On the internet, content and traffic is everything. Most people have one or the other… but in some cases, you will come across a website or brand that simply can’t get enough of either. In this case, it’s all about RevContent and the massive native advertising and content recommendation network they currently have in place.
Even if you’ve never heard the name before, you’ve definitely seen their advertisements. What’s even more amazing, is that Revcontent continues to secure partnerships with some of the biggest brand names and content sites on the internet today — quickly and easily surpassing them across more than 250 billion content recommendations per month — while also building one of the most powerful online advertising platforms in the process.
Today we are going to take a look at how Revcontent has not only built up a massive traffic and advertising platform but also how both advertisers and site owners can get a piece of the action in the process.
What is Revcontent and How Does it Work?
At its core, Revcontent is an advertising and content monetization solution — you can also call them a content recommendation platform. As mentioned earlier, if you didn’t know their name already, you’ve like seen their advertisements and content placements all over the place (as seen below). This is especially true if you often visit any of their partner sites like Forbes, Newsweek, The Atlantic or Reuters, who all trust Revcontent to deliver the best content for premium ad placements on their site.
The way Revcontent works is pretty simple (from an internet user perspective). Site owners have content, but they often need help to better monetize it, along with their audience. Brands and businesses also need exposure. Revcontent has created a content recommendation network that caters to both of these needs.
However, to say that Revcontent is just another native advertising platform would be a huge mistake. They are actually ‘the’ leader in this space and coming up with new and revolution ad placements, content customizations, site partnerships, huge brand marketing deals and much more — all while benefiting both sides of the party (advertisers and site owners).
To learn more about the story of Revcontent and how they’ve become the massive powerhouse they are today, be sure to check out this article on Forbes.
Revcontent for Advertisers
For advertisers, Revcontent is a dream come true. The amount of advertising and display options available through the network is unlike anything else we’ve seen before. Through the extremely professional and high-traffic associations that Revcontent has in place, it doesn’t look like there is an end to traffic supply any time soon.
With that being said, one of the many reasons why ‘content recommendations’ and ‘native advertising’ works so well, is because it puts the advertisers in control of the content they want their audience to see — while also not looking exactly like an advertisement in the first place — while also giving the site partner the ability to display content on their site in a way to keep it well-branded, customized and not messing around with the on-site user experience.
This can once again clearly be seen in the example below, which displays how Revcontent placements are currently displayed on Reuters. When a visitor finishes an article and scrolls to the bottom of the site, they are no longer left with simply nothing, now they can see content “From Around the Web”, which is actually recommended through Revcontent — consisting of both regular content and sponsored listings. No matter what content is being displayed, it not only grabs the interest of the audience, it’s also getting clicked on and read in the process.
In addition to premium placements and how advertiser content will be seen across a wide range of sides, each client will also have access to their own admin area to manage and view all aspects of their campaigns. This allows for the addition and removal of sites (based on their performance), the split testing of different ad copies, and many other areas of your campaign. If you needed a few more reasons to trust Revcontent as an advertiser, look no further than their list of existing clients, which includes The New York Times, eBay, and Conde Nast.
In short, Revcontent provides all of their advertisers and site partners with the tools they need to find success, while also making sure there is full quality-control on both ends of the spectrum. As an advertiser, it’s also likely that you will have more question along the way, or even before signing up as a new client. For times like these, you can simply refer to the Revcontent Knowledge Database, which covers all of their most frequently asked questions, while also providing slideshow walk-throughs on many of them as well.
Revcontent for Content Creators
Without content, the internet would be nothing. As we now pass over a billion active websites on the internet today, that is a massive amount of content that can be monetized. In addition to all of the big name news and media sites that Revcontent has secured as content partners, they are also adding big players in new markets all the time. Sites like ViralNova, Answers.com, The Motley Fool, Rent Lifestyle and List25 all count on Revcontent to be one of their main source for site monetization.
So why are so many sites relying on Revcontent, and lining up at the door for approval? For the most part, it comes down to the RPM earnings (revenue per 1,000 ads served), the high quality of advertisers and content served from the platform and also the ability to customize and serve content to fit the look and feel of your existing site. While all of these mentioned areas of focus are key, it’s still also extremely important to keep your audience happy with navigation and content found on your own site, while also recommending quality outside content as well.
All of this is made possible through the tools and widgets provided by Revcontent to their site partners. Revcontent widgets offer full customization, which includes; a fully responsive widget that displays correctly on all devices, in-stream / gallery implementations, infinite scrolling ability (patent pending by Revcontent) and the ability to plugin API functions. For further information and visuals on this process, be sure to check out widget displays section of their site.
It’s also important to mention that Revcontent isn’t accepting all sites. With as much traffic they are pushing through their network of partners, this might seem like the case — but it’s actually quite hard to get a content site approved for their network. This all goes back to the quality of service being offered by Revcontent to their advertisers, while also keeping payouts as high as possible for their content partners. In fact, some content partners are seeing RPMs in the $40 range, which is not only extremely high for on-site content placement, it’s also generating millions of dollars in ad revenue for individual site owners every month.
Revcontent Introduces their Referral Program
As with all great internet marketing and advertising network, Revcontent just released their own referral program where publishers can invite new site owners to join the network. In addition to earning a 5% commission on all referrals, the referred site will also enjoy a bonus of 5% on top of their regular earnings. To learn more about this opportunity or to grab your referral code, simply log into your account and you will see your referral code at the top of the page or by clicking on your profile, then “Referrals Earnings”.
Revcontent is a Revolutionizing the Way Content Recommendations Happen Online
Revcontent has successfully created a platform that is changing the way content is both viewed and monetized on the internet today. At the same time, they are also making it possible for advertisers to reach new audiences they might not have otherwise known about, while also doing the same for content creators without a monetization method in place.
To learn more about how to join Revcontent as an advertiser or a content partner, click here to visit their site and get started today.
5 Reasons Why Your Business Should Be Writing Blogs Right Now
Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.
You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.
Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.
1. Generate Traffic
Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.
This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.
2. Boost SEO
When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.
There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.
Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.
3. Create a Brand Voice
There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.
But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.
Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.
4. Showcase Your Services
When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!
Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.
It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.
5. You Stay Ahead of the Curve
When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.
It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.
Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.
Your Business Needs to Start Writing Blogs Now
Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.
Want to start a blog on your website? Check out our services and see how we can help you set it up.
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
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