5 Tips For Successful Property Management Marketing in 2018
Are you short on time? Obviously, we all are. This is likely even more true if you are an entrepreneur and run your own business. As much as other would like to think entrepreneurs are all super rich and make money online without ever actually working, this couldn’t be further from the truth.
In fact, this is how it is across most industries. When you are a business owner or an entrepreneur, there is a lot you have to worry about on a daily basis. This also applies to offline businesses that focus on property management, real estate, and more.
In addition to running your business, one also needs to know how to effectively promote it and to continually generate new leads, sales, and revenue over time.
While marketing isn’t something you can master overnight, when you put the time in, it yields major benefits. One, in particular, is an increase in clientele which means your business will grow. The problem is, most businesses know how to ‘run their business’, but not how to effectively market them online.
Don’t know where to start when it comes to property management marketing? Let’s take a look at a few effective ways to gain more clients and increase brand awareness.
Here we go!
Stay on Top of Reviews
As with any company, there are places for customers to go to share their good (or bad) experiences. Owning a property management company means you’re responsible for keeping both your client and the tenants happy.
Thanks to the power of Google and online reviews, just as important as what’s ranking on the first page for your name and brand, is the visible ratings as well. Search for something like “new york property management” and you will see results like the ones below. Even with a super high rating of 4.6, it’s likely the other two listings with a 5.0 rating will get more attention and clicks.
Unfortunately, controlling the influx of negative reviews isn’t viable. That said, see if you can reply to those who left one- and two-star reviews.
Normally, people turn to review sites when they don’t get a solution from a company right away. Instead of worrying about all the negative reviews out there, focus on solving their problems. You never know, they may edit their review to a higher rating after you replied.
Create Valuable Content
While those years of experience help you get your job done, you can also choose to share it with the digital world. Content creation, preferably in the form of blogging, is proven to generate leads.
When you create content that people find relevant and valuable, they’re going to share it with everyone they know. That gets your name out there which means those looking for a property management company will be more likely to hire you.
If hearing that term either has you confused or cringing, don’t worry. Search engine optimization is nothing to fear.
First things first, you’ll want to research which keywords people are using when wanting to hire a property management company. Once you have a handful or so, incorporate them in all aspects of your business—social media, website, even blog posts.
Don’t forget that local SEO is crucial as well. Take One Touch Property Management for example. They clearly state that they serve areas from West Palm Beach to Indian River counties. When you visit their site, you will also find a lot of ‘property’ related text on their site. Not only does this provide value to the end user, it can definitely help with SEO and long-tail/local rankings as well.
If you don’t have a blog or many content pages in place on your site, it’s best to try and create content like the example above for your main page. After that, you’ll want to focus on getting your name on other’s people websites. The art of the backlink can drive more traffic to your website (or social media) which can ultimately mean more sales.
SEO is something that’ll always require attention as search engine’s algorithms constantly change. It’s important to do an audit of your website and social media at least monthly to ensure you’re still relevant in the digital world.
Become the Authority within Your Industry
In the world of property management and realty, it’s important to have a great first impression and brand. When someone searches for your name in Google, what do they see? If it’s not great, this could instantly be losing you a lot of business.
Reputation management and controlling what comes up in Google for your name or brand can mostly be covered under the SEO tips above. However, there are others ways to stand out from the crowd and become the authority within your local area or niche realty space.
One such method is to get interviewed on other realty sites, take part in expert roundup posts. You can see a live example of this in the future of real estate roundup, which features answers from a bunch of realty experts. Not only does each expert get their name, expertise, and site featured, they also get the free exposure and branding associated with being on the site as well.
Another creative idea is to published visual content on sites like Slideshare, or creating free infographics that can be used to share realty and property management tips. This type of content can then be shared on other sites and then link back to yours — this improving not only it’s authority and traffic, but also it’s search rankings as well.
The more positive exposure you can bring towards your name and brand, the more likely you are to have a great first impression and better business experiences.
Work on Your Photography Skills
What makes a property sell? You could say it’s the amenities or how close it is to a park but ultimately, it comes down to the photos.
A perfect example of this can be seen in this example photo below from FitSmallBusiness. Along with the 27 expert tips on their site about how to showcase properties to get attention, the visual aspect is one of the most important factors. While both images below are the same, the one on the right clearly pops and makes you want to see the property more than the other one.
Blurry, grainy photos don’t result in sales. Photos that are bright and show off a property’s best features will.
But don’t think you need to hire a professional to get the job down. All you need is good, natural light and maybe a photo editing app or two to make details stand out.
Ready to Conquer Property Management Marketing?
While marketing is no easy feat, you can’t let it fall to the wayside. Dedicating time out of the month will ensure you’ll stay on top of your property management marketing game.
SEO, expert roundups, content creation and problem… it’s really all too much for one person to manage. If you need some help or guidance, contact me today and I’ll point you in the right direction!
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