This weekend Facebook will introduce vanity urls for their Facebook members. This means instead of having a facebook url with a million numbers on it, you could now have facebook.com/yourname. Unfortunately, something that sounds so simple, never is. How many people out there already have your name, and how many people are out there already trying to game the system for potential profit.
Protecting Your Trademark/Identity
We’ve already seen plenty of this on Twitter, and how several “fake” celebrities and accounts have been made. We are guaranteed to see the same thing happen all over again with Facebook. However, Facebook already knows this and they aren’t planning on letting this go unnoticed. If you already have a trademarked name that you want to use and protect, head over to this page and fill out this form. It’s best to try and get your name once the registrations go live, rather than have to deal with a legal battle later on.
Using Facebook Vanity URL for Profit
Just like a domain, have a facebook.com/keyword url can be very profitable. Think about how much more convincing your offer or page will look, if you have facebook.com/legal or facebook.com/ringtones. The average user would almost assume that was an offer or product endorse, or from Facebook direct.
When Vanity URLs Go Live & How
The flood gates will open at Saturday, June 13th, at 12:01am. https://www.facebook.com/username/ is the url you will need to access to create a vanity url for your facebook account. Once you’ve chosen a vanity name, there is no changing or going back… choose wisely!
Who will get some of the top paying “search phrases” as their facebook page, how many will lose out on having their own name as their vanity url, and how will people monetize these new urls for profit. Only time will tell…. but that time is less than 48 hours away.