Here we go again.. reports are swirling around that Microsoft is once again in talks with Yahoo for a potential deal. Now that Yang is out and Icahn has more control… I would not be surprised to see something happen this time.
I’ve always been a fan of Microsoft, and have been a long time share holder in both Microsoft, Yahoo and Google. With the massive holding Google has over internet search, it was inevitable for something to finally happen between these two companies.
So what does this mean for the future of search advertising? We all know that Yahoo and MSN deliver lower traffic than Google, but for the majority of us… usually better conversions! Yahoo and MSN marketing are not to be over looked, especially if they now potentially become one.
Where do you see this heading?