Need More Winning and Relevant Ad Copy Images?

Written by Zac Johnson
social social social

Finding a winning image for your ad copy is GOLD… but it’s usually a task to find related images that pull the same results? I was looking around Google Labs and came across a killer tool called Google Image Swirl. In so many words, this tool has the potential to save you a lot of time, increase your ROI and may even be able to scale your campaigns to the next level!

Let’s take a look at Google Image Swirl in action. In the first example, let’s pretend we have an ad copy for an auto insurance offer with a hot looking yellow sports car. We’ve already tested a ton of different cars and colors and know that a YELLOW SPORTS CAR will perform best…. but where can we find more winning ad images? Sure, we can go to Google Images and search “yellow sports car”, but Google Image Swirl offers an alternative solution.

Search Google Image Swirl for “hot cars” and you will be shown a few results. Select a specific image again and you will see even more related results. You can keep digging down til it starts showing a specific type of car or just focuses on colors. Each time you select a new image, a web of new related results will appear. The end result is below.

You aren’t limited to just cars. What about everyone who is running dating ads and needs more ad copy of top CTR images? Repeat the process, and this time search for “hot facebook girls” and you’ll have another swirl to work with.

Google Image Swirl isn’t perfect and it’s still in beta. Right now you are limited on what you can search for, and what they current have available usually doesn’t have thousands of images for you to choose from. Should the usage and development of Image Swirl continue, it may end up being a pretty useful too for designers and marketers a like.

As with all image use, be sure to look over all copyright and trademark information be using in any ad campaigns.

Give Google Image Swirl a run and let me know what you think.

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13 Replies to “Need More Winning and Relevant Ad Copy Images?”

  1. Thanks for sharing Zac. Ad copy images can really help us increase our sales, people will most likely to click an ads if it has an image, rather than a text ad only. Question though, I tried Google image swirl, and it showed me bunch of images when I tried "cars", will it cause us for copyright infringement for the images if we use them?

  2. <a class="replyTo" href="#comment-118080" rel="nofollow">@Gary David | Build Your List Fast:

    I would imagine most of the image are already copyright, but I also imagine they are being used and copied elsewhere if they are showing multiple images. Several affiliates will use any image and playing the waiting game, and see if they get caught or not. Use any images at your discretion.

  3. Wow, talk about innovation, I always wondered if google images could be improved. The others can't even hope to imitate. Oh, and I also had fun searching. Now, google needs to spend a little more time building the database to keep up with all the images on the web.

  4. @Zac Johnson:
    I see. Maybe there’s nothing wrong if we use them, since it’s been showing multiple images and I’m sure thousands of people are seeing it everywhere.

  5. Hi Zac,

    I usually find your posts informative and I hate to say this, but I think you're misleading people with what you've written here.

    The images that appear when someone types a keyword into Google Images are not owned by Google but by the people who took those photographs and loaded them onto their websites. They are all under copyright unless otherwise stated on that website.

    If you use images off the internet–anyplace on the internet, not just Google–without the copyright holder's permission you are stealing.

    Because some marketers do this does not make it legal or right.

    Some of the people who have posted in these comments seem to think it is o.k. to use other people's images without their permission because you seem to be encouraging them to do so.

    They will do it because they trust you, Zac. They don't believe you would encourage them to do anything wrong.

    Copyright infringement is nothing less than theft and a website can be penalized for it.

  6. <a class="replyTo" href="#comment-118305" rel="nofollow">@Sfaith:

    There's a few ways to look at this. I made note in the post to use caution when using images. A good amount of affiliates don't care and will post anything to make a buck.

    If you search Google images, you will often find results from istockphoto and many other places to download the images for full copyright use for only a buck or two, this is what I do and have written about previously on the blog.

    Not trying to mislead, but just provide another source for reference.

  7. Google Images are not owned by Google but by the people who took those photographs and loaded them onto their websites

  8. @elektronik terazi:

    @Sfaith:

    There’s a few ways to look at this. I made note in the post to use caution when using images. A good amount of affiliates don’t care and will post anything to make a buck.

    If you search Google images, you will often find results from istockphoto and many other places to download the images for full copyright use for only a buck or two, this is what I do and have written about previously on the blog.

    Not trying to mislead, but just provide another source for reference.

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