Remember the days of email and zip poll/survey offers being all over the place, and how they would pay out $1-$2 per lead? Back before GDPR and data regulations were in place, these offers were everywhere you looked. They still are today, but just not as popular as they once were. While these offers aren’t getting the same attention and promotion as they used to, personal data is big money and these same types of offers are still generating millions of dollars daily.
In addition to the “Complete this survey to get a free _____” offers that you’ve seen all over the place, the survey niche is still stronger than ever before. However, it’s not so much the smaller zip and email submit offers that are getting so much attention, but actually the data companies behind them. You’ve likely seen these names and brands before — InboxDollars, Pinecone Research, Vindale Research, and Survey Junkie are some of the more popular ones.
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WAHadventures.com highlights many of these surveys on their site and say it possible to make over $250 per month by using survey and incentive networks like Survey Junkie, SwagBucks, MySurvey, InboxDollars and PanelPayDay in your spare time. If you are already making good money online, this might seem like nothing to you — but the average person, getting paid $250+ to take online surveys is like a dream come true! With this same concept in mind, this is why email and zip submit offers do so well. People want free stuff!
Even more, when you start to add a viral or personal interest factor into the mix, that’s when you will really start to see some great results. Just take a look at BuzzFeed quizzes and how they are still one of the most popular sections on their site. People love taking surveys, seeing results, and when you throw an incentive, prize, or money into the mix… big things happen!
The Business of Online Paid Surveys and Giving Stuff Away for Free
On the business side, these offers still do well because customer data is worth a ton of money. Most of the data from these survey sites are sold for huge multiples over what they are actually paying for people to complete a survey. They are also making a huge profit because a large number of survey takers will simply never get to the point where they can cash out (hitting the usual minimum $25-$50 thresholds), which ultimately just keeps that money sitting within the data company.
With all of that being said, millions of dollars are being spent daily from these ‘get paid to complete survey’ companies in advertising, content creation, paid search, and of course, affiliate marketing. To make the most out of all of this money up for grabs, be sure to follow some of the recommended steps below.
How to Promote and Make Money with Online Surveys
Now that we have an idea on the offers available, you will need to focus on how to drive traffic and convert these surveys to audiences that actually convert into leads. One of the best ways to bring in low-cost traffic and convert them into leads is through a survey/poll site or creating an ad campaign with an attractive call to action. Using surveys to generate leads is nothing new, but I will break down the process for you and show you how easy and effective it is.
PRO TIP: Before moving forward, you must check the affiliate promotion guidelines for any specific offer you promote. For example, many zip/email submit offers will allow you to create a custom landing pages, but other high-end survey offers might only allow for text or banner ad placement. Either way, just make sure you are promoting the offer in the required method so you don’t get all of your leads reversed.
Step 1: Find something that everyone is talking about!
If you want to get cheap clicks and grab the attention of audiences around the world, you need to find what everyone is talking about today. For example, “Donald Trump” is likely to be a hot topic for several years now, while “Lebron James” going the Los Angeles Lakers is bound to be a hot trend throughout the next NBA season. This also works well for any highly searched celebrities as well, or anyone is currently trending in the news. The good thing about both of these examples is that it would be quite easy to target these audiences through Facebook Ads, Media Buying, and Social Media.
Still can’t figure out what a good topic is to base your survey or ad campaign around? See what’s currently trending on Google Trends, Twitter, and Facebook.
Just for example sake, let’s take two celebrities (Jennifer Lopez and Jessica Alba) and plug their names into Google Trends. We can immediately see that there is a steady flow of searches being made for both and that they continually have a solid following online. Let’s move forward with that.
Step 2: Create a survey/poll landing page.
Using the topics above, I created a simple landing page that can be used for media buying (or banners if you were to resize it). This literally took two minutes to create within Canva. All you need to do is add some fancy images, create a title and make it look like an interactive survey.
There is really nothing that special about this landing page/media buying copy. Make sure you have a clean design and to the point. I also enticed the visitor to place a vote, by adding “BONUS: Vote Now & Qualify to Receive a Free Gift Card!“. (This can vary depending on your backend offer) All you want the end user to do is click on the image, button, or text you might have in place here.
