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MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing

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As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion rates and competition too? In promoting these offers, are you looking at better ways to drive traffic toward the landing pages?

When it comes to converting on an affiliate offer, you must first get the attention of the potential lead. Once you’ve got their attention, you need them to click on through to the landing page. And once there, you need them to convert.

One of the fastest growing and most effective ways to get the attention of users is with push notifications, both on mobile and desktop. And MegaPu.sh is the first advertising network with an exclusive focus on push notifications.

Pu-Push It Real Good

Push notifications offer a number of advantages over more traditional ad formats. Whereas there is a certain expectation for “ad blindness” with display advertising and click-thru rates via content marketing can be wildly unpredictable, push notifications are immediately noticeable and timely. They cannot be so easily ignored, representing an incredible opportunity for marketers to reach audiences like never before.

MegaPu.sh has certainly recognized this amazing opportunity and have provided a great platform where affiliates can reach these audiences easily and in a very cost-effective manner. In just one day, the network serves up around a billion impressions and over 9 million clicks with an effective cost-per-click (eCPC) of just 2.7 cents.

Pushing Demographics

As mentioned, these push notifications work on both desktop and mobile, so you’re able to get to your audience no matter where they are. The immediacy of the push notification allows for great targeting based on demographics too. The traffic found on MegaPu.sh is summed up in these pie charts.

The majority of users are male (80%) and you’ll find that nearly half fall into the 35 to 54 year age range. With such interests as business and software, this key demographic can be ripe for affiliate marketing opportunities. These are individuals who are typically at an age where they have some disposable income or they have interests that align with that (like cryptocurrency, gambling, and binary options).

So while you can certainly find success approaching other niches and verticals, keeping this kind of target demographic in mind can give you a sense of the kinds of affiliate offers that would likely perform best on the network. In addition to gaming and investing, you might also look into dating and similar areas.

Advertiser Control Panel

The user dashboard for MegaPu.sh is straightforward in its approach and aligns with much of what you’ve likely already experienced with other ad networks. The main page shows your main statistics at a glance, including the number of clicks and the amount of ad spend you’ve had today and this month. This amalgamates all the data across all your campaigns.

Before this main bar graph, you’ll find information about yesterday’s top 10 campaigns and your top campaigns overall, offering the number of clicks, targeted country and total cost. Next to this are lists of the top 10 active countries for campaigns across the network, plus the top 10 free across the network.

Navigation is through the left side, which is where you’ll access more detailed statistics reports, your campaign list, the area to add more funds to your account, information about the referral program, network news and so on. Two small items are worth noting here.

First, there is a bonus system in place based on the amount of your deposits. These are outlined in the FAQ. Putting $500 earns you one point, for instance, while putting in $5000 gets you 20 points. Each MP is worth $15 in ad budget, but you must exchange a minimum of 10 MP at a time.

Second, the referral program offers a generous 7% commission of the total payment by a partner that you refer to MegaPu.sh.

Create a Campaign

Creating a new campaign within MegaPu.sh consists of just a single page. It’s here that you’ll enter basic information like the campaign name and target link, as well as upload the image, set your target country, enter your CPC bid and so forth.

The CPC amount you should bid will vary considerably based on the geo you are trying to target. The country with the most volume at the moment is India and it has an average CPC of just 0.3 cents. By contrast, the average CPC in Russia is 8.9 cents, it’s 1.3 cents in Turkey, 6.1 cents in Kazakhstan, and 0.2 cents in Egypt.

Once you are done configuring your campaign (you can set limits based on spending or clicks, if you’d like), you submit it for approval. The moderation process is really efficient and fast. MegaPu.sh says that it is completed “within 30 minutes from the date of sending the campaign” during regular working hours, which are 8am to 11pm (GMT+3) Monday to Friday and 8am to 5pm (GMT+3) on Saturday and Sunday.

Campaign Case Studies

As with all things advertising, your mileage may vary and these case studies may not necessarily be representative of what you might expect from your own campaigns. Such is the nature of affiliate marketing, after all.

In one modest example, the affiliate attempted to push traffic to a cryptocurrency offer that paid $250 on deposit. He ran a campaign targeting Poland, spending just $33.25 at 1.4 cents per click. This resulted in one conversion for a net profit of $216 or an ROI of 651%.

In a campaign on a larger scale, the offer being promoted was for a gambling site in Italy. The offer converts on signup, offering the new users 7 Euro in free bonus without a deposit. After running the push notification ad campaign for about three weeks, spending a total of $1,818.60 for around 70,000 clicks (96% unique), total commissions of $3,700.20 were generated. That’s an average ROI of 107.5%.

An Effective Traffic Source

Based on these two different examples, it’s clear enough that push notifications as a means of generating targeted traffic for affiliate offers can be very effective and remarkably profitable. MegaPu.sh makes it easy, giving you seamless access to traffic from all countries, including advanced targeting by platform and OS, full native tracking, and a generous referral program to boot.

