center
Most robo calls start off with a random call, then if they can tell someone picked up the call, it will then forward over to a live person. Usually there is a pause or click noise, which is easy for people to tell right away that it’s an annoying spam caller.
The good news, is that there are plenty of prank apps and tools out there to turn the table.
Apps like robokiller.com make it easy to download the app, then have it run on your phone. It’s cool because the premium version is working off an ever expanding list of all users who are getting phone calls, so the app is actively blocking and reporting new calls all the time.
Even better, when a spam call does come through, you can set it up so there is a fake conversation that will drag on for several minutes and completely waste the time of the call center person. It also records such conversations for funny audio files you can listen to later on.
We All Hate Spam and Robot Calls… So When Will Then End?
It feels like an invasion of privacy when mystery calls take over your phone. You may wish to keep your phone available for calls from family or your business. Do not rush to change your phone number. As you can see from the examples laid out above, there are plenty are ways to solve the problem and discern between proper calls and those from telemarketers with a reverse phone lookup. With a little effort, you can enjoy your phone again.
And in the best situations… don’t get mad — get even!
Block their numbers, report them, and even use the prank call apps to give them a taste of their own medicine.
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Instagram Influencer Marketing: Where We Are Headed in 2020
Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized the importance in Instagram, while also seeing the new opportunities in branding and marketing that it has created for them
For most brands, Instagram isn’t just about being seen and active on the world’s most popular platform, it also directly connects them to their various consumers and prospective clients. With such a massive user base, Instagram eventually provided the necessary tools needed to advertise products, goods, and services to users worldwide on its platform.
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Growth of Influencer Marketing
Influencer marketing like any other sector has been subject to various changes and trends — such as the massive movement to mobile and how they would eventually go on to monetize the platform and it’s users.
Other factors like technology and consumer preference also play a huge role in its growth. Influencer marketing and business has grown exponentially and this is no surprise as brands are drawn to techniques that work, and many of them are seeing and reporting huge profits and ROI in the process.
Influencer marketing does work and in fact, yields amazing results when the proper time, work, and effort is put in place. Much like how influencers built up their massive followings and subscribers on YouTube, we are seeing the same with Instagram. However, the way these content creations earn revenue is much different from how users get paid on YouTube. Instead, for influencers on Instagram, it’s all about their reach and the many different types of branding/sponsor deals they can make.
Influencers build their credibility over time to enable them to market with precision. There are various types of influencers but at the moment the social media influencers are making effects worldwide every day. Usually from the comfort of their homes or offices. To become a social media influencer a lot of work would be done to identify your niche. Choose a social media channel like Instagram and then you distribute your content. You will also need to grow your network whilst engaging your followers.
How to Find Success with Influencer Marketing on Instagram
As we all know, there are thousands of ways to advertise and market a brand online. However, the game of influencer marketing and Instagram is a whole different beast of it’s own.
This process basically involves finding legitimate influencers on Instagram for the advertisement of products. These influencers are chosen based on audience and reach. Other factors like authenticity, passion, great marketing mind, and persona are also considered. Before employing the services of an Instagram influencer, brands are expected to carry out thorough background checks. This enables them to pick an influencer which would best suit their taste.
Since anyone can create an Instagram account and load up their account with a ton of followers, it’s important to analyze all potential influencers and also knowing who their audience is and what they might best engage with.
Instagram has tools that aid influencers to market various products effectively. Through the use of Instagram sponsored posts an influencer can reach a brands desired target audience or increase their reach overall through the use of a paid ad campaign. This allows organic posts to reach a wider range of audience for a fee. This tool also helps users and brands choose a target audience based on location, age, sex, and interests.
Not only is this is a very impressive form of marketing that allows for effective marketing, it also leads into the power of general advertising on Instagram as well. With Facebook Ads running both Instagram and their Ads platform, you know it’s going to be a top notch advertising solution
With all of this in place, with the right split testing and targeting, many brands and individuals are seeing very good results in terms of sales, reach, growth, and ROI. There are other tools like Famoid which helps monitor followers growth, while also allowing for improved reach to more followers — not just on Instagram, but also on other social platforms like Facebook, Twitter, and YouTube.
