If you’ve been on the internet long enough, there is a good chance that you’ve stumbled across the term search engine optimization at some point or another. You’ve probably used Google or another search engine millions of times. The goal of SEO is to ensure that your website shows up on the first page of Google’s results. In return, your company’s website will gain more visibility, additional traffic and your revenue will eventually soar to new heights.
For most of us, the concept here is nothing new. What is different however, are the methods being used to rank higher in Google, while also pushing the competition lower. Within this guide, you will learn how the right strategy that can empower your company to achieve growth through the use of both SEO and social media.
Helps Build Your Reputation
First and foremost, you should realize that consumers think highly of companies that Google likes. People tend to trust Google and Microsoft, more than other brands they may not have heard of. If you’re able to get your website on the first page of Google and Bing, consumers will see that these companies trust and respect your website and company. In return, they’ll feel much more confident about doing business with you. They’ll realize that they’re going to get a great deal by working with your business.
When it comes to SEO and content creation, you should definitely consider your options with starting a blog. This is something I recently talked about in my ORM blogging article, where I highlighted the following data points.
- Put a Face and Personality with Your Blog
- Get Out There and Engage with Your Audience
- Create Content that Gets People Talking and Sharing
Many forms of marketing and advertising are immensely expensive, and in most cases — dry up after your budget is spent. With the right SEO strategy, you’ll be able to push your website to new heights without spending excessively. In fact, it is possible to get ahead in the SEO world without spending anything whatsoever. Nevertheless, some companies may want to invest in pay-per-click ads or media buying. Regardless, you can rest assured knowing that your SEO venture will be relatively inexpensive compared to starting any other type of business or using other marketing techniques.
The following methods work perfectly for SEO when you are working on a small budget.
- Creating your own content and doing competitor SEO analysis
- Guest blogging on other sites within your niche market
- Putting in the time and effort to creative expert roundups
Catering To Your Goals
Each company will have a unique set of goals. Some companies want to compete on the international level and conquer the world. Others will be happy gaining a footing in the local market or within a small niche market. SEO is truly very diverse and it can be customized to suit your individualistic needs and goals at the given time. With local SEO, you’ll be able to reach customers in your geographical location. Or, you can expand your base and market to customers all around the world. With SEO, the possibilities are truly endless.
In addition to having your own personal goals, it’s important that you not just have a marketing plan in place, but also a way to measure your success and results over time. I personally use and recommend SEMRush. Not only will their platform allow you to check on the latest rankings for your own site, they also provided competitor analysis and site audits as well.
Social Media and SEO are a Great Mix
As important as natural SEO is, it would be a big mistake to discount the power and viral marketing that social media can bring into the equations as well. For example, more people are accessing the internet through their mobile devices and social media than ever before. This is where big-name fashion bloggers are seeing the most of their growth and revenue come in — mainly through visual social platforms like Instagram.
With that being said, be sure to not just have a presence on social media, but also to actively gain more followers across all platforms — whether that be Instagram, Twitter, Facebook or Pinterest. At the same time, be sure to syndicate your best content as well. The more followers and eyes you get your content in front of, the more likely it is to get shared and picked up on other sites. In many cases, this can be automated, but will also help improve social awareness, shares, and SEO back to your main sites as well.
Reach Legitimately Interested Customers
When using other forms of advertising, you’re truly taking a gamble. You never know who is going to read your ad in the newspaper and you don’t know who will hear it on the radio. Radio and newspaper ads might be very effective or they could be a complete bust. In the world of advertising and SEO, you always need to stay updated with the latest trends and what’s working today. The same can actually be said of other media buying methods online as well. Sure, you might be getting traffic and ad impressions, but does that audience really have an interest in what you have to offer?
With SEO, you can actually reach legitimately interested customers. After all, these individuals will have to search for specific keywords to find your company. This ensures that they’re somewhat interested in the goods and services that you have to offer. Just think about the last time you went to Google and searched for something… you were definitely interested in and probably ready to take action or make a purchase as well.
Social Media Builds Quick and Reliable Relationships
One of the most important things to remember about social media and finding success on various platforms is that you not only need to increase your follower count, but you need to have a great reputation as well. This includes promoting and sharing content with others (and not just your own) and also giving people a reason to follow you or your brand in the first place.
