The Coming of Facebook Vanity URLs

Written by Zac Johnson
social social social

This weekend Facebook will introduce vanity urls for their Facebook members. This means instead of having a facebook url with a million numbers on it, you could now have facebook.com/yourname. Unfortunately, something that sounds so simple, never is. How many people out there already have your name, and how many people are out there already trying to game the system for potential profit.

Protecting Your Trademark/Identity
We’ve already seen plenty of this on Twitter, and how several “fake” celebrities and accounts have been made. We are guaranteed to see the same thing happen all over again with Facebook. However, Facebook already knows this and they aren’t planning on letting this go unnoticed. If you already have a trademarked name that you want to use and protect, head over to this page and fill out this form. It’s best to try and get your name once the registrations go live, rather than have to deal with a legal battle later on.

Using Facebook Vanity URL for Profit
Just like a domain, have a facebook.com/keyword url can be very profitable. Think about how much more convincing your offer or page will look, if you have facebook.com/legal or facebook.com/ringtones. The average user would almost assume that was an offer or product endorse, or from Facebook direct.

When Vanity URLs Go Live & How
The flood gates will open at Saturday, June 13th, at 12:01am. https://www.facebook.com/username/ is the url you will need to access to create a vanity url for your facebook account. Once you’ve chosen a vanity name, there is no changing or going back… choose wisely!

Who will get some of the top paying “search phrases” as their facebook page, how many will lose out on having their own name as their vanity url, and how will people monetize these new urls for profit. Only time will tell…. but that time is less than 48 hours away.

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22 Replies to “The Coming of Facebook Vanity URLs”

  1. I plan to lock up a few, but i suppose i will have to register several accts. Yes? I'ts about time and I think it's amazing how they're getting close to Google's numbers in terms of unique visitors. Whoa!

    <abbr>Missy’s last blog post..SEO For Bloggers</abbr>

  4. I guess i would be squatting for a few. Indeed!

    <abbr>Dino’s last blog post..BriefCase Joe – Eminem and Jimmy Kimmel</abbr>

  5. Wow that's seriously huge! I can't imagine the number of entrepreneurs that will be jumping on this go get a few good keywords. Start making your list early and prioritizing!!!

    -Randy

  6. got a few new accounts which I'm using to lock up some of the bigger vanity names…campers unite! …wonder what Zac Johnson will be worth…hehe…kidding….or am I 😉 lol

    <abbr>Crazy Oldie’s last blog post..Something Everyone Will Enjoy…</abbr>

  7. I just checked, and I can't even get my own personal name as a url, someone has already registered my name, lol. I guess that just goes to show you, that if you wait too long on an opportunity, someone else is going to jump on it.

    Till then,

    Jean

  8. I'm contented with what I have. No vanity URL for me! It's ok if you have a unique name, if not I think someone has already registered as many names as they can. Some people… 🙁

    <abbr>Internet Marketing Tips’s last blog post..SaleHoo – A Wholesale Directory Review</abbr>

  9. Does anyone know how to set up a vanity URL on facebook for a page. I had no trouble with my personal profile, however I can't figure out how to do it for the page I have set up for my business.

  10. Read that Shoemoney got a cool name internetmarketer for his facebook.

    <abbr>Ben Pei’s last blog post..4 Tips On How To Pull Your Reader In</abbr>

  11. I hope everyone got what they wanted.. Funny seeing all the comments from those who wanted to reg multiple accounts and squat on some names.. Bet it was a sad moment when they realized the accounts had to be made before June 9th lol..

    <abbr>Jesse’s last blog post..Prioritize Your SEO Tasks To Save Time</abbr>

  12. I hadn't even considered the value of getting a keyword URL rather than a name. Great tip!

    <abbr>Minnesota Attorney’s last blog post..Minnesota Trademark Attorney – MN Trademark Lawyer</abbr>

  14. I've read that much like tld domain squatters, Facebook url squatters have been subject to threatening letters if the names contain trademarks or names of well known celebs (a la Twitter).I'm not sure what the outcome will be.

  16. I chose my name but now I wish I hadnt. Its not like im a celebrity so I wont be too bothered if someone took my name first.

    I should have secured my main keyword for my blog instead. I cant change it now, 🙁

  17. My name "Kenneth" was unfortunately taken. Ended up using my online nick instead. -_-

    <abbr>Make Money Online’s last blog post..I Know What You Did in UTAR Kampar</abbr>

  19. We reserved our username "BillShrink" for our fan page, but now we have no way of actually claiming it. Can anyone give me any actual contact information for Facebook so that we can claim our trademark?

  22. This is a long waited feature that should have been integrated a long time ago. That’s the big drawback of Facebook: tiny things that should work. I also hope they will improve some of their features like the chat or the photo upload.

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