A Look at the World of Influencer Marketing through the Mind of Tal Melenboim
Entrepreneurs are facing growing challenges to succeed. They have had a much more difficult time raising capital in the aftermath of the great recession. As a result, they need to operate on leaner budgets while starting a new business. This means investing in marketing strategies that yield the best possible ROI.
Influencer marketing is one of the most valuable ways to grow a brand. Tal Melenboim created a new influencer marketing project called Zoe Dvir, which helps promising entrepreneurs on shoestring budgets grow their customer base.
Related blog posts and resources:
Tal Melenboim created Zoe Dvir to help entrepreneurs with their influencer marketing strategies
Businesses in every vertical have discovered the benefits of influencer marketing. According to one study, nearly 40% of marketing managers intend to invest more heavily in influencer marketing in the coming year. This figure is eight times higher than the number of marketers that plan to decrease their influencer marketing budgets.
However, many marketers have struggled to gauge the effectiveness of their influencer marketing strategies. There are a couple of reasons that traditional influencer campaigns have failed to pay reasonable dividends for marketers:
- They often need to pay substantial fees to promote their campaigns with well-known influencers. These costs can you eat into their bottom line.
- Some influencers aren’t interested in partnering with many companies. They may refuse to help promote specific brands for any number of arbitrary reasons.
- Some influencers might have a lot of reach with the wrong audience. Their followers might be the wrong demographic, which means that the fees you pay to them could be totally wasted.
These factors complicate things for influencer marketers. Tal Melenboim recognized the obstacles with traditional influencer marketing, which inspired him to create the Zoe Dvir project.
Here are some of the benefits of this influencer marketing approach.
Entrepreneurs will get their brand in front of a much more appropriate audience than many other influencers can offer
A lot of influencers are overhyped. Despite charging substantial amounts of money, they don’t have a tremendous pull with many business owners’ target demographic. Some of the most widely followed users on Instagram have drawn a following from a very heterogenous audience. Business owners that work with these influencers will have to pay a premium, even though many of those followers have zero interest.
Tal Melenboim is a leading expert in digital marketing. In fact, over the years he’s even had eight different patents under his name in relation to various internet marketing and content creation methods.
When Tal Melenboim developed Zoe Dvir, he focused on creating niche Instagram accounts. He develops computer generated images and caters the content to certain industries. As a result, the followers are going to be highly interested in the content companies in the respective industry is promoting.
Tal Melenboim created a much more cost-effective approach with Zoe Dvir
Traditional influencer marketing campaigns involve forging relationships with major third-party influencers. The biggest downside to this approach is that they have little control over the fees those influencers will charge. They might be able to negotiate more favorable agreements if they can promise long-term Partnerships, but particularly notable influencers still tend to have more bargaining power. This means that marketing agencies need to pass those costs along to their clients.
The system that Tal Melenboim created is more conducive to the budgets of startups. Zoe Dvir uses computer generated images to create influencer accounts. This approach is much cheaper than getting a real-life model to create content to build an account from scratch. Of course, even that approach would have been a lot cheaper than depending on established influencers.
Since Tal Melenboim can quickly build Instagram accounts with virtual models, he can essentially cut out the middleman. He doesn’t need to pay the significant overhead associated with working with prominent Instagrammers. Therefore, brands using Zoe Dvir find it is much cheaper than other agencies.
Engagement with virtual Instagram model accounts can be excellent
Many people are skeptical that using computer generated images from Zoe Dvir can help their brand. Their skepticism is understandable because previous studies have shown that people prefer engaging with images of real people.
However, that bias does not seem to extend to virtual Instagram model accounts very much. Instagram accounts that use virtual models are actually surprisingly engaging. According to Tal Melenboim, research shows that they can actually be even more engaging under the right circumstances. The most influential virtual Instagram model has 29% higher engagement rates than similar looking models.
This means that companies using Zoe Dvir to get their brand name out can expect great reception. Followers will appreciate the message about as much as they would with any other Instagram influencer. They just won’t have to pay an arm and a leg for it.
The Instagram accounts that Tal Melenboim has created aren’t region specific
One of the biggest challenges with many online influencers is that they cater to followers in a specific part of the world. This can create a quandary for brands that want to engage with them. Those influencers might be ideal for brands trying to build a presence in a specific new market. However, it can be a waste of their budget if the majority of their followers are located outside their own target market sphere.
This is an underappreciated benefit of the system that Tal Melenboim created. He was able to build Instagram influencers that are not tied to a very specific region. This opens a lot of doors for brands that are looking to expand their reach with Zoe Dvir.
And this is also something to heavily put weight on, as the numbers over at Instagram continue to rise month over month.
Entrepreneurs that use these Instagram influencer marketing strategies can expect more stability with their promotional campaigns
Prominent Instagram influencers can be charismatic, persuasive and engaging. Unfortunately, they also bring a number of quirks to the equation, which can be detrimental to the brands that are trying to work with them.
They might have truly bizarre reasons for refusing to collaborate with certain brands. They might also postpone certain promotional campaigns because they have other priorities that take precedence.
The diva mindset many influencers bring to the table can be very stressful. Tal Melenboim made this observation, which is one of the reasons he started building accounts with virtual Instagram users instead.
Tal Melenboim maintains complete control of the accounts. Marketers working with Zoe Dvir are not at the mercy of third-party influencers that call the shots. This provides a lot more stability to entrepreneurs that want assurance their promotional campaigns will go along as scheduled.
Wait... before you leave, consider these top resources: