P90X, Extreme Marketing at It’s Finest
For anyone who works out, or is up late enough to see late night infomercials, you probably have seen or used P90X. For those of you who haven’t, it’s an extreme home fitness training program to reshape your body in 90 days. I just ordered the program last week and am on the first week now. So far it’s an excellent program and I have nothing bad to say about it. What’s even more awesome about P90X is how they setup their online marketing and sales pages. They already have a significant presence on television with their infomercials, but once you come across their online sites, you get access to even more videos and information. What makes P90X different from other “as seen on tv” products or sales pages in general, is how amazing they are at upselling to their customers, and doing it in a way that works and doesn’t leave you feeling like you got cheated.
Excellent Sales Pages Full of Videos and Testimonials
We all know testimonials are what sells products… but imagine how effective they are when they are real! Just do a search for “P90X” on google and you’ll come across hundreds of sites and blogs from people using the program, posting their before/after pictures and writing blogs about how they are doing. More importantly, the majority of them AREN’T affiliate links or sales pages. The sales page is just perfect. High quality videos for each dvd/workout in the program. Lots of testimonials, customer reviews, and the option to try the program for 90 days.
Back to the actual landing pages for P90X, there’s two of them.
This is my favorite landing page, and the one I actually ordered from. It’s a longer sales pages, but is loaded with information and videos.
This landing page is right to the point, but still effective. It has the order form right in your face, while playing a short video to get your attention.
The Online Ordering Process
Everyone can learn from this ordering process. If you go through the ordering process from the first landing page, after you enter your shipping and cc info, you will be sent through through their “special offers“. This is where you are given the option to order the chin up bar, strength bands and protein shake etc… While giving you the option to add these to your order, P90X continually shows their price in “low monthly installments” instead of the full price. (This $130.00 value is yours for just another $16.95 a month for 3 months.) This not only makes the upsell/special offers seem cheaper, but they do an excellent job on laying out each of the pages and how you can add them to your order. I would imagine almost all buyers take advantage of these upsells, as they are delivered so effectively and get you motivated and anxious to receive your order.
While going through the ordering process, you are continually reminded on your total costs and what you are ordering. You also have the option to pay for everything at once.
Your credit card will be billed as follows:
Today you will be billed $69.69 plus any tax if applicable
If you choose to keep the product,
30 days from today you will be billed $39.95
A final $39.95 will be billed 30 days after that
P90X is sold by BeachBody, which is the parent company for many big name weight loss / exercise programs. As for affiliate sales and marketing, P90X doesn’t have an “affiliate program“, but they do have a “coaching” program, where you get your own web page and earn a commission on all referred sales. There is a $39.95 (one time) and $14.95 monthly membership cost to participate in the program.
Lately rebill offers from biz opps, weight loss and teeth whitening have given the industry and online ordering a bad taste in the consumers mouth. I just wanted to point out the way P90X can upsell to their buyers in such an effective way, while providing a great service and product. Everything is upfront and the buyer knows what they are getting and for how much.
Props to everyone behind the P90X product and their marketing/sales team.
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