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Maximizing the ROI of Exhibition Marketing by Leveraging Your Blog

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Many business owners mistakenly believe that trade show marketing is obsolete. They believe that it is better to focus on educating and reaching potential customers through their blog or posting videos on YouTube. Marketers that make this assumption are missing out on an excellent source of potential new customers. Trade show marketing is alive and well. PwC estimates that the exhibition event industry is worth $14.3 billion. Rather than viewing exhibition marketing as an outdated strategy, you should combine it with your digital marketing strategy.

You can definitely reach a lot of customers through content marketing. However, many customers want to see you show off your products at local exhibitions. Tradeshows are A much more personal form for interacting with customers.

If you want to make the most of your tradeshow marketing strategy, you should leverage it with your blog. Here are some ideas to consider.

Use your blog to educate future customers about products before they attend your tradeshow

Most people stumble upon trade shows while attending another, larger event, such as a county fair. They have no prior knowledge of the products or vendors at the tradeshow.

As a trade show vendor, you aren’t going to get as much value if your prospective customers aren’t informed beforehand. You are going to need to dedicate the entire event to educating them and answering elementary questions.

This is where your blog can come in handy. Take some time to write blog posts about your upcoming trade show. A marketing expert we talked to from RollerBanners suggests having an FAQ section so you can let people know about the different products that you are going to showcase. You can even embed a couple of videos about your products, so readers have some idea of what to expect when they attend your trade show.

Customers will have a better idea about your products after reading your blog posts. They will attend your trade show more prepared and ready to ask more helpful questions. By asking more informed questions, they will have the information they need to decide whether or not to make a purchase.

Encourage customers to contribute positively to the discussion

Most exhibition events encourage two-way conversations. This format can be a blessing or a curse, depending on the comments of the attendees.

If customers have a negative perception of your product, they may make negative comments that will dissuade other people from making a purchase. On the other hand, people that express positive sentiments about your products well encourage others to consider buying your products.

For example, click fraud detection company Clickcease, is attending conferences around the world all the time. The benefit here is two fold:

  1. They get to increase exposure to their brand and meet new businesses and potential clients.
  2. The visibility and one-on-one interaction is a great way to build trust and new clientele.

However, it’s also important to understand that not all businesses and brands have the time or budget to attending conferences around the world. For times like these, it’s best to use your blog to facilitate positive discussions which may have also been relevant at marketing trade shows.

Here are few ways it can help:

  • You can use your blog to dispel any negative assumptions people might have about your product. This will help discourage people from asking leading questions that could cast your brand in a negative light.
  • You can highlight some of the milestones you have reached and unique selling points about your products. Did you get an honorable mention from a reputable organization in your area? Talk about it on your blog. People might discuss the positive elements of your product amongst each other at your event or ask positive questions about the admirable elements of your brand.
  • People that are not going to be interested in your product will be less likely to attend. Although there is always a possibility that hecklers will come by to express their criticism, most people that don’t like what you have to offer will simply avoid your event after reading your blog post. This means they won’t be around to spread negative feelings about your brand at your tradeshow.

Your blog is a great platform for facilitating discussions about your brand. Why not use it to encourage positive feedback with other customers at your tradeshow?

Attract more targeted attendees to your event

Old school marketers used to measure the success of exhibition marketing by the number of people that attended an event. In the digital marketing era, marketers understand that the quality of leads is more important than the quantity. Attracting more targeted leads significantly increases your opportunity to make a sale.

You can use your blog to draw more interested participants. The easiest way to do this is by reading blog articles and optimizing them around relevant keywords. For example, if you are running a trade show in Dallas, Texas to promote a couple of woodworking tools you created, you could optimize your articles around the following keywords:

  • “Woodworking trade show Dallas”
  • “woodworking events in Dallas”
  • “woodworking schools in Dallas”
  • “Learn about woodworking in Dallas”

You could also add the names of other surrounding cities so that you could reach people in those areas as well. People going on Google to learn more about woodworking will stumble upon your blog posts and learn about your upcoming events. Then they will be more likely to attend your events and consider making a purchase.

Optimizing your blog for SEO is an excellent way to draw targeted leads to your tradeshows. Here are some tips that will help.

Build backlinks to your blog from local websites

Offsite optimization is one of the most important elements of SEO. You can have exceptional content on your blog, but it won’t start ranking until you have built quality backlinks.

There are a number of ways that you can build the links to your blog. Some of them are much more effective than others. A lot of the outdated SEO strategies that worked well 10 years ago are pretty much worthless today. Submitting articles to generic article directories like Ezine Articles is not going to give you quality results. Also, most of the old website directories have either been deindexed by Google or have started adding the “nofollow” tag to outgoing links. You won’t get any link benefit from using them.

