Blogs have been around for quite some time. Every respectable business has put effort into building respectability through helpful content. However, with many strategies said and done, what can you do to take your blog to the next level?
Having a successful blog is a competitive advantage – a huge one. From appearing on the first page on Google search to raising awareness about your product, a blog helps do all that. For one, quality content lets you be noticed without the need for costly PPC.
Furthermore, not only does a blog help drive traffic to your website, but it also builds trust and emotional connection with both prospects and existing customers. Simply put, it is an all-in-one marketing tool.
Here’s how to make it exceptionally good.
Know Your Audience
The most important word in marketing may just as well be – targeting. Every business strategy begins with getting to know its audience. Otherwise, you might be ringing the wrong bell and receiving little to no positive outcomes.
The same applies to running a business blog, which cannot possibly grow and capture quality leads if there’s nobody around to read it.
Get to know your audience first.
Audience targeting data will influence your blogging decisions, from when to post to what font to use. Ultimately, it will help you understand your customers’ needs and pain points, just as well as how to solve them before your competitors.
Show Your Expertise
Now that you’ve found a perfect solution to all your customers’ problems, you finally have an opportunity to brag. A blog is where you show off everything you’ve learned while trying to be the best in what you do.
It’s time to convince them you are number one in your niche.
Sharing expert opinion on your business blog requires some hard work, though. To begin with, you need to be sure that you know what you’re talking about, which means backing your words with research and relevant sources.
However, you also need to make it fun.
Nobody likes reading dry facts, which is why successful bloggers use easy-to-read formats such as how-to articles and so-called listicles. Feel free to include video content with many first-hand tips, interesting stats, and quotable thoughts.
Post Shareable Content
Another reason for making your expert opinion quotable is – you need social media shares. In terms of traffic and ranking, a successful blog can do a lot on its own, but add a share button to it too, and you’ll quadruple your brand mentions in no time.
Approximately 82% of marketers repurpose content across social media.
It’s not hard seeing how this strategy helps increase your reach and why this is important. You’ll see new crowds coming to your blog from social media, but you’ll also register heaps of new followers on relevant networks that allow you to push your business forward.
However, while expertise is appreciated on popular social media such as Facebook, Twitter, and especially LinkedIn, you’ll probably want to reconsider your content for other platforms like Instagram and TikTok. That is if you need to be there at all.
Stay Fresh & Relevant
Speaking of different channels and their varied audiences, you might be wondering – is there a way to win them all? How can you possibly make your blog a welcoming place for so many ideal customer personas? Also, how can you keep them engaged?
The answer is simple – stay fresh and relevant.
This popular marketing catchphrase means never to stop producing original, high-quality content. You need to offer value to your readers.
In terms of topics and themes, you need to make sure that you’re following the latest trends from your niche. Always be the first one to share opinions on industry news.
Thus, there might be times when you will need to research markets and find local competitors. A Virtual Private Network is a convenient tool many marketers and blog writers take advantage of daily.
Not only does it protect communications and file exchanges, but it also offers another perk. A VPN can help unblock Google results to find those specific to a certain region. If you need to find more information about the concerns and preferences of a certain locale, this tool will be highly helpful.
Start a Conversation
Finally, talk to your readers.
You should keep the conversation flowing. Successful bloggers know that engagement is way more important than traffic because it directly translates to satisfied customers.
Visitor engagement is ensured by interactive content such as polls and contests. It’s a way for them to participate in your creative process and for you to say thank you for being loyal. To show you’re listening, always share customer feedback.
Today’s customers appreciate transparency above all else. Savvy brands use blogs and social media as platforms for sharing behind-the-scenes and sneak-peek content, which helps them build trust and convert their customers into brand ambassadors.
Running a profitable business blog is hard work, but only in terms of consistency. Ultimately, what you need is a foolproof content schedule. Posting regularly shows your respect towards the audience and paints you as a professional.
When it comes to blogging about your business, originality, creativity, and consistency make all the difference.