Another tool is Sprout Social, which is great for understanding the metrics behind engaging posts. There are of course other tools and solutions out there as well, and each are geared towards yielding better results as regards marketing on Instagram. You will also find that many of the tool range in size and efficiency as well. Some will be better for individual use, while others are catered more towards agencies.
Where We Are Headed In 2020
Currently, there are many stories surrounding the drama between Instagram influencers and companies who are using them. Sometimes brands withdraw their contracts from these influencers due to various reasons, such as not seeing a positive ROI, engagement and views are showing up as promised, or simply from shady activies and not getting a full disclosure statement from influencers to their audiences.
Usually, this is as a result of misbehavior on the part of the influencers. It is important to note that the misbehavior of Instagram influencers usually affects these brands negatively. The world is watching and most times everyone usually has something to say. And the brands usually take the blowback of these ignorant acts. Some incur a drastic reduction in sales. Others lose important business partners. This emphasizes the importance of choosing the right Instagram influencer. Thorough background checks and examination of the techniques used is crucial, before proceeding to employ their services.
As we look ahead to the coming months and years of Instagram and it’s dramatic growth to one billion monthly active users, the influencer marketing game really is only just getting started.
With upgrades being made on Instagram it’s hard to say exactly what the future holds for influencer marketing on Instagram. However, there does seem to be an endless supply or users and branding opportunities… so the opportunities for both influencers and brands will likely continue to existing as long as the platform is thriving.
The advent of AR filters for Instagram stories allow influencers and brands to create their own customized filters. Customized filters can only be viewed and unlocked by followers of that particular Instagram influencer. This allows Instagram users and brand influencers to connect on a new and different level. Also, some brands have been able to create interest and stories about their influencers. They do this by taking them on vacations. They are allowed to document this experience, post online and let their audience react. This creates an adventure for followers to connect to. This is a very important tool for influencer marketing on Instagram.
It is quite obvious that influencer marketing on Instagram is very important and will continue to play a big role in the coming years. The hub of influencers, brands and Instagram users has already been established, and word is rapidly spreading about how money much these Instagram users are making. Along with the amount of the influencers available continuing to rise, so will the tools used to improve influencer marketing for brands as well. Come 2020 influencers will control over 90% of the population of potential customers on Instagram as they already control more than half.
Statistics have shown that a number of items have been purchased right after being promoted by an online influencer. It has been estimated that influencer marketing on Instagram will be a billion dollar industry by 2020. 22% of 18-34-year-olds made a large purchase after the product was endorsed by an online influencer. This is not a surprise as 39% of active Instagram accounts are influencers. These accounts also have over 15,000 active followers which in total indicates a large percentage of the Instagram society. Relevant influencers have the power to pull off a very high number of sales in quite a short period of time.
In short, online users can easily persuade the majority of their audience to make use of a product or service that they recommend. Here are some quick stats to back it up.
- 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. A survey conducted by Collective Bias involving 14,000 respondents in the US, reveals this influencer marketing statistic.
- The same survey reveals that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.
Consequently, there are complications to influencer marketing on Instagram. This greatly affects its growth and development. Some influencers have a negative attitude to work and to its audience. 94% of influencers agree on the importance of authenticity and transparency. These key factors are needed in marketing on Instagram. When an influencer lacks these, it results in an eventual loss of audience and credibility. Also, brands working with such an influencer at the time will be forced to withdraw. Influencers are also worried about the number of fake followers and bots on Instagram. Sometimes it’s difficult to find the right influencer when a handful of them have fake followers.
The Future of Instagram Influencer Marketing and Where We Are Headed
If you are already active on Instagram, you likely already know how active the platform is with influencer marketing and with their paid advertising. Being in the online marketing and advertising space, most of us will see this even more clearly.
Influencer marketing has become a full-time profession. It is expected to evolve and become a bigger industry come 2020, and years beyond. The companies and brands that make moves earlier and lock in some of these smaller influencers now may go on to see a much higher ROI int he months and years to come.
Statistics have shown that influencer marketing on Instagram is on the rise, and if you aren’t currently using it, your competition likely will.
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