Since going live with the blog nearly four years ago, I’ve also prided myself to have one of the best themes around. This not only means having a great theme, but also changing it up year after year, and hopefully for the better. The latest theme change is my favorite yet, which a much cleaner, faster and user friendly design. The new ZacJohnson.com theme is run off the Genesis Framework theme from StudioPress and was put together by one of their designers. Rafal.
You can see a comparison of past ZacJohnson.com blog themes below.

As you can see from the screen shots above, the design just kept progressing over time. The first theme was created mainly for content and was the launching theme for the site. The next release was the first test for monetizing the site, and the introduction of banner ads displayed on the site. The last version above was an amazing update, which leads us to the blog theme you see on ZacJohnson.com today. The first theme was created by a designer I used a while back, the previous two themes were created by Unique Blog Designs, and the new theme is from Genesis Framework.
I am proudly promoting Genesis Framework to all of my visitors, as it’s an amazing theme and the customization and design features are just amazing. If you are thinking about redesigning your web site, I would definitely approve of the Genesis Framework, and any other themes available through StudioPress. At the bottom of every post, before the comments, you will see the following:
ZacJohnson.com runs on the Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
Check out the incredible features and the selection of designs. It’s that simple – start using Genesis now!
Genesis Framework is more of a foundation for a blog, then a complete theme. You can buy Genesis Framework, then buy other themes at a much discounted rate to which work with Genesis. For more information on how Genesis Framework works, head over to StudioPress and they have a ton of examples and themes to work with. The StudioPress team were also amazing to work with, and I would recommend their services to anyone.
In addition to the new theme going live, I will be working on some new additions on the blog, including some new guides, wordpress themes area, tools references and more. Let me know what you think about the new blog theme. I love it!
Good stuff! Looks great!
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The Genesis framework really is awesome.
Loving the new theme Zac. It looks great! What's your hand doing in your pocket in the footer though? I guess a new blog theme could be that exciting to the blog owner.
Also, where's the top commentator love? Hopefully you still plan on adding that widget.
Keep up the great work!
Haha, nice. The logo has always been that way, just not showing as much of the character in the header area. I'll be adding more sidebar widgets and top commentors as well.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
like it.great choice
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I can't really tell the difference, it just loads a lot faster
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There were a decent amount of changes, but still kept the previous design at heart. You can compare all of the previous designs from the previous image themes in the post.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
Nice and clean. Really love your new design Zac 🙂
Thanks, I love the cleanliness of it as well.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
very awesome , sure i will choose of my blog !
I will be the first to actually say what I think instead of brown nose you. The last theme was better, had a better flow. The only reason why I like your new genesis blog theme is because it makes it easier to advise on what a good theme should look and do.
Seriously Zac, I thought you were better than this.
I love the new theme. The old design had some features I miss, such as the crowns and the different pattern backgrounds, but this one is faster and cleaner overall.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
Looks nice! Any resources or suggestions on picking the right blog theme? I'm currently using continuum (a magazine style theme) from woo themes now, but I see many bloggers going with a simpler format.
I go nuts when it comes to blog theme. I actually just picked up the Pro Theme Pack from StudioPress, which costs $247, but it will provide me with enough themes until I grow out other sites with their own custom themes. Either way, I would go with a custom theme when a blog gets large enough, but just find a nice free or cheap one in the meantime.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
The site looks great! I've been looking at the genesis framework for a while and thinking about trying it out on a site to see if I like it better than the woo framework.
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I like Genesis a lot so far. I'm terrible with designing themes myself, so I picked up their Pro Theme Pack which has all of their themes so I can still use them on other sites. I'm also a member of WooThemes, but it's still always finding a theme that offers everything I am looking for, so I usually end up getting them custom made for larger sites.
My recent post Say Hello to the New ZacJohnsoncom Genesis Blog Theme
Your new theme looks really good! Genesis looks like a pretty cool WP framework.
Genesis is catching on like wild fire. I see a lot of new designers focusing on using this framework.
Really nice zac.
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Looks great, good job.
Very good, with good tools
David Faustino
great design zac – StudioPress puts out quality WordPress sites
nice fast load …..what did you change to make it go so fast? did you use a new hosting service?
your face is cut off on my screen on the left side……. looks nice
I noticed the toon getting cut off on my iphone too. I'm in the process of setting the blog up with a CDN to increase load times.
Looks good dude. I'm sure the main comparison for Genesis is to the theme Thesis….any thoughts on the differences/benefits?? My site is a work in progress….
