65% of business owners state that their biggest challenge is generated leads. If your real estate company belongs to this 65%, you might not know how to fix the issue.
Generating leads for a real estate company is often confusing. Should you fixate on cold calling? Or should you make use of social media instead?
Below you’ll find some proven strategies that’ll help you generate more real estate leads. With the help of these tactics, you should be able to fix your current lead generation problems, before it’s too late.
Reach Active Buyers Using AdWords
You can use AdWords to reach people that are actively looking to buy a home. For instance, if someone types in ‘buy homes in Seattle,’ you can use AdWords to market to this individual.
To succeed with AdWords, you’ll need to consider the kinds of keywords your target market will type into Google, when looking to buy a home. You can either come up with a list of keywords yourself, or you can use a tool like the Google Keyword Planner to help you.
When you target a particular keyword, AdWords will only charge you if someone clicks on your ad. But, the amount you pay per click, is going to depend on how much competition there is for the keyword in question. If a lot of other advertisers are also targeting the keyword, your costs will likely be higher.
Setting up AdWords campaigns isn’t easy, and you might want to bring some experts onboard. Ideally, you’ll want to work with a company that has experience on how to approach PPC for real estate pros. Such a company will know how to overcome some of the common hurdles that affect real estate pros that are looking to set up a PPC campaign.
Use Facebook Ads to Reach Certain Demographics
With Facebook Ads, you can target certain demographics that might be interested in buying a home.
Take a moment to think about your past clients and try to identify any common demographic traits they had. Did they belong to a certain age range? Did they have a certain kind of job? Had they experienced certain life event?
Once you have a list of common demographic traits, create a Facebook Ad campaign that targets individuals with these traits.
Keep a close eye on the response that’s your ads are generating. If you find that results are poor, you may need to adjust your targeting settings. You might also want to consider split-testing the images you use in your ads.
Demographic and geographic targeting on social media can prove extremely useful when trying to sell real estate or generate leads for a specific property or location. For example, if you were to target audiences looking for real estate in the Cayman Islands, you might want to already target audiences that live in the Southern US (who like the climate), and those who have higher financial means, as they would be more likely to make the purchase for personal or investment purposes.
Start a Blog to Rank for Local Long-tail Keywords
There are many different ways to attract audiences online, but one of the most consistent and valuable have been through organic search results.
The problem with this method, is that it can take a lot of time and work to achieve the rankings and traffic you are looking for.
However, take a look at any of the top real estate blogs and you will see the massive content and search traffic that now have in place.
Another benefit to starting a website or blog for your real estate business, is that it’s a lot easier to rank for local audiences and keywords than you might think.
The more specific and niche targeted your content, the more likely you are to rank at the top of Google in smaller localized and niche markets.
Use YouTube to Promote Video Tours
People that are interested in buying a home will enjoy watching a video tour of a house that is in their desired area. Thus, if you can create video content based on the homes you have in your portfolio, you’ll be able to appeal to this kind of audience.
Pay close attention to how you title and describe your videos. Make sure you provide an accurate account of the location and specifications of the home. This’ll help your videos rank for the kinds of terms your target market will type into YouTube.
Once you begin to see some initial results, you may even want to use YouTube Ads to improve the visibility of your videos.
Ready to Generate Some Real Estate Leads?
If you’re currently struggling to generate real estate leads, the tips in this post should help you turn things around.
The modern marketing landscape provides a wide range of lead generation opportunities. This can make it hard to choose a specific marketing method, and it’s hard to say ahead of time, what is and isn’t going to work.
Thus, the only thing you can do is experiment with everything that’s on offer. In doing so, you should eventually hit upon a tactic that delivers results.
Interested in how you can drive more traffic to your real estate website? Check out this post to get some tips on what you can do!