Again, this is very simple, and depending on the time and effort you put into this, you can make it more advanced or even collect user data for yourself or a newsletter.
Step 3: Finding your backend offer
The next step in the process is to find an affiliate offer that you want to promote. Ideally, this should be a simple email, zip, or one-click submit type of offer. Once you have an audience click on your initial survey/vote offer, you can then pass them along to the affiliate survey offer to complete. You can either setup your own landing page and pass the user onto a confirmation page with stats, or pass them directly to the offer. Make sure you check on marketing options available for the campaign before promoting.
Leadbit currently has this offer active for audiences in the UK and is paying out .70 per lead. The offer can be promoted through mobile, display, emails, search and pop — which allows for a nice range of data, traffic, and split testing purposes.
Step 4: Promotions and getting traffic
Now that you have created your landing page or media buying ad copy, you are ready to go. The best way to generate targeted low-cost traffic would be Media Buying (popunders) and possibly Facebook Ads and using Facebook Fan Pages or Groups (direct relationship or ownership of a group). You could also start targeting news/celebrity sites/blogs through the use of Google Adwords (context display network), native advertising, and popunders ads.
To start playing around with demographic targeting and see how much of a demand there is for a topic, you can use Facebook Ads campaign tool (shown below), or play around with search reports on a tool like SEMRush — which currently shows ‘jessica alba’ at 368,000 searches per month, and ‘jennifer lopez’ with 823,000.
Step 5: Tweaking and watching your numbers
The last step of making money with surveys/polls and news is to continually tweak your landing pages and ad copy to try and get the best conversions. Don’t put all of your traffic to one offer, the reason I went with celebrities, is that there is pretty much an endless supply of traffic related to them out there. See what works best with your traffic, and then expand out into different countries when you start finding success.
This concept is not just limited to celebrity campaigns, however with all of the attention towards the latest hot movies, celebrities attaching the President, and everything else going on… it’s a good market that hasn’t died down and likely won’t.
It all starts with a click…
A few things to point out here…
- This concept is nothing new, but it should act as a reminder of how to reach new markets
- Customization and creating unique landing pages and ad copy is key here
- You also need to split test the end affiliate offer, as this will sway heavily
If you haven’t done anything with affiliate marketing or CPA zip/email submit offers, it’s one of the best ways to get started — as the conversions are usually very high, and the payouts are low. Which means you can start split testing campaigns fast and know right away if you are going to soon find financial success.
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Freelancer and Employee Payments: 7 Methods that Work Best
Owning a small business is like herding cats. There are tons of details to keep track of and never enough hours in the day to get everything done. And one of the most important parts of any business is payroll.
After all, everyone wants to get paid! That’s why making sure employee payments get made on time should be a major priority for every business owner.
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Let’s take a look at some types of payments you can use to keep your business running efficiently and keep everyone happy!
6 Types of Employee Payments to Consider
When you’re planning your business strategy, don’t forget one important thing: Your workers need money!
Employee payments extend further than just the traditional paycheck. Here are 4 types of payments that you can offer your employees.
1. Issuing Paychecks
This is traditionally the most universal method for making payroll payments. With paychecks, you don’t have to hand out cash, and employees don’t have to have a bank account.
For small businesses, providing a paycheck for each employee can be time-consuming, or you’ll need to outsource the process to a payroll service.
However, with more businesses using cheaper and automated digital solutions for payments, Paychecks are quickly finding themselves an ‘old world’ method for payments.
This is especially the case when being compared to other methods like Paypal and Payoneer.
2. Direct Deposit Payments
Each year more and more employees are choosing direct deposit as their payment type of choice. After all, they don’t have to do anything or worry about running a paper check to the bank on payday. The money goes directly to their bank account and is immediately available.
This is by far the fastest and most efficient way to get paid. The only thing that’s required of the employee is to be able to provide the employer their checking account number and the bank’s routing number.
Online payroll software like a fake paystub generator can streamline the process, and keep in mind that if you don’t have this kind of specialized software you’ll likely have to pay a small fee for each direct deposit. These methods are often used to verify income statements when setting up a new account or applying for a loan.
Overall, this process is simple, fast, and convenient.
2. Cash Payments
Paying your employees in cash is another option, but you’ll need to keep very good records because this can make the IRS suspicion about your taxes.