Also bro…did not know you basically live a couple few towns over from me. It's funny…you always see people online making money and you don't think they actually live right by you (if that makes any sense); just gives hope that people everywhere really are making money online. I'm just starting in the affiliate game (trying) – you ever do any local in-person training/seminar/mentor type stuff?
Keep up the good work man.
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I've seen some amazing sites created with Genesis so far and it seems to have a lot of options. I haven't seen the same for Thesis, their designs usually look somewhat the same. That's just my personal opinion. As for consulting, I usually stay away from that area.
Congratulations on your new theme, it looks great!
That's also a complete discovery for me to see the whole logo in the footer ^^
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Yea, I thought the toon in the footer was a pretty cool feature too!
My (brutally ) honest thoughts:
The module banners look heavy and clunky – though the wrap-around is novel. Drop shadows and gradients? Aren't they a little overused and trite? Perhaps going with a flatter look would be more professional and have the added benefit of the content taking center stage, rather than the theme. We read your blog for your wisdom and insight, not because your designer has chops.
The color palette has a look more pre-teen and cereal box than confident and authoritative professional blogger. next time you visit the super market, take a stroll down the cereal isle. If you get to WalMart, check the toy section. It will become apparent, if not obvious. And the constant popup that continues even after I register is a bit of a nuisance. (cookies are not blocked on any of my machines)
Speaking of mastheads. It's 200 px high! On a massive display, that's no big deal, On a laptop or netbook, that'll eat 1/3 or better of the first fold. That's a lot of valuable real estate on every one of your pages. I understand the need for brand development and monetized real-estate, but I don't see this layout as a solid contribution to the user's experience – just to your advertisers and to building your list. You do intend for a site that enhances user experience – right?. There should be a value-benefit to register, other than seeing ads – right?
480px before we see relevant information. And on your home page, ads and signups are all that exist on the first fold for notebooks and netbooks. Can that be tightened up some?
I love the feeds at the top of the masthead. Well isolated and easy to spot.
I like the idea of bread crumbs, but they seem redundant on this site. You rarely have any content more than one level deep. Seems I can get just about anywhere with one click from the top level navigation.
The design is pretty to look at. The lighting effects in the masthead are tasteful and not over done. Nice work there.
Overall, the theme seems to the theme designers photoshop skills more than your content and ads. An unsettling trend amongst current template designs.
Far be it from me to argue with the success you have attained up to this point, but I believe a theme should elevate the content and the user experience, while encouraging the conversion funnel. In this theme, I don't see the conversion funnel first, I see the theme.
I like it.
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Very nice and clean theme.
Compliments with your choice Zac!
Hey Zac – looks great!
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Zac,
Way cool.
How about a contest where you and Genesis give the winner's blog/ website a makeover AND some one-on-one coaching.
I voluntary to be the test dummy.
Cheers, Bill in New Zealand. https://hogsatemysister.com
Good idea, but it seems their designers are currently extremely busy with other projects.
Congrats Zac! This design was SICK! Love it. 🙂
Jeff
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@John Harris:
Just shut it buddy. You are acting and definitely sounding like a critic which I am sure you are not. Who are you to talk about conversion to Zac?
Just sayin'
Thanks for the response! Like the Lexicon theme.
Congratulations on new theme Zac.
It looks nice & it loads faster too. clean and beautiful quality theme..
great design Zac!
I also love Genesis Framework , its awesome wordpress theme
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The new theme looks great Zac. I see how much your blog has changed since you started it. I remember the older theme, not the first one, but the one after that. That was the first time I found your site. Anyhow keep up the great work.
– Robert
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That was a great theme too. I've always been so happy with the latest improvement on the blog design.
The genesis theme set is awesome. Although I don't use it on my main site, i have used it on a few other sites that I have built in the past. It is definitely one of the best out there.
Brandon
From what I saw, ZacJohnson's new design is pleasing to the eyes. If I'm not wrong, this is a very clean and fast theme.
Your themes are really one of the best themes all around. There is a big variety in your themes. Excellent blog, will be back for more. Thanks!!
Agreed – looks great! I just did updates to mine too, although not so much a change in the overall layout, but more so in the content & plugins. Mine loads too slow is the only problem now… but I'll go through a big revision like you did later in the year!
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Nice new get up for the site Zac. Now I'm thinking if I should already make on overhaul for mine. Hmmm maybe by mid year lol
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It's all about progress – upgrade the look, refresh the message, keep the brand. You've done all of them Zac and kept the core business intact. Wise move, smart results.
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Wow… This is a nice theme…. I also love genesis.
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