At the same time, social media is a great way to build new relationships with other site owners and bloggers who might offer guest blogging, interview opportunities, or social sharing groups. Spend some time on Facebook and look for active blogger groups, and you will know what I mean. Use social media to promote your content, but also to build new relationships and opportunities as well.
You can learn more about this process and see some examples here.
SEO is Great for Long-Term Growth
Finally, you should realize that SEO is going nowhere. In fact, the internet has grown more and more popular during the past few years, and even more so with technology and mobile devices making their way into third world countries. If you’re able to achieve success in SEO, you will be able to also achieve long-term growth. As long as people continue using the internet, they’ll continue finding your site and your revenue will continuously climb higher and higher.
A great way to look at this is if you had $100 to spend. You can either blow through $100 in Google PPC ad spend and be out of traffic when the campaign is over, or use that $100 towards content creation, social promotion, link building outreach and more. Both methods work, but when trying to start a business or online site with a small budget, SEO is a great way to go.
How to Create the Best SEO Results for Your Efforts in 2018
When it comes to SEO and social media, there are many ways to improve your site rankings and reach. The most important thing is that you actually put in the time and effort to get started. Unfortunately, way too many people will focus on how many different things there are to do, and never really take action.
Start with any of the methods or elements above, then scale out over time. Most importantly, make sure you track your results so you can always see where your efforts are paying off.
3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners
Social media is everywhere. Whether it’s Twitter, Instagram, Facebook, or any of the smaller platforms in between, it’s become one of the most effective ways to build a following, reach new audiences and also putting marketing dollars to good use.
That is… if you know what methods to use, and which others to stay away from.
While the concept of social media marketing is nothing new, don’t forget that millions of new people are going online for the first time, and thousands of entrepreneurs are launching businesses online for the first time — both of which are going to want to get active with social media.
If you want to reach new audiences and generate leads, paid social is the channel you need to be using. But without the right training, paid social can be a tough medium to crack. If you’re new to paid advertising, there are some important things you are going to need to know.
One such example is the clear difference between Facebook Ads and Google Adsense, which might not be so clear to newbie marketers or anyone going live with their first online ad campaign. Neil Patel does an excellent job in explaining the differences between the two in the video below.
Facebook Ads vs. Google Ads is just one example of something that should be obvious to marketers and site owners before spending money online and playing around with social media. Here are a few other tips, tricks, and marketing methods to consider as well.
If you already have a Facebook page set up for your business, then the easiest place to get started with paid advertising is by posting your top performing posts. This tactic requires minimal effort and training, and will help expand your reach beyond your existing fan base on Facebook.
There has been some debate for many years now on which advertising method is best; Boosts vs. Promoted Posts. However, for most brands and site owners that spent money on ‘boost’ campaigns, they usually didn’t see the ROI they were looking for.
To implement this strategy, take a look at your Facebook post timeline and identify organic top-performing posts – posts that got a lot of engagement (likes and clicks) naturally. Select the “Boost Post” option in the lower right hand corner. From there, you can select a goal for your boosting, like Engagement or Website Visits, and also do some audience targeting to reach new people. You can choose Location, Age and Gender to help Facebook find the right people to show your post to.
“Boosting” a post is extremely easy and you can make it fit any budget. However, just because it’s easy, it doesn’t mean you should do it. A better example would be to still use Facebook, but to focus more on custom audiences, remarketing, and targeting your ads towards existing mailing list subscribers and site visitors — which are all possible through the Facebook Ads platform.
Try a Link Ad
Link Ads are one of the easiest Facebook ads to set up for beginners. These types of ads look like a regular Facebook post that you posted to your Facebook page’s timeline, and will help you reach people who aren’t your fans. This type of ad works best for driving traffic to a blog post or a landing page.
The benefit here isn’t just that they are easy to set up, it’s also that they blend in with the regular content on Facebook Ads, which allows marketers to see much better results and engagement if they are willing to put in the time and effort. You can see an example of one of these ads below, and also explore the many other types of ads on Facebook here.
To set up this ad you will need to create: ad copy (post copy, link title, link description), image, call to action and a link.
