Online Gaming Affiliates: 3 Site Techniques that Work

Written by Zac Johnson
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In the world of affiliate marketing, there are thousands of ways to make money online. No matter if it’s through email marketing, social media ads, creating your content or even mobile advertising — what matters most is understanding the niche market that you are getting into, knowing your audience and your competition.

The online gaming industry is generates billions of dollars in revenue every year. It’s also vast in it’s many niche segments, such as poker, slots, casinos and sports betting — all of which seems to be regulated in different ways.

Online Gaming Market

However, if you were to join any of the major affiliate networks, you would likely find an offer or two for any of the category types mentioned above. At the same time you will also find that these offers usually have payouts in the $150-$300+ commission range. If you were to work with real money gaming sites directly, some pay upwards of 40-60% commissions on all lost wages.

In this article we are going to cover three working methods of how to create an online gaming resource site that can continue to make you money for many years to come. Before jumping into this space however, it would be wise to study up on regulations of promoting gaming offers in your area (country). The United States for example isn’t too keen on affiliates earning money off casino and gaming promotions and you won’t find much success with promoting your site through Google Adwords or Facebook Ads either.

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However… this just means you would need to focus your efforts on outside countries, where the demand for online gaming and sports betting is even larger. Here are two examples of different types of regulations in place.

Online gambling was always a sensitive topic in the US. For example, New Jersey is always a hot topic for discussion with online gaming and sports betting as it’s home to “Atlantic City“. New Jersey has the most comprehensive online gambling regulation in the US, which also continues to report increasing year-on-year revenues generated by its online casinos and poker rooms. The question here is, how will other sites start implementing their own online gaming rules?

Outside of the United States, a perfect example of this would be to look at how Australian players continue to enjoy Royal Vegas Australia’s casino games, despite the government’s interesting stance on online casinos. Currently the only form of online gambling legally allowed Down Under is pre-game sports betting. The locals are not banned from playing poker and casino games online, but the companies are not allowed to promote or offer their services to locals.

Meanwhile in Canada and other locations around the world, online gaming is regulated by territory or individual locations. No matter where you are located in the world, if you want to actively partake or promote online gaming offers, you should be aware of regulations for both players and promoters in that area.

Online Gambling

3 Working Methods for Creating Profitable Gaming Resource Sites

Now that you’ve been bored to death with the fascinating details of online gaming and worldly regulations, it’s time to move on to the meat of the content, which is how to start an online gaming content or resource site.

The funny thing is, many of these same methods with work just as well when promoting other affiliate niche markets as well, such as hosting, business services and even physical products. Scan through each of the three site types featured below, and see which might work best for you.

#1 – Bonus / Gameplay Comparison Sites

Back in the good old days of affiliate marketing and when Google allowed pay per click marketing for online gaming, you would have seen paid advertisements for every possible gaming related search term you could think of. Advertisers were paying upwards of $50+ per click, then Google decided they no longer wanted to allow for online gaming in their search results. A whole industry traffic source was wiped out just like that…

However, that’s not the main focus in this point. Instead the focus is the type of sites that were paying this type of money to rank at the top of the search results. If it wasn’t a main casino site, it was likely a gaming comparison site — providing players with details on the best deposit bonuses, while also providing the site owner with multiple opportunities to earn referral commissions several times over on their most recommended properties.

While the model of ppc gaming ads might not work in Google USA today, the model of creating comparison sites for gaming (or other services) still works extremely well today.

#2 – Individual Gaming Site Reviews

Just like there are quick comparison sites that highlights the best games, features, deposit bonuses and promotions for multiple gaming sites, there are also sites dedicated to provide very details reviews on single or multiple gaming sites.

This is something most affiliate marketers are already familiar with, and are often referred to as “niche” sites. With this model it would be ideal to product 1,000+ word in-depth reviews on each gaming site out there in a specific niche (such as poker, sports betting or slots).

This type of content would do really well with converting traffic into real players, as it’s a review process real players and people usually go through before joining a site or buying something on. The focus here is on niche content of the utmost quality.

#3 – “How to” Players Guide

Every day millions of individuals turn the legal age to start gambling within their specific region. With such a demand for online/offline gaming, there is also a demand for learning how to play all of the casino games. Roulette, Blackjack, Craps, Poker and everything in between… people are searching for how to guides, videos and anything they can to better understand such games or even get the slightest bit of the upper hand.

This is where your opportunity comes into play. There is always going to be a never ending supply of content online, but if you can find a way to create it better, make it more engaging or even simply getting it in front of the right audiences… you may have a winner. Audiences are searching for this type of content, and once they end up on such a resource site, it’s likely they would also click on any online gaming links or offers as well.

The Future of Online Gaming and Affiliate Marketing

Looking at the past 15+ years, the online gaming and affiliate market space has changed a lot. While affiliate marketing conferences like Affiliate Summit continue to grow in size, we simply don’t see the same growth and exposure for the online gaming conferences like we started to see back in the early 2000s when it was less regulated. However, this isn’t the case overseas where the business is still thriving extremely well.

One thing we do know, is that the concepts of online gaming, sports betting and poker isn’t going anywhere. There will always be ways to get around regulations in place, as it’s a thriving industry for it’s players, the businesses behind the gaming outlets and also the states and countries taxing revenues along the way.

For all of those reasons and everything mentioned above, the sports betting and online gaming space will continue to bring in massive earnings. As entrepreneurs and affiliate marketers, it’s our job to keep an eye on changing regulations, what’s working in terms of promotion and how to make money from it in the process.

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