In the world of Google and website traffic, you want to make sure all your work is as optimized as possible. Did you know that also pertains to your mobile app ranking?
Companies that sell and distribute retail benefit immensely from taking advantage of an app by creating a quick and easy way to browse their products and make purchases. The roadblock, however, is getting visitors to their website to download their mobile app.
You can actually boost the popularity of your app through search engine optimization (SEO). By combining the worlds of desktop and mobile, you can optimize your mobile app and increase your app download volume and quality ranking.
To learn how SEO affects mobile app ranking, get started with these top tips.
1. Make Sure the App Name is Branded
The name of your app can prove to earn you search engine rankings if it is named in line with your brand or named according to a keyword you are wanting to rank for. Getting the most popular mobile app marketplaces like the Android Market and the Google Play store will help drive more traffic to your mobile app site. Take advantage of these linking opportunities by using the anchor text wisely.
For example, if your company name is “We Heart Cats” and that is the branded keyword you’d like to rank for, then you should try and have the name of your app be the same.
2. Link Your App to Your Website and Profile Pages
Taking advantage of linking in the websites and pages that get the most traffic to your app is a great way to direct visitors to your mobile app. Consider taking advantage of some of your most important pages, such as your homepage or a services page, to make a link to your app download page as easily visible as possible.
You may even want to consider creating a landing page and an email campaign that is dedicated to highlighting your app. These pages may include a description of the app and its features, screenshots of your app in action, and reviews of your app. An out-of-the-box idea could include a tutorial on how to create an app that directs to your app at the end of the tutorial.
3. Use Anchor Text Strategically
Make sure you include the name of your brand in the anchor text that links to your mobile app. Many make the mistake of simply saying “Download iPhone App” without including the name of the app. You may notice that larger companies don’t use their branded names in the anchor text to the app, but do not follow this path!
While it may be visually pleasing to see a clean button that directs to the “App Store” to a varying degree, you are losing valuable link equity in not having any anchor text.
Instead, include your app name. For example, if you want to link your “We Heart Cats App” then you want to have “We Heart Cats App” in your anchor text. Try “Download the We Heart Cats App Today”.
4. Offer a QR Link on Your Desktop Landing Page
You want to make it as easy as possible to download your app. That’s where QR codes come in. A QR code can allow desktop visitors to easily access the app by simply scanning the QR code from there phone. This will trigger the download of the app automatically.
Make sure you compress the link before you put it on your page. If your URL exceeds 50 characters then it will fail to scan and upload your app. Use a link compression or QR platform that can also show you bot QR crawl requests.
5. Cross-Promote Your App for Mobile
Make sure there is a link to your mobile app wherever your audience is! You already have an audience that regularly visits your desktop and mobile website. Now that you have an app, take advantage of the audience already there as well.
The tried and true cross-promotion trifecta means to make sure you are promoting your website to mobile users, searchers, and bots. These three cross-promote methods will allow browsers to come to your site and notice the link to your mobile app on your pages and will both drive users to your app or allow bots to crawl the link to boost your organic search results.
Make sure you have a link to your app on top of all your pages, whether they visit your site on mobile or desktop. You can also take advantage of crawling apps and link your app using optimized anchor text.
Next Steps: How Will You Optimize Your App for SEO?
When search engines index, display and rank mobile apps, they are simultaneously creating hundreds of backlinks for all those app downloads to boost mobile app ranking. This will give you a huge leg up in organic search both for your mobile app, as well as your mobile and desktop websites.
With that, higher mobile app and website traffic creates more downloads, which creates more backlinks, and so on. This phenomenon can create massive profitability in those that take advantage of mobile app optimization.
When you’re ready to take these tips and implement them in your SEO strategy, be sure to take advantage of all the tips and tricks on ZacJohnson.com. We offer professional digital marketing guidance for any level.
Contact us today for more information or to use our services.
SEO Video Marketing: How to Approach Video SEO and Optimization in 2019
The Web is overwhelmingly addicted to online video content. Cisco forecasts online video traffic comprising 82% of all IP traffic by 2022. In the stat’s regards, creators forgoing SEO video marketing face obscurity.
Here’s the kicker: There’s no excuse why your brand shouldn’t explore video.
Video creation is easier-than-ever thanks to inexpensive video cameras and editing programs. The camera in your smartphone is often enough to create engaging videos. Even YouTube offers a free editing suite in its platform!