Experiment with Video
Facebook is becoming more and more of a video platform, so, especially if video is already a part of your marketing strategy, you should experiment with Video Ads on Facebook. Videos are a unique and memorable way to reach new audiences. Videos also autoplay in the Newsfeed, which increases the likelihood of users seeing and absorbing your content.
Video is so attractive right now because everyone is consuming it. For brands with a lot of money to spend, Facebook Video Ads are perfect for not just increased branding, but also real views, engagement, and ROI as well. Take a look at some of the most active brands using online video through Facebook Ads.
When you set up a Video Ad, make sure you set up a call to action (like Learn More, Buy Now, etc) at the end of your video through the Power Editor. In addition, make sure you include subtitles, as many Facebook videos are watched without sound.
Set up Retargeting
Once you start running Facebook ads, your site will start receiving more traffic. You want to make sure you’re taking advantage of this traffic and these new visits, and a great way to do this is by implementing retargeting. Retargeting captures the digital information of your site visitors, and then follows their “digital footprint” around the web so you can continue to serve them ads and stay top of mind. So if they don’t convert on their first visit to your site, you drastically increase their chances of converting down the road.
Retargeting is now being used by more businesses and brands today than ever below. This Facebook Advertising Agency in London had the following to say about Facebook Ads and the continued support for retargeting campaigns:
“If you’re looking for exposure, Facebook is hard to beat. On a daily basis, you’ve got access to over 1 billion users – with a lavish spread of demographics within. What’s more, the average Facebook user checks the service five times or more during their day – so it’s the perfect platform for building brand awareness. Facebook allows advertisers to create custom audiences for their paid campaigns. Often, this will mean people retarget users who have expressed a prior interest – or have signed up to email marketing. Your advertising can now follow your customer’s online footsteps. Traffic leaving your page or site no longer represents a missed opportunity either – with Facebook retargeting, it could be the first part of a person’s journey toward becoming a customer – and can be exceptionally powerful when tied to your broader SEO, PPC and social campaigns.”
While this might not make perfect sense to a new marketer or brand setting up their first ad campaign, it will after a few quick examples. You can also take a look at the retargeting graph below to see a visual on how this multi-step process works.
Retargeting can be a bit trickier to set up, so be sure to research a few resources online and walk through the steps to make sure your Facebook Ads account, pixel placements, and ad copies are all in place for optimal testing and ROI.
How to Grow Your Business and Brand through Paid Social Media Efforts
With more than a billion active sites on the internet today, and more than three billion users spread across social media, it’s important to know what you are doing before getting started. This is true with all online advertising and anything that requires a decent amount of investment.
Be sure to run through each of the Facebook Ads methods above, and also consider these expert social media tips.
Want to Get Famous on Social Media? Famoid Can Help.
Social media users across the globe are preoccupied with getting more visibility. If you use social media to promote your business, increasing your traction on social media is even more important. Finding ways to increase visibility can pay lasting dividends for your online branding strategy.
When you increase engagement with your content on many platforms, it will rank higher in the feeds of your followers. This obviously translates to even more visibility. If you have a well thought out approach to boost engagement of your content, visibility can increase exponentially.
With over five years of experience in the industry, the experts at Famoid understand this very well. They developed a platform to significantly increase visibility and engagement for a very reasonable price. They help their customers increase engagement statistics and followers on Twitter, Facebook, YouTube, and Instagram.
Using Famoid to Grow Your Social Following Fast!
We all know that social media is extremely important and that there are now more than three-billion users spread across all of the major social platforms on the internet today. With this in mind, one might think it’s easy to grow a following with so many users out there. While it is possible to organically build a large following, there are also plenty of distractions and clutter from other social accounts you will need to navigate and scale above as well.
This is where a solution like Famoid.com comes into play. Instead of just relying on organic reach, there are online advertising and social connection platforms that can help grow your following at a much faster pace.
Famoid was founded in 2017. In just one year, the company has provided nearly 42 million real followers and over 34 million likes to its customers. The service is completely legal and makes sure that engagement statistics look natural on social media sites.
Here are some of the main benefits of using Famoid.
