Starting Your Own Online Casino Web Site

The world of online gambling and poker makes billions of dollars every year. I remember playing around with online casino and affiliate programs back in the early 2000s. It was a fun time, but the competition was extremely tough and online casinos were paying over $50 per click on Google and other search engines.

Since then a lot of things have changed, such as the USA not allowing online gambling (yet it still happens), though a lot of people in congress are trying to get that revoked so the US can start earning money from it, instead of just missing out completely. Search engines have also stopped most online casinos from advertising in their search results.

No matter what the USA or search engines do to deny online gambling and casinos, it just keeps growing and gaining more attention. Now with the advancement of online payments, social media and live web games through your browser, there are still plenty of opportunities for you to make money in the online gambling space.

A Low Cost and Simple Solution for a Co-Branded Online Casino

There are many affiliate programs out there in the online gambling industry, but most of the time you are sending users to a web site or name brand that isn’t your own. If you ever thought about creating your own gambling site, but really wanted it under your own name and site design, but didn’t have the technology or money to fund it, is a quick and effective solution.

For the low cost of only $10 a year, you can be setup with your own online casino using the Gambling Builder platform and back end. The ten dollars a year sounds like nothing, but it’s mainly to cover the cost of the domain. Gambling Builder makes their money on the back end, when you refer new paying users to your site, which is 60/40 split. As the site owner, your job is to bring in new players (free or paying), and you would earn a 40% commission on your referred players deposits/losses.

There are a few different templates that you can choose from when setting up your online casino. The selection is pretty basic, and it would be a big improvement if they offered some custom design services for better branding of your casino site.

More than the web site design, in the end it’s all about the game play when it comes to players. Some online casinos require you to download software to play their games, but through GamblingBuilder, all of the games are web based for instant and easy play. From Baccarat, Blackjack, Poker and Roulette, to Slots and Video Poker, the majority of table games and slots are covered.

How to Bring in New Players

Looking for ideas on how you can grow out a casino web site of your own? Since you can have people sign up to your casino and play for real, or free money, you have a lot of options. One easy target is to setup a Facebook Ads campaign that targets to the 34,684,596 fans of Texas HoldEm Poker by Zynga Facebook Group. In addition to this Zynga, there are many other groups on Facebook targeted to casino games. You also have the option to target your ads to certain audiences, as it’s probably easier to convert NON-US traffic to real paying players.

The Summary

If you’ve ever thought about starting your own online casino, and had no idea where to start, is a quick way to get started. Depending on the success you find, you may want to talk directly with GB on how you can custom build your site design and expand your promotion and reach. The bottom line is that was created to be an easy all in one solution to get started, without the need to invest in the necessary technology and payment processing that online casinos need to offer.

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    1. It's the same concept as promoting an affiliate program, except branded for your site. The legalities vary depending on where you live and promote the offer. These sites are no different than Party Poker or any other gambling commercial that says "Play for Free", but also offers a "real money" version.

    1. The competition is definitely tough, but it's also about getting creative and getting in front of the right audience. It all comes back to what you are good at marketing. Foreign advertising is a lot different then US.

  1. OHHHH ……I think it would be too Difficult to get new player in presence of lot of popular casinos
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  2. "One easy target is to setup a Facebook Ads campaign"

    This kind of ads are allowed on Facebook ??

  3. sounds interesting, I might have to recommend this to my brother-in-law! He has been talking about doing something like this for quite a while. Thanks for the tip!


  4. I never thought that casino sites are paying but with the information that you have given I will give it a try.

  5. With all respect.
    As an ex poker company owner, ex casino seo for some of the biggest brands and a current casino seo consultant this is possibly one of the hardest markets to make money in.
    Aside from the fact that the casinos themselves struggle to keep payment processors alive the casino affiliate tracking is possibly some of the worst in the entire affiliate market.
    Just keep those in mind if you decide to go ahead and make sure you have a backup plan.

  6. Does gamblingbuilder allow 3D environment? The idea of launching my own little operation is tempting, but I want it to look as impressive as the big boys, with lively 3D graphics and customisable avatars and things like that. If this application doens't have these capabilities, I would appreciate your receommendation for a software which does. Thanks!
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  7. Their commission is not 40%, like you state. According to their website, net casino profits are only equal to 3% of sum of all lost wagers in casino, and the rest 97% are used to pay out the winnings. So, if you purchase a basic plan, you'll get 3% * 40% = 1.2% of each lost bet. That means that for every $100 that one of your players loses, you only get $1.2. What a rip off.

  8. Wow… Never thought how easy would that be…
    However the template is not so professional and it is only in english..
    i would like a greek template since i m reffering to greek nationality players!!

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