Video and SEO happen once you embrace the “something is better than nothing”. It’s overcoming your fright of being on camera and perfection. Those saying, “Yes, I’m ready!” keep reading because you’re about to learn how it’s done.
Why SEO Video Marketing Matters
Consider this: YouTube is the 2nd most used website and shares the same rank as a search engine. Yes, a search engine! YouTube is where many begin their discovery — appearing there has similar effects to the top 10 in Google.
Let’s not discount the 1-billion videos viewed on YouTube each day, either.
YouTube benefits are too good to pass — they include:
- Presenting a face to your brand
- Tapping the massive user base
- Creating new marketing funnels
- Building bigger brand awareness
- Integrating with promo efforts
Video content is also among the most shared viral content types. A well-received video could change your business overnight! Given YouTube’s insane traffic, your efforts may prove more fruitful than written blogs alone.
Convinced yet? Let’s explore what you’ll do.
How to Create and Optimize Videos for YouTube
Your video SEO efforts do better when the content is good, that’s a given. Aim for high-quality videos covering in-demand topics. Read your audience and deliver what they want by looking at video stats and analytics.
Likewise, spend as much as you need for great video and sound quality. The mix of good content choice and video fidelity will boost engagement. The engagement is what you’re aiming for since this is one of the biggest SEO signals.
Now, let’s get into the video SEO techniques and strategies you’ll use.
1. Do Your Research
YouTube keywords are similar but different from those used in Google. Remember how YouTube is a search engine? Use its search features for topic and keyword discovery — type in your query and take notes!
Look how others use keywords:
- Let YT autosuggest keywords in the search bar
- Sort videos by ‘Most Popular’ with the given keyword
- Look at the creator’s keyword placement
Use this time to make a list of creators in your space and follow them. The list keeps a tab on their efforts and shows content gaps between their channel and yours. The content gap is the missing topics yet covered — giving you an advantage if you choose to cover these items.
2. Define Your Goals
Consider the video content type and how it relates to user intent:
- Sales and marketing
- Brand awareness
- Internal resources
Your keyword selection often reveals the user intent by way of its topic. Create a spreadsheet and brainstorm a dozen ideas for each category. Then, define the direction and call-to-action used in these video types.
Examples would include tutorial or explainer videos for informative pieces. Or, reviews and product overviews for sales videos.
When knowing the intent you can:
- Define where the video gets shared/embedded
- Who you’ll work with for its promotion (influencers)
You can also use a tool like mySimpleShow to start creating whiteboard and animation videos through a simple drag and drop platform. There is no need to create your own videos, audios, or even being a coder or video producer.
3. Keep Viewers Engaged
YouTube wants users spending a lot of time on their site. The longer users engage the better chance it shows positive ranking signals.
You can increase video engagement by doing the following:
- Create video around interesting topics
- Including video transcripts (they’ll linger while reading)
- Use enticing thumbnails to boost clicks/views
- Interlink videos on the platform and resources on your site
- Ask for comments, subscribes, and shares
Aim at creating longer videos, too, if the topic supports it. Longer videos keep viewers hooked and could spur comments (and shares).
4. Wrap It with Content
Give your video a boost by embedding it on a page featuring relevant information. Examples include a product review on a product page. Or, crafting a video in tandem to a blog post either covering everything or acting as support.
Here’s what you can do:
- Convert a popular post into a video
- Optimize the video on YouTube
- Embed the video back onto the page
Worry less about technicals like keeping it above the fold and more about its context. Give visitors a reason to stop and view the video by calling out its value in the content leading up to the embed.
5. Apply the Optimization
Apply optimization strategies to YouTube pages as you would your site:
- Place keyword(s) in the title, description, and tags
- Include a transcript or let YT transcribe for added content
- Add videos to catchy-titled playlists
Refer to your YouTube research for the keyword selection. Front-load the keyword in the title and early on in the description. Use secondary and long-tail keywords, too, if they add value to the video’s description.
You should take this time to craft an engaging channel about page, too. Fill the basics like channel description, details, and contact. Give people a reason to subscribe so they’ll return with each published video!
6. Get It Promoted
Invest in the video’s promotion as if it were a product:
- Share it across your social channels
- Tap influencers for mentions and shares
- Interlink videos on popular platforms
- Send the video URL to the newsletter
- Promote it through paid advertising
To learn more about any of these methods and to see what’s working best for others, view this list of top influencers on YouTube. They don’t have millions of subscribers just out of luck. They actually know what they are doing when it comes to online video, and how to get viewers to click, like, and share.
