The ability to target an audience based on their demographic data, but also their “interests“, makes Facebook Ads still one of the best ad platforms out there, if not the best. Through “interest” targeting, you can build campaigns that are focused on exactly what the user is interested in, which leads to a higher click through rate and more conversions.
Focusing on music artists, I’ve compiled a list of the top 10 music artists on Facebook and listed them below.
1. Eminem – 43,597,895
2. Rihanna – 40,970,115
3. Lady Gaga – 40,845,124
4. Shakira – 37,267,475
5. Justin Bieber – 33,219,214
6. Linkin Park – 32,525,479
7. Katy Perry – 32,218,637
8. Lil Wayne – 29,169,770
9. Bob Marley – 28,719,894
10. Akon – 27,966,380
So now that you have this information, what can you do with it?
The easy answer is to build an ad campaign which targets to each of these Facebook groups. Select an affiliate offer (such as free iPod/iPhone) and build a landing page that is built specifically for each target audience.
If you are lucky enough, you might be able to find an ad campaign that was already built specifically for your celebrity of choice. While looking through oDigger, I was able to pull up the following Zip Submit offer for Lady Gaga.
Get creative and see what you can do to build campaigns around celebrities, movies and music artists. Facebook just makes it too easy to target these audiences. Your job is to make sure the campaigns convert and back out into a profit.