Reinvent Your CPM Advertising with Adoori

Written by Zac Johnson
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Everyone is talking about and buying CPM advertising. With more effective and creative ways to promote, build and convert traffic with  landing pages, buying on a CPM method is a great choice. One of the key aspects to building a CPM campaign that works, is to make sure you are targeting the right audience, while also using a quality provider for traffic.

When you visit a web site and you start to see pop up ads spawn all over the place, the visitor will almost always close out these ads instantly. Instead, it’s best to focus your CPM efforts on pop under advertising, which allows the visitor to see just your ad window when they leave a web site or close the browser.

Using Adoori, you can quickly build and manage CPM campaigns for advertising around the world. Adoori’s traffic network covers more than 250 countries. You can get 30 million visitors through pop unders everyday across the world. Using Adoori, you also have access a lot of traffic particularly in the US, Canada, the UK, Western Europe and Eastern Europe.

How Premium Pop-Under Traffic Works

It’s very easy to get started with Adoori and a new CPM ad campaign. First you need to sign up for an account on their site, then simply add a tracking code to your landing pages. This line of code allows Adoori to track and manage all ad campaigns, which also will serve as your pop under advertising method as well.

Using this method, a visitor will visit a web site, close out their browser and no longer have a direct interest in anything on their screen. That is til they close their browser and see a new browser window, which is your ad campaign. The visitor has no choice but to look at your ad copy. Even if they decide to close out the additional window, it still takes more focus and interest to see the pop under than a pop over.

In the screen shot above you can see the main control panel for advertisers using the Adoori CPM platform. You can run reports for any specific time period and break down your daily ad spend, as well as different web sites and ad campaigns you create.

Creating Ad Campaign and Landing Pages That Work

Building a CPM pop under ad campaign, is a lot different than keyword or search engine marketing. It’s more visual, in your face and needs to grab the attention of the viewer. You only have a matter of one or two seconds to make an impression and entice the viewer to click or signup on your ad window.

If you have a generic or niche web site that you would like to send traffic to, it’s best to build a seperate landing page with a call to action, then just sending them directly to your web site. With a landing page you can test a lot of different creatives, while also tracking results. If you send traffic directly to your web site, there will be too many distractions and serving thousands or millions of impressions directly to your site, will mess with all of your original web site stats and tracking.

When building a landing page for your ad campaign, be sure to create different ad copies, as you can target target the following options through Adoori:

  • Keyword, Domain and Geographic Targeting.
  • Pop Under, Contextual Advertising.

How Much Does CPM Advertising Cost?

Just like you get paid a different commission based on where your leads are coming from, the same holds true for buying advertising. English speaking advertising is obviously the most profitable and sought after, so this source of traffic will usually cost the most, while other countries are at lower rates.

There is currently a summer package for premium traffic in a number of different country packages. The English-only package encompasses Australia, Canada, UK, and US, for example, and it costs $4.40 CPM.

You are not limited on the different countries you can target, or packages you may purchase. Mix and match, or build a unique campaign for each country or language and see what converts best for you. In addition to the flat rates posted on Adoori, there is also a bidding system in place if you want to ensure visibility on several “premium” sites.

Build an Ad Campaign with Adoori in Seconds

Creating an ad campaign with Adoori is extremely simply. While other sites ask for your full information and a long sales form, Adoori only needs your e-mail address, username, and password to get started. That’s a heck of a lot faster than many other ad networks.

Sign up with Adoori CPM Advertising

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4 Replies to “Reinvent Your CPM Advertising with Adoori”

  1. I've never been a big fan of pop unders, whenever I see one I immediately close it. I think your money would be better spent on AdWords. It looks more expensive but it's much more effective.

    Alex J

    CEO & Founder
    https://www.clickforliving.com

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