The promotion satisfies two things:
- Gets more views and potential shares
- Provides feedback for new video ideas
Promoting like a product commands more commitment vs jumping to the next project. You’ll maximize the video’s potential and reach. This extra effort could turn viral — giving you a break in the industry!
Video Killed the Blog Star (Don’t Let It Be You)
Blogging has been the vehicle for business promotion for many years. Yet, this is changing as brands double-down on SEO video marketing. The Web has spoken and they want video content — will you deliver?
Don’t wait any longer nor overcomplicate the video creation process. Set up, press record, and shoot a video. Create something and use it when applying the video SEO strategies in this post.
Ready to take the next step in video production? Read our YouTube channel guide to grow with video content like you never imagined!
Local SEO Tips for Therapists, Counselors and Private Practices in 2019
For small businesses like therapy practices, search engine optimization is a crucial element of successful marketing. Improving your SEO can help you have one of the best therapist websites, which will, in turn, attract more clients.
When people are seeking new services–such as finding a new therapist–internet search engines are their primary source of research. If potential clients cannot find your website when searching online, they will never convert to actual clients.
SEO for therapists can be a difficult concept, though. Most therapists focus on how they can best serve their clients, which is important. In order to be able to reach and help more clients, though, you need to know how to market yourself.
Below, we’re sharing tips on marketing for therapists, and how you can create one of the top therapist websites that is search engine optimized. Read on to learn more.
1. Create Valuable Content
Incorporating popular and highly searched keywords into your website is an important way that you will be able to improve your SEO ranking. That being said, SEO for therapists is not as simple as just dropping keywords into random web pages. If you want your website to be one of the best therapy websites, you need to incorporate keywords in a thoughtful way.
You want the content you create for your web pages to provide value for anyone visiting your site. One of the best ways to do this is by creating a blog on your website.
You can use your blog to post long-form content about relevant topics that potential clients will actually care about, like how to overcome fear or strategies for combating stress. As an added bonus, you can create short videos to highlight the benefits and takeaways given within your blog content as well. You can can see an example of how this was done in the video below for the ‘overcoming fear’ article referenced above.
Once you’ve established your blog, incorporating keywords into your posts will become seamless. You’ll attract potential clients to your website, and you’ll provide them with value once they have found your page.
2. Don’t Forget the Basics
You probably already know that you need to list the address and contact information of your therapy practice on your website. But you may not realize that the way you list it matters and can have important SEO implications.
Rather than having one dedicated contact page, list your contact information on every page. You can do this in a header, or footer, or on a sidebar. Having this information on every page is a convenience to potential clients, but can also boost your SEO ranking.
For more guidance on this, take a look at any of the footer areas of your competition. A perfect example of this can be seen at the bottom of the GoodTherapy site. Depending on how many pages your site is going to have, you can also use the footer area to highlight different company locations, the top resources on your site, and also how to best follow the company on social media and get in touch with you directly.
3. Design Matters
The longer potential clients stay on your website and the more pages they navigate to, the better your SEO will be. That’s where your web design comes in. You want the viewing experience to be enjoyable, so users will stay on your page.
The top therapist websites are clean and simple. Don’t use too many colors or hard-to-read fonts. You’ll also want to make sure your web design works on mobile, as many people will be accessing your site from their smartphone.
You can see a bunch of relevant themes for WordPress here — which also features many similar to the one below.
The great thing about designing your site with a premium WordPress theme, is that most of the work is already done for you.
Since most of these themes are built with a professional look and feel, all you need to do is plug in your practice information and maybe add a couple new pictures.
Want to Know More about Marketing for Local Businesses?
As a therapist, your main goal is to help your clients. But if they can’t find your practice, they’ll never be able to benefit from your services. Marketing for therapists is an important way you can build your client base and help more people.
For more information on marketing tools, please contact us at any time.
9 Questions You Must Ask When Hiring an SEO Expert in 2019
Now is a great time to bring in an SEO consultant. In the past, you could maybe get away with DIY SEO, but that time is over. The field has now gotten so complex that SEO is a whole career path in itself.
Are you considering hiring a local SEO consultant? Here are some of the key questions you should ask.
1. Do They Have Years of Experience?
Ideally, when you employ a search engine marketing consultant, they should have years of experience in the industry. Some so-called SEO experts rely on outdated or inappropriate techniques that could actually harm your website’s ranking rather than help it.