Safe and secure
There are a number of sketchy services that claim to help you boost your social media engagement. Many of them require you to share your social media passwords. Unfortunately, they may not keep your credentials secure, which can leave you vulnerable to hackers. They may also require you to use a credit card to make payments, which does not always use the best encryption. Since there have been so many security breaches over the past couple of years, this isn’t a risk that you will want to take.
Famoid does a much better job of protecting your security. The service does not require you to provide your password. You can simply share the URL to the profile that you want to promote and Famoid will take care of the rest.
You can also make all payments through PayPal or SafeCharge, which nearly eliminates the risk of fraud.
Instant delivery ensures better visibility for your content
Famoid usually processes orders within five minutes and delivers your likes or followers within 10 minutes. Their prompt delivery isn’t just important for providing instant gratification. According to experts that analyzed its algorithms, Instagram appears to rank content more highly if it gets great engagement within the first half hour after it is posted. Facebook and Twitter appear to work the same way. Using Famoid to increase engagement as quickly as possible is crucial to boosting visibility in the content feeds.
Again, this is something you can work on manually — but it’s also something that will take a lot more time than you originally may have planned for.
Buying fake followers or likes is very risky. Facebook has been banning them since 2015 and is getting better at it every day. Other social media sites have followed suit.
Many other services clearly use bots and fake accounts to boost their customers’ engagement statistics and follower counts, which puts their customers at risk. Famoid delivers much higher quality results. They promise real, organic followers and likes from active accounts. This is very important for a couple of reasons:
- These followers have real followers of their own, which helps you get more traction from your investment.
- Social media websites are becoming more adept at detecting fake accounts and penalizing people that use them to increase their social metrics.
- Many social media users look carefully at the followers and social media likes of accounts that they follow. They will stop following you if you buy fake followers or likes.
Since you are getting organic likes and followers when you use Famoid, the results will be much more sustainable.
Exceptional Customer Support
I have yet to see a social media promotion company that offers better Customer Support than Famoid. Their team is available 24 hours a day, seven days a week. All customer service representatives are familiar with the nuances of the platform, so they can provide excellent feedback.
Automated Instagram deliveries
You don’t need to manually request more Instagram followers or likes. Famoid has an automated system in place to help replenish them if you start losing traction. If you begin losing Instagram likes that you ordered, he will start receiving additional transmissions within 24 hours.
You will feel much more comfortable working with a company that is highly transparent. Famoid shares their corporate address and lets customers know where they can go to visit them. You can even their business location from Google Maps. This is far more transparency than most other social media marketing services offer.
How much does Famoid cost?
Famoid is one of the most cost-effective platforms for increasing your organic social media engagement and follower statistics. Here is a quick summary of their pricing model.
There are four pricing models for purchasing Instagram followers. The cheapest option allows you to purchase 100 Instagram followers for $2.95. The highest priced plan allows you to buy 25,000 followers for just $99.95. If you go with the premium option, you are paying a fraction of a penny per follower. The cost for Instagram likes is the same as followers.
Getting Facebook likes is also very economical with Famoid. Again, there are four different pricing plans. The cheapest allows you to buy 500 likes for $8.95, while the most expensive plan gives you 5,000 Facebook likes for $44.95. The cost for likes is the same, whether you are buying them for your profile page or a specific post.
The Twitter service doesn’t appear to be active right now, but Famoid might launch it again in the future. The pricing structure for Twitter retweets is still listed on their site and is identical as the one for Facebook likes. The cost for buying Twitter followers is also the same.
You will pay more for YouTube subscribers than any of the other plans, but that is only because of the difficulty building a base of real, organic followers. It is still a very affordable option, even compared to companies that sell fake followers. The cheapest plan lets you buy 500 YouTube followers for $59.95. The most expensive plan lets you buy 5,000 subscribers for $289.95.
Famoid offers a huge ROI for brands trying to increase their social media presence
If you are trying to scale your presence on social media, Famoid is a great option. You will be paying for real likes and followers that offer lasting results. The price structure is amazingly low for what you are getting.
5 Expert Guides on How to Rank YouTube Videos on Google
Want to rank your YouTube videos within Google? Sure, we all do… but the truth is that most people think of the concept, but never actually put the idea into action. YouTube gets billions of page views every months and it’s making plenty of millionaires in the process. YouTube is also owned by Google, which means it’s likely you can rank video content from their site all the way to the first page of Google easier than you might be able to rank your site.
