Connect with us

Blogging

Quick Tips on How to Start a WordPress Membership Site

Published

on

Starting a membership site is an excellent way to explode your earnings, while also bringing in a monthly or annual source of income in the process. However, starting a membership site isn’t as easy as throwing up a new WordPress site, installing a few plugins and calling it a day. Actually, millions of membership sites are started every year, but only a small fraction of them will find success. This is mainly due to the fact that membership sites need paying customers to keep them alive — and this is where most site owners and marketers go wrong.

The good news is that there are plenty of tools and resources out there to help you with the pre-planning and setup process before you get started — all of which I will be providing for you below.

Create a Membership Site

Quick Tips, Tools, and Resources for Building Your First Membership Site

If you’ve ever wanted to start a membership site of your own, you will know there is are lot of options to choose from. Everything from what type of content you will be offering, how much you will charge for access, and also how you will build your site so you can store and lock content for members only. I’m going to cover most of these topics and questions in detail for you below.

shiny_object

1 – Why should/shouldn’t you build a membership site?

The most common reason to start a membership site is because you have some form of premium content to offer and also want to make money from it. At the same time, a membership or community-based site can bring a lot of loyal to your brand following. If this is something you already have in place, the overall success of your membership site is much more likely to happen.

However, before jumping the gun and going live with your site right away, there are many things you should be thinking about — such as;

  • Do you have the time, resources, and focus to make a membership site work?
  • Is there enough value offered through your program for an audience to pay?
  • How large of a niche audience can your membership site attract and is there a market for it?
  • What is the end goal for your membership, and how can you scale it over time?

Another thing to consider is why you are creating your membership site in the first place. If you are simply going after the money, this might be an immediate cause for concern. It’s extremely hard to convert a free content/blogging audience into a paying audience. Be sure to consider all options (and split test where possible), before actually going live with a membership site.

hiding_affiliate

2 – Tools and Resources to Build a Membership Site

Having considered launching a few membership sites over the years, I’ve spent hundreds of hours considering all of the different options out there. Since I already use WordPress for most of my sites, this is something I wanted to stay consistent with — yet there are still many alternatives, options and WordPress plugins to choose from. MemberPress, Memberium, WooCommerce Memberships, S2Member and MemberMouse are some of the most popular solutions on the market today. I recommend taking a look at this article on top membership plugins for a full review on each.

But don’t forget… each of these solutions are just one component to your membership site and how your content is set up. You will also need to look at different options and solutions for payment methods, engagement, tracking, content creation and much more. Here are some top solutions on the market today.

  • Paypal / Stripe – These are two of the best payment processors out there. Nearly everyone already has access to Paypal, but not all solutions are compatible with it, or provide enough options for customer payment. When Paypal isn’t your best option, don’t forget about Stripe, which makes accepting credit cards and online payments easy — while also now being more compatible with most membership platforms.
  • GetResponse / Aweber – Don’t even think about launching your membership site without an email platform in place as well. While people will be paying to access your membership site, it will be important to keep them updated with any news, changes and notifications you may want to send out to all members.
  • YouTube / Vimeo – A great majority of membership sites are now focus on video content. When choosing your video hosting platform, be sure to choose one that offers premium video hosting, tracking capabilities and the option to remove ads and embed video. YouTube and Vimeo are two of the top names out there when it comes to video hosting for membership sites.

content_creation_only

3 – Content Creation and Audience Engagement

As mentioned earlier, the end goal of your membership site should be to provide extreme value over whatever else it is you are currently offering. In most cases, when you see a private community or membership online in the blogging or online marketing space, it’s because they are providing step-by-step tutorials and guides on how to accomplish something — in much more detail than what they might be offering to their general site or social media audience. This is also something we have been seeing lately with many gurus and experts within their own space, mainly because it’s a lot easier to set up a membership site than ever before. Names like James Wedmore and Chalene Johnson have launched their own membership sites and online courses through a solution like Kajabi, which is an all-in-one solution for creating and selling content online.

With all of this in mind, it’s important to consider your options and how you want to provide value to your audience. A perfect example of this would be to offer individual modules and courses within your membership area — both through written content and online video. An added bonus to paying members only should be a weekly or monthly video chat session. It’s also a great idea to offer some type of Facebook Group engagement where everyone can chat and meet on another platform outside of just your individual membership site.

As your audience and member base continues to grow, always ask what type of content or improvements they would like to see. After all, your members are the most important component of your membership site.

general_audience

4 – Promotion of Your Membership Site

Once you’ve created your membership site and done a soft launch to bring in a few members, it’s important that you have an outreach and marketing plan in place. Membership sites are extremely tough to grow in size, as you need to actively convert free audiences into paying customers. At the same time, if you have a slow growing membership and an audience that isn’t participating, this in itself can be enough to bring the downfall of your precious community.

Here are a few ideas to bring some life and promotion to your membership site.

  • Email – Always take advantage of the power of email marketing and those who may already be subscribed to your mailing list. If someone already gave their email address to subscribe to your content, there is a good chance they would pay for your premium content as well.
  • Content Block – If you already have a website or blog, be sure to make different areas of your site more exclusive than others. Not only will this provide more content for your premium members, it will also draw a lot of interest from your free users as well.
  • Affiliate Program – Depending on the niche market you are in and they type of community you are trying to grow, launching an affiliate program might be a great idea for your membership site. With an affiliate program of your own, you can partner up with other sites in your industry and offering them a commission for each new member they send to your site.
  • Podcasts and Interviews – Participate in podcasts and expert interviews on other sites. This will allow you to show off your expertise and reach new audiences — thus further growing your reach and membership base.

No matter how big or small your membership site may be, implementing each of these methods can result in a huge member increase over the life of your community and marketing efforts.

How to Build a Membership Site Infographic

Special thanks to Become a Blogger for their infographic below. I always like to break down the steps of how something is accomplished, while also including visuals at the same time. Leslie over at Become a Blogger has done an excellent job at covering all of the components of a successful membership site through the infographic below.

238_Membership-Site_Infographic

Continue Reading

Blogging

3 Examples of How to Promote Your Brand with Targeted Blog Content

Published

on

Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

Continue Reading

Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

Published

on

Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

Continue Reading

Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

Published

on

Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

HURRY! TIME IS RUNNING OUT!

The Complete Guide to Affiliate Marketing & Blogging

  • 75% off for Black Friday Only!
  • Over 80+ Training Videos and Guides
  • Interviews with Neil Patel and more
  • Follow Along to Make Money Online

CLICK HERE TO SAVE 75% OFF!

Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
Creating a profitable website or blog, IS NOT SO EASY.

Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

Click the link below to enroll today.

 

WEB HOSTING AND DIRECTORY DEALS!

Need Web Hosting?

• Rates as low as $2.65/mo

• Select domains 50% off

• Top-of-the-line web hosting

• Instant WordPress installation

> CLICK HERE TO CLAIM OFFER

Upgrade Your Hosting!

• 35% off your first payment

• Genesis Framework

• 35+ StudioPress Themes

• 5 Months Free with Annual Pay

> CLICK HERE TO CLAIM OFFER

Create Your Own Directory Site

• Up to 90% Off in Savings!

• Make Money with Premium Listings

• Start up to 10 sites for the Price of 1

• No Programming or Design Skills Required

> CLICK HERE TO CLAIM OFFER

Continue Reading

Trending