So, how do you go about building quality links to your blog to promote your events? One of the best approaches to use local news and other websites. There are a couple of reasons this is better than using generic platforms for building links:

  • Backlinks from local sites will seem more relevant to Google.
  • These websites are not constantly getting spammed by people looking to promote their websites. They will be more comfortable using the “dofollow” tag.
  • Websites owned by other businesses in your area will be more likely to trust you if you are also local. They will be more comfortable sharing your event.

Try collaborating with at least five local websites. You might be surprised to see how much your rankings increase afterwards.

Optimize your blog for every city within a couple of hours

When you are trying to optimize your website to reach local customers, it is easy to get tunnel vision. Most businesses only optimize their website for their own city. They forget that there might be a dozen other cities within a reasonable driving distance. If you optimize your blog for those cities, you might be able to reach those customers too.

Create high-quality articles that are at least 1,000 words long

When you are writing a blog post about your upcoming tradeshows, you should make sure they are as detailed as possible. Google tends to rank websites higher in the SERPs if most of the articles are 1,000 to 2000 words long. The average article on the front page is 1,900 words long.  You will find that a lot of local competitors are still ranking for websites with short-form content. However, this is usually because there isn’t much competition. You will have a strong advantage if you use longer articles.

You can also learn more about SEO and blog page length here.

Share testimonials on your blog

Your tradeshow could help people decide whether or not to purchase a product. However, it never hurts to try influencing customers before the event.

If you can give customers a positive impression of your brand before the event, you will have an easier time coaxing them into making a purchase. One of the best ways to do this is by sharing testimonials on your blog.

Testimonials have been proven to be very effective at increasing conversion rates. They will both entice people to attend your event and make them more willing to make a purchase once they visit.

Use your blog to follow up with customers that attended your tradeshow

Most of the other strategies outlined here focus on encouraging people to attend your tradeshow and making them more open to your pitch. However, your blog can also be great for engaging with people that attended your event.

The average person needs to be exposed to your brand seven times before they make a purchase. They might not be ready to become a customer after attending your tradeshow. However, if you encourage them to visit your blog for more information, they might be ready to make the commitment. You can also use your trade show to get them to join your mailing list so you will be able to engage with them more regularly.

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Billboard Marketing vs. Digital Marketing in 2019

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More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing?

Here’s a breakdown of both advertising methods: their pros, cons, and what you should take from each.

What Is Billboard Marketing?

Billboard marketing is exactly what it says on the tin: marketing using billboards. The style of billboard has gone through a few changes, with the digital billboard leading the pack in modern times, but the principles are the same. Someone must pass by a billboard in order to see your advert.

Pro: It Targets Local Audiences

If you’re looking to give your brand local flair, then a billboard isn’t a bad choice. It’s hyper-local, so only customers in your area will see it. This is also a great way to associate your brand with a particular location.

Pro: Increases Brand Awareness

It’s not enough to have your brand seen just once; to cultivate proper awareness, an audience must be exposed to a message multiple times.

In marketing, this repetition is called “effective frequency.” It’s the driving principle behind many campaign slogans, and for good reason: it works.

Marketers like to debate the numbers behind effective frequency, but no matter how many times it might take for a message to reach your audience, there’s little doubt that billboards are an effective way to do it.

Con: It Isn’t Measurable

You can make a guess at how many people saw your billboard, but that’s all it would be: a guess. Compare that to digital marketing efforts that provide detailed analytics breakdowns of who saw your ad and what actions they took after doing so.

What about Digital Marketing?

Digital marketing is the practice of advertising goods or services to audiences online. It can take the form of social media campaigns, banner ads, or pay-per-click advertising.

Pro: You’re Able to Better Target Your Campaigns

A billboard is the very definition of a broad marketing strategy. You’re targeting anyone who drives by in the hopes that some of them might be your intended demographic.

Digital marketing, on the other hand, allows you to carefully target your campaigns. You can target age brackets, seller behaviors, or even individual accounts – read more about ABM marketing here.

Pro: More Effective Use of Inbound Marketing Strategies

Billboards are the quintessential outbound marketing strategy, and that’s not a good thing. Inbound marketing techniques not only see higher lead generation rates, but they’re also cheaper.

Plus, inbound marketing costs 62 percent less per lead than outbound techniques.

Con: People Tend to Ignore Online Advertising

As a species, we’re very good at tuning out non-essential details. Unfortunately for your business, that can include ignoring your slick new online campaign.

Four out of five American consumers ignore online ads. This doesn’t mean they’re not worth investing in — you just have to try harder to grab attention.

Billboard Marketing vs. Digital Marketing

At the end of the day, every marketing strategy has its pros and cons. If you want to cultivate local brand awareness, then a billboard marketing campaign will work well. If, however, you’re looking to harness the power of inbound marketing, you can’t go past digital.

Looking to grow your engagement on Instagram? Here are nine ways to do just that.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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