One Simple Call to Action that Works!
As online marketers we are the masters of persuasive writing.
Even better, we can truly appreciate when we see a killer new commercial or ad campaign online.
Not from a product standpoint… but for it’s persuasive language, colors, hidden meanings and everything else that makes the campaign convert.
Advertising is as old as time itself. No matter what you are selling and when, it’s the call to action that does the work for you.
With new years resolutions now in effect, weight loss and self improvement products are everywhere.
The driving force behind many of these products are the benefits of offering a free trial.
The landing pages are amazing themselves, but just one simple phrase continues to be seen on nearly every sales page out there.
“Tell Us Where to Ship Your Free Trial!”
The wording may occasionally change, but the message is always the same.
Giving the consumer LESS CHOICES and a DIRECT COMMAND will greatly increase your conversions.
Just take a look at some of the landing pages out there currently using this same wording and tactics in their ad campaigns.
As you can see, the call to action wording among weight loss and trial offers is clear…
Asking “where to send” isn’t your only option. The most important thing to remember is that you want to relate with the user and ask them to provide information based on what they are looking for.
This is an approach another weight loss offer has taken, by asking “Choose the amount of weight you need to lose” to start the registration process.
When creating your ad campaigns, make sure you are creating landing pages and a call to action that limits the amount of choices the user has and simply gets them started with the sales / funnel process.
Wow, that's an awesome find. I talk to my team about good 'call to action' phrases all the time but these take the cake 🙂
Excellent, glad you liked it!
Hi Zac,
I really liked your post as it was concept based. I am learning some of the tricks of converting landing pages, and this one would surely add another point to it.
Thanks
My recent post OptinSkin – Convert Your Visitors into Subscribers
Log in to any affiliate network and select a category specific offer, then browse through all of their landing pages. It's a great way to find current trends and whats working right now.
It's a good thing you pointed out the importance of limiting the options you give your visitors. It's a sad thing: Many bloggers do NOT still get it. They believe they will convert better by giving many options. The truth, however, is that many options leads your visitor to start thinking too hard, procrastinating or involving in other actions that are NOT good for conversions.
My recent post Setting Up Your Name Squeeze Page
Hello Zac,
you are right Bro, i see that a lot in most of this free trial product
i will try to implement this call to action trick, hope it will
increase the number of subscribers i get to my squeeze page
thanks for sharing this with us
My recent post Sour Prize of Love
Great landing page template. Very nice. I look forward to modifying this page. Thanks.
For some reason this reminds me of a scene in the movie The Tourist where Angelina Jolie is sitting with Johnny Depp and she tells him to invite her to dinner, it takes several attempts "would you come to dinner with me?", "will you come to dinner with me", etc and eventually she agrees when he gets a little mode confident and practically tells her she's joining him