As reported by Azoogle in their latest email, Oprah & Dr “are very unhappy of their celebrity status being used to market dietary supplements and cosmetics, without their permission“. So now it’s time to get legal! It’s taken them quite some time for this to actually happen, as rebills with their names and fake testimonials have been all over for well over a year now.
Here’s more from the AzoogleAds email:
Coincidentally enough, when you go to the MSNBC article mention in the Azoogle email, you’ll see it’s loaded up with the very same ads Oprah & Dr.Oz are fighting against.
Ever since the Illinois State attorney general starting taking action, marketers have changed up their landing pages and practices and slowly moved away from fake and celebrity testimonials. While the landing pages may have changes, there are still many networks out their with ad creative showing Oprah, Rachel Ray and Dr.Oz endorsing rebill offers. I would imagine these are the easiest targets… actual ad creatives and sales pages with these fake celebrity endorsements.
Adotas, and other news sites also came out with an article today on the same topic, which is full of information and numbers on Oprah vs. the Acai market. ABC also has a video interview up.
It will be interesting to see what legal action is taken, which networks and affiliates are targetted, and how/if any damanges will be owed.