The Business of Jeremy Lin
I’m sure you’ve already seen the highlights, the game winners, the record breaking stats for a starter in his first 5 games, and all of the after game interviews… Yes, we are talking about the phenomenon that is Jeremy Lin. It’s been a long time coming that something actually good happens for the Knicks, and right when things are looking bad with both of their All-Star players sidelined on the bench, Lin comes to the rescue!
For those of you who don’t follow basketball or sports, Jeremy Lin is a basketball player on the Knicks. More importantly, a 6’3″ kid that went to Harvard and he’s also of Chinese decent. What’s different about Lin from other basketball players, is that he just seemed to have come out of no where, and everyone is falling or his success hard! It’s like the second coming of Tebow, but even bigger!
Jeremy Lin for the Win!
The business of Jeremy Lin is something that is now being talked about like never before. His NBA jerseys are selling out like crazy and Madison Square Garden’s stock is up over 10% since “LIN”sanity started.
So what does it all mean?… Is the sudden interest and craze of Jeremy Lin for the long run, or just the next story to fizzle out in the coming weeks. We will have to let Lin’s game and the news / business world decide the fate of Lin’s future.
What we do know is that everyone is going nuts of Jeremy Lin right now, and that means there is plenty of room for profit!
As of a few days ago Jeremy Lin now has over 200,000 followers on Twitter, and also another 1.2 million follow on Weibo (Twitter of China). Also, don’t forget about the other 650,000 fans on Facebook. It’s important to also realize that almost all of these followers have come together in just the past couple of weeks.
I can only imagine the creative ways people will start thinking up to cash in on the LINsanity craze.
There are a massive amount of articles and news stories out there right now talking about Jeremy Lin. Everything from how he’s the next coming of Yao Ming for business in China, to what your business can learn from Jeremy Lin. Instead of trying to get witty and come up with my own Linisms, here are some of the best ones floating around the web.
- Just Lin! 9 Lessons Jeremy Lin Can Teach Us Before We Go to Work Monday Morning!
- What Business Can Learn From the Jeremy Lin Story
- Why Linsanity is Good for Small Business
- What is Jeremy Lin Worth?
- Modells Takes Biggest Bet on Jeremy Lin
- How Lucrative? Marketing Jeremy Lin in China
- Knick’s Jeremy Lin and the Business of Linsanity
Wait... before you leave, consider these top resources: