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6 Reasons Every Business Needs Social Media Marketing in 2019

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Presenting consumers with a consistent brand presence across multiple platforms can increase business revenue by nearly 23 percent. For most business owners, finding a way to connect to a larger audience is a priority.

While most business owners have the desire to further their reach, many of them don’t know where to start. One of the best ways to attract quality sales leads is by investing time and money into social media marketing.

Social media sites like Facebook, Instagram, and Twitter get millions of visitors a day. Tapping into a fraction of this audience can take you from startup to a success story.

Are you on the fence about whether or not social media marketing is right for your business? If so, read below to find out why embracing this form of marketing is so important for small businesses.

1. Social Media Marketing Helps You Get the Word Out

One of the main benefits that come with using social media marketing is the ability it provides you to inform consumers. Modern consumers are hungry for information, which is why you need to do all you can to deliver it to them.

With a strong social media presence, you can consistently inform a large audience about the products and services you offer. You can take this one step further by investing in the making of a video.

Having the right mix of text and video content is essential when trying to make an impact on social media. Working with marketing professionals, like the ones at The Digital Agency is essential when trying to create engaging and informative content for your social media followers.

2. The Popularity Factor

Unless you have been living under a rock for the past decade, you know just how popular social media is. People from all corners of the world engage with social media forums on a daily basis.

Instead of letting your competition reap the benefits of an adequate social media marketing strategy, now is the time to embrace this form of marketing. Failing to follow marketing trends can affect the public’s perception of your business.

If you do not have a presence on social media, consumers may start to view your company as outdated. Not only can this affect your ability to attract a wider audience, it can also lead to your existing customers seeking out the help of a competitor. The time and energy invested in social media marketing will pay off in the long run.

3. A Cost-Effective Way to Market Your Business

If you are like most business owners, finding a way to save money is something you are passionate about. In the past, companies would spend thousands of dollars a month on print advertising.

Since the invention of social media, print advertising has started to wain in popularity. Not only is social media provide business owners with quality sales leads, but it is also cost-effective.

While using a social media service is free, you can spend money on targeted ads. Platforms like Facebook allow you to run customized ads. These ads allow you to target users based on factors like location, age, and interests. When done correctly, these ads will help you generate sales leads that actually convert.

4. A Great Way to Reach a Variety of Age Groups and Demographics

Some business owners have the misconception that social media is just for Millennials and Xennials. The truth is that social media attracts users from all age groups and demographics.

While it is important to develop content for your core audience, you will also need to find a way to give your products and services a universal appeal. The more people you can appeal to on social media, the easier you will find it to grow your company.

Things like interactive content provide a nearly universal appeal. People from all walks of life love filling out quizzes or looking at a video. By providing your audience with this type of content, you should have no problem growing your audience.

5. Receive Feedback from the People Who Matter the Most

Having a successful small business hinges on providing your customers with what they want. Interacting with your audience on social media is a great way to receive honest feedback about your products or services.

Becoming detached from the needs of your audience is a recipe for disaster. If consumers feel like you aren’t providing them with what they want, it will generally lead to them seeking out one of your competitors.

Conducting polls on social media regarding a new product or service can provide you with useful information. Take the feedback you receive and use it to optimize the products or services you provide can help you achieve the success you are after.

6. Address Customer Problems Quickly

Providing excellent customer service is essential when trying to keep your audience happy and loyal. Allowing consumers to instant message you on social media with problems they may have is a good idea.

Once you receive complaints on these platforms, you need to work on resolving them in a hurry. Showing your audience you are concerned about the experience they have with your company is essential.

Ignoring these messages may lead to your business receiving bad online reviews. Most tech-savvy consumers take the information in online reviews very seriously. Having a number of bad reviews can affect your ability to grow your customer base.

Working with Professionals Is a Must

Instead of trying to develop and execute social media marketing campaigns on your own, you should reach out for some professional help. A digital marketing professional can help you come up with a winning social media strategy and track the results of these campaigns with ease.

Looking for more information about social media marketing? If so, check out our article on how to an effective social media strategy can help grow your brand.

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Legitimate Ways on How to Get Real Followers on Instagram in 2019

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Gaining more followers on Instagram can open many doors for you and your brand.

People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads.

But, the road to gaining more followers is not an easy one. You can’t just start requesting everyone and their mom to follow you and hope that they follow back.

Nope, in order to get real followers on Instagram, you need a plan.

What do you need to do?

Read on as we cover some of the most basic and effective ways to get real followers on Instagram.

1. Optimize Your Bio

First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression.

And, seeing as people only take a quick second to glance at your bio, you better make that first impression count.

How do you do this?

Headline and Keyword

It all starts with your headline and keyword. Below your Instagram handle, there’s a line for you to put your brand name. Next to this, you should also write a keyword that helps describe who you are. For example, something like “Fitness trainer”, “makeup artist to the stars”, or “skincare expert”.

It doesn’t need to be anything fancy or lengthy. Instead, it should just be a couple of quick words to let people know what you do.

Body Section

The body section makes up the majority of your Instagram bio. However, it’s much different than the body section for a blog post. You want to keep it short and sweet.

The point of the body section is to clearly describe who you are and what you’re about, all while speaking in the voice of your brand.

You can see a nice example of this in the Lewis Howes social profile below. Notice how it has a nice profile picture, a URL to his podcast page, and high-quality content and images throughout the feed.

Here’s what should be included in the body section:

About Me

Your about me section should include a condensed version of your mission statement. You only have 150 characters, so use them wisely.

That being said, don’t be afraid to add a bit of personality here with hashtags and emojis.

Call to Action With URL Link

We’ve all seen brands do Instagram posts that say “link in bio” in them. Well, this is a perfect example of a call to action.

Below your about me section, you should have a call to action that entices your audience to click on the URL link that goes back to your site. Something simple like, “Click now for 10 percent off today only”, is perfect.

Social Proof

Customers are all about social proof these days, so be sure to add a line that gives your brand some credibility.

Examples of credibility include a certification, a social cause your brand gives back to, or a feature in a publication.

2. Get Crazy with the Hashtags

As you probably already know, Instagram now allows users to follow hashtags and not just profiles.

This provides a huge opportunity for those wanting to gain more followers, as the right hashtag can really boost your profile.

There are also plenty of useful tools out there to help you find the most relevant and popular hashtags trending at any given time.

But, you want to make sure you’re playing the hashtag game smart. First of all, make sure you’re not just using one-word hashtags. While these are valuable, it’s still smart to mix it up with multi-word hashtags that are more nice and creative.

And, don’t worry about every single hashtag being directly related to your brand. The goal of hashtags isn’t just about getting more immediate followers, it’s also about showing your personality so your current followers stick with you.

For example, let’s say you’re a personal trainer. It would be pretty boring if all of your hashtags were things like #workoutday or #staymotivated. Instead, you should try to have a little fun with it. For example, if it’s a leg day you could say #gettingaleguponthecompetition or #cantmoveafterthisworkout.

Lastly, make sure hashtags aren’t taking up the majority of your copy, as that can make your captions difficult to read. A smart thing many people do is put the hashtags at the end of the copy.

3. Get Descriptive With Your Captions

A picture certainly does say a thousand words. However, this doesn’t mean you want all of your captions to be super short.

While it’s definitely good to have some posts with short captions, you definitely want to dive into detail with other posts.

By being descriptive with your captions and telling the story behind the picture, you will generate more interest in your posts and be able to grow your following.

Also, storytelling is a great way for your customers to get to know you, so if you’re a one man or woman show, don’t be afraid to get a little personal on there too.

Someone who has the Instagram caption game down is Kayla Itsines, a personal trainer turned fitness entrepreneur who gained most of her business through Instagram. While Kayla keeps some posts short and sweet with workout demos, other posts are much longer and go into great detail about what she does to stay so fit.

She also shares with her audience stories about her family, friends, and travels.

Also make note of the URL being used in her Instagram profile page, as it leads right to her sales page — which likely adds a decent amount of new paying customers to her business and weight loss training programs daily.

4. Tap Into Influencer Marketing

If you’re looking to gain more followers so you can build your brand and grow your business, then you need to tap into influencer marketing.

But, you need to be smart about how you play the influencer game. First of all, you need to find people who not only have a strong following, but who also align with your brand values.

For example, let’s say you’re an organic food brand. It’s probably not a good idea to partner with an influencer who is constantly out partying and eating junk food. Instead, you should find influencers who focus on their health and fitness.

Once you’ve found a good number of influencers you’re interested in working with, start following them. And, be sure to turn on post notifications so you’ll get an alert every time they post something new. Whenever they post something new, be sure to interact with their profile. You can do this by liking their photos or by leaving comments.

Once you’ve started to develop a relationship with an influencer, you can finally reach out to see if they’d like to work with your brand.

But, the key is to not sound desperate. In other words, don’t say something like, “would you please post something about our product? We’ll pay you big money!” This is both unprofessional and spammy.

Instead, you should say something like, “Hey we really like your profile. Would you be interested in trying out some of our products?”

At the same time, if you are just starting out on Instagram and don’t want to try and build a brand and following from ZERO, the option is also there to use a solution like Famoid. They have plenty of services and solutions in place to help with Instagram growth, follower counts, and social sharing for your account.

5. Take Advantage of VPN Solutions

As bloggers and internet marketers, we often hear about the benefits of using a VPN to protect your information and browsing data all of the time. The concept is nothing new, but thousands of people are adding such privacy tools and solutions into their daily browsing habits daily.

However, VPNs can prove useful when doing any type of social media marketing and research online. Three of the most commons reasons for using one with Instagram are:

  1. Country-Based Restrictions
  2. Workplace and Academic Restrictions
  3. For General Security and Privacy

As noted by SurfShark’s VPN Affiliate Program, “Virtual private networks allow users throughout the world to bypass censorship. Everywhere. The internet should be an open hub of knowledge and sharing. Using the right VPN allows users to access Instagram content, from anywhere.

Besides protecting your information and online browsing information, VPNs can also help with accessing different Instagram marketing and scheduling tools you might be using. Depending on where you run your business or if you are trying to access wifi at different locations, this may limit your ability to access some sites and social platforms.

When it comes to VPN and running a business or brand online, it’s always better to be safe than sorry.

 

6. Get Local and Target New Audiences

When trying to build your following on Instagram, the smartest thing to do is to start local and to build your way up from there.

You should make frequent mention of where your business is headquartered. And, you should give shoutouts to your local community and point out local attractions.

As pointed out in this Search Engine Journal localized Instagram branding article, they focus a lot of attention on the importance “To optimize the local reach of your Instagram page, you need to focus on localized hashtags.“.

For example, let’s say you’re a yoga apparel brand based in New York City. You could create a post about bringing your yoga mat to Central Park for the weekend and then ask your followers about their place in New York to do yoga.

Once you’ve tapped into the city market, that’s when you can start thinking about expanding to the whole state, then the whole country, and then the rest of the world.

7. Post Quality Photos and Videos

If you’re doing all the above and still not getting followers, then perhaps you need to look at the quality of your Instagram photos.

If you’re posting a bunch of dark and grainy photos that look like they were taken on an original iPhone, then it’s time to make a change.

Even if your business has nothing to do with photography, your photos should still look professional. Otherwise, people won’t take your brand seriously.

If you’re just starting out and you can’t afford a fancy camera or a  professional photographer, don’t be afraid to use stock photos. Many of these are high quality, and you’d be surprised at the number of photos you can find that fit into your brand’s message.

Also, make sure you follow the 60/40 rule when posting photos. That is, 60 percent of your photos should be directly related to your product or service. The other 40 percent should be lifestyle shots. in other words, shots of your community, travel adventures, employees, or family. Or, they can also be quotes.

How to Get Real Followers on Instagram: Are You Ready?

Now that you know how to get real followers on Instagram, it’s time to put these steps into motion.

And just remember, a million followers won’t come overnight, so be patient with the game and take your time with each step. Pretty soon, those numbers will keep growing and growing.

If you have any questions about gaining real Instagram followers, please let us know in the comments below. And, don’t forget that Instagram is only one piece of the puzzle when it comes to building your brand.

Another major piece is your blog. Don’t know how to start a blog? Click here to learn in detail what you need to do.

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5 Effective Branding and Marketing Tips for Instagram Success in 2019

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Whether you’re running a brick-and-mortar business or looking to make your ecommerce a huge success, you need to work on your social media presence. These days, so many people are looking online first before making a decision about where to buy products and services. Even for something as simple as getting an iPhone fixed, potential customers are going to thoroughly study online reviews and check out your Facebook and Instagram pages to learn about what sales you might have going on. If you’re just starting a new business, then you definitely need to up your online presence: that’s where new customers are going to find you.

One of the most important ways to improve your online presence is by mastering Instagram. By using these following tips, you’ll get lots of followers, which means that you’ll eventually get sales by engaging with them.

1 – Post Great Content Consistently

Let’s say you have a great idea for what your Instagram’s going to look like. You’ve done your research; you know what your competitors are doing and what kind of content your ideal customers will enjoy and engage with. But that isn’t enough. Posting consistently is hugely important because that allows your followers to expect posts from you at certain times during the week. If you’re only posting when you’ve got a huge sale or just after you’ve started your business, you’re going to lose followers, which means losing potential sales.

According to research by Sprout Social, the best times to post on Instagram are Wednesday at 11 am and Friday at 10-11am, with the safest times to post being Tuesday through Friday, 10am-3pm. If it seems challenging to do this (especially the early mornings!) use a scheduling app to make your life a little easier.

2 – Use Geo-Targeting and Location-Based Ads

One of the easiest ways to boost engagement on Instagram is by geotagging anytime you post. If you’re someone who travels a lot–you’re a digital nomad or in a touring band–then geotag whenever you can. That will get local followers from wherever you’re currently posting, which helps cut through a lot of the work it takes to get their attention otherwise.

So how can a local business take advantage of Instagram targeting options? Think of something like this.

Most local services have something to offer, and are commonly purchased when a home owner or person is in need of something urgent. This can be anything from home services, home care, pest control, etc…

Take Moxie Services, for example, who wants to increase visibility for pest services in Chantilly. Since they already have an active following on Instagram, they can start targeting their followers (and non-followers) through the use of the Facebook Ads (Instagram) platform. Organic reach and followings are always great, but once you start putting some paid advertising dollars behind your campaigns, then you will start to see some real results.

Just like all options with Facebook Ads, the same can be done for Instagram as well. Moxie can then start targeting audiences within their designated town, city, zip code or other local radiuses. It would also prove useful to them to create a wide range of ad copies and split test what works best.

Considering that more than 40 billion photos have been shared on Instagram, this is a great way for yours to stand out among the crowd, while also making sure your ads are only being seen by potential customers in your area.

3 – Increase Your Follower Account Daily

Getting organic Instagram followers is all well and good, especially if you’ve already got some traction on Instagram. But if you’ve just started a new business or just don’t have many followers, using a service to buy Instagram followers can be very helpful. After all, once you’ve got enough of a following, other users will be interested in you because you’re already popular. 

However, the one thing to remember when buying followers on any social platform, is that they usually aren’t as active as ‘real and organic’ followers. That is why we often recommend using a tool like this one, which automates the engagement process and allows for a more natural flow of new subscribers and followers to your Instagram account.

With more than a billion users on Instagram, it’s not that hard to built a following once you have the right content and tools in place. Over 60 percent of users log into Instagram daily, so use that opportunity to use the right tools to get their attention!

4 – Mix Up Your Content with Images and Video

Instagram’s all about posting cool pictures, right? Wrong!

This is especially true with the rising popularity of features such as Instagram Stories, you should use video as much as you can. In addition to this feature, you should post simple videos or even GIFs to engage with your audience. Using live videos is also exciting because it gives your brand a kind of authenticity that’s necessary in today’s curated online world.

There’s a reason why there were 400 million daily active users of Instagram Stories as of September 17, 2018, and that’s because it’s a great way to engage with users.

5 – Make Sure Your Bio Looks Awesome

According to Verma Farms, “Your logo, including the colors and fonts you choose, all have an impact on how your brand is viewed and how recognizable it is. It only takes 10 seconds for a customer to form a first impression of a brand’s logo, so it’s important to do all you can to make your brand visually memorable.

In the same way, your bio needs to stand out. So spruce up your profile photo (which, by the way, can be your logo, if that works for you), and create content in your bio that’s relatable and told in your voice. There are opportunities to play around with emojis and fonts, though check before doing this that it’s something your audience will be receptive to!

Take a look at any of the top accounts and influencers on Instagram and you will quickly find that many of them share the same basic traits — which are commonly a great looking bio photo, a short bio that delivers a message, content that is high-quality and looks great, and a nice mixture of video and image content. You will also find a custom url to their main website or a landing page, depending on the objections of the Instagram account user.

These are some of the best strategies you can use to have success on Instagram.

Whether you’re an aspiring Instagram influencer or working to make your business stand out online, these tips will get you the followers you need!

With mobile usage on the rise and Instagram continuing to reach more audiences and users daily, it’s no longer a question of if or when you should start using the social platform as a branding and marketing tool — but how.

Start implementing these tips and winning methods into your business today, and start seeing the ROI almost immediately.

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How to Reach New Audiences on Instagram with Kicksta

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As the growth and reach of Instagram continues to grow, so does the need to have a suitable marketing plan in place for your website, brand, or online business. What was just once a simple mobile application that made it easy for friends to share photos and improve their online following, has now turned into one of the largest social platforms and marketing opportunities on the internet today.

With Facebook being the owners of Instagram, we all knew this was only a matter of time. As new marketing opportunities continue to come into fruition on Instagram, it’s now more important than ever before to make sure you have a massive following in place, while also focusing on content creation, paid ads, and remarketing as well — all of which, Instagram makes quite simple.

However, waiting around for organic growth and random followers to find your content is something none of us to have time for. A better solution is to rely on the powerful set of tools and features that are being offered through Kicksta.

Let’s take a look at this powerful social media marketing tool and how it can help grow your reach and business through Instagram in 2019.

What is Kicksta and How Does it Work?

Social media platforms make it easy to create content, connect with other people, and measure your progress and growth over time. More often than not, this can be done through simply looking at your follower and likes/shares numbers, or digging deeper into your paid advertising on a specific platform.

However, where many of these platforms lack, is in the ability to grow your reach over time, while also having more control over who you target demographic is and how to grow your follower count at scale. This is where a solution like Kicksta comes into play.

As we all know, follower numbers alone don’t count for much. They look nice on the outside, but if the engagement factor isn’t there, then you are just left with a big fancy numbers that makes your account look big — but only you, as the owner of the account, knows it’s real value.

Through the use of Kicksta, Instagram accounts can zero in on their target audience or a specific demographic by ‘liking’ content from these users, which then increase the reach and engagement, while not having to pull in a huge number of ‘fake’ follower accounts in the process. The benefit here is that when another user sees such engagement, they are a lot more likely to check out your profile and organically and genuinely follow your account back.

By using Kicksta’s automation tools, this method can be replicated and automated at scale to generated hundreds of new engagements and followers daily.

Don’t Buy Followers. Attract New Ones.

There are many platforms and solutions out there that will sell the service of providing thousands of Instagram and social media profiles to instantly follower your own profile. As mentioned earlier, this sounds like a great idea, but if the engagement isn’t there — then it’s just a number, and that’s all.

With more than 2,000 active Instagram marketers now using Kicksta, they want you to clearly understand how this process works. It’s not about buying followers or advertisements, but instead making real interactions with other Instagram users, and then gaining their interest and follow backs.

Through the use of Kicksta, there are no tricks or spammy methods in place that are making engagements on other accounts and removing them if the end user doesn’t follow back. This would be unethical and definitely against the terms of service laid out on Instagram.

Just like the concept of growing a mailing list or setting up a new ad campaign, you really only want targeted traffic and legitimate users clicking on your ads and joining your list. The same concept with Instagram and using Kicksta apply.

The objective is to appear as natural and organic as possible. Not just to comply with Instagram rules, but to also attract and engage with new audiences as well.

Once you create an account with Kicksta, you will be able to login with your Instagram account credentials. This will then provide you with all of the necessary information and account features in order to target the exact audience you are trying to reach. The “Creative” plan allows accounts to target up to 10 accounts who have a similar target audiences to what you are looking for.

A good example of this would be if you had a clothing line or a make up business, and you wanted to target fashion Instagram influencers and their followers. Since it’s quite likely the followers of these accounts would have an interest in fashion, they they would likely have an interest in what your brand has to offer as well.

Should you want to reach a much larger audience, the option is there to target up to 40 accounts, through the “Professional” plan. This allows for audience targeting based on gender, location, and hashtag.

As mentioned earlier, all “likes” and engagement will appear organic, thus leading to more authentic followers and engagement to your own account — which also freeing up endless hours of manual outreach and promotion in the process.

Making Your Way Through the Kicksta Dashboard

The concept of Kicksta is easy enough, and so is making your way through their login and dashboard area. Once inside, you can add and manage multiple Instagram accounts, but each will need to have it’s own associated membership plan.

The first step in this process is to connect and select your Instagram account. You are then given a quick overview where you can review all engagements from your most recent activity and accounts. This will show engagements made, best performing posts, worst posts, and more.

This can all be easily accessed and viewed within the main navigation area. You can also click to see all of your post activity, how many likes and comments they received, and the type of content and targeting Kicksta is looking for to best target your demographic audience.

The “Targets” feature shows all of your current targets and allows for the addition of new ones as well. This can be as straightforward as adding in new Instagram accounts to follow, or diving deeper into demographic and targeting features.

Overall performance, daily growth and conversion rate tracking is available as well. With such stats and features in place, it’s easy to split test results across different audiences and influencers on Instagram

Kicksta is an Ideal Instagram Automation Tool

As always, nothing is as simple as ‘set and forget’, but Kicksta does do a good job at coming close to it.

Kicksta doesn’t guarantee any type of performance results or how many followers you will receive, but they do provide the tools and features to make growth on Instagram possible — especially if you are willing to put in the time and effort to split test and target different audiences.

To learn more about what’s working best for other Kicksta users, be sure to check out the various case studies on their website.

With most marketing on the internet being a numbers game, it’s all about putting in the time and effort to master a process, and then scaling it over time.

Whether it’s influencer growth, retail sales, or a branding play, the Kicksta platform has the tool and features in place to deliver results and increase ROI in the process.

How Much Does Kicksta Cost?

Kicksta currently has two monthly pricing plans. Depending on the level of growth you desire and your budget, you may find that one fits your brand and marketing goals better.

You can see a side by side comparison of the two plans below.

The big difference between the two plans is that the Creative plan is at a lower price point of $49 per month and is limited to just 10 targets, while the Professional plan is just double the price, but offers four times the targeting limit.

Both plans come with a 14 day money-back guarantee — which are no questions asked, and you can cancel at any time.

If you are doing any type of branding or marketing on Instagram, give Kicksta a try and see how it works for you.

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