A good SEO specialist can implement different kinds of strategies depending on the situation. SEO is not a “one-size-fits-all” line of work. You need to use pick appropriate strategies for certain kinds of businesses.
A good SEO specialist will have experience doing SEO for multiple industries. And they’ll be able to implement a strategy that’s tailor fit to your business. Read more about such expertise from a Harrisburg SEO marketing agency that has been working with local clients for years now.
2. Do They Have a Passion for Learning More?
The world of SEO is constantly in flux. This means a good SEO consultant should have a genuine interest and passion about learning more about the industry.
When you have a good knowledge of SEO trends, you can predict what’s going to happen. Then, you can use that knowledge to give your clients an edge over the competition.
A good SEO specialist should have so much knowledge about their field that they can come up with multiple methods to accomplish any one goal. Of course, this takes experience, but to truly have an edge, you need to have passion as well.
3. Do They Have Good Communication Skills?
It’s no use being the most passionate and experienced SEO consultant in the world if you don’t have the right communication skills. When you hire an SEO worker, don’t underestimate the importance of communication skills.
Many companies make the mistake of hiring the best “on paper” candidates, only to find they’re very poor at communicating. This can result in an SEO strategy that doesn’t really suit your needs.
4. Are They a Good Fit for Your Company?
Sometimes, being a good communicator isn’t enough. Your SEO specialist also needs to be a good fit for your company culture.
It’s sometimes better to work with the slightly less qualified candidate if it seems like their personality will mesh well with your company. If you hire someone who doesn’t fit in well with your company culture, it could result in a lot of problems in the future.
For example, they could end up leaving the company within a short frame of time. This is undesirable because you’ve wasted time, energy, and money training this person. Hiring someone who doesn’t fit into your company culture could also result in workplace arguments, leading to huge losses of productivity and motivation.
When you interview a candidate, you should always make sure they have the skills they’ll need to do the job. But you should also make sure they get on well with the people they’ll be working with during their time at the company.
5. What Tools Will They Use?
Do you have any specific pieces of tools in mind for your SEO specialist to use? In this case, then you should ensure they have experience using those specific tools. Or you should be prepared to give them the necessary time to learn how to use them.
If you aren’t sure what the top SEO experts and bloggers are using, all you need to do is take a few minutes and read through any of the top SEO blogs in the market today. Names like Neil Patel, Brian Dean, and others are always discussing the latest methods and tools they are using to achieve their results.
Examples of good SEO tools include programs like Ahrefs, Long Tail Pro, or Moz.
6. Do They Have an Understanding of Marketing?
Some SEO specialists are great when it comes to doing SEO, but have a poor grasp of marketing. Ideally, you want your SEO specialist to have a good knowledge of marketing theory and techniques. Understanding the psychological aspect of marketing is just as important as making sure your website contains all of the keywords you need.
SEO content not only needs to make your page show up on Google, but it also needs to keep readers’ attentions once they enter the page. A good SEO specialist can create a page that’s not only a hit on Google, but is also great from a marketing perspective.
7. Do They Have a Proven Track Record?
When hiring a search engine optimization specialist, you need to look for someone who has a proven track record for getting the job done.
What results have they gotten for their clients on previous jobs? Do they have a proven record for increasing sales? Or getting the page ranked higher on Google?
Whenever you do an interview, make sure you focus on previous results. SEO knowledge is easy to come by these days, but actually getting results is not easy to fake. Make sure you ask for references and also follow up on them.
8. Can They Work Well With Your Web Developers?
A good SEO specialist will have full knowledge of all things SEO. They should be able to work very closely with your web developers to implement things like HTML tags.
Since your web developers will need to work with your chosen SEO specialist on a daily basis, you should be prepared to ask your web developers what they think of your chosen candidate. You might even want to include them in the interview process.
9. Do They Appreciate What You’re Trying to Achieve?
The ideal candidates need to understand exactly what it is your company is trying to achieve. SEO should be a central part of your digital marketing strategy and there should be very clear set goals.
For example, maybe the intention is to turn people who click on your website into paying customers. In this situation, it’s no good getting thousands of clicks if nobody is actually buying anything.
Take Your Time Hiring a Local SEO Consultant
Getting the right local SEO consultant can take time. It’s important you don’t rush into things too quickly.
Take the time to find the right candidate. You’re looking for someone who is not only skilled and knowledgeable about SEO, but also someone who’s a great fit for you and your company.
Need more tips on marketing? Then check out our marketing blog!
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