So what’s the big secret to ranking your YouTube videos on Google? Well, there are plenty of theories and methods out there — such as embedding videos within your blog content, using transcription to increase on-site (video) SEO to your page, linking back to your YouTube video through various sites and using a variation of relevant keywords.
Now the big question is… what works and what doesn’t? Well, if we all knew that, we’d all be ranking on the first page of Google, wouldn’t we!
While I’m in no way an expert at ranking YouTube videos within Google, I am pretty good at finding some of the best resources out there to help you along the way.
Follow These Tips to Rank YouTube Videos on Google
Each of these guides are unique in their own way, but most follow the same formulas of creating high quality video content, using text within your video descriptions and ultimately sending backlinks to your YouTube url. Be sure to visit each of the sites as they have unique content, videos, infographics, examples and guides.
Brian Dean of Backlinko.com is always coming out with excellent guides on how to build backlinks and rank higher in the search results. His guide on how to rank videos in Google is probably one of the best out there, as he goes into a lot of detail on how to find the right keywords to target, setting up your video title, description and YouTube page correctly, while also covering the many different ways you can embed video and get backlinks to help you jump to the top of the search results.
Everyone loves a good case study, and this one is no exception. This guest post from Vinay Patankar on SEMRush walks us through the process of why hitting your target audience with video is such a great opportunity. Vinay also goes on to show many of his different rankings in the search results and how he got there through ranking his YouTube videos. Vinay also covers video optimization, keyword rankings and off page optimization while also providing a big list of resources for building quality backlinks back to your YouTube page.
Neil Patel is another SEO expert who took the time to create a guide on how to rank in Google through the use of YouTube videos. In this 7-step video ranking guide, Neil walks through the process of ranking a video by starting with the most basic steps, such as uploading a video to YouTube, embedding the video on your site, adding content around your videos and ultimately focusing on your SEO and backlinking strategy. While this guide is less advanced than others mentioned, it’s still a great guide and I highly recommend reading through all of the blog comments and questions as well.
Brian Dean also created a follow up video on how to rank videos in Google through the QuickSprout University course.
As fun as several thousand word guides and tutorials are to read, sometimes it’s better to get a visual look at how things work. In this infographic created by Sean Si, we get to see why video is so important and the break down of how to properly create your video content, while also focusing on your user engagement afterwards. This infographic covers a lot of the quick tips, tricks and takeaways that the other guides recommend, but without the massive time required to read through all of the filler content.
Ryan Stewart is a digital marketing psychopath who put together a nice 9-part hack series on how to rank your video content within Google. This quick read (because it’s broken up nicely), shows a lot of great examples and gives actionable tips such as creating your own custom thumbnails, knowing how long to make your videos and how to utilize playlists and getting your YouTube channel page to work for you. Also be sure to check out Ryan’s 8 video ranking tips on SocialMediaToday.com as well.
No matter either you’re new to YouTube or struggling with ranking your videos for long time, BlogRex’s YouTube SEO guide covers well researched and actionable tips to rank higher. From on-page SEO’s perspective of video optimization to off-page video SEO and then easy video promotion, everything on one page. This guide specifically tells you how exactly audience retention is connected with video ranking and how to get better at this. It’s not only for YouTube, but also for ranking on first page of google with the help of proper keyword targeting and research.
The Answer to How to Rank YouTube Videos in Google
I’ve provided you with some of the highest quality content and guides on the internet for learning how to rank YouTube videos on Google. At the end of the day, it’s going to come down to multiple factors to rank you videos on page one, but the three big takeaways from each of these guides are;
- Video content (engagement)
- Video embed (more views and content)
- Links to YouTube Video (backlinks)
Another lesson that all of the guides preach, is to focus on the quality of your videos and to provide value. While it might be easy to create a bunch of low quality videos and hope at least one of them ranks, it would be much more beneficial to create one super high quality video and spend all your efforts on creating that one video.
Be sure to reach through each of the guides above, but their recommendations into action and start ranking your videos on Google!
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