Many employees prefer being paid in cash because they don’t have to deal with a bank, and yet you are still required to take out taxes and maintain records of each payroll payment. There are really very few instances where paying employees with cash is the best option.
We all know cash is king, but when collecting payments online, this just isn’t a viable solution. This is especially the case when looking to hire freelancers or designers.
However, cash is still one of the most common ways to make or receive payments in smaller localized markets and 9-5 side jobs.
For online businesses, SaaS platforms, and freelancers, Paypal is still one of the best ways to send and receive payments online.
The reason why Paypal is so widely accepted and loved, is that it makes the process of getting paid so easy.
With Paypal being the backbone for many global payments through platforms like eBay, Etsy, and millions of others — it’s a standard that is now accepted across all platforms.
For employees and businesses, making payments through Paypal is great for many reasons, such as being able to pay with a credit card, connecting payments to a bank account, and also using the Paypal Working Capital as a way to fund the company should it need a loan for growth or excessive spending.
Other benefits of using Paypal (for businesses, or as an employee) include:
- Scale: A payments partner that can support your growing business and help you sell across multiple markets and platforms.
- Conversion: PayPal is the most-used digital wallet. Shoppers complete their checkout 88% of the time on average, helping you close more sales.
- Security and Confidence: Get the products that work for your business from a partner that offers Seller Protection and fraud monitoring.
- Live Customer Support: You can speak with a live representative if you need help with the merchant services your business depends on.
Many of these benefits will also come in handy for freelancers and employees as well. Paypal offers a debit card and for payments to be deposit right into user’s bank accounts as well.
5. Payroll Cards
Payroll cards have become increasingly popular in recent years because you don’t have to keep up with cash, or print new paychecks during every pay period, and employees don’t need bank accounts to make the deposit.
The setup costs are similar to using direct deposit, but there are also advantages. Payroll cards allow an employer to simply load the money onto an employee’s card each pay period. This saves you money on the cost of supplies.
It also saves your employees from having to go to the bank, and the employee can withdraw money at any ATM at their convenience.
Similar to Paypal, Payoneer is another payments solution that is quickly being accepted by freelancers and employees around the world.
Some of the most common reasons and benefits why employers and freelancer enjoy using Payoneer as their financial platform include:
- No bank account required for an account
- Super fast platform for receiving payments
- Withdraw payment to any local currency
- Send money to friends and family without fees
- High-quality customer support and user friendly
Payoneer is also very friendly towards affiliate marketing partners and companies that are working directly with site owners, affiliates, and bloggers. You can see some of their top payment partners listed below.
With digital employee payments and transactions on the rise, Venmo is another name you are probably hearing a lot more in daily life.
Similar to Payoneer and Paypal, Venmo acts as a digital wallet that makes online payments easy, and also include the following benefits.
- Pay from a bank account, major debit cards, or your Venmo balance.
- Free to receive money.
- Free to send money when using certain debit cards.
- Freelancers can get money to their bank accounts within one business day.
- Sign up with Facebook or email.
You can learn more about their platform by visiting their site and seeing if their terms and conditions align with yours as an employee, or a business.
Dolla Dolla Bill Y’all!
At the end of the day, we all want to be paid what we are owed — and at the time we are supposed to receive payment.
Employee payments are an essential part of doing business. These different ways to pay employees offer business owners plenty of flexibility. After all, every business has different needs.
Click here to see 5 effective methods to goal setting for business growth and success.
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5 of the Best Tips to Boost Adsense Revenue on your Blog in 2019
Making money from your content is a blogger’s dream. Luckily with Google Adsense that dream can become a reality. Google Adsense is a free and easy way to make money by placing ads on your blog and it’s one of the most popular revenue streams for bloggers. But it doesn’t work for everyone.
Many bloggers, beginners and pros alike, can’t quite bring in the big bucks from Google Adsense that they had hoped for. Don’t worry though, you can turn your unclickable Google ads into money-making machines with just a few tricks.
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Want to start making more money blogging online? Let’s take a look at 5 tips to boost Adsense revenue on your blog.
1. Place Your Ads in the Best Spots
If you’re not placing your ads in the best spots, you run the risk of your website visitors not even noticing them. You might be thinking, well, if an ad is on my blog and my site visitors read my content, of course they’re going to see the ads. But you’re wrong. In fact, the average reader only spends 37 seconds reading an article or blog post. So, if your ads aren’t in the best spots, readers will scroll right past them and you’ll lose out on a ton of clicks.
Luckily, Google created this heat map to show you exactly where you should place your ads to get optimal results and avoid annoying your visitors.
The darker the area on the heat map appears, the more clicks it gets. As you can see, the center middle is the best performing ad placement area, followed by the top center and bottom center as well as top left and left middle. Ads placed on the right side of the page, above the navigation page and below the footer are areas you should avoid if you want to boost your Adsense revenue.
2. Style Your Ads For Clicks
Adsense guidelines state that you can’t change the design of your ad so much so that it no longer look like an ad but you can style your ad to match your website and to attract more clicks. When styling your ads, the goal is to decrease ad blindness; you want your ads to stand out so they’ll get noticed and clicked.
Google has outlined the most popular styling formats for ads which include:
- Blend – Design your ads with the same colors and borders to match your page.
- Complement – Use colors that are already on your website but that don’t match the border and background where the ads are placed.
- Contrast – Pick colors that stand out against the background of your site. It’s a good choice if your website background is a dark color.
The key is to make your ad stand out while still looking like a part of your website. So for instance, if your website uses green links and black text, use green links and black texts on your ads. If you end up choosing a color that’s completely out of left field, like a primary color when your website theme is all pastels, it’ll end up being too visually offensive and users won’t click. Remember to pay attention to the best Google Adsense sizes and formats as well.
3. Experiment with Your Ads
Never stick with the first placement and style of ad you choose, you’ve got to experiment with your ads in order to discover what will work best for your blog and your readers. Luckily, you don’t have to do any guesswork regarding which ads perform best, you can easily experiment with your ads and see straightforward results right inside your Adsense account.
With Adsense experiments you can compare your ad settings against a variation of that setting to see what performs better. It works by splitting your site’s traffic between the original ad setting and the variation, so you can see side by side which ad type will help you increase your earnings. So, start experimenting! Find out if your blue ad border works better than a black border or find out if red text gets more clicks than green text. You can even choose to have Google automatically change the settings for you when your experiment is over and a winner is crowned.
4. Track Your Adsense Clicks
After choosing the best ad placements and styles and experimenting with those choices a bit, don’t just put up the ads on your blog and walk away — you need to track your Adsense clicks. Continuing to track your Adsense clicks will help you see what ads are still working for you and which aren’t. After all, your audience is unique and it may change over time as well, so your ads need to change occasionally to keep your click-through rate high.
You can use a tool like MonsterInsights to easily track your Adsense clicks right from your WordPress dashboard. You can find out which of your banner ads are getting the most clicks and see which ads are the lowest performing, as well as discover which of your site pages are the most visited. Not only that but you can also use MonsterInsights to gain insights on the type of users who are clicking on your add like where they’re from, how they discovered your blog whether through organic search or social media for instance, and whether they’re viewing your site from a desktop, mobile, or tablet.
5. Don’t Make Your Website for Adsense
If you’ve started a blog solely for the purpose of getting revenue from Adsense, your website visitors will see right through you — and they won’t click on your ads. Adsense is supposed to enhance the users experience by providing them with relevant ads they might be interested in, but it doesn’t mean that the focus of your blog should be on the ads.
Instead, keep your target audience at the top of your mind. The main focus of your blog should be to publish fresh content that your readers will love and that keeps them coming back for more. The more they visit your site, the more likely they’ll be to click on your ads.
Boost Your Adsense Revenue Now
Your blog readers will only help you bring in big Adsense bucks if you create ads that they find helpful and not a nuisance. So, use these tips to turn your ineffective Google ads into huge money-makers for your blog. Once you start bringing in that sweet Google Adsense revenue, you’ll be even closer to turning your blog from hobby to successful business.
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10 Affiliate Marketing Tips to Boost Your Brand and Grow Your Audience
An estimated 5 billion U.S dollars are spent through affiliate marketing yearly.
That is a lot of cash!
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If you would like to improve your affiliate marketing strategies to become a top earner, you need to know all the tips and tricks that will make you big bucks. While many affiliate programs do offer some type of training, maximizing your earnings is up to you.
If you have been looking for ways to boost your affiliate marketing sales, then read on, you are about to get some affiliate marketing tips that will take your earnings to the next level!
1. Be Honest
When it comes to affiliate marketing honesty is always the best policy. Think about it, when someone spends their hard earned money because you made a recommendation, they are going to be very angry if they don’t get what you told them they would.
In the long run, this will damage your brand. It is better to stay away from recommending products that you are not sure about or haven’t tried yourself.
This may sound like common sense but sometimes when the earning potential for a product is high, there may be the temptation to promote it even if you aren’t sure of its value. Always resist this temptation, it will be better for your brand in the long run.
When you do promote something give the pros and cons and people will begin to respect your opinions.
2. Experiment To See What Will Work
Look at what other website owners in your field are doing and experiment with the type of content you use to promote your affiliate links. Try ads of different sizes and rotate your ad placements. Test out how text links perform as opposed to image links.
The more you experiment the more you are likely to find out what works for you and brings in the most sales. Just because a promotional tactic works for someone else that doesn’t mean it will work for you. If something doesn’t work for you, don’t get depressed, just try something else.
3. Diversify Your Affiliate Marketing
It’s good to be loyal to one program and stay focused in order to earn those affiliate dollars. However, once you have conquered one affiliate marketing program. Look for other affiliate niches that relate to your blog or website.
Sometimes, you can even approach brands yourself and offer to become an affiliate marketer for them, even if they don’t currently have a program. The point is, don’t be afraid to step out of your comfort zone.
4. Take Advantage of Networking and Learning Opportunities
Most affiliate programs want you to make more sales. After all the more you recommend a product and it sells the more money they make as well.
This is why many programs offer helpful resources and even monthly newsletters aimed at helping you and them make more money. Newsletters will often contain information about upcoming sales they may be having, affiliate case studies and several tips to improve your overall sales performance.
There may even be private Facebook groups and webinars. Your job is to ensure that you are signed up for all of these opportunities and that you make time for them in order to increase your revenue.
You can also check out online resources such as Climb Online to learn more about how to promote your blog or website, so you can maximize your affiliate earnings.
5. Promote Both Features and Benefits
While it is good to talk about the features of a product, you should also talk about the benefits of using the product as well. This will help your audience get a clearer picture of what the product can do for them.
Also, it is useful to show the product in action, so if you can make a demonstration video along with a text explanation this is good. Seeing a product in action helps people decide if they want it or not.
6. Buy The Product
Honesty had been mentioned before and there is no better way to give an honest review than to actually try out the product yourself.
When you use the product yourself you will find out little things about it that you may not have known otherwise and this will help you to make better recommendations. It will also boost your confidence in promoting the product.
7. Use Strong Call To Actions
It may sound simple enough but you need to tell people what to do once they have read your post about a product. Telling your audience what to do is known as a call to action.
When you first start doing call to actions you may feel a bit presumptuous but it is a necessity. Once someone has read a post don’t assume they will follow through, you need to direct them towards action.
Here are a few examples of call to actions:
- Go here now to get the product
- Get yours today!
- Take advantage of this special offer now!
As you can see these, these examples clearly tell people what to do. As you use calls to action more often, you will find which ones resonate more with your audience.
8. Ask About Higher Tiers
Once you are earning a decent commission on a particular product, you may want to ask if you can get a higher commission. Often affiliate marketing programs have tiers that give high performers more income.
Sometimes you may not be aware of this because it is not openly disclosed. This is why you need to open the line of communication and ask about it. Even if they don’t have an official upgrade they might be willing to consider giving you more profit if you make them a lot of money, so just ask.
Final Affiliate Marketing Tips
If you want to take your affiliate marketing to the next level then you need to know what works and what doesn’t. This means you must make use of all the affiliate marketing tips you learn.
The only way to make more money is to experiment and to always be honest with your audience. Trust is a large part of affiliate marketing. The more of it you can gain from your audience the more you will make. You should also make sure that the product you are promoting solves their problems and is relevant to their needs.
If you would like more affiliate marketing advice, then please visit our